Supermarkets were the main sales channel for beer, and Mara Supermarket was famous for its alcohol.
Alcohol had always been Mara Supermarket's biggest selling product.
This was because Mara Supermarket was publicly recognized as the best channel for alcohol.
Customers were more willing to buy alcohol from Mara Supermarket.
Last year, Mara Supermarket sold one-third of all beer in California.
It seemed like 33% of the market, but in reality, Mara Supermarket only had less than 10% of the market.
However, beer took up 33%, and that was just beer.
Other alcohol sold even more. Some varieties and brands even took up 90% of the sales, especially some expensive ones.
This was especially true for some expensive wines. Customers were more willing to trust Mara Supermarket, so the sales of expensive wines were particularly high.
Some foreign tourists who came to California would go to Mara Supermarket to buy a few bottles of expensive alcohol to bring back.
This led to the sharp heads of the manufacturers trying to get into Mara Supermarket's shelves.
On the other hand, Mara Supermarket's beer sales didn't have as much market share as other alcohol.
There were many big brands, but other supermarkets had them too.
They didn't have to go to Mara Supermarket to buy beer.
However, Winnip hoped to increase the beer's market share through aging beer.
For Mara's supermarket, customers were the biggest value.
As long as the aged beer could be liked by customers and was exclusive, it could definitely increase the beer's market share.
"There's nothing I can do," Chen Zhao said helplessly. "There's only so much production. I can't increase it."
Chen Zhao couldn't increase production just because he wanted to.
In order to increase the productivity of beer, more fermentation ponds and more production and assembly lines were needed.
He needed to invest more money.
Chen Zhao was rich, but it didn't mean that he would invest in an unfamiliar and unproven industry.
Even if he had a bright future, he would still invest a small amount in the beginning.
If he could open up the market this year, he would consider investing more money to increase production.
"Chen, if you don't have money to expand production, I can lend you some." Winnip really didn't want to miss this opportunity.
To her, as long as the quality of the aged beer was good enough, it would definitely be a great tool to expand Mara Supermarket.
Currently, Mara Supermarket only had stores in California and a few large cities like New York and Washington. It couldn't cover other small and medium-sized cities at all.
But if she had aged beer, it would definitely be a great tool to expand.
Then she would take out a lot of loans, and the Marla supermarket chain would cover the entire United States.
Not to mention the annual output of 150,000 tons, even if it was increased by a hundred times, it would not be enough.
One hundred and fifty thousand tons is not enough to supply the local Mara supermarket in California.
"Winnip, the beer hasn't been produced yet. It's too early to talk about this."
Anyway, Chen Zhao had made up his mind. The first step was to be steady.
Moreover, Chen Zhao would leave the production and management to Denver.
Chen Zhao had the right to make suggestions, not to control Denver's operations.
"Chen, you don't know how to do business at all. If you have the ability, you should seize the opportunity instead of slowly planning your strategy. In a year, your advantage will be gone. Once the other beer manufacturers analyze your beer recipe, they'll also change it."
"They can't change. The nameless wine has been on the market for a few months. Have you seen other manufacturers produce it?" Chen Zhao wasn't worried at all.
"Are you sure?"
"Yes."
"I want all your beer to be supplied to Mara Supermarket," Winnip said.
"I can only say most of them." "My friend's hotel needs my services too. I also have a restaurant that needs my services too."
Chen Zhao's Marina Restaurant would definitely supply it.
"I don't care about your own business," Winnip said. "Your friend's hotel doesn't need much beer. The rest is all mine."
"But this way, the value of my beer will be limited," Chen Zhao said.
If he only supplied it to one supermarket, the brand value would not be maximized.
Even if Chen Zhao was not too ambitious, he at least wanted to increase the value of his brand.
Mara Supermarket was a big supermarket in California, but outside of California, its coverage was much lower.
"How much more value do you want with 150,000 tons of beer?" Winnip rolled her eyes. "I already said that I'm willing to invest in expanding production, but you don't want to."
"How about this? I'll give you the number of the person in charge of beer production and sales. You can talk to him. If he agrees, I can expand, but I can only double the production. As for next year's plan, we'll talk about it next year."
"Okay … I'll still say the same thing. If you need money to invest, you can find me. Right now, Mara Supermarket has quite a lot of cash."
Mara Supermarket's operation was too good.
Unlike in the past few years, she had been exhausted fighting for the market, let alone expanding her business. Several super supermarket chains were not something that Mara Supermarket could compete with.
Things were different now. Mara Supermarket had expanded its influence with its unique alcohol culture, so Winnip was very confident now.
She did not expand blindly mainly because she did not want to dilute her shares too much.
Moreover, the bank would not give Winnip a loan that was more than ten times the market value of Mara Supermarket.
Of course, Chen Zhao also did not want his brewery to be controlled by someone else.
Even if it was Winnip, Chen Zhao still hoped to have it in his hands.
Winnip was Fali's mother, but she was talking to Chen Zhao as a businesswoman.
Chen Zhao was willing to let Winnip put the beer on the shelves for the sake of family, but Mara Supermarket was definitely not his only choice.
As for whether it would be listed in the future, it was still too far away for Chen Zhao.
Chen Zhao did not even consider something so far away.
"Grandma, have some meat." Gerlyn brought another piece of meat over.
Winnip ate Nissan's barbecued meat. "Chen, is there really no way to supply this meat on a large scale?"
Winnip knew very well how beneficial it would be to Mara Supermarket if it could be supplied on a large scale.
"Have you seen truffles sold in supermarkets?" Chen Zhao asked.
"Yes, Mara Supermarket has them."
Chen Zhao rolled his eyes. It was said that truffles could not be grown artificially. That was a lie.
However, it was true that cultivated truffles did not taste as good as wild truffles. This was undeniable. The truffles sold in supermarkets were less than a hundred dollars per kilogram. Compared to real truffles, they were many times worse.
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