It was a huge black truffle.
Although it didn't exceed the record set at the last auction, and it wasn't the more precious white truffle, such a big black truffle was rare.
Truffles were a high-end ingredient. Whether it was the rich people in Hong Kong, other sellers from all over the world, or the representatives of Michelin-starred restaurants, they were all quite concerned about it.
"The second auction item: a piece of black truffle! It weighs 1,910 grams, and the starting price is 50,000 US dollars! Each bid must not be less than 2,000 US dollars. "Lu Zhongguang said concisely," Everyone can bid now! All guests with blue grade and above tokens are still allowed to bid! "
The record-setting black truffle at the last auction weighed as much as 2.66 kilograms. In comparison, this truffle was a little lighter. However, unlike the last auction, the Taoyuan Company's truffles had been tested by the market. The buyers who bought the truffle last time praised the Taoyuan Company's truffles. Everyone already knew that the truffles produced by the Taoyuan Company were not only big, but also of excellent quality.
Therefore, even if this black truffle was only the first to appear, and its weight wasn't particularly outstanding, everyone's enthusiasm for bidding was still very high.
After many rounds of bidding, the black truffle was finally sold for 160,000 US dollars. It was bought by a chef from a Michelin-starred restaurant in Italy. The rich people were still holding back, waiting for better items to appear later.
Next, a dazzling array of auction items appeared one after another.
Liu Qian also made a lot of effort in the selection of the auction order. The truffles, one-headed abalone, and valuable old ginseng that everyone was generally concerned about were basically not auctioned consecutively. Taoyuan brand Dahongpao tea leaves, Best Quality Caterpillar Fungus, Iron maple bucket, and so on were interspersed with the auction.
Therefore, the atmosphere of the auction had always been very lively, and the buyers whose main goal was the relatively cheaper Iron maple bucket, tea leaves, and other auction items didn't feel bored. Every guest always maintained a high degree of concentration.
There was a big screen on the side of the venue, which was used to display the auction's transaction amount. The amount displayed on the screen was all converted into US dollars according to the exchange rate of the day.
As the auction progressed, the transaction amount was also updated in real time. At the beginning, it was tens of thousands of dollars, then hundreds of thousands of dollars. When the auction ended, it would increase by millions or even millions of dollars.
Unknowingly, the auction was halfway through, and the transaction amount shown on the screen had exceeded 40 million USD.
For Xia Ruofei, the cost of these auction items was almost negligible. In other words, the net profit of this auction was at least 30 million USD.
Of course, in Xia Ruofei's mind, making money from this auction was secondary. His main purpose was to make a name for the Taoyuan Company.
Reality proved that the effect was very good.
Whether it was the buyers, tycoons, or the media present at the auction, they might be relatively familiar with Xia Ruofei, but they didn't know much about the Taoyuan Company, which had suddenly become popular in the past two years.
In particular, some of the media in Hong Kong still had a certain prejudice against the mainland. For a long time, Hong Kong's financial industry was developed, and the living standards and economic income of the people in Hong Kong were much better than those in the mainland.
However, with the 30 or 40 years of reform and opening up in the mainland, the mainland's economy grew rapidly, and the living standards of the people in the mainland also skyrocketed. In contrast, Hong Kong's development in recent years had been slow. As a result, Hong Kong was no longer alone.
Although the economic development had slowed down, many people still had a sense of superiority in their hearts. In fact, there were even more prejudices. It was like a relative who was originally very poor suddenly became rich, and their family conditions were even better than his. Some people couldn't accept it.
However, in this auction, even the most biased reporters against the Taoyuan Company couldn't find anything to criticize the Taoyuan Company.
One by one, the auction items were sent to the stage. Whether it was the old ginseng that was hundreds of years old, or the caterpillar that was obviously thicker than the ordinary caterpillar fungus, or the excellent Iron maple bucket, or the legendary Dahongpao tea leaves … these auction items all shocked everyone's hearts.
There were also the top truffles that had already proven their value in Hong Kong, and the best one-headed abalone that the people of Hong Kong cherished very much.
The tycoons and media reporters suddenly realized that the Taoyuan Company's product line was already very rich. If they included the explosive Yuji ointment that didn't appear at the auction today, as well as the miraculous heart-nourishing soup, the Taoyuan Company's strength was already not to be underestimated.
What's more, all the auction items were, without exception, the best of the best. It could be said that their quality was at the top of the pyramid of similar products.
It was as if as long as it was printed with the Taoyuan Company's logo, it would definitely be of first-class quality, and absolutely not ordinary goods.
Xia Ruofei's purpose was exactly this. He hoped that the words "Taoyuan products must be the best" would be deeply rooted in the people's hearts.
The so-called brand effect was produced in this way.
One by one, the auction items constantly brought visual impact to everyone. The constantly jumping transaction amounts on the big screen, and the steep upward curve, seemed to be witnessing the rise of a great company.
Unknowingly, the auction gradually came to an end, and some of the more important auction items began to appear.
A 2.68 kilogram white truffle was sold for 1.98 million US dollars. The tycoon of Hong Kong, Guo Hongjiang, had the last laugh.
A pair of top-quality one-headed abalones, each weighing more than 650 grams, were bought by Li Yifu for 3 million US dollars.
Li Yifu had been restraining himself from bidding at the beginning — he didn't dare to disobey Xia Ruofei's orders. When the auction came to an end, the truffles and abalones became bigger and bigger, and even he couldn't help but be tempted.
Although cultivators weren't greedy for good food, and even high-level cultivators wouldn't have a problem not eating for ten days to half a month, Li Yifu still had a preference for delicious food. The top-quality abalones were also very attractive to him, so he couldn't help but participate in the bidding.
Xia Ruofei only turned his head and glanced at Li Yifu. He didn't show any displeasure, which made Li Yifu feel slightly relieved.
In fact, Li Yifu's worries were superfluous. Xia Ruofei only told him not to bid recklessly, especially not to bid at a price that was far above the actual value, so as to avoid disrupting the order of the auction. However, he didn't tell him to be a mascot from beginning to end.
Otherwise, it would be too strange if he didn't even raise a sign after coming all the way from the United States.
Once Li Yifu really wanted to buy the abalones, with his financial resources and influence, it was naturally easy for him to defeat other competitors and successfully buy the pair of abalones.
Many people present, including Xia Ruofei, could easily take out a few million dollars. However, Li Yifu was very decisive. As long as there were people bidding, he would immediately increase the price without hesitation, showing that he was very determined. The price of three million dollars was actually higher than the market price. Even if this pair of abalones was of higher quality than all the abalones on the market, there was still an estimated value.
Li Yifu showed his determination to win, so the other rich people naturally wouldn't fight to the death with him. Otherwise, it wouldn't be good if they didn't get the item and were hated by this super rich person who was worth ten billion dollars.
Today's finale item, a piece of white truffle weighing 2.88 kilograms that broke the previous record set by the Taoyuan Company, was sold at a price of 2.68 million dollars. Today's auction came to a perfect end.
The big screen on the side also showed the total amount of the transaction was locked at 100080000 dollars.
"It broke through a hundred million!"
"That's amazing! The transaction amount of a single auction is over a hundred million dollars! This is an auction of ingredients and herbs, not a work of art! "
"The Taoyuan Company really shines this time!"
"Yeah! This company will have a great future! "
…
When the people who participated in the auction saw that the total amount of the auction had successfully broken through a hundred million dollars, they couldn't help but whisper.
Xia Ruofei couldn't help but be slightly surprised. These auction items were all prepared by him, so he was very clear about the overall value.
According to his own estimation, if the auction went smoothly, the transaction amount should reach eighty to ninety million dollars. There might be some fluctuations, but it shouldn't be too big.
Therefore, Xia Ruofei didn't expect the transaction to break through a hundred million dollars. He didn't expect it to be successfully realized.
In fact, there wasn't a single auction item that had a particularly high transaction price. However, if someone counted a little, they would find that almost every auction item had a relatively high price, especially the truffle and the abalones, which had already become a brand. According to the transaction price of the previous auction, almost every auction this time had a higher transaction price than the previous one.
Every auction item had a higher transaction price. When all of them were gathered together, the transaction amount had successfully broken through a hundred million dollars. This more or less made Xia Ruofei feel a little surprised.
Although a few hundred million dollars was nothing to Xia Ruofei, a transaction amount of tens of millions and a transaction amount of over a hundred million dollars were two completely different concepts. Especially when the unit of calculation was US dollars, it was even more so.
The auction could be said to have gone very smoothly. The Black Family had also frequently made a move in the truffle market. Their competition with the Lehmann Family was white-hot. Both families were involved in the truffle market, and the competition in this market could be said to have been a close battle, with the bayonets seeing red.
Old Blake was indeed an old fox. Although he had already received a verbal promise from Xia Ruofei to be able to buy a batch of truffles from the Taoyuan Company, which could be said to be in an invincible position, he still frequently made a move in the auction, and even looked like he was determined to win.
When Xia Ruofei saw this, he couldn't help but admire Old Blake's acting skills.
The Blake family and the Lehmann family competed with each other in the truffle auction, which also played a positive role in increasing the total transaction amount of the auction to a certain extent.
Old Blake was also equivalent to supporting Xia Ruofei. While he was helping Xia Ruofei, he also got two pieces of good quality truffles. At the same time, he also made the Lehmann family spend a lot of money. To a certain extent, he also attacked his competitors. It could be said to be killing three birds with one stone.
When the total transaction amount broke through a hundred million dollars, Feng Jing and Dong Yun, who were sitting behind Xia Ruofei, excitedly hugged each other. Pang Hao also cheered. Looking at Xia Ruofei sitting in the front row, his heart was filled with emotion.
After all the auction items were sold, Xia Ruofei also personally went on stage to give a short and enthusiastic speech. He expressed his gratitude to everyone for their support and Hengfeng Group's support. At the same time, he warmly invited everyone to participate in the following luncheon.
The auction lasted for more than three hours. Now, everyone's stomach was already rumbling with hunger, so they directly went to the banquet hall next door.
Xia Ruofei was naturally arranged to be at table 1. Ma Xiong, Li Yifu, Guo Hongjiang, Zheng Jianian, and other rich people were at the same table.
Ma Xiong also very considerately arranged for Ma Zhiming to arrange a few company executives to accompany Feng Jing and the others to the various tables. Ma Zhiming personally accompanied Feng Jing to sit at table 2.
These Hengfeng Group executives naturally took care of Feng Jing, Dong Yun, and Pang Hao. They also very warmly introduced them to the guests at the same table.
When they learned that Feng Jing and the others were executives of the Taoyuan Company, the attitude of the rich people was very enthusiastic. After the meal, Feng Jing and the others received a large stack of business cards. They also gave out a whole box of their own business cards.
At Xia Ruofei's table 1, the atmosphere was even more harmonious. The people at the same table were all old friends of Ma Xiong. Most of them were also familiar with Xia Ruofei.
The culture of wine was also very prosperous in Hong Kong. Therefore, shortly after the banquet began, there were constantly people from other tables who came to toast Xia Ruofei. Their words were full of admiration. Many people in related industries also expressed their desire to cooperate with the Taoyuan Company.
Therefore, Xia Ruofei also received a lot of business cards.
From the performance of these rich people, Xia Ruofei knew that the Taoyuan Company's plan to become famous was basically successful.
After the luncheon, Xia Ruofei and Ma Xiong sent the guests away.
Even though Xia Ruofei's body was in good condition, he couldn't help but feel a little tired after all this work. Ma Xiong's face was already full of fatigue.
Xia Ruofei quickly asked Ma Zhiming to send Ma Xiong home to rest. On the other side, Feng Jing and the others, including Liu Qian, began to wrap up and handover work with Hengfeng Auction House. Xia Ruofei returned to the presidential suite on the top floor to rest.
At four o 'clock in the afternoon, Xia Ruofei woke up from a nap and felt that his spirit had recovered.
He gave Feng Jing a phone call and found out that she had just finished her work. So, he said, "Jing Jie, bring everyone to the top floor! I have something to tell everyone! "
"Okay!" Feng Jing said, "Director Pang is still calculating the income and expenditure of this auction. Do you want to …"
"Tell him to stop calculating and come to my side first!" Xia Ruofei said.
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