"General Manager Feng, why are you here in Guangzhou?" Duan Yongping saw Feng Yu in Aiwa and was curious.
A few days ago, Feng Yu had called General Manager Feng to inform him that the recorder was ready and wanted to invite General Manager Feng over to take a look. Didn't General Manager Feng say that he is very busy and does not have time?
"Hahaha. No matter how busy I am, I still have time to relax. Furthermore, I am in Hong Kong, and it is convenient to travel by boat. "
The recorder was ready, and Feng Yu also wants to see what it looks like.
When Feng Yu saw the recorder, Feng Yu frowned. This 20x15x5cm big guy is the recorder?
In his previous life, Feng Yu had never used a recorder before. But he had seen it in the advertisements, and it was not this big. Could it be that this was the first generation of the recorder?
Feng Yu weighed it in his hand. This was too bulky and could only be used at home.
But after thinking for a while, Feng Yu will not bring this recorder to school. It was just a learning aid at home.
"Old Duan, this thing is too big. Can't it be smaller? "Feng Yu asked awkwardly.
"Yes. It is not that the technology is not up to standard. But if it is reduced by 1/3, and the audio quality is guaranteed, and there is an LCD screen for recording time, the cost will be doubled. If we use the plastic casing for this recorder, the cost will be around 100 RMB. After mass production, the cost can be lowered. I had done some market research, and if there are no other competitors, the retail price of this recorder will be more than 200 RMB. After deducting the cost of the distributors, warehousing, transportation, etc., the profit for one recorder will be at least 50 RMB. "Duan Yongping said.
Net profit of more than 50%?
This should be good news, but Feng Yu shook his head. "Old Duan, the net profit is too high, and there will be a lot of competitors. The technology for this recorder is not difficult, and there is no patent protection. It is easy to imitate it. Look at Aiwa's Walkman. The retail prices had been lowered several times, and it was all because of inferior domestic products. "
With a 10% profit, there might not be any competitors, and he might even be able to monopolize it. A 50% profit would attract a large number of competitors. If there was a profit of more than 300%, then … it must be a profiteer!
Sometimes, people just wanted a Walkman. They didn't care about the sound quality. Parents said to their children, "Aren't you learning a foreign language? Can you understand it?" As long as you can hear me clearly, it doesn't matter if my voice is distorted or not. I can pinch my throat and say one, two, three, and you still can't understand me.
Aiwa Little Tyrant uses Aiwa's technologies, which is also AIWA's technologies. The audio quality is clearer, and the product has a longer lifespan and better quality.
But how long could this thing last? Either his enthusiasm had passed and he didn't need it anymore, or he really learned it and didn't need it anymore. The rest could only be given away or left at home as an ordinary recorder.
That means this thing does not need a long lifespan, and some of the components could be used cheaper.
"I know. I want to introduce this device first and make some money. After that, I will lower the retail prices gradually. I need to maintain my advantage in terms of brand, quality, or price."
Duan Yongping had also considered this problem. When he was making video game consoles, he had used the low price route to earn his first bucket of gold.
"Good. Based on your estimation, how many units can you sell in a year?" Feng Yu asked.
"200,000 to 300,000 units in the first year should not be a problem, right? After that, the sales will increase gradually, and 3 years later, the sales should stabilize at 1 million units. "Duan Yongping analyzed.
Feng Yu knew that Duan Yongping's estimation was not wrong. But in fact, Duan Yongping's jaw would drop. In another two years, the State's Education Commission will set a new rule for primary and secondary school students to focus on listening and speaking. Mute foreign languages must be banned.
After this regulation appeared, the market for the voice recorder would be incubated quickly, and the sales would increase exponentially. In Feng Yu's previous life, the recorder's sales had exceeded 10 million units in the year 2000. At that time, Old Duan's main profitable product was Bu Bu Sheng.
Of course, after that, many other recorder brands appeared, and the more famous ones were Wen Qu Xing. But Wen Qu Xing was still developing an electronic dictionary, and there was nothing to worry about.
"Yes, remember what I said. Develop towards being lightweight and good-looking. If you can save materials, you must save them." In another two years, Hua Xia's family income will be higher, and these 100 to 200 RMB items will not be so rare anymore.
"Ok. I will let the engineers know. By the way, we've also developed a recording device. With this kind of ordinary sound quality, it can record for half an hour. "
Duan Yongping took out another device. It was about the size of a cigarette box, and there was an LCD screen and a few buttons on it.
Feng Yu shook his head. "Old Duan, how much smaller is this compared to Aiwa's Walkman? I had said that this product should be called a recording pen. That means it should be about the size of a pen. Have you not seen overseas products? How many people will buy a recording pen? "
Most of the people who bought the recording pen were using it to secretly record audio. Some were used by reporters, and some were for other purposes. But all of them wanted it to be convenient and secretive. Are you going to cover this thing with a layer of plastic and make it look like a cigarette box?
Even a recording pen was so big. No wonder the recorder was so big.
"We had only assembled it according to the theory. Of course, we can make it as small as those overseas products, but the cost will be too high. If we want to make it as big as a lighter, the cost will be at least zero! "
Damn, this thing was so expensive? That means the cost of manufacturing this device would be more than 1,000 RMB? That would be more than 2,000 RMB.
No wonder only Hong Kong reporters were using this device. It was rare in China. There were no tabloids in China, and there was no need to secretly record any information. The newspaper agencies were all government agencies, and they will not buy such expensive equipment. During the interview, they can just use a small recorder. How much is a cassette tape, and a small recorder can be bought for a few tens of RMB.
"Then there is no need to manufacture this device. This device does not have a large audience in China. But you all can research on this technology. If you all can lower the cost to 100 to 200 RMB, you all can promote this device in China. "
Feng Yu still wanted to say something to Duan Yongping, but Mei Zhigang ran over and passed a phone to Feng Yu.
"Boss, the Thai Government had adjusted their policies again. The overnight interest rates had increased to 1,000%!" He Zhaoji shouted over the phone.
Hahaha, as expected, he is still using this method. Soros is going to suffer!
… …
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