"Only things that no one wants need to be reduced in price. No matter how expensive something is, there will never be a shortage of customers willing to pay for it. As for those customers who feel that the price is too low, that's because Suede's target customer base has never been them in the first place. Prices that appear to be normal to their target customer base are not good to them, and that's an issue that cannot be resolved. " Meg picked up his teacup and took a sip. He then turned to Gloria with a smile, and asked, "Do you think Mamy's needs to reduce the price?"
Gloria hurriedly shook her head, and said, "Mr. Meg's food is so delicious, and it has such amazing effects. You can't find it in Chaos City, or even anywhere else on the Norland Continent. Why would we need to reduce the price?"
Meg smiled, and said, "Suede is actually based on the same principle. The unique and innovative design, the unique color scheme, and the very professional craftsmanship are all things that are very rare in the market, and that's why Suede is so unique.
Once they leave Suede, they won't be able to buy those cool trench coats, soft and comfortable down jackets, and they won't be able to buy those cool designs and designs. That's why people are so obsessed with Suede. "
Gloria fell into deep thought. After a while, a concerned look appeared on her face as she said, "But the style of clothes is very easy to imitate, and the fabric that we use is not difficult to find on the market. If other tailors imitate us and reduce the price, won't that impact Suede?"
"Actually, once a luxury brand reaches a certain level of popularity, the high price isn't because it's a very practical and beautiful piece of clothing. Instead, it's because it represents the brand.
That's why I told you to make Suede into a high-end luxury brand. Imitations are ultimately inferior. No matter how good the imitation is, those rich women will still be ashamed to wear high-end imitations, and they won't turn to the imitators.
Those high-end imitations target the people who can't afford Suede's clothes. What they wear won't affect Suede in the slightest.
"On the contrary, when they discover that the real upper-class people only wear Suede, they'll scrimp and try to find a way to own an authentic Suede. That's equivalent to Suede's invisible customers.
The core of Suede's competitiveness is the continuous release of new products. As long as Suede can continue to lead the trend, Suede will be able to stand firm, "Meg said.
"Luxury … high-end imitations?" Gloria frowned slightly. She pondered for a long time, and her eyes gradually became clear. She looked at Meg and said, "I understand. Suede should focus on high-end and high-quality products. This is already enough to bring a huge market and great profits to Suede. They shouldn't be thinking about making all the money."
"Yes, but the low-end and mid-range clothing market is actually a bigger market. If we can achieve high-efficiency mass production, reduce the cost of a single piece of clothing, and cover the low-end and mid-range clothing market, the wealth that can be leveraged is unimaginable. Of course, if we want to do this, we have to cut ties with Suede. We have to set up a new brand or multiple brands to operate in different price ranges. " Meg looked at Gloria and said, "I've been thinking about this recently. I wonder if you're interested in joining us, Gloria?"
"Mr. Meg, do you want to change your career?" Gloria looked at Meg in surprise. Before, Meg was only involved in the design of Suede's clothing, but now he was saying that he wanted to cut into the race of clothing production.
"Actually, I'm more interested in cooking and clothing design. If I can find a partner who can be responsible for the business, that's naturally the best. That's why I thought of you first." Meg looked at Gloria with a smile. His eyes were filled with trust and expectation.
Meg had always enjoyed working with Gloria. In addition, he saw the temperament of a business leader in her. As long as she was given some time and opportunity, she would definitely become a business giant on her own. He was more suited to the role of an angel investor.
"You thought of me first?" Gloria looked at Meg. Her heart trembled slightly at the sight of his gentle smile. Her blush deepened as she asked in a trembling voice, "Do … Do you have any plans?"
Meg nodded, and said, "I recently built a spinning factory in the northern part of the city. It's already in production. With the help of the new spinning machines, the spinning efficiency has been greatly improved. Recently, I've been planning to build a weaving factory and a garment factory in the northern part of the city.
As for the garment factory, I'm planning to produce low to mid-range clothing in batches. The target audience is the middle and low income people, who are the most numerous. I want them to be able to wear high-quality but inexpensive clothing.
However, the garment production is only one aspect. How to sell the finished clothing and establish a wide enough distribution channel is the most urgent problem I have to solve at the moment. I know that Family Moreton's cloth industry used to be very popular on the Norland Continent. You should be in charge of that industry now, so I want to know if we can cooperate in the distribution channel. Through your channel, you can distribute the clothing produced by my factory. "
"It's going to be underwritten by our channel?" Gloria was taken aback.
"Is there a problem?"
"N-no …" Gloria shook her head, and then said, "My grandfather just handed over the entire family's cloth industry to me this morning. He also gave me three months to reform the entire industry, including streamlining the distribution channels and consolidating the industry so that it would stop losing money. The other reason I'm here today is to ask you about this problem."
Meg was also taken aback when he heard that. What a coincidence. He thought for a moment, and said, "If that's the case, I suggest you shut down the loss-making manufacturing process in the industry chain, strengthen the distribution channels, and focus on the distribution of our factory. According to my plan, our factory will enter the mass production stage in a month's time. We can provide a considerable amount of finished clothing. As long as the distribution can keep up, it should be able to bring you a good profit. "
"Alright, I'll start working on this when I get back." Gloria nodded.
"Shouldn't you have some doubts?" Meg asked with a smile.
"I believe in Mr. Meg, and I think this is indeed a very wide market. Mr. Meg is willing to trust me and give me this opportunity. What's there to doubt?" Gloria said with a smile.
Meg looked at Gloria's beautiful smile, and his mood lightened up. He smiled, and said, "I'll draft the specific cooperation proposal in the next two days. We'll discuss the details then. I reckon you'll be busy for a while. After all, the reform of an established industry like this is the most troublesome."
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