When he arrived at the Taoyuan Building, Xia Ruofei took the dedicated elevator directly from the underground parking lot to the top floor.
As soon as the elevator door opened, Qin Yanan, who was facing the elevator at her desk, looked up and immediately stood up. She bowed slightly to Xia Ruofei and said, "Hello, Chairman!"
Xia Ruofei smiled and nodded to Qin Yanan.
Without waiting for Xia Ruofei to ask, Qin Yanan took the initiative to report: "Chairman, Director Gao of Xiangnan Satellite TV arrived at the Taoyuan Building almost ten minutes ago. At this time, he should be visiting the e-commerce department. Manager Feng and Boss Dong are accompanying him."
Then Qin Yanan quickly looked at her watch and said, "Your meeting with him is arranged in about twenty minutes. The reception room is ready!"
Xia Ruofei nodded and said, "Okay, thank you for your hard work!"
After that, Xia Ruofei pushed the door open and walked in. Qin Yanan quickly followed in and made tea for Xia Ruofei. Then she handed some documents that had been reported yesterday to Xia Ruofei.
Xia Ruofei glanced at them. These documents were arranged according to time and urgency. He nodded and said, "Okay, put it here first! I'll look at it later. That … when Director Gao comes up, please remind me in advance. "
"Okay!" Qin Yanan said, "Chairman, then I'll go out first!"
Xia Ruofei smiled and nodded.
Xia Ruofei looked at Qin Yanan's back as she left. She looked at the steaming teacup in front of her and her orderly desk. Xia Ruofei felt that it was not bad to have a capable assistant.
Xia Ruofei looked at the documents for a while. Qin Yanan knocked on the door, then stood at the door and said, "Chairman, the administrative department said that Director Gao and his party are already waiting for the elevator and are ready to come up."
"Okay." Xia Ruofei said and then stood up.
He walked through the spacious office and went straight to the elevator. At this time, the elevator just went up to this floor.
Ding! The elevator door opened.
Dong Yun, dressed in a capable professional suit, took the lead out of the elevator and reached out to stop the elevator door. Then, Gao Jun, the deputy director of Xiangnan Satellite TV, who had met Xia Ruofei a few times, came out.
When Gao Jun saw that Xia Ruofei was standing near the elevator, he hurriedly took a few steps forward with a very enthusiastic smile on his face. He stretched out his hands from a few steps away and said, "Boss Xia! Hello, hello! "
Xia Ruofei reached out and shook hands with Gao Jun. Then he smiled and said, "Director Gao, welcome!"
The two exchanged a few pleasantries before Qin Yanan led the group of people to a small reception room on the side. Everyone sat down as the host and guest.
Xia Ruofei laughed and said, "Director Gao, it's just recording an episode. It's not a big deal. Why did you personally come to the three mountains?"
Gao Jun said modestly, "Boss Xia is our important guest. I'm afraid that the people below will neglect you. It's better to communicate with you personally about some things."
Xia Ruofei laughed and said, "Director Gao is too polite! Everything will be arranged by the program group. I will fully cooperate. "
"Thank you! Thank you! "Gao Jun said quickly.
Even the son of Chief Hou of the HQ followed Xia Ruofei, so Gao Jun naturally did not dare to neglect him.
Gao Jun then asked, "Boss Xia, do you have a certain understanding of our program?"
Xia Ruofei smiled and said, "I've seen a few episodes, so I still know the basic form of the program. Of course, the premise is that there are not many changes this season."
Gao Jun said, "That's easy! There are certainly some adjustments in the details, but the overall form has not changed much. Boss Xia, then I'll go through the process with you first? "
"Sure!" Xia Ruofei said straightforwardly.
"First of all, our cameraman will be following and filming the entire time. I heard from Young Master Hou that you have a very good courtyard house in Beijing, and it's very unique." Gao Jun said, "If you don't mind, we hope to start filming from the courtyard house."
Xia Ruofei thought about it and said, "No problem, but try not to involve too many private things."
"Of course! Of course! " Gao Jun quickly said, "After the final edit of the program is out, we will let you review it first. If you feel that something is not suitable, we can edit it at any time. That's not a problem."
"Then it's okay." Xia Ruofei said with a smile.
Gao Jun said, "Boss Xia, then as usual, before our guests go to the filming location, they will call to order food first. Let's finish the ordering process at the courtyard house!"
"Sure!" Xia Ruofei said.
"Then the next step is to go to the mushroom house of the Taoyuan Club." Gao Jun said, "When we come out of the courtyard house, we will arrange a car provided by the sponsor. There will be a cameraman in the car to take some behind-the-scenes shots …"
Gao Jun then explained the general process of the whole shooting to Xia Ruofei. In fact, the framework of this season's program was similar to that of the previous two seasons. There were four permanent guests, and then there were flying guests in each episode. Before the guests in the previous episode finished their journey, the guests in the next episode had already arrived. In this way, it seemed that each episode was seamlessly linked.
The main theme of the program was naturally the leisurely slow life in the countryside.
Gao Jun introduced that the permanent guest lineup of this season was basically unchanged, and it was still two old people and two new people. The "two old people" were the male host of Xiangnan Satellite TV, He Jiong, and the famous actor Huang Lei. The "two new people" were the popular young men in the past two years, Peng Chang and Zhang Xing.
This lineup, compared with the last season, the only difference is that the cute Chinese music teenager Liu Xianhua couldn't participate in the recording because of his schedule, and was replaced by Zhang Xing.
This kind of slow variety with a leisurely atmosphere, the whole recording process is not very tight. It is just to experience the leisurely rural life with the guests. For the effect of the program, a certain amount of work will be arranged, as well as cooking food together, drinking tea and chatting, etc.
They arrived at the mushroom house in the morning of the first day, stayed there for a night, and left after lunch the next day, and the task of the first guest was completed.
In the morning of the next day, the guests of the second episode will arrive, and the program will continue to record.
Xiangnan Satellite TV considered that Xia Ruofei was different from ordinary stars. In order to show the importance of him, in the first episode, he was the only flying guest, and in the past, there were often several guests in each episode.
Xia Ruofei didn't have the bad habits of some big stars. After Gao Jun introduced the program process in detail, he also took the initiative to ask Xia Ruofei if he had any requirements, or if there were any taboos in life and diet. Xia Ruofei smiled and waved his hand and said, "Director Gao, I'm not that particular! I came from a poor life, and when I was a soldier, what kind of hardships didn't I suffer? You can just tell the program team what to do, and you don't need to give me any special treatment at all! "
Gao Jun was very happy to hear the words and said, "Thank you! Thank you! Boss Xia, thank you so much! "
The reason why Gao Jun came in person was that he was worried that Xia Ruofei would not be easy to get along with, and that the program team would accidentally neglect him. In his opinion, a young tycoon like Xia Ruofei, and with such a strong network in Beijing, would definitely not be easy to get along with, and it was normal for him to be a little arrogant and domineering.
In fact, during the Beijing Taoyuan Club's groundbreaking ceremony, Gao Jun had a brief contact with Xia Ruofei and felt that Xia Ruofei was a little unreasonable.
At that time, Gao Jun had taken the initiative to use the Taoyuan Club's venue to film the third season of "The Life I Yearn For." This would have been very good publicity for the Taoyuan Club, but Xia Ruofei had flatly refused at the time, and his attitude was very firm.
If it weren't for the support of Zhao Yongjun and the others, this matter would definitely have been hopeless.
Gao Jun didn't expect that after this contact, Xia Ruofei would be completely different from what he had imagined. He didn't put on airs at all, and his attitude was very easy-going. He was simply too easy to talk to.
Gao Jun then said, "Boss Xia, there are still some things that we would like to receive your company's full support for …"
Xia Ruofei smiled and said, "Director Gao, you're too kind! If there's anything we can help with, just tell us directly. "
"Thank you!" Gao Jun said, "Boss Xia, it's like this. When we were planning the show, we designed a vegetable field. The quality of your company's vegetables is well-known, so … we have a presumptuous request. Can your company provide some high-quality vegetables and help us transplant them to the vegetable field next to the mushroom hut?"
"The Life I Yearn For" was a variety show, so naturally, it was impossible to plant vegetables from small seedlings like a real vegetable field in the countryside. After all, the recording period of the show was only so long. If they started from scratch, the vegetables might not even be ripe by the time the show finished recording.
In fact, in the first season of the show, the vegetable field was directly planted with ripe corn. The guests picked the corn to exchange for ingredients, and it even became a big selling point of the show.
Xia Ruofei fell into deep thought when he heard this.
Seeing this, Gao Jun hurriedly said, "Boss Xia, if it's because of confidentiality or other reasons, then forget it. You don't have to be troubled …"
Xia Ruofei smiled and said, "Director Gao, you've misunderstood. It's just a small matter, there's no need to be troubled. I'm just thinking about which vegetables are more suitable to provide. After all, the climate in the North and the South are different. Moreover, the weather in the North is still very cold. Whether the vegetables can survive after transplanting is also something that needs to be considered."
Gao Jun hurriedly said, "Boss Xia, we've already built a vegetable greenhouse in advance. There won't be any problems with normal planting!"
Xia Ruofei smiled and nodded when he heard this. He said, "That's good! I agree to this matter! Director Feng, you can inform Farm Officer Cao and let him be in charge of the specifics. He must cooperate fully and choose the best vegetables. Also, considering the survival rate, prepare more in quantity. "
Feng Jing was also accompanying the reception in the reception room. When she heard this, she immediately said, "Yes, Chairman!"
Gao Jun was overjoyed and said, "Thank you, Boss Xia! You've helped me a lot! With this batch of vegetables, the entire show will be upgraded to a higher level! Your company only needs to provide the vegetables that are about to ripen. As for the rest, including the transportation, we will take care of it ourselves! "
"Good. This matter should be done sooner rather than later. Send someone to the farm today to communicate with Farm Officer Cao about the specifics!" Xia Ruofei smiled and said.
The show's filming would start in a little more than a week. The vegetable garden must be prepared in advance.
"Yes, yes, yes!" Gao Jun said. Then, he turned to one of his subordinates and said, "Xiao Liu, follow up on this matter. You must ensure that the vegetable garden is ready before filming!"
"Yes, Director!" Xiao Liu hurriedly stood up and replied.
Then, Gao Jun raised a few specific requests, including using Taoyuan Da Hong Pao to entertain the guests during the show, putting Yuji Ointment in the bathroom for the guests to use, and also preparing a small amount of Taoyuan brand Iron maple bucket and caterpillar fungus.
These requests were not so much a request for support from the Taoyuan Company. It was more of an advertisement for the Taoyuan Company.
During the show's broadcast, the ubiquitous Taoyuan brand products would appear on camera from time to time. Moreover, the host would also insert advertisements randomly. For example, when making tea with the guests, they would have to announce that it was Taoyuan Da Hong Pao. When washing up in the morning, the guests would have to use Yuji Ointment, an online celebrity makeup product. After all, celebrities were very particular about maintaining their appearance.
In addition, there was also a vegetable greenhouse named after the Taoyuan Company. When the guests planted and picked the vegetables in the greenhouse, they would naturally have to thank the Taoyuan Company for its friendly sponsorship. Moreover, the Taoyuan vegetables were now popular all over the country. Just the appearance alone would attract countless fans. When the time came, the show's high-definition camera would naturally capture the vegetables beautifully.
This was all excellent publicity.
In fact, this treatment was second only to the title sponsor in the show. The title sponsor not only had various fixed advertisements, but they also had a large number of product placements.
Other than that, the Taoyuan Company's products probably had the highest exposure.
Most importantly, all of this was free of charge.
Feng Jing, who was listening on the side, couldn't help but feel a little emotional and almost cheered out loud.
Regardless of the reputation of Xiangnan Satellite TV, there is no doubt about their influence in the entertainment industry, and the program "The Life I Yearn For" has been tested by the market, with a large number of fixed viewers, and the advertising effect is not to be doubted.
What's more, Xia Ruofei also personally participated in the recording of the first episode, which will become a hot topic all of a sudden. As long as the program itself doesn't court death, the third season will definitely be a hot rhythm again.
For these "Requests" of Xiangnan Satellite TV, Xia Ruofei naturally agreed without hesitation, and instructed Feng Jing on the spot to provide sufficient products according to the needs of Xiangnan Satellite TV.
Of course, for Xiangnan Satellite TV, it is not without return.
The topic brought by Xia Ruofei is enough to make the popularity of the program rise a lot. Although a lot of placements for product placement have been sacrificed, at the same time, the hard advertising income of the program broadcast time can increase a lot.
And apart from the benefits, it can expand the influence of the TV station in the entertainment industry, and more importantly, it can gain the friendship of Xia Ruofei. These are valuable returns for Xiangnan Satellite TV and Gao Jun himself.
Therefore, this is definitely a win-win cooperation.
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