When Li Jie met with Captain Rogers again, a week had passed. This time, in addition to Captain Rogers, Hawkeye and Coulson also came to Li Jie's office.
Li Jie could tell from Hawkeye's appearance that he was under great pressure now. Hawkeye Barton seems to be afraid of being recognized now. When he goes out, he not only wears a pullover but also a cap.
He also tries to keep his head down when he walks so that no one can see his face. And all of this can be blamed on Deadpool. This guy, who can be called the leader of the mercenary world, has published photos of Hawkeye on the Internet.
From daily photos to photos of him wearing an agent uniform. Under Deadpool's sparing no effort in publicity, Hawkeye's name has completely stinked.
He now needs to wear makeup even when he goes on a mission, for fear that anyone will recognize him. The voices of killing him on the Internet are indeed not small. This also makes him not have much room for bargaining with Li Jie's offer.
One million dollars to buy out the image copyright of Agent Hawkeye for the next ten years, and all future derivative products will be paid to Hawkeye. After considering it for a week, Barton agreed to this condition.
So there was today's meeting. As for Coulson, he came to help cover for Hawkeye. Now the paparazzi are frantically looking for Barton. Now they are eager to dig out more inside information from S.H.E.L.D..
And it has been clear on Hill's side that there is no extra money to pay Deadpool a million dollars. That was because she had a bigger problem to solve right now.
Her newly formulated savings policy has only been implemented for less than ten days, and it has already encountered strong resistance from within S.H.E.L.D..
"Our work needs free coffee! We also need free doughnuts! "Such slogans were posted in the corridors of the headquarters building by agents. And so far, they haven't caught who posted it.
There are also similar ones. "It's as if the air-conditioner in the fully enclosed laboratory isn't working at all. It's impossible to work peacefully at 35 degrees Celsius."
"The staff cafeteria has canceled the buffet, and the people who get the dishes never fill up my plate. I haven't eaten my fill for three meals already!"
Hill was already having a headache. S.H.E.L.D. could not be reduced, nor could the allowance for disabled and retired special agents be reduced. But she didn't have any extra money in her pocket.
The Security Council repeatedly rejected her proposal to raise the budget. She is now wrestling with the Security Council in Washington.
Putting aside the troubles of S.H.E.L.D., Hawkeye just wants to get the money quickly and deal with Deadpool. He has proposed to Captain Rogers more than once that after gathering the Avengers, he would catch Deadpool and throw him into the prison to end it all.
But Captain Rogers obviously wouldn't agree to such an approach. Because doing so was clearly against the rules.
The authorization contract with Hawkeye was drawn up by Matt's firm. The man who is Daredevil at night and a lawyer during the day has also been Marvel's legal counsel.
"Here is a cash check for one million dollars, please accept it, Agent Barton." After Barton signed the contract, Li Jie handed him the envelope with the check.
"Huh ~" Hawkeye took the envelope and felt a little relieved. So the problem of Deadpool is solved. Huh? Maybe.
"By the way, Captain. Do you remember what I told you last time? "Li Jie handed the check to Barton and turned to look at Rogers.
"Do you mean the Coca-Cola endorsement fee? I still don't quite understand it. "Rogers shrugged.
And Hawkeye and Coulson both turned their eyes to Rogers. They were a little curious about what Li Jie talked about with Rogers last time.
Only after chatting with Rogers last time, Li Jie actually did some homework this week. And a few days before Matt came today, he discussed a more important issue with him.
How to get the copyright of Steve Rogers!
There is no doubt that if Marvel can sign the copyright of Captain Rogers, it will play a significant role in the development of the entire company.
Because only when you are in this world can you really feel the terrible appeal of Steve Rogers, as the world's first Superhero and who pulled the world back from the brink of destruction.
Li Jie cleared his throat and looked at the three S.H.E.L.D. agents in front of him and Matt, who had just explained the legal provisions.
"This is copyright law and portrait rights, Captain Rogers. As for the legal aspects, Matt can give you a detailed explanation later. I'm just going to talk about something related to you. "
Li Jie opened the documents he had prepared in advance. These were the preparations he had made in the past few days.
"We have talked about Coca-Cola spending 30 million dollars to use your image as an endorsement last time. I want to talk about how your image copyright is divided. "
"In the modern beverage market, the copyright of Captain Rogers is roughly divided into three parts. One is carbonated soft drinks, fruit drinks, and dairy products. Sports drinks overlap with carbonated drinks, so the copyright of sports drinks is combined with carbonated drinks. "
"In the carbonated drinks market, Coca-Cola spent 30 million dollars to buy a one-year endorsement fee for the captain. For fruit juice, Lange spent about 7 million dollars to buy the copyright of the captain's print media. "
"In the dairy products market, the copyright was bought by China's Mengniu. It can be found that the cost is 11 million dollars a year. They seem to want to open up the American and European markets, so they chose the captain as the spokesperson. "Li Jie felt strange when he said this.
Barton and Coulson sighed and looked at the captain. They didn't expect Rogers's advertising fee to be so high. Thinking of this. Hawkeye suddenly felt that the one million dollar cheque in his hand was very small.
"Then in the sports brand, Puma also spent a lot of money to buy the endorsement rights of Captain Rogers's sportswear in order to compete with Adidas and Nike."
"Also, it's about cars … This is about clocks …" Li Jie rambled on for about ten minutes.
Just this year alone, there were no less than 50 endorsement advertisements with Captain Rogers's image. And most of them were big brands.
Branches in all regions of the world, it could be said that there were Rogers advertisements in every continent.
"And this year alone, Captain Rogers's endorsement fees have broken through the sky and reached nearly 700 million dollars. Wow ~ Captain Rogers, any Hollywood superstar in front of you has to admit defeat. "Li Jie finally calculated the statistics and still felt a sense of shock.
And Rogers was a little confused. He was a little confused about the situation. "Wait a minute, wait a minute. I have never done any advertising, and the money you mentioned, such a huge amount of money has nothing to do with me. "
Li Jie spread his hands. "Indeed, Captain Rogers. You have not done any advertising, and this money has little to do with you. But you probably don't understand your influence in this world. "
"In 2015, the 70th anniversary of the victory of the war against fascism. Produced by Paramount and Walt Disney, directed by Steven Spielberg, the theme film 'Heroes' swept the global box office. "
"In the 12 weeks of global release, it earned a super high box office of 2.67 billion dollars. It became the second highest-grossing film in global film history, second only to Avatar's 2.7 billion dollars. "
"But the sales of the DVD of 'Heroes' are three times that of 'Avatar'. The number of online downloads is also higher than 'Avatar'. So the actual money earned is much more than 'Avatar'. And in addition to the high commercial value of the film, there is also this extremely high artistic value. It swept the world's major film awards that year. Guess who is the story of this film? "
Li Jie looked at Rogers's eyes with an imperceptible smile on his face.
"Captain America, Steve Rogers. I went to the cinema to see this film five times, and it was great. It felt like I participated in those thrilling battles with the captain! "As Rogers's number one fan, Coulson answered on behalf of Rogers.
Captain Rogers glanced sideways at Coulson, and there was a look of disbelief in his eyes.
"Child's Baby began to be licensed in 1965, and they began to make toys and animations for Captain Rogers. Lego has obtained the production license for building blocks. "
Li Jie continued to explain to Rogers. "In 1980, Bandai of the East Ocean obtained the cooperative share copyright. Captain America Rogers's animation began to have a difference between the American version and the Japanese version. "
"A large number of toys and animations about you almost filled the childhood of children born from 1960 to 2000." Li Jie is telling the facts of the world.
"All kinds of peripherals and derivative products, the name Steve Rogers has created endless profits."
"The era after World War II was not peaceful, Captain. Forty years of Cold War confrontation. The confrontation between the two major armed groups of the United States and the Soviet Union has made people live in fear. "
"In that era of fear, people were more eager for heroes. So your image was constantly mentioned even after the end of World War II. Especially in the years when you were away, Captain America became a symbol. "
Both Coulson and Hawkeye nodded in agreement with Li Jie's words. Both of them grew up watching Captain America cartoons.
"And from 1960, when the evidence can be found, until now, more than 50 years have passed. Your image has created nearly tens of billions of dollars in value. Far more than any known star in human history. And none of this money has gone into your pocket. "
Rogers just wanted to say that his desire for money is not very strong, but he was interrupted by Li Jie before he could speak.
"Maybe you don't care about money, Captain, but haven't you ever thought that your copyright is used by others like this, and without your permission, is an illegal act? Don't you want to get back the copyright of your portrait? "
"Whether you use it for profit or not in the future, at least your rights should belong to you and not be given to others. Don't you think so, Captain?"
Li Jie's words spoke to Rogers's heart.
"But speaking of this, you don't seem to have told me yet. Who owns my copyright now? "Rogers thought for a moment and said.
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