It wasn't like twenty years ago. The high-speed development of the Internet had made the power of the media no longer concentrated in the hands of a small number of news groups.
This was an era where everyone was self-media. Facebook, Weibo, blogs, WeChat. All kinds of social media filled the Internet. It was hard to tell the good from the bad.
Perhaps some newspapers and television stations still held the authoritative part of the right to speak. Especially news related to current affairs. But it couldn't be denied that more and more personal media had an impact on society as a whole.
Especially the effect of celebrity fans that was hard to ignore. A super big star's every move would quickly attract the attention of fans. It was normal for a Weibo post to have hundreds of thousands or millions of views.
Just like a big event that happened on the Internet in the past two days. The event started with Nightcrawler. As the second best-selling star hero in Marvel Comics, Nightcrawler was only less popular than Spider-man in New York.
Because Nightcrawler had a certain dark temperament, a considerable number of young readers gave up reading Nightcrawler's comics. And adults who were more mature and had a stronger mental endurance were more likely to accept the story of Nightcrawler's comics.
The story started like this. In the new issue of Marvel Comics, Nightcrawler released a small four-panel comic theater outside of the main story.
The content of the small theater was that Nightcrawler came to Marvel in the middle of the night and asked the editor who helped him draw the comic how to open an online social media account.
Then in the comic, the editor taught Nightcrawler how to sign up. He also helped Nightcrawler register a Weibo and Facebook account and added him as a friend. Finally, at the end of the book, Nightcrawler's Facebook and Weibo usernames were also released.
At first, all the comic readers thought it was a small theater used for jokes. In American comics, there would sometimes be such a small theater at the end to lighten the mood.
Most people didn't take it seriously and just thought it was a joke. But there were still curious fans who searched for this account on Facebook. They found that there really was an account of Nightcrawler.
At first, everyone thought it was a prank by the editorial department. However, with the introduction of other superhero comics, there was also a collaboration between the other comics.
In the small theater, Nightcrawler began to teach the other heroes how to open their own Weibo and Facebook accounts one by one to facilitate communication with their fans.
In the end, it could be said that the most authoritative website of the Night Watchman Alliance confirmed this news. All the people who opened Weibo and Facebook were superheroes themselves. As soon as this news got out, the entire circle of comic fans exploded.
In a short span of two days, Li Jie's newly registered Weibo account gained an additional 100,000 fans. His Weibo had yet to be updated. He only released a picture of New York night when he was flying with the glider.
After that, more and more superheroes opened their own Weibo and Facebook accounts. This piqued the interest of many ordinary netizens who were not fans of comics.
After all, it was very interesting to see the daily lives of superheroes and listen to their thoughts or complaints on Weibo.
That could greatly shorten the relationship between heroes and ordinary people. It would not make ordinary citizens feel that superheroes were high and mighty and far away from their lives.
For example, Iron Fist posted a photo of Luke Cage working out on his new Weibo account. In the photo, Luke Cage, who was muscular all over, was lifting more than six tons of weights above his head.
Iron Fist even added words. "Let's see what a muscular man looks like."
Iron Fist even showed a short video of himself practicing boxing. Although it was only ten seconds, it still attracted countless fans. Iron Fist comic, which was not very popular, had been out of stock for the past two days.
Li Jie then showed a video of him shooting knives on his private Weibo account. Well, there were too few things he could show. He could not show his Nine Purple Thunderstrikes in front of ordinary people, right?
Although the knife-throwing performance was nothing to write home about, it still attracted many fans' likes and reposts.
This was led by Li Jie, and the original purpose was for Peter Parker. The breakout point for online marketing that Parker supported came from Steve Jobs. The opening of Rogers's private Weibo account.
It was confirmed by the Nightwatcher Alliance's website and verified by Iron Fist, Li Jie, Luke Cage, and so on. Everyone was sure that the owner of this Weibo account was Captain America Steve Rogers. After Rogers, the entire Weibo circle was boiling.
In less than three hours, the number of Captain Rogers's Weibo followers exceeded two million. Even the Weibo server had some problems, and Captain Rogers's Weibo account was lost for a period of time.
On the second day of the Weibo account, Captain Rogers updated his first Weibo content. The content was a short video of him wearing a simple white shirt and saying hello to the phone. He said hello to everyone.
The length of the entire video was less than five seconds, but the number of views in twenty-four hours had exceeded five million. As time went on, this seemingly meaningless short video became the hottest topic on Weibo that day.
In just a few days, the number of Rogers's Weibo followers rose rapidly. Soon, it reached the level of ten million. There were fans all over the world. Li Jie believed that as time went on. It wouldn't be difficult for Rogers's Weibo followers to reach hundreds of millions.
After all, the US government had spent more than seventy years on image marketing. Rogers's positive image was deeply rooted in the hearts of ordinary people.
Of course, this online marketing campaign planned by Li Jie and caused a commotion in the Internet world had not yet revealed his true face.
Using his own celebrity effect, he opened a platform for interaction with his fans. This was what Li Jie had been preparing to do for a long time. But he had been dragging it on. He needed a suitable breakthrough point to enter this platform.
First of all, the platform's fans could earn him another wave of reputation. It might not be a lot. But at least it was similar to a comic. It would be a steady stream.
And the most important thing was about the Hero Registration Act that no one knew when it would break out. This event would cause a civil war among heroes, which required early preparation. And the interaction of online social media itself was part of Li Jie's design.
He needed to be able to cause an explosion on the Internet as soon as he entered the circle and get enough influential heroes to do it together.
Closing the distance between heroes and ordinary people was the first step in the plan. And these complicated plans were just a small step in Li Jie's plan to transform the whole world.
Whether it was Iron Man's secret agreement with Dum now, or Ancient One helping Li Jie go to Asgard to persuade Odin. And so on and so forth.
Each and every one of these matters was carried out under his impetus. As Li Jie once said: The life you want is never given by others, but created by yourself.
Now the best opportunity to promote a closer relationship between heroes and the people has arrived. Whether it was Captain Rogers's lawsuit against the US government. Or The Daily Bugle against Peter? Parker's duty.
All of this was a very, very good opportunity. This was the breakout point that Li Jie had been waiting for. A platform for heroes to communicate equally with ordinary people and let everyone understand that superheroes are not so easy to be.
Peter? Parker's incident was chosen by Li Jie as the first breakout point. Now the little spider is in a very depressed mood because of George Stansey's words. Stacy's words, also because James criticized him in the newspaper.
As a friend, Li Jie needed to support Spider-man at this critical moment without hesitation. And the ripple effect caused by this incident was the first time Li Jie had influenced the whole world on the surface.
And everything would start with a short video he released!
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