After watching the video posted by Xia Ruofei's smurf account, the editor-in-chief of Marca did not hesitate and directly said, "Write a manuscript immediately! Attach this video and push it to the front page of the website. Get the first news! At the same time, sync it to the app and put it on top! "
Although Marca was a traditional media in the true sense, mainly in the vertical field of football, after so many years of development, especially after the rise of the Internet, they also followed the trend and withdrew from their website. In recent years, they launched their own app and began to involve other sports fields at the same time.
Compared to traditional newspapers, websites and apps had an unparalleled advantage of timeliness.
Newspapers were limited by the release time. Even if it was a daily newspaper, it could only be released once a day. Many of the news that happened on the day could only be put on the next issue if the fixed time of the newspaper was missed. Then, the timeliness of the news would be completely lost.
Websites and apps were different. They could be updated in real time.
Therefore, although "Marca" still had many loyal subscribers, more young fans were still used to getting news through the Internet. A considerable part of their current user composition came from the Internet, and many of them got the latest information through mobile apps.
Such breaking news naturally had to be published on the website and app as soon as possible.
Fernandez quickly said, "Understood! I'll do it right away! "
As the editor on duty, he naturally needed to personally write a manuscript when encountering such breaking news material. And those who could serve as the editor on duty were generally senior writers. Fernandez often went out to run news in the early years. The two industries of reporters and editors were often inseparable. Today's news manuscript was not difficult for him.
The editor-in-chief asked, "I'll give you half an hour. Can you finish it?"
Fernandez hesitated and said, "No problem! I promise to finish it on time! "
The editor-in-chief said, "This informant definitely did not send it to only our media, so the time must be tight! Lest our peers beat us to it. I believe that our old rival, AS, must have also received the news. So … the first press release doesn't need to be too comprehensive. Simply state the course of the incident and then post the video. This is the key! "
"Understood!" Fernandez said.
"Write the second comprehensive draft immediately after the first draft is published. Collect the screenshots, videos, and other materials about the event as soon as possible. I'm worried that Pablo will delete the Facebook post he posted if he notices anything. So, be quick!" The editor-in-chief was very experienced. He instructed, "The comprehensive draft must contain the ins and outs of the whole incident. All the videos, screenshots, and other evidence must be included, including the video of RCD Espanyol's General Rubi's speech at the press conference. It must be easy for the audience to see everyone's performance in this incident!"
"Alright!" Fernandez quickly jotted it down in the small notebook he carried with him.
"Hurry up and do it!" The chief editor said. "I'll be in the office the whole time. Send the article to my email when you're done!"
"Yes, chief editor!" Fernandez hurriedly ran back to his desk with his laptop.
He created a new Word document and started to write the manuscript.
Fernandez had basically grasped the 'watergate' incident. The editor-in-chief asked for the first draft to be as concise as possible. Therefore, he did not need to consult the files and simply wrote it according to the routine of the press release.
In about 15 minutes, Fernandez had already finished writing a simple news article. He quickly checked the typos, and at the same time corrected a few inaccurate words. Then, he saved the article and sent it to the editor-in-chief through an internal email.
It took Fernandez twenty minutes to complete the task that the editor-in-chief gave him. He did not leave his desk but simply reported to the editor-in-chief by phone that the manuscript had been sent. Then, he immediately began to prepare the materials for the second draft according to the editor-in-chief's instructions.
The second draft was a comprehensive one. The timeline of the whole incident and the comments made by the two parties in the past few days had to be sorted out. Naturally, the focus was on the posts and videos that Pablo posted on Facebook, as well as the reposts of the few pro-Barça media such as' Daily Sports'.
Of course, the netizens of Huaxia spontaneously organized an expedition to Facebook was also indispensable.
Fernandez constantly took screenshots and saved videos, nervously collecting all the materials related to the 'watergate' incident.
Before the work was completed, the editor-in-chief called. He had slightly revised the manuscript and sent it back to Fernandez's email. He also asked him to publish it as soon as possible.
Fernandez quickly stopped the work at hand, opened his email, and downloaded the revised manuscript. Then, he opened the backend of his website and quickly pasted the manuscript that the editor-in-chief had revised.
Fernandez skillfully adjusted the format and then pasted the most important video into the backend editor of the website.
The backend of the website of 'Marca' had just been upgraded this year. It was more functional and convenient to operate. For example, Xia Ruofei's video was posted on Facebook. When the website forwarded the video, there was no need to download it and then send it to the website server. It only needed to click insert the video in the editor and then paste the network address of the original video. After it was published, it would automatically generate a video frame that directly called the video with the Facebook address.
This operation was the most time-saving. Otherwise, it would take a lot of time to download the video, upload it to the server, and transcode it. When he needed to race against time with his peers, Fernandez naturally chose the most convenient way.
Of course, there was also a drawback. That was, once Xia Ruofei deleted the video on Facebook, the video frame on the 'Marca' website couldn't load the video. Because in essence, it was actually a video window embedded in the content page, and this video window was from Facebook.
Fernandez chose the most convenient way. At the same time, he had already downloaded the video from Xia Ruofei's Facebook account. When he was free, he could upload it to the website server for transcoding. At that time, he could replace the embedded video frame. Then, it would be foolproof.
Fernandez quickly checked it one last time. After confirming that there was no problem, he immediately published the news release.
Then, he pushed the manuscript on the website's backend to the first news area of the website's homepage. This was also the most eye-catching position besides the website's headlines. At the same time, the manuscript was also synchronized to the app.
The website and the app used the same backend. Fernandez opened the app's backend menu and set the newly synchronized manuscript to the top.
He finished all the operations in two minutes and let out a long sigh of relief.
Then, he immediately refreshed his website and saw that the news had already appeared on the first news area. He clicked on it and saw that the text was fine, and the video could be played normally.
Then, Fernandez opened the 'Marca' app on his mobile phone and found that the manuscript had been pinned to the top. After clicking on it, everything was normal.
Fernandez was relieved. He picked up the phone on his desk and dialed the internal number of the editor-in-chief's office.
"Editor-in-chief, it has been published!" Fernandez said respectfully.
"I have seen it! Well done! " The editor-in-chief said, "Fernandez, don't rush to prepare the second manuscript. Now, push this news to our official Facebook page and Twitter account!"
In the era of the mobile Internet, some powerful social media were amazing, such as Facebook and Twitter. Therefore, many traditional media had opened official accounts on these platforms.
With their professional and authoritative content, these traditional media were easier to attract audience attention than pure self-media.
The official Facebook page and official Twitter of 'Marca' were like this. The influence of these two accounts even exceeded the official website and app. After all, there were fewer and fewer people who used the web to browse the news. Moreover, downloading an app and opening it often also required behavior costs. Facebook and Twitter were different. Most people used them every day. As long as they followed the account of 'Marca', they would naturally receive new notifications in the process of using it. This dissemination effect was actually stronger than the official website and app.
Therefore, the editor-in-chief naturally wouldn't miss out on social media platforms. He immediately asked Fernandez to follow up.
"Understood!" Fernandez said.
As the editor on duty, the first thing to do after taking over was to log into all the backend, public email and social media accounts. Therefore, Fernandez could operate directly on the computer.
The content was ready-made, so it naturally didn't take much time to publish. After two minutes, the official accounts of 'Marca' on the two social media platforms had already pushed the news.
Then, Fernandez went on to write a second, more comprehensive draft.
Because there were more materials to prepare, he spent about forty minutes to sort out the context. Then, he spent another half an hour to write the manuscript.
After all was done, he sent the manuscript to the editor-in-chief's email. Then, he stood up and moved his sore neck. Then, he walked to the editor-in-chief's office.
Fernandez knocked on the door and walked into the office. He said, "Editor-in-chief, the comprehensive draft has been sent to your email!"
The editor-in-chief nodded and said, "Okay, let me see! Just wait here for a moment! "
"Understood!"
The editor-in-chief downloaded the manuscript from the email. He looked at it and said, "Right, the layout of the newspaper also needs to be adjusted. This comprehensive draft needs to be on the front page tomorrow! According to the length of the manuscript, think about which manuscript to remove from the front page and how to adjust the layout. "
Fernandez couldn't help but secretly complain. However, he also knew that such explosive news would definitely be on the front page of the newspaper. He was also mentally prepared. After all, he was on duty tonight! Moreover, he was able to attack his old rival, 'Daily Sports'. Even if it was a little harder tonight, he was still very happy.
Therefore, Fernandez immediately replied, "Okay! After I publish this draft, I'll immediately make some adjustments! "
Fernandez's manuscript was quite wonderful. The timeline was very clear. After the editor-in-chief read it, he was very satisfied. Basically, he didn't make any changes. He just adjusted a few words. Then, he sent the manuscript to Fernandez.
He looked up and said, "The manuscript is very well written! Fernandez, your writing skills have improved yet again! "
"Thank you for the compliment!" Fernandez said, "Then … I will go and publish the manuscript?"
The editor-in-chief nodded and said, "En! I have already sent the revised manuscript to you. You can publish it directly! This manuscript will be placed in the second section of the front page. Add a hyperlink to the previous manuscript. "
Generally, this kind of in-depth report was done this way. Fernandez was also familiar with it. He replied, "Understood!"
Fernandez didn't stop to rest. At the same time, he also posted the second comprehensive draft to the website, app, Facebook, and Twitter. Then, without taking a break, he pulled up the design draft for tomorrow's newspaper. He began to think about how to add this manuscript to the front page and which page to adjust the removed manuscript to.
Newspapers were like this. If a manuscript "jumped the queue", it might cause a chain reaction. The front page would be changed to the second page, and the second page would be changed to the third page … There might be many manuscripts that needed to be adjusted.
Fortunately, Fernandez was also very experienced. He quickly came up with an adjustment plan according to the length of the manuscript. After he reported it to the editor-in-chief and got the approval, he immediately contacted the relevant personnel and sent the manuscript and adjustment plan to the other party. The professional technical personnel would then adjust the layout of the newspaper.
After he was done with all this, more than two hours had passed since he received the explosive email. During this time, Fernandez didn't even have time to drink a mouthful of water. The coffee he had brewed before was completely cold.
In several other sports media editorial departments in Spain that received the explosive email, similar scenes were playing out.
The editors of AS and Mundo Deportivo, like Fernandez, were compiling the news as fast as they could. Unsurprisingly, these media outlets also chose to publish the explosive news on the Internet as soon as possible.
In fact, Pablo was just a small figure. If it was only because of him, Xia Ruofei's explosive news might not have received such attention. However, behind Pablo was one of the four major sports media outlets in Spain, El Mundo Deportivo, and the Barcelona club, known as the Cosmos. That was completely different.
From the perspective of media competition, news that could disgust El Mundo Deportivo would be treated as a treasure by other media outlets. From the perspective of journalism, all news involving Barça was a hot topic that the media pursued.
This incident happened to occupy both points. Of course, the other media outlets were like cats that smelled fish and collectively rejoiced.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
