When Chen Zhao and Fali arrived at Bant's house, they realized that Bant had even brought out the oven.
He even brought the wheat beer he brewed himself.
Since Fali couldn't drink, she drove. Chen Zhao didn't have to care and started drinking with Bant.
"Bant," Chen Zhao said. "Dean Slote asked me to invest in rebuilding the brewery."
Fali heard Chen Zhao's words, but she didn't interrupt, as if it had nothing to do with her.
Anyway, Chen Zhao would talk to her again when he got home.
Bant, who'd been quite talkative, suddenly fell silent.
He finished the beer in his glass in one gulp.
After a while, he asked, "Did you agree?"
"I'm not sure. I'm not familiar with the brewery's profits, but I also want to hear your suggestion."
Bant was definitely more familiar with the brewery than Chen Zhao, so Chen Zhao's first thought was to ask him.
If it was from Bant's personal opinion, he was definitely willing to rebuild the brewery.
After all, he'd been a bartender at the brewery and had his family skills.
But Chen Zhao was his best friend, so he still had to tell him some things.
"Chen, rebuilding the brewery is a good thing, but you can't hire all the employees back."
"Why?"
"There were too many employees in the brewery in the past. Sometimes, one position would hire three or four positions. As long as they were residents of the town, they'd hire them unconditionally. This caused most of the employees to become slackers," Bant said. "Also, many employees have dirty hands."
Chen Zhao frowned. Dirty hands were a big taboo.
Chen Zhao could afford the loss, but it didn't mean he was willing to keep them.
"Also, the accounts are messed up."
Chen Zhao wasn't surprised. After all, the previous owner had messed up the accounts, which gave him an opportunity.
"If you want to rebuild the brewery, it's very likely to return to the chaotic situation in the past. If you hire those people again, then the bad things of the past will happen again. But if you don't, then the people in the town will gossip and say that you're a capitalist. You don't care, but Fali and little Gerlyn will be indirectly hurt."
Bant stood in Chen Zhao's perspective and helped him consider many problems that Chen Zhao couldn't consider.
"If you're in charge, can you?" Chen Zhao asked.
"I don't care. I'm an old face here. Those people aren't afraid of me," Bant said helplessly.
"So according to what you're saying, we don't need to run the winery anymore?"
Chen Zhao didn't care about this bit of profit, as long as he didn't lose money.
If he could bring benefits to the town, Chen Zhao was willing to make some contributions.
However, no one would be willing to accept the fact that they invested in it, lost money, and even raised a bunch of thieves.
"Chen, if you want to open a brewery, you have to break away from the town." Bant said, "Half of the positions are filled with people from other places. As long as there's a comparison, the town's employees will be more restrained."
"The brewery's brand is still in the hands of the town government."
The only valuable thing in the brewery was the 30-year-old logo.
But the longer it dragged on, the less valuable the logo would be.
Dashan Beer's trademark had disappeared from consumers' eyes for more than a year.
Consumers were very forgetful. If they didn't see it for more than a year, they might even forget about the brand.
Coca-Cola had done a test in the past. They stopped advertising for a month and sales fell by 80%.
It didn't fall to 80%, but 80%.
Of course, Dashan Beer's advertising and influence were definitely not as high as Coca-Cola's.
Dashan Beer was a regional product. Its consumers were all in the LA area.
In just a year, Dashan Beer's brand value had fallen by more than 50%.
If it dragged on for another year, the brand's value might not even be 10%.
There were too many similar products on the market that could be easily replaced.
Consumers wouldn't stop buying just because they didn't have similar products. They could easily find substitutes.
The town government couldn't afford to rebuild the brewery right now.
According to Bant's suggestion, they could either buy the brand directly or create a brand new beer brand.
If they bought the brand, the town government would definitely ask for an exorbitant price.
If they built a brand, it would be difficult to expand the market.
There were pros and cons to both.
If they cooperated with the town government, the town would pay for the land and the brand would still belong to the town. However, they would have to feed a lot of idlers.
"Chen, Dean Slote is planning to run for mayor again. He must be very anxious now. After all, your answer is very important to him, so don't answer him so quickly. You can keep him hanging for now and wait for him to agree to some of your requests. Then you can cooperate with him and try to get more benefits. Anyway, it doesn't matter to you whether you open a brewery or not, but it's different for him. If he doesn't have a bargaining chip, it'll be very difficult for him to become mayor based on his past reputation."
"If I open a brewery, will you help me?" Chen Zhao asked.
"As long as you need me, I'll definitely come," Bant said.
"Then what about your woodworking workshop?"
"It's fine. My old friend and I started a woodworking workshop for fun when we had nothing to do. The workshop only cost a few thousand dollars, and he could do it alone. The world would still spin without anyone," Bant said calmly. "Besides, you might not be able to open a brewery here."
"By the way, did Deon Slote take any bribes?" Chen Zhao asked.
Actually, Chen Zhao didn't have a bad impression of Dean.
Perhaps it was because they had a personal relationship.
Chen Zhao still felt that Dean wasn't as bad as the rumors in the town said.
"How would I know? If I had evidence, he'd be in jail long ago," Bant said disapprovingly. Bant said disapprovingly, "But I do know that he did some dishonorable things when he was the mayor."
"Oh? What things? "
"Forget it, let's not talk about it. Although this guy has crossed the line, he is still very capable in terms of management. In the past, when he was the mayor, there was no big trouble in the town."
Chen Zhao quite agreed with this.
Compared to a year ago, the town was more stable.
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