Chapter 134
Words:1118Update:22/06/21 13:13:27
Cartier's new line of jewelry had an ice and snow theme, so the spokesperson they were looking for naturally had to have a unique aura that matched the characteristics of the jewelry.
Cartier's CEO, Johnny, immediately thought of Ye Fan.
Ye Fan's ice and snow wedding dress had caused a lot of discussion overseas, so Johnny naturally saw it too. The moment he saw Ye Fan in the wedding dress, he was certain of his decision.
Ye Fan was too suitable to be the spokesperson for Cartier's ice and snow series of jewelry. No one else had such a cold aura like Ye Fan. She was unforgettable.
Johnny originally had the intention to work with Ye Fan, but after Ye Fan's pregnancy was exposed, he had no choice but to put the collaboration on hold.
However, Johnny did not completely give up on the idea. He was still observing Ye Fan to see how Ye Fan would develop in the future.
Later on, Ye Fan's reputation took a turn for the better. Now, the film she starred in, "Life Like Fireworks," was nominated for four Oscars.
Whether it was reputation, ability, or compatibility with the brand, Ye Fan was the most suitable spokesperson for Cartier.
Johnny found Ye Fan and after a discussion between the two teams, Ye Fan signed the contract with Cartier.
Ye Fan filmed the commercial. After the editing of the commercial was completed, Cartier's CEO was very satisfied. He felt he had made the right decision.
Later on, Cartier officially announced that Ye Fan would be Cartier's global spokesperson.
This was another top endorsement deal that Ye Fan had secured after clinching the Dior commercial. Cartier was one of the top jewelry brands in the world. The entertainment industry was abuzz about Ye Fan becoming Cartier's global spokesperson.
"Cartier's endorsement deal has already been clinched by Ye Fan. What else is impossible?"
"The Dior perfume commercial from last time was very good. I wonder how the jewelry commercial will be filmed this time. I'm looking forward to it."
Not long after, Cartier released Ye Fan's commercial. This commercial would be aired worldwide.
At the beginning of the commercial, the background was heavy snow. The snowflakes covered the ground and the entire world was covered in white.
There was a bed in the middle of the room, and Ye Fan was lying on it. She was wearing a retro crystal dress with beautiful patterns on it.
Ye Fan closed her eyes. Her dark eyelashes cast a faint shadow under her eyes. She had snow-white skin, a straight nose, and delicate lips that were slightly pursed.
Even with her eyes closed, her breathtaking beauty could be seen.
At this moment, Ye Fan opened her eyes. She placed her hand on the edge of the bed and slowly straightened her body. As Ye Fan moved, the earrings on her ears swayed gently.
Ye Fan was so beautiful, but everyone still paid attention to her earrings. The style was exquisite.
Ye Fan did not steal the limelight from the necklace. Instead, she highlighted the earrings' unique characteristics.
Ye Fan stood up, and her skirt swept across the floor. She walked out with her back straight and her chin slightly raised. Her posture was beautiful.
The snowflakes fell silently and landed on Ye Fan's hair. The scene was extremely beautiful.
Ye Fan walked forward slowly. More and more snowflakes fell. At the same time, the necklace on her neck became even more resplendent.
Ye Fan and the necklace seemed to be covered in a layer of faint light. It was extremely dazzling in the snow. This dazzling scene made it impossible for people to look away.
At this moment, Ye Fan stopped in her tracks. There was a white wall in front of her.
Ye Fan looked at the wall. She suddenly raised her hand and touched it gently. The wall shattered into bits and pieces.
When Ye Fan raised her hand, her sleeve slid down and revealed the bracelet on her wrist.
The camera zoomed in on the bracelet. It was silver-white like crystal and was decorated with exquisite and beautiful snowflakes. Vines twined around the snowflakes.
The last scene of the commercial was Ye Fan standing on a snowy mountain. She was staring in front of her.
The cold wind blew, and Ye Fan's black hair fluttered behind her. Ye Fan's side profile was clear and beautiful. It was like a beautiful painting.
Whether it was Ye Fan or Cartier's ice themed jewelry, every part of it was displayed perfectly in front of everyone.
Ye Fan's beauty and the resplendent jewelry were so moving against the backdrop of ice and snow.
Previously, Ye Fan was already very beautiful when she wore Vera Chen's ice wedding gown. This time, Cartier's ice jewelry series commercial had completely stunned the world.
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