"Brother Yi, I can see that you want to advertise in the newspaper to make money." Li Chengqi said while drinking during dinner.
"Yes!" Li Yi admitted.
The cost of the newspaper was not important. How much it was sold was not important. What was important was the sales volume and influence.
"Write an article on the newspaper to introduce the shop. From what I see, it should be at least 50 Liang." Li Chengqi quoted a price that he thought was very high.
Li Yi laughed. You want me to write an article for you?
He shook his head: "I will pay according to the words. The shop will write the article themselves. 50 Liang is only enough to write 50 words. Moreover, it is the Chang 'an newspaper."
"Impossible. It will take a long time for the shop to earn back 50 Liang.
I bought part of the advertisement for the football stadium. It is only 10 Liang and 300 Liang for the season's good seats.
Your newspaper changes every day. Unless you advertise for a shop every day for a month. "
Li Chengqi did not agree. He used his own advertisement as a comparison.
"When the newspaper sells 20,000 copies a day, I will not accept orders from the ordinary shops. I will mainly accept orders from the big caravans. "
Li Yi knew that the small shops could not afford to advertise and would not expand their business to them.
There was no internet, no television, and no competitors.
20,000 copies of the newspaper would affect more than 20,000 people.
Including the twenty counties of the capital, they could all see it.
The population size was limited. On average, 80 people would buy a newspaper. There was no hope for more than that.
If a ship of goods was shipped from outside and wanted to sell, it would be a wholesale sale.
Someone would advertise in the newspaper about the goods, where they were sold, and how much they cost. If the people needed them, they would buy them.
Changing from wholesale to retail, the faster the delivery speed, the more profits there would be.
For example, two businessmen were pulling oranges from the same place to sell.
One of them was willing to advertise and the people would buy the oranges. The other could only sell the oranges to the shops in Chang 'an at a low price.
"Listen to Brother Yi. We still have to sell the newspaper in other prefectures. It is not easy to transport the oranges there."
Li Longji thought of Li Yi's plan when he heard about the Chang 'an newspaper.
"I'm currently researching wax paper, which is used for printing. When it's ready, I'll send people to the various prefectures to provide printing equipment, paper, and ink.
The news from Chang 'an City spread quickly. Now, there was no need to pay attention to timeliness. It would be fine if it was a few days later. Even if it was farther away, it would be fine if it was a month later.
Once they received the typeset content, they would engrave, print, and sell it themselves. At the same time, gather information from all over the world and send it back by fast horse. "
Li Yi explained his future plans. He did not only want to sell newspapers and advertise to make money.
At this moment, Li Chengqi and Li Longji realized that this Brother Yi was plotting something big.
There was an urgent report from the imperial court. Brother Yi wanted to establish his own urgent report.
The advertising fees from newspapers all over the country were enough to cover the expenses of manpower, horses, and the journey.
"Do you need to use the relay station?" Li Chengqi reminded. Horses couldn't travel long distances without human habitation.
"Doesn't the Imperial Court have some? I'll give you some extra money. My newspaper still wants to partner with His Majesty. "
Li Yi had considered building his own relay station, but he realized that it was impossible.
It was a big crime to rob an official relay station. If a private relay station was left there, it could be burned down. If someone killed someone and stole the horse, where could he find the person?
The official relay station was protected by soldiers. What about privately built mercenaries?
Li Longji was interested. Cooperation is good. I'm willing to cooperate with you.
"How much is a relay station?" It's a cooperation. Let's talk about the price.
"The newspaper department will give you double the amount allocated by the Imperial Court every year." Li Yi gave the answer.
"That's too much." Li Chengqi said. He didn't know the exact figure, but he knew that the investment in the relay station was not small.
"The place where the newspaper can be sold can afford to have a relay station. There's no hurry now. Let's operate it in Chang 'an. After we train the right people, we'll send them out. "
Li Yi had other needs, but it was meaningless to say it now.
The next day, the new newspaper was published. Song Dela went to sell 10,000 copies. He printed an extra 100 copies and kept them.
Today, as soon as he arrived in front of the Imperial City, a group of people came out of the Imperial City and bought a total of 1,000 copies.
"Give me 100 copies. Quick." As soon as the people in the Imperial City finished buying, someone ran over with a bundle of cloth. He put it on the table and asked for 100 copies.
Song De didn't know what was going on.
When the number of people beside him reached more than 20, another person rushed over.
"200 copies." This person doubled the amount of the previous one.
"I want one copy. Here's the money."
"Stand aside if you want one copy. 200."
"50. I want 50 copies."
"I came first. Give me my copy."
The people in Zhuangzi were dumbfounded. Why did they buy hundreds of copies at once?
"Not good. Something bad is going to happen. Quick, go back and tell Dongzhu." Song De didn't understand the situation and said to one of the Winged Knights.
The other party hesitated, nodded, and rode away.
In less than half an hour, Li Yi got the information. He sighed, "Finally, there are smart people. Fine, I'll print more copies. Once I print 100 copies, I'll send 100 copies over. "
The printing workshop started printing. The Winged Knights became couriers. Only they could ride horses.
By noon, no one was fighting for the six thousandth set of copies that were printed.
However, there was a person who came alone and bought a copy. He muttered, "They dare to sell it for 80 coins. They must be crazy poor. I can see through them. The Li Family Zhuangzi has always had it."
Song De stood there and didn't say anything. He had heard several people say that before.
He knew that yesterday a copy of the newspaper was sold for 50 coins. Today, it was even more ruthless. Someone snatched the newspaper and asked for 80 coins.
When no one came to buy it again, he took the remaining 40 copies and threw them over when he passed by Earthly Paradise.
When he arrived in Zhuangzi, he didn't have lunch and looked tired, "Dongzhu, we have high capital. If we print one copy, we will pay 9 coins. We can't deal with them."
"Tomorrow, we will print 20,000 copies. Two printing plates." Li Yi didn't show any signs of anxiety.
Isn't it just 9 coins per copy? Here.
At that time, when he was competing with various platforms, he threw in billions at once.
In Chang 'an, the political, economic, and military center of the Tang dynasty, one billion was not a big deal.
At this time, the people who bought a lot in the morning in Chang 'an were calculating how much money they had lost.
They didn't expect that there would be additional copies of the newspaper. They thought that it would be the same as yesterday, with a total of 9,000 copies.
They could monopolize the market and sell to people who needed it. They could gradually reduce the price.
Even if some of them couldn't be sold, they could still make a profit.
In the end, the Li Family's Manor had disrupted their plans with an additional stamp.
The people who bought the newspaper at a high price before wanted to drag them to court or return the money.
They lost money this time. They had a lot of newspapers that couldn't be sold. No one bought them for 3,000 copies. They were angry.
They would rather borrow it from others or listen to it while eating or drinking tea.
The people who bought a lot in advance felt uncomfortable, but some people cared.
The foreign envoys in the Tang dynasty found out that the Li Family Zhuangzi's cost of printing newspapers was high. They lost some money every time they sold a copy.
The paper of the newspaper was really good. It couldn't be cheap even if they wanted to. It wasn't a lie.
Some smart people went to find others to discuss the matter together.
When the foreign envoys finished discussing, they took out a lot of jewelry and sold it in the East Market for money.
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