Michael Eisner. The president of Disney Entertainment Group, the world's super entertainment empire. He was in charge of this huge company with tens of billions of dollars in assets.
Disney started with cartoons, and the Mickey Mouse series was even more well-known around the world. It could be said to be a cartoon suitable for all ages. It was a cartoon that wouldn't be boring from four to eighty years old. It should be said that it was a cartoon that had a very important position in the world, just like Tom and Jerry.
After that, Disney's princess series swept the world. It became the biggest IP brand for girls under the age of fourteen. And Frozen, produced a few years ago, pushed the Disney princess series, which had been in decline, to a new peak, and gained countless fans around the world.
In addition to animation, which was Disney's starting series, Disney also had a pivotal position in Hollywood film production.
The world was talking about Hollywood blockbusters, but in fact, most of the well-known Hollywood blockbusters were released and produced by six major Hollywood studios. And Disney was one of them.
For example, the famous Pirates of the Caribbean series and the world-renowned Star Wars series. In Li Jie's previous life, the Marvel Cinematic Universe series was also added.
And other commercial blockbusters with a certain degree of influence were too numerous to mention. In Hollywood, or looking at the global entertainment market, Disney stood at the top of the first echelon.
And as the helmsman of this entertainment empire, Michael Eisner was generally very busy. Countless film directors and actors were looking forward to getting his favor. As long as Disney's resources were slightly tilted, they could support a global superstar.
And why did such a big shot come to him? Li Jie could basically guess it with his toes. Michael Eisner wasn't looking for Jason Li, but for his identity as the boss of Marvel.
Just like in Li Jie's previous life, the Disney Group acquired Marvel Entertainment. As a businessman, Michael came to Li Jie's company for only one purpose, and that was business.
Originally, the Marvel Comics Company founded by Li Jie didn't enter Michael's eyes. It was just a small company that produced comics, although it had a real hero as a gimmick. But that was just a gimmick, and it wasn't something that could really be turned into capital.
But many things happened later that even Michael, a business veteran, couldn't understand. First, Deadpool filed a lawsuit against S.H.E.L.D., which set off a storm in the United States. But for Michael, this could only be regarded as tidbits, nothing.
But what happened after that was a bit incredible.
Captain America Steve Rogers sued the US government and the military, asking for a whopping $10 billion in compensation.
Although the two parties finally settled privately, this lawsuit could be ranked as one of the most important lawsuits in the twenty-first century. Although the two parties reconciled privately in the end, few people really realized how much value this IP contained.
Although everyone probably understood that the name Captain Rogers itself was a huge IP, few people really realized how much value this IP contained.
After that, countless people have been eyeing Captain Rogers, as well as Iron Man and Spiderman, the Superheroes with the highest IP value.
At the same time, Deadpool, who had caused a stir before, also handed over the copyrights to Marvel. There was also the guy that everyone thought was very, very difficult to deal with, Iron Man Tony Stark, who had also handed over his copyrights.
A very small company had suddenly gained a large number of big IPs that were very popular. Just the IP of Captain Rogers, Iron Man, Deadpool, Spider-man, Nightcrawler, Night Watchmen, and Avengers added up, some industry insiders have estimated that Jason Lee, a high school graduate who had just graduated from high school, now had an IP value of more than ten billion dollars.
Another giant in the world's entertainment industry was rising.
According to the original trajectory, although this small company had many big IP, it was just a rookie that had just set foot in the entertainment industry. Even though there were rumors that Boss Li Jie was backed by two super consortiums, Osborne Group and Stark Industries. But there was still a huge difference between the entertainment industry and the technology industry.
If Li Jie really wanted to expand Marvel's reach and influence to the world, then it was necessary to turn the comic on paper into a three-dimensional film. And where was the most influential film company in the world? The United States! Hollywood!
The commercial films produced here could bring in hundreds of billions of dollars of foreign exchange for the United States every year. The big companies that controlled distribution and production channels, such as Disney, didn't take Marvel seriously. Because in the end, this young man would always ask of them.
But there were always exceptions to everything. It was just that no one expected this accident to come so suddenly and so abruptly.
Lord Man attacked New York, and Iron Man and the Avengers fought. After that, aliens appeared, and Captain Rogers beat back the enemy. Then, Hulk wreaked havoc in New York City, and Nightcrawler drew the giant away to save the city.
Because of the appearance of aliens this time, the popularity of all the superheroes involved in this incident was pushed to the peak.
This was especially so for Captain Rogers. When the UA politicians, especially the high-ranking officials of the UA, collectively fled, he stood up and made contact with the extraterrestrial civilization, leaving a deep impression on everyone.
There were now demonstrations in Washington to protest the escape of the president, as well as dissatisfaction with Congress and the cabinet. Captain Rogers's actions this time could be said to be the only person the government could take care of.
Whether the government liked it or not, they had to support him this time. Otherwise, they wouldn't even have a way to divert attention.
Captain Rogers's influence really began to expand, reaching a level comparable to or even higher than World War II.
During the battle of New York, because of the efforts of the heroes (including the New York vigilantes), the city didn't suffer much damage. The biggest loss occurred after the appearance of the Red Hulk. He had mastered almost twenty-five streets, and the military had to take the blame for this.
So this time, "heroes" were once again filled with hostility, and more and more people began to examine the problems of this society.
"This world needs heroes!" This slogan was shouted.
As a businessman, especially a businessman in the entertainment industry, providing spiritual satisfaction to the people was necessary to maintain the company's development. If they weren't good at understanding the preferences of the general public, they wouldn't be able to survive in the fierce entertainment industry.
So Michael came. He came to Marvel. He came to see Li Jie. He felt that he was sincere enough.
So when he saw the young man in front of him, he didn't say too much, but said directly, "Mr. Li, what conditions can make you sell Marvel?"
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
