"Doctor Ling." When it was time to leave, the representative from Duco Medical Company caught up with Ling Ran, and he was accompanied by Huang Maoshi from Changxi Medical Company.
They managed to get the chance to pay the bill, then toasted Ling Ran, and they even invited the representative from the local pharmaceutical sales company. All of this was to make things easier for them.
"Let's talk while we walk." Ling Ran's expression did not change at all. He was always surrounded by people with ulterior motives. Even when he was still in kindergarten, there were parents who wanted to exchange pork ribs for a betrothal. After he became a doctor, the thoughts of the pharmaceutical sales representatives surpassed Ling Ran's ability to deal with them.
He had always let them do whatever they wanted. He could not decide other people's thoughts or stop other people's actions. So, he only asked them what they wanted to do, and not what they wanted to do.
Duco Medical Company was a world-class pharmaceutical sales company, and its scale in the country was not small. However, the pharmaceutical sales representatives were always humble and ingratiating when they faced doctors, and it was even more so when they faced Ling Ran.
A few pharmaceutical sales representatives followed Ling Ran closely, and the leader went up to him and said, "I heard that Doctor Ling performed a very good surgery today …"
"Which one?" Ling Ran interrupted him and asked for the details.
Doctor Ling was serious when it came to comments on surgeries.
The pharmaceutical sales representative from Duco Medical Company was immediately speechless. This compliment was supposed to be a universal compliment, and there was no way anyone would tell him which doctor it was.
"The first surgery … in the afternoon." This was the only surgery he knew of today, and he did not want Ling Ran to ask him about it again.
"Oh," Ling Ran replied, but he did not respond.
"Did I … say something wrong?" The leader of the pharmaceutical sales representatives from Duco Medical Company was slightly older, and he was about thirty-five or thirty-six years old. He was no longer impetuous, but his intelligence did not increase along with his increased alcohol tolerance.
Ma Yanlin was shy, and since the pharmaceutical sales representative had toasted him, he said, "The first surgery in the afternoon was not broadcasted, and you were not there, so you must have heard about it. Usually, Doctor Ling does not respond to this kind of compliment."
"Oh … yes, yes, I'll pay attention next time …" After the pharmaceutical sales representative finished speaking, he wanted to slap himself. 'What nonsense did I say?'
Ma Yanlin couldn't help but shake his head. "You're not a doctor. It doesn't matter if you like it or not. Just say it."
"Yes, yes, yes …" The pharmaceutical sales representative from Duco responded a few times. He took a deep breath and went back to the routine he was familiar with. He said, "Actually, what I'm talking about is related to what we were talking about just now. Doctor Ling, Duco will be holding an academic conference in Yun Hua next week, and we would like to invite you to attend and give a speech. Is that okay? Of course, the relevant remuneration and transportation fees will be implemented according to high standards … "
"What meeting?"
"It's mainly to promote our sutures. Doctor Ling also uses our sutures, right?"
Ling Ran recalled for a while and said, "I did use it before."
"Yes, thank you for your constant support, Doctor Ling. Our idea is that if Doctor Ling is willing, you can perform one or two surgeries on the spot with the sutures and explain the surgery. It would be best if you can talk about the characteristics of our sutures. If it's not convenient for you, it's fine too. "The pharmaceutical sales representative paid attention to Ling Ran's expression, and he was very careful with his words.
After a short pause, the pharmaceutical sales representative continued, "In short, we're just providing a platform for you, Doctor Ling. You can say whatever you want, and you can talk about whatever you want. We only have one small request, and that is to not mention our competitors as much as possible. It's best if you don't mention any other pharmaceutical sales companies. It doesn't matter if you don't mention us."
Huang Maoshi smiled and added, "It's also best if you don't say anything bad about them."
Ling Ran stopped talking. "I can talk about anything I want?"
"Yes." The pharmaceutical sales representative from Duco quickly nodded.
This was the standard treatment for senior doctors. In China, large pharmaceutical sales companies such as Merck organized more than ten thousand so-called academic seminars for doctors every year. With so many academic seminars, doctors naturally could not write essays on topics. Moreover, writing essays on topics was meaningless.
Everyone had a rebellious mentality. If a pharmaceutical sales company organized an advertising conference, junior doctors might go to the conference out of curiosity or to get a few free lunches. The number of senior doctors who went to the conference would definitely be fewer and fewer.
Therefore, the academic seminars held by pharmaceutical sales companies had basically become academic seminars. Of course, there were still tricks.
For example, Duco invited Ling Ran because Ling Ran often used their sutures. When they invited Ling Ran to perform a demonstration surgery and give a related speech, as long as Ling Ran talked about their sutures, it would be a subtle advertisement.
This was like a cooking video. If Haitian's soy sauce and Taitai Le's chicken essence were used in the video, then the audience who learned how to cook in the video would have to consider these two brands if they needed to buy soy sauce and chicken essence.
In the operating theater, the difference between the materials and instruments was even greater. If a beginner was not limited by conditions, most of the time, he or she would copy the experience of his or her predecessors. No one would look for trouble and change the products from the beginning. This was especially true for beginners. They might change the high-gluten powder to low-gluten powder, and if they could not perform the surgery, they would not be able to get out of the operating theater.
When a doctor became familiar with a surgical method, had his or her own thoughts and ideas, and began to choose and change the instruments, equipment, and consumables that he or she liked, pharmaceutical sales companies would not suffer any losses, especially large pharmaceutical sales companies. They could provide a lot of product models, and even if they did not make a profit, the brand effect would still exist.
Ling Ran rubbed his chin hesitantly. He had always been inclined to perform freelance surgeries outside the hospital during the weekends. Attending an academic conference in the city and performing two surgeries while he was at it was also an option. After all, it would save him the effort of flying back and forth …
However, if he only performed two surgeries, the number of surgeries he performed would be much smaller than when he went for freelance surgeries. Ling Ran could not help but think about where he should allocate the time he saved.
"Doctor Ling, nowadays, famous doctors are willing to give speeches at academic conferences. This is also a way for people to get to know you, right? Otherwise, doctors usually stay in their own hospitals, and even if they want to get to know you, they won't be able to. If you get to know more people, you will be able to introduce more patients to you, and you will also have the opportunity to go out and do teaching surgeries. " Huang Maoshi had been hanging around Ling Ran for two to three years. At this time, when he spoke, he talked about a topic that Ling Ran was interested in.
For doctors, fame and profit were inseparable. Famous doctors would naturally have benefits, but benefits did not necessarily mean that they would be famous. This made the pursuit of fame and profit for doctors, and from the beginning, they tended to be famous.
To be famous, famous doctors first had to be famous.
And in modern society, if a doctor wanted to become a famous doctor, it was completely meaningless to rely on word of mouth from patients. Perhaps this was also the reason why the relationship between doctors and patients in the modern world had withered.
Huang Maoshi knew very well that Ling Ran was the kind of person who liked to perform surgeries. With just a few words, he made Ling Ran understand the meaning of attending an academic conference.
"Alright, I'll go and take a look." Ling Ran thought about it and asked the pharmaceutical sales representative from Duco Medical Company beside him, "Any topic is fine?"
"Yes, you can say whatever you want." The pharmaceutical sales representative from Duco smiled humbly and agreed very readily.
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