"The restaurant is not open for business yet. Please come back later," Mag said without even turning his head when he heard the knocking on the door.
"Mr. Meg, it's me. There's something I'd like to ask you." Gloria's voice came from outside the door.
"Miss Gloria?" Meg opened the door and was surprised to see Gloria standing outside.
"I'm so sorry to disturb you so early in the morning." Gloria said apologetically to Meg. Then she raised the blueprints in her hand and said, "I have some questions for you about the blueprints. You'll be very busy after the restaurant opens, so I came early. Are you free now?"
"Come in. As a business partner, you can ask me anything." Meg smiled and nodded. He opened the door completely and stepped aside to let Gloria in.
"Thank you." Gloria's face lit up. The smile on her face made her feel a lot more at ease. She walked into the restaurant with the rabbit in her arms.
"Miss Gloria, what questions do you have about the blueprints? Are the markings not clear enough for the tailor to make them? "Meg gently closed the door and asked Gloria with a smile.
Gloria pulled out the blueprints for the two dresses from the paper bag, and a blush appeared on her face as she looked at Mag. She bit down on her lower lip, and didn't know how to continue. "No, Sir, your markings are very accurate, and even a tailor would be able to read them. It's just that these two dresses …"
Meg looked at the off-shoulder dress and the backless dress. He then looked at Gloria's expression and said with a smile, "Miss Gloria, do you think these two dresses are too revealing and open?"
"No, in my opinion, these two dresses are very beautiful. I've never seen such beautiful dresses. But … "Gloria hurriedly waved her hands, but she was still a little hesitant as she continued," For most women, these two dresses would be quite difficult to wear, so there could be some problems with sales … Furthermore, we only have 20 days left before the deadline, so these three dresses are our only chance. "
"So you came here today to ask me to modify the blueprints and make these two dresses look normal?" Meg looked into Gloria's eyes with a calm expression.
"I respect your opinion, Mr. Meg, but I also have to be responsible to the employees of the Suede textiles shop." Gloria looked into Meg's eyes with a hint of panic in her heart.
"Miss Gloria, I really admire your bold and imaginative ideas. Selling ready-to-wear clothes is a forward-looking idea that can change the entire garment industry on the Norland Continent." Mag looked at Gloria with a smile, and asked, "However, I have to ask you a question now. If you were given two identical pieces of clothing, and one of them was tailor-made to fit your figure perfectly in all aspects, while the other was something that you could only choose between a few sizes. Perhaps it would be a little too big, or perhaps it would be a little too small. Which one would you choose?"
Gloria pondered momentarily before replying, "I would choose the dress that fits my body better."
"Since that's the case, what makes you think that countless people will rush to your door 20 days later to buy all your clothes so that you can survive your losses safely?" Mag continued to question her.
Gloria's eyes immediately widened as she stared at Meg.
"I suggest that you make the dress into a premium product. You don't have to make a lot of them; you can only make four of each color at most. This dress is targeted at young noble ladies of the same social class as you. They pursue beauty and quality, and price is nothing more than a number to them. Hence, the dress has to be expensive in order to match their temperament.
The best way to interest them in this dress is to have someone wear it for them to see. For example, a beautiful young lady could wear a backless dress at a ball, stunning everyone present. That way, all of the women would be curious as to where such a beautiful dress came from, "Meg continued.
Gloria's eyes lit up even more upon hearing this.
"As for this off-the-shoulder dress, it's targeted towards the middle class, but the price shouldn't be set too low. It's the kind of dress that middle-class husbands would grit their teeth and buy for their wives. This is a very interesting price range, but it's also very attractive, so you can stock up on it in bulk. There aren't that many gatherings, so they don't have to worry about everyone wearing the same dress sitting at the same gathering. Furthermore, this dress is enough to make them stand out from their peers, "Mag continued as he pointed to another dress.
Gloria nodded vigorously, and there seemed to be little stars shimmering in her eyes as she looked at Meg.
She had thought that Mr. Mag was just a good chef who had a knack for designing clothes, but she didn't expect him to be so clear and logical when he talked about business principles and customer psychological analysis. He had completely overturned her understanding of business. Even Mars hadn't made her feel this way. The only person she could think of was her grandfather, the legend who had redefined Chaos City's business.
She could feel that what Meg was saying to her now would have a very profound impact on her in the future. It was as if a door was slowly opening for her.
"The last chiffon dress is a light luxury dress. It's something that women can buy with their own money, and it can be worn outside or at parties. The price is slightly lower than the previous two dresses, but the quality has to be controlled as well, because clothes of this level will be a very important group of customers in the future. However, there isn't much of a difference between this chiffon dress and the ones that are commonly seen on the market, so the most important thing is the effect of the first two dresses. At times like this, the concept of branding is very important, "Mag continued.
"Brand?" Gloria looked at Meg with confusion.
"A brand is a set of specific features, benefits, and services that the seller provides to the buyer over a long period of time. It's actually a rather abstract concept. "When we talk about banks, the first thing that comes to mind is Buffett Banks. This is the so-called brand effect, and the benefits of the brand effect are very obvious. More and more people will deposit their money into Buffett Banks because of the four words' Buffett Banks, 'which brings more profits to Buffett Banks.' Buffett 'is the brand of this bank," Mag explained.
"So what you're saying is that we're going to turn the Suede Textiles Shop into a brand, and customers will buy other clothes because of the reputation of the Suede Textiles Shop. Even if those clothes aren't all that different from the other clothes on the market, they'll still choose the clothes from the Suede Textiles Shop. Is that right? "Gloria looked at Meg thoughtfully, and her eyes became brighter.
"You can think of it that way, but I personally suggest that we remove the last three words. 'Suede' is a very elegant name, and adding 'Textiles Shop' makes it sound a little rustic. A brand is like a person's face, and the details are just as important." Meg nodded. He was very satisfied with Gloria's ability to understand, but he still needed to think about the details.
"I understand. Thank you, Mr. Meg," Gloria bowed deeply to Meg, put away the blueprints on the table, and left.
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