The pier of Ba River became lively. People from all over Chang 'an came to buy Chinese chives.
The Chinese chives from Deng Zhou were cheap, and the newspaper reported it.
The people were puzzled. Why were there so many Chinese chives there? It was cheaper than using Chinese chives and salt to make the Chinese chives.
Even the pickled vegetable shops in other counties came to buy Chinese chives with large buckets. They were buying from the shops and did not make the chives themselves.
"Sure enough, they have started advertising." Yao Chong took today's newspaper and looked at the advertisement.
Lu Huaishen was in a good mood. "Otherwise, the Li Family Zhuangzi will not have enough money. The Li Family Zhuangzi cannot go bankrupt."
"Look here. Using words to teach pinyin. 63 letter combinations. Why don't they choose 63 words?"
Zhang Shuo saw the Chinese pinyin in the newspaper and felt that it was difficult to learn those letters.
"It doesn't matter what it is. There are other words when accounting. I guess Li Yi is familiar with these letters." Yao Chong said.
"Let the literate people learn first and then teach the illiterate people.
There will always be people willing to teach. In this way, the newspapers will have pinyin in them.
As long as the people learn pinyin, they can learn more words when they read the newspaper.
Good calculation. The newspaper is cheap, so the people buy it and learn it.
The newspaper advertises and use the advertising fees to make up for the loss of printing the newspaper. "
Lu Huaishen analyzed and continued to think.
Zhang Shuo shook the newspaper. "When most of the people are literate, it will be difficult for anyone to spread rumors in the future."
"The newspaper is a knife." Yao Chong concluded.
Previously, they had thought of writing something in the newspaper and spreading it quickly.
Now that they can learn to read, more people will buy the newspaper. Moreover, only one side of the newspaper is printed. The other side can be used to write.
"What I don't understand is that the number of words that can be written on a newspaper is limited. If many people buy it, can the advertising fees make up for the loss?"
Lu Huaishen was still worried that Li Yi would lose money.
Zhang Shuo chuckled twice, "You can advertise in one newspaper, two or three sheets.
The technology of making paper is improving. There are stones in Lantian County that can be used to make paper.
When we mine more, the cost of paper will decrease, and the number of advertisements will increase. Not only will we not lose money, but we will also be able to make money. "
"That's right. I just don't know what's going on outside the capital office. King Song said that it's made of copper, and a set of it requires a large amount of copper. "
At this moment, Yao Chong did not want to find fault with Li Yi. He felt that the newspaper was useful. It could tell the people what to do and what not to do.
While the three of them were worrying about Li Yi, the Li Family Zhuangzi's workshop was using an ointment to print on wax paper.
Wax is not paraffin. There is not so much oil here, the kind that can be dug out in the open.
Li Yi wanted to use the indigenous oil refining method, but he couldn't do it. In the indigenous oil refining method, paraffin oil was a by-product. It was produced by distilling oil at different temperatures.
The wax used now is the wax of an insect, called an ash worm.
Placing the Ash Worm on the Ash Stem Tree, the worm will grow on it and secrete Ash Worm.
Insect pewter has many uses, including as medicine.
The wax and paper are mixed together to create wax paper. After writing with a metal pen, there will be no wax at the place where the words are written.
A roller dipped in ink will roll on the paper, and the ink will be printed on the paper.
The advantage is that it is convenient. The disadvantage is that if one is not familiar with the process, the wax paper will be ruined.
Li Yi stood by the side and watched the craftsman work: "I need to find someone to practice writing on wax paper. I have to change my habit of using a brush."
Li Yi is currently worried about manpower. Who should he send to the various places? They should understand the local situation.
They should be able to transmit information and at the same time, receive fixed information to produce newspapers.
During dinner, Li Yi mentioned this to Li Longji and Li Chengqi.
"I have to arrange for trusted people to be sent out. A portion of the migrant workers will be sent over to deliver the newspapers. They won't be able to complete the task."
Li Longji pondered. He knew that newspapers are mouthpieces. The words written in the newspapers are the words spoken to others.
The Imperial Court is in control of the newspapers. Whatever is said, the people will support it.
It is the most convenient way to break the monopoly of the influential clans.
The people read newspapers every day and are used to believing the contents of the newspapers.
In addition, the people sent out will send the news back through the channels of the newspapers when the local officials are hiding something.
The manpower must be good. Who would be willing to leave Chang 'an?
"Brother Yi, will the people sent over be bribed?" Li Chengqi suddenly thought of a situation.
"Rotate. Send people there and find local scholars to write articles.
Only when our important content is sent over will it be printed in the most prominent position on the front page.
Scholars will be paid for writing articles, regardless of whether they are rich or poor.
The people sent will be responsible for choosing what can be printed in the newspapers.
Spreading rumors, satirizing the Imperial Court, incitement, and slandering others are not allowed. "
"This matter needs to be known to His Majesty and arranged accordingly." Li Longji decided to discuss it with the Prime Ministers.
Li Yi didn't have any manpower on his side, and the farmers of his manor couldn't travel to other places in Great Tang.
"Then Third Brother will send over a set of printed articles." Li Yi nodded.
He can let go of other places as long as he can get back the advertising fees. He said that he will cooperate with the relay station and earn money together.
Otherwise, if the people he arranged to write and print, who will be responsible if something happens?
After the matter was discussed, Li Longji went to work in the morning with the things.
When the matter is almost settled, he took it out and showed it to everyone.
The eunuch rolled the paper with an oil roller and opened it. Words appeared on the paper.
He took the paper, covered it with a net, rolled it again, and printed another one.
Yao Chong and the others were still dumbfounded.
"Oh, good stuff. With this, what is the point of carving? If you write it, you can print a lot in a day. "
Zhang Shuo took a piece of paper and looked at it. This kind of printed article is not as good as movable type printing. Moreover, the edge of the paper will be accidentally stained with ink.
But it is fast. When the Imperial Court publishes the articles, there is no need to make so many copies. Just write one and print a lot.
"So Li Yi wants to use this to print newspapers. Your Majesty, do as he says and put a few sets in the Imperial Court. "
Lu Huaishen said. It seems that the ink is not the Li Family Zhuangzi's. Engraving printing is enough.
As for the paper, I don't know if it is good to use the old paper. If it is still needed … I will buy it from the Li Family Zhuangzi.
The Li Family Zhuangzi's paper is cheaper than other paper. The price will be lower in the future.
"Li Yi told me about the problem of local manpower …"
Li Longji started to talk about business. Where to find people? First, they need to practice writing.
"Your Majesty, you can send three people at a time to supervise each other.
Each county will send a group of people and rotate every three months or half a year.
If there are people waiting to be ranked, let them go first. We will evaluate them. If they are good, we will give them an official position.
If they are not willing to go, they can continue to wait. There are many people who are looking for ways to serve. "
Yao Chong suggested. He did not like people who used poetry as a stepping stone to get an official position.
He was more willing to look at the current affairs and write an article about the current situation of the Tang dynasty. If it is good, he can give it to an official.
This bypasses the imperial examination. Some people are really good.
"Your Majesty, which way is the message sent?" Zhang Shuo thought of the long journey.
"The official relay station. The net profit from the newspaper advertisements will be used to subsidize the official relay station. Every year, the newspaper will make up for the amount the official relay station allocates."
Li Longji said something that made all the ministers dumbfounded once again.
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