Over here.
Ye Xuan and Liu Yanran were warmly invited by Liu Yun to the main seat of the private room. The eyes of all the young masters and young ladies of Jinling immediately gathered on Ye Xuan.
Among all the young masters and young ladies, Ye Xuan's aura didn't lose to anyone. He walked calmly to the main seat, spread his arms, and let Liu Yanran take off his coat and hang it on the back of the chair.
Liu Yun smiled and told the waiter to serve the dishes. Then, he closed the door of the private room and returned to his seat.
As soon as he sat down, Liu Yun had an attentive expression. He rubbed his palms together as he respectfully said to Ye Xuan in a low voice, "Hehe …" Brother Ye, I have a few questions I want to ask you. “
Ye Xuan looked at him and couldn't help but laugh. "Okay, okay. It seems that it will take some time to have a hot meal. If you have anything to ask, just ask. "
"Oh, Brother Ye is so generous. You're so generous!" Liu Yun smiled and patted the shoulder of a young master sitting next to him. "Look, I told you that Brother Ye is generous, broad-minded, straightforward, and loyal. He will definitely give us a chance!" “
"Yes, yes. Brother Liu knows Brother Ye better. " “
Ye Xuan saw that Liu Yun was quite professional at flattering. Why did he invite a supporting actor?
Liu Yun saw that Ye Xuan didn't speak. For a moment, he couldn't decide whether to praise him for a while or cut the nonsense and get to the point.
Liu Yun paused and looked up at Ye Xuan's clear eyes. He felt that everything about him had been seen through.
It seemed that he couldn't hide anything in front of Brother Liu.
Liu Yun gritted his teeth and put down his cheeky smile. "Brother Ye, then I'll get straight to the point. You also know that Jinling is also a place. It has been so indifferent for the past few years. Investing in something may not necessarily be a loss, but most of the time, it's not profitable. “
"We have money, but most of us don't know where to invest it. “
"Which one of us here hasn't been called a hedonistic son of rich parents, a fool with a lot of money? Furthermore, he was often looked down upon by the group of young masters from Tianjing and Shanghai. We are not reconciled. Was there nothing worth investing in in Jinling? Speaking of history, Jinling was the ancient capital of six dynasties. In terms of economy, Jinling is one of the top ten cities in China. "
"Tell me about my situation! I also responded to the call to invest money in Jinling's new Jiangbei district, but in the end, I lost everything.
It was said that everyone was doing e-commerce now. Jinling was considered a free shipping area, but in the end, they couldn't beat others. Even when they sold things at a discount, no one wanted them. In the end, they owed a lot of debt.
What do you think I should do? Previously, when I saw Ye-ge make a move, I knew that you had sharp eyes and would definitely be able to give us some suggestions. I don't ask for a meteoric rise, I just want to prove that I'm not a good-for-nothing wastrel who only knows how to rely on his family! “
Liu Yun's words were from the bottom of his heart. He admitted his failure and explained his ambitions.
Ye Xuan didn't talk nonsense with him and directly said, "You're not bad to be able to admit your failure. When doing business, the worst thing is to follow the trend. Your mistake is to follow the trend. When others go to Jiangbei, you go to Jiangnan. When others do e-commerce, you start to set up physical stores. "
"Physical stores? Who still does that now?
One of the young masters of Jinling City muttered, but his voice wasn't soft at all in this quiet environment, so everyone present heard him.
Ye Xuan didn't let anyone ignore his voice. He continued, "What you see is only the surface. Just when you think that everyone is doing e-commerce, e-commerce has already quietly gone from online to offline.
Others are secretly planning, so of course, they can't let everyone know. There's basically no one in Jiangbei, and the supporting infrastructure isn't in place. It's even more impossible to set up physical stores. So now, we have to focus on the lively streets of the city. "
"This … Ye-ge, you said that we can't follow the trend. I understand that, but physical stores … As far as I know, there are many physical stores in Jinling that have closed down. E-commerce opening physical stores is just a gimmick, right? "Liu Yun asked carefully.
"Do you think that by developing an online business, you can save money?"
"This … that's not true. I know it's too late to enter the market now, but I have the money to buy volume and advertisements. Why can't I promote it? "
"Have you ever thought about the cost of acquiring customers? ‘
"Acquisition cost? “
"Yes, it's the same for any business. It's a business. When buying, you have to try your best to reduce the cost. In the past, everyone went to do e-commerce. It can be called the national e-commerce. The root of the problem is that e-commerce costs are low. Simply put, there's no rent. Then what's rent? “
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"Rent … it's … it's the rent for the store …" Although Liu Yun wanted to do business, he was still a financial noob. He was stupid and easily fooled by others. He was stunned by Ye Xuan's question. Rent was rent. What else could it be?
"Rent is the cost of traffic! The more people there are, the higher the rent! If you open a store in the city center, the rent will be 50,000 yuan a year. There will be 50,000 people passing by the door a year. One-tenth of them will enter the store. Let's say that another one-tenth of them will make a deal. Then do you know how much it costs to acquire a customer? “
Liu Yun's eyes were blank. He had always left this kind of thing to his manager. In fact, he didn't know much about it. Anyway, when he saw that everyone was doing e-commerce, he also wanted to get a share of the cake. However, he didn't expect that he would lose money.
However, the young masters and young ladies of Jinling present were not all idiots. Soon, someone rushed to answer, "50,000 yuan in exchange for 50,000 people passing by, that's 1 yuan per display. 50,000 yuan in exchange for 5,000 people entering the store, that's 10 yuan in exchange for one flow of traffic. As for the cost of acquiring customers, that's 50,000 yuan in exchange for 500 people's real consumption. The cost of acquiring a customer is naturally 100 yuan. “
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