Anglas personally poured a cup of tea for Liang Feifan, even though it was a Lipton tea bag. But Anglas felt that he was respecting China's traditional culture. Lipton was a British brand.
"Mr. Liang, according to what you just said, your company usually buys Australian beef. You even mentioned that China and Inner Mongolia also produce high-quality beef. Why did you come all the way to America to find us?"
Anglas really wanted to strike a deal, but he still needed to test Liang Feifan's sincerity.
Liang Feifan blew on the surface of the tea made from the Lipton black tea bag. When the tea was not so hot, he took a small sip. Then he said, "The reason is simple. In China, Australian Wagyu is well known, but it's not that popular.
"In the coastal areas of Guangdong and Zhejiang, especially in cities like Shanghai. Many high-end restaurants serve the so-called East Ocean Wagyu, Kobe beef, and East Ocean black-haired cattle. Because of the geography, East Ocean Wagyu is quite well-known in China. "
"Many consumers are willing to spend 81,000 RMB to eat Kobe beef teppanyaki or steak," Liang Feifan pushed up his gold-rimmed glasses and said helplessly.
Anglas narrowed his glasses. "Wait a minute, Mr. Liang. If I remember correctly, China completely bans the import of East Ocean beef, right? Even the American beef entering China this time was only agreed after a long period of mediation and negotiation by the government. American beef has been banned in China for 14 years. Japanese beef should have been banned from import since the beginning of the 21st century, right? "
"Where did the Kobe beef you mentioned come from?" Anglas looked at Liang Feifan suspiciously.
"God knows," Liang Feifan said with a hint of mockery. "Maybe it was smuggled from the East Ocean. But I believe most of them use Australian cattle or Inner Mongolia cattle and pretend to sell it as Kobe beef. Anyway, the best Inner Mongolia cattle only need to be trimmed and removed when the meat is shaved. "
"Only the necessary fat and snow patterns are left. In fact, it looks no different from a Kobe cow. As long as the fat is plump to a certain extent, there is no difference in eating it. "
"But the price of Inner Mongolia cattle is worlds apart from Kobe cattle. A high-grade Kobe cow could be sold for more than one million RMB, and a high-grade Inner Mongolia cow could not even reach one-tenth of that price. But because there is no grading system and brand effect, the price of Inner Mongolia cattle can't go up. "
"But I think that using Mongolian cattle and Australian cattle to deceive people is considered a conscientious merchant. After all, the quality of these two types of beef was still guaranteed. As for the East Ocean beef that was smuggled in, it might really be Kobe beef, but the quality was unknown. This kind of smuggled meat was not inspected by the inspection and quarantine departments between the two countries. Only God knew what problems or diseases there were. This kind of privately slaughtered beef has a huge risk. "
"I don't believe that the people of the East Ocean are all moral models. After all, they would sell dolphin meat as whale meat to their own people. One had to know that dolphin meat contained a terrifying amount of mercury. And the Minamata Disease caused by excessive mercury was the first disease in the East Ocean. It harmed millions of people in the East Ocean and shocked the entire East Ocean in the 1970s. "
"Be it the fishermen, the merchants, or the local officials. They knew that dolphin meat was sold as whale meat, and that dolphin meat would cause the Minamata Disease, but didn't they still do it? So if there were herdsmen in the East Ocean secretly selling two Kobe cattle with mad cow disease to China, I wouldn't be surprised at all. There must be people who are capable of doing it. After all, a Kobe cow is worth more than one million RMB! This is a huge loss for any breeding farm in the world. Anyway, the smuggled meat doesn't need to be inspected and quarantined, and there are still many people in China who are eager to eat Kobe cattle. "Liang Feifan looked like he hated the East Ocean.
Liang Feifan's eloquence attracted Anglas's attention. Anglas felt that this Chinese man should not be a problem, and should be sincere in doing business. Moreover, he showed a lot of the qualities of a Chinese businessman.
"As for Australian cattle, it's like I said before. It's not well-known enough, and the most important thing is that it has ruined the brand. Right now, there are a lot of frozen Australian and New Zealand beef in the supermarkets in China. It's usually only 15 to 2 grams. The price of beef produced in China is higher than that, so there are too many low-end Australian cattle, and it has ruined its high-end image. "
"The problem with Mongolian cattle is still the same. China doesn't have a grading system. Chinese people don't think that China can produce high-end beef, especially the elite white-collar workers in the big cities in Beijing, Shanghai, Guangzhou, and Shenzhen. Most of them are pursuing a lifestyle in developed countries. They think that everything in developed countries is good. Let me tell you a joke, Mercedes-Benz's SMART model is marketed as a means of transport in the US and Europe, similar to the BYD F0 in China. "
"But the BYD F0 can be bought in China for just over thirty thousand RMB, while the Mercedes-Benz SMART costs more than a hundred thousand RMB. In terms of driving experience, the SMART is no different from the BYD F0, maybe even worse. After all, at least BYD doesn't use plastic to make the car's fender, and the connection method is to fix the easel with plum screws, which can be removed with a five-yuan plum screwdriver. It's just that BYD is still made of steel, and it also uses welding and riveting technology. "
"In Europe, this model is marketed as a low-cost car for low-income people, and it's a means of transport for the elderly. In China, it's touted as a symbol of high-quality life for the urban elite white-collar workers, and it's selling well. And my steakhouse is mainly targeting this group of customers! People who can spend more than a hundred thousand RMB on a SMART car are also willing to spend a few hundred to a thousand RMB to eat the high-quality beef imported by air from American ranches! "
Liang Feifan said to Anglas, "The ban on American cattle has just been lifted in China. They're still selling high-end goods. This is the time to establish a brand. It would be best for Anglas Ranch to work with me. I have more than 300 steakhouses in Beijing, Shanghai, Guangzhou, and Shenzhen. I used to sell Australian cattle, but now I think Anglas Ranch's beef is very suitable for raising the brand image. It's a good thing for both you and me! "
"There's a saying in China that if you don't make money, you're a bastard." Liang Feifan looked into Anglas's eyes and said, "So, Mr. Anglas, what do you think?"
Anglas had always wanted to expand the China market, and Liang Feifan's trip to the United States was like giving him a pillow when he was sleepy. Was there anything to consider or reject?
In general, Anglas had no reason to reject Liang Feifan. He needed a powerful China businessman to help him expand the China market. Even if Liang Feifan tried his best to lower the price of his beef, Anglas could bear it.
This was a long-term investment, and he couldn't fall out with Liang Feifan just because of a small profit.
After the two had discussed the general intention of the cooperation, Liang Feifan made another request, "Mr. Anglas, I heard that your company can stand out because you found some extraordinary breeding cattle. Can you take me to see them?"
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