In the end, Chen Zhao bought the trademark for $2.5 million.
Usually, the value of a trademark was around ten times the annual profit of the trademark.
However, Mountain Beer's brand value had already dropped greatly because it had left the market.
So, $2.5 million was within a range that both sides could accept.
Then, Chen Zhao and Denver were most concerned about the ownership of the land needed to build the factory.
First, the production needed water. Then, it needed water from Mirror Lake.
So, it couldn't be too far from Mirror Lake.
Otherwise, if it was built on Chen Zhao's private land, everything would be fine.
But Chen Zhao also didn't want to build a factory on his private land.
Although the brewery wouldn't have any pollution problems, Chen Zhao still didn't like it.
So, Chen Zhao was more inclined to buy a piece of land near his private land.
The land didn't need to be too big. Twenty hectares was enough.
The difference in land wasn't that big.
Of course, Deon Slott wanted to just rent the land.
Or exchange the land for a certain share of the brewery's profits.
Chen Zhao and Denver, on the other hand, wanted to buy the land directly.
Only when everything belonged to Chen Zhao would he be able to make the final decision.
Although the Mountain Town government wouldn't make things difficult for the brewery if they rented the land, there was still a certain risk.
If they had a falling out in the future, the government would take back the land.
Then, the brewery would definitely have to move, which would affect production or even stop production. In the end, the value of the brand would be affected.
Chen Zhao was someone who liked to have everything in his hands.
He was no longer the person who had just come to America and wandered around.
He had the power to control everything now.
Of course, Chen Zhao would only touch the things and fields that he could control.
For example, doing business. Chen Zhao knew that he wasn't cut out for it.
So, he wouldn't interfere with the brewery's production and management.
Nevertheless, Chen Zhao was sure that the brewery could make money.
This was why Chen Zhao had entered this industry.
Chen Zhao wasn't that great. He wasn't doing this for the people of Mountain Town.
At the end of the day, Chen Zhao's goal was simple: to make money.
In the end, Chen Zhao bought a piece of barren land fifteen kilometers west of Mirror Lake instead of the brewery's original location.
Deon was willing to sell the land to Chen Zhao at a low price, but Chen Zhao had to agree to some conditions.
For example, within three years of the brewery's opening, more than 70% of the employees must be residents of Mountain Town, and the minimum salary must be less than 600 USD per week.
For an ordinary worker, a weekly salary of 600 USD was considered a normal salary.
However, this was only for ordinary employees. The salaries of some technical workers and management personnel were definitely higher than this level.
Deon Slote's request was not only to provide jobs for the town's residents, but also to allow the Mountain Town's employees to infiltrate the management.
This was the only way to control the production and operation of the brewery.
As for this, Chen Zhao believed that Denver could handle it.
After Dean Slote left, Chen Zhao and Denver discussed again.
Chen Zhao realized that if he wanted to achieve something in the first year, he needed to produce at least 100,000 tons.
It wasn't a small fight like Chen Zhao had originally planned.
In this case, the investment required was very large.
To ensure that they did not make a loss in the first year, they would need at least 30 million USD.
This was far more than what Chen Zhao had initially expected.
He didn't lack money now. Even if he ran out of money, the bank would be happy to lend him money.
This was because Chen Zhao had a lot of high-quality assets.
However, the investment of 30 million USD still exceeded Chen Zhao's initial expectations.
Chen Zhao's original plan was to build two beer production lines and produce around 20,000 tons per year.
However, Denver's plan was to expand the scale of production.
The result of expanding the scale of production was, of course, more investment.
This wasn't something that could be solved with just a few more production lines.
The corresponding facilities also needed to be expanded, such as the fermenter area, the sewage treatment facilities, the storage warehouse, and so on. They all needed to be expanded.
The number of employees also needed to be greatly increased.
"Denver, after the 30 million, I don't need to invest anymore?" Chen Zhao asked.
"Mr. Chen, in principle, you don't need to invest anymore. If you need more, we can get a loan from the bank."
"I don't like loans."
"President, you've made a mistake. Taking a loan is actually more cost-effective than taking out money from your personal account. The interest on such a huge loan is usually not very high. In a situation where the income is equal, the bank's interest rate will be much lower than the rate at which your money depreciates if you leave it in the bank. Secondly, after you take a loan from the bank, your interests will be linked to the bank. When you deal with a lot of problems, the bank will help you. For example, if you put pressure on the local government or even the Los Angeles government, the bank will take the initiative to help you. Also, if you contact the seller, the bank will help you as much as possible.
Most people's understanding was that the bank was a place to store money.
In reality, it wasn't like that. The biggest function of the bank wasn't to store money.
The bank was a very complicated business system. They were involved in any industry that could make money.
The bank would even own shares in many industries through the mortgage of the borrower.
Chen Zhao thought for a moment and said, "I said that you'll be in charge of the brewery's production and I won't interfere. If you think that the loan is beneficial to the brewery's development, then we'll do as you say."
Denver nodded. He also liked working with a boss like Chen Zhao.
For managers, they weren't afraid of ignorant investors. They were afraid of investors who were too controlling.
Investors only wanted profits. They didn't need to have an absolute understanding of an industry.
However, if they interfered with the manager's arrangements without understanding, they might disrupt the original development process and rhythm.
"Also, we need to start building the brewery as soon as possible," Denver said.
Chen Zhao nodded. "I'll contact the construction company as soon as possible."
After saying goodbye in Denver, Chen Zhao called Felwood Cisco.
"Mr. Felwood, can your company take on another project now?"
Felwood was still supervising the construction at Chen Zhao's private beach construction site.
When he heard Chen Zhao's first sentence, he was dumbfounded.
Was this rich guy planning to build something again?
"I'm planning to invest in a new brewery. The construction will cost around ten million dollars. Can your company take on this project?"
"Yes, it can." Felwood suppressed his ecstasy. "When are you free? Let's talk face to face."
He wanted to hug Chen Zhao and give him a big kiss.
To him, Chen Zhao was his God of Fortune.
"How about this? I'll go to the beach construction site tomorrow. I want to see how it's going."
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