The Taoyuan Company's auction was broadcast on National TV!
This was even more unexpected to Xia Ruofei than Feng Jing becoming an internet celebrity.
On the day of the auction, Xia Ruofei saw a photographer and a text reporter from National TV at the scene. However, he also knew that they were only the reporters from the National TV station in Hong Kong. These reporters might go to three locations a day and send back five or six reports, but the reports that were actually selected to be broadcast on TV were probably less than one report a day.
Therefore, Xia Ruofei did not have much hope. After all, this auction was not important enough for National TV to report on it.
However, this report was actually broadcast on National TV. Xia Ruofei could not help but be stunned when he accidentally saw it online at the hotel the night before he left Hong Kong.
From the interview to the post-production, to the headquarters in Beijing, and after going through layers of review, the final report was broadcast on TV three days after the auction.
This kind of news was not as timely as a leader's event, so it was already very good that it was broadcast.
Moreover, what surprised Xia Ruofei was that this news was not broadcast on National TV's financial channel or news channel, but directly on TV's general channel.
Even though it was not "News Simulcast" at 7 pm, but "News 30 Minutes" at noon, and even though it was only 20 to 30 seconds long and there were only a few scenes, Xia Ruofei was still very excited.
This was National TV! This was a TV station!
Even in the age of the internet, National TV had its own halo and was extremely influential.
After Xia Ruofei saw this video online, he could not help but open the official website of National TV. He found the original video and watched it several times. He grinned as he watched it, as if he had picked up gold.
Although Huanhuan was reluctant to leave, Xia Ruofei had already stayed in Hong Kong for three days, so she embarked on the journey home.
Xia Ruofei promised Huanhuan that he would play with her during the winter vacation. This year, the Tian Huilan might spend the Spring Festival in Beijing. Therefore, after discussing with Ma Zhiming and Tian Huixin, they decided to spend the Spring Festival in Sanshan if there were no special circumstances. At that time, Xia Ruofei would not have to go to Hong Kong and could also play with Huanhuan.
Originally, Ma Xiong wanted to arrange a private jet to send Xia Ruofei back, but Xia Ruofei declined.
When he came, it wasn't convenient to bring the abalones through customs, so he accepted Ma Xiong's kindness and took a private plane.
Now that he had returned to the Three Mountains, he wouldn't have to waste it like this.
Ma Zhiming booked a first-class ticket for Xia Ruofei and sent Xia Ruofei to the airport with Tian Huixin and Huanhuan.
More than an hour later, Xia Ruofei's Airbus 320 landed smoothly at Sanshan International Airport.
As soon as he left the airport, Xia Ruofei saw Ye Linyun.
"Brother Xia! You must be tired from the journey! "Ye Linyun greeted him and naturally took Xia Ruofei's luggage.
"You are also a director. Why are you still picking me up personally?" Xia Ruofei asked with a smile.
Ye Linyun smiled and said, "In front of Brother Xia, there is no such thing as a director. I will always be the new recruit that you taught! "
Xia Ruofei smiled and reached out his hand to pat Ye Linyun's shoulder. Nothing needed to be said.
Ye Linyun drove the company's Mercedes-Benz. The two of them picked up the car at the parking lot. Before Ye Linyun started the car, Xia Ruofei's phone rang.
He took out his phone and looked at the caller ID. A smile appeared on his face. He quickly unlocked the screen and said with a smile, "Manager Feng, you are now a big star!"
Feng Jing said coquettishly, "Isn't it all your fault?"
"How can you blame me? This is a good thing! "Xia Ruofei said with a smile," Besides, I can't do this kind of public exposure! "
"Then you can push me to my death?" Feng Jing said, "These few days, I am so annoyed. All kinds of calls from relatives, friends, classmates, and those media. I don't know where they found my phone number. I don't even dare to turn on my phone at work. Otherwise, I can't work …"
Xia Ruofei couldn't help but laugh after hearing this.
After complaining for a while, Feng Jing said, "Chairman, I only gave you a call because I guessed that your plane would have landed by now."
"Oh? Is there something urgent? "Xia Ruofei quickly asked.
Feng Jing smiled and said, "Our company's news was on China TV. You know about it, right?"
"I only knew about it last night. It seems to be on yesterday's News 30 at noon?" Xia Ruofei said. "What's wrong?"
Feng Jing smiled and said, "I guess you haven't seen Weibo yet, right? Open it now and take a look! You will know after you see it … "
After saying that, Feng Jing smiled and hung up the phone.
"Still keeping me in suspense …" Xia Ruofei said to himself and asked, "Lingyun, is there any news on Weibo these two days?"
Ye Lingyun started the car and said, "I'm not sure! There is quite a lot of news about our company on the Internet … "
"Then why did Manager Feng ask me to look at Weibo?" Xia Ruofei was confused and opened the Weibo app on his phone.
Once he opened Weibo, Xia Ruofei's eyes immediately widened.
That was because he saw the words "sky-high price of abalone" written on the eighth most searched topic.
It was actually on Weibo's trending topic? Xia Ruofei even felt that it was a bit unreal. He rubbed his eyes. His eyes were not playing tricks on him. This auction was really on the trending topic, and it was ranked eighth.
There were a few trending topics in front of it. There were also a few celebrities, including a Korean group that was about to hold a concert in China.
Weibo's trending topics had become an index for the past two years. Those that could be on the trending topics must be the hot topics of the entire society within a certain period of time. They must be the hot topics of the entire society.
There were often rumors of certain celebrities spending millions to be on the trending topics. Also, there were all sorts of operating companies, which were the so-called water armies, that specialized in creating hype and helping people to be on the trending topics.
Weibo's trending topics were too hot. There were more than 100 million daily active users on Weibo. Being on the trending topics was much better than spending millions to advertise on TV and newspapers.
Xia Ruofei still could not believe it. He clicked on the link for "Exorbitant Abalone" and saw that it was indeed related to the Taoyuan Company's auction of abalone. The video on China TV was also frequently cited.
Xia Ruofei was relieved. It was really not a mistake. He really was on the trending topics!
He then clicked on the Taoyuan Company's official Weibo. After Feng Jing became the general manager, she had always been very concerned about the company's image. Therefore, the company's official Weibo and official WeChat public accounts were opened early on.
Also, there were people in the company who were responsible for the operation of these media platforms. The marketing department was responsible for them.
However, the Taoyuan Company was not well-known before. Therefore, most of the time, it was just for self-entertainment. There was no publicity effect.
But today, Xia Ruofei took a look. Good lord! The number of fans on the official Weibo account was close to one million!
And every time it was refreshed, the number of fans could be seen increasing.
Obviously, most of the one million fans had increased in the past two days.
Xia Ruofei also found that the number of Weibo posts on the official Weibo account had increased significantly. Obviously, the marketing department was focusing on this work.
Trending topics could attract a large number of fans, but whether they could maintain these fans or continue to grow in the future depended on the usual operations and management.
Feng Jing must have made special arrangements. It could be seen that the official Weibo account was not a cold announcement platform. After every Weibo post was posted, there would be people who would specifically monitor the comments. Moreover, the official Weibo account would be used to interact with fans. Some of the replies were quite interesting and very down-to-earth.
For example, there were netizens who left comments saying that no matter how good the abalone was, it was useless because they could not afford it.
The Taoyuan Company's official Weibo quoted a sentence that was quite popular some time ago and replied: "People must still have dreams. What if they come true?" Also: "In addition to abalone, the company also sells vegetables, fruits, liquor, Iron maple bucket, and other products. The products of Taoyuan must be the best!"
In addition, Xia Ruofei found that the official Weibo account was quite self-deprecating. They even made a set of anime-style abalone emoticons, accompanied by online catchphrases such as "Brother Taoyuan in society, a ruthless person doesn't say much", "Brother, it hurts …", "Your mother is calling you home to eat abalone", and so on. These were also widely shared on Weibo.
After looking at it for a while, Xia Ruofei was completely relieved. From the details of the official Weibo account management, Xia Ruofei could see that Feng Jing had not been blinded by the sudden increase in popularity. She was still calmly arranging all the work, and the company's operations were still orderly.
After calming down, Xia Ruofei quickly guessed the reason for the trending topic.
The lethality of the Taoyuan Company was really unparalleled. In the past few days, there had been a lot of discussion on the Internet. After the news was broadcasted, it was equivalent to adding a ladle of hot oil to the fire. The topic's popularity suddenly skyrocketed.
The auction this time was really a huge profit! Xia Ruofei thought excitedly.
Compared to the huge reputation that the Taoyuan Company had gained, the seventy to eighty million in profit from the auction was not worth mentioning.
The car quickly drove to the entrance of Taoyuan Farm. Xia Ruofei found that there were a few more veterans on duty at the gate, and there were a few more barricades at the gate.
Without waiting for Xia Ruofei to ask, Ye Linyun explained, "Brother Xia, there have been a lot of reporters coming here these past few days. Some even wanted to sneak in and secretly take photos, so I increased the security of the farm. There are two more people on duty at the gate, and the frequency of patrols has also increased."
Xia Ruofei nodded. He guessed that these reporters were mostly here for Feng Jing.
If they wanted to interview the company, they could make an appointment through normal channels. This kind of method of waiting and secretly taking photos was mostly done by entertainment paparazzi.
Although there were barbed wire fences around the farm, if people really wanted to sneak in, the barbed wire fences could not stop them at all. Although there were alarm devices in key positions, the farm was too big. They had to strengthen the patrols and defenses.
Xia Ruofei thought for a moment and said, "Brothers, remember to bring the dogs on our farm with you when you patrol. If a stranger sneaks in, they will be the first to find out."
Lightning, Little Hei, and Da Mao had a keen sense of smell and were very human. If they were released, it was basically impossible for anyone to sneak in.
"Okay, Brother Xia!" Ye Linyun said, and then drove into the farm. When he passed the gate guard, he honked and greeted the veterans who saluted the car.
These veterans at Taoyuan Farm largely maintained the practices of the army, including the standard military posture at the gate guard. When the farm vehicle entered and left the farm, they would raise their hands and salute.
Xia Ruofei did not go home. He asked Ye Linyun to drive him to the company's office building, and then he ran up the stairs.
"Manager Feng, come here!" Xia Ruofei shouted in the corridor and then opened the door to his office.
Soon, Feng Jing, who was dressed in professional attire, arrived at Xia Ruofei's office.
"Chairman, did you see the Weibo trending list?" Feng Jing asked with a smile.
Xia Ruofei nodded and said, "Manager Feng, this time we really made a big profit!"
Then, Xia Ruofei hesitated and asked, "Manager Feng, you … didn't find someone to operate it, right? Why do I feel that it's not real? It's on national television, trending, and even the company's General Manager has become an internet celebrity … "
Feng Jing could not help but feel embarrassed and said, "Chairman, you're touching the pot that doesn't boil!"
As she spoke, she sat down opposite Xia Ruofei's desk and said, "If I find someone to operate it, will I also get involved? You don't know how annoyed I am now … "
Xia Ruofei laughed and said, "In order to become famous, those little stars will do everything they can to create hype! I guess there are many people who want to be an internet celebrity who are secretly envious of you! "
"Whoever wants to be famous can go!" Feng Jing said angrily, "I'm going to change my phone number, or else I won't be able to work!"
Xia Ruofei laughed and said, "I heard that there are many reporters waiting at the door!"
"Isn't that so? I'm so annoyed … "Feng Jing said coquettishly.
She did not expect that hosting an auction would make her famous on the internet.
She was really caught off guard!
After chatting for a while, Feng Jing reported to Xia Ruofei about the response to the auction.
Xia Ruofei already had a basic understanding of the situation when she was in Hong Kong. But, Feng Jing's report was based on a summary of the information. There were also a lot of clicks, views, interactions and other statistics, so it was more straightforward.
"Chairman, the basic situation is like this." Feng Jing closed her notebook and said, "In general, this auction was an unprecedented success, and it far exceeded our expectations. The company's brand awareness has increased rapidly, and the target audience has the impression that 'The Taoyuan Company only manages high-quality goods'. This has played a very important role in the future development of our company!"
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