"President, our share prices have been falling!" Norio Norio's assistant ran into his office and panicked.
The share prices had fallen? Norio Ohga's face changed. He knew this would happen when the newspapers reported all sorts of negative news in the morning. He had already taken measures to deal with it. For example, he increased the marketing of PlayStation to let the shareholders believe that Sony is still profitable and trustworthy.
"How much did it fall?"
"It has fallen by 5%."
"What? 5%?! "Norio Ohga was shocked. 5%? How come it is so much? Although Sony was not listed in Tokyo, and New York was the main market, the drop in Sony's share prices will affect New York.
When the New York stock market opens at night, it will be a huge crisis. If Sony did not handle this crisis well, its market value will drop by a few billion USD!
Norio Ohga's movie DVD business had helped Sony, Columbia to reduce their losses. He even felt that Sony, Columbia Motion Pictures would be profitable by this time next year. He had solved Sony's biggest obstacle.
Also, the newly introduced PlayStation console will bring in high profits for Sony. With Sony's CD-ROM technologies and cooperation with Toshiba, Sony will be able to develop DVD drives in the shortest time possible. This will be another source of profits for Sony, and Sony will be able to sail faster.
But now, with the negative news, the share prices plummeted, and his dream was ruined!
The increase in negative news will affect Sony's brand value and affect their products' sales. When that happens, whoever uses Sony's products will be looked down on. "Why are you still buying products from this vampiric company?"
Sony had been incurring losses. If it weren't for Sony's financial strength, any other company would have gone bankrupt after 4 to 5 years of losses.
But Sony had used their brand to prevent their share prices from plummeting, and they were trying to find ways to turn their losses into profits. This was also why Norio Ohga was able to become the Acting President.
But if Sony's share prices plummeted during his term as the Acting President, the shareholders and board members will hold him accountable and remove him from his position!
"Mr. Morita, do you know about this?" Norio Ohga asked.
"I think so. All the shareholders and board members should know about this." Before the assistant could finish, Norio Ohga's phone rang.
"Hello? I got it. "
After hanging up, Norio Ohga's face turned gloomy. The reason for the sudden board meeting at this time was self-evident.
…
"Norio Ohga, you should know that the company's share prices had plummeted, right? When the market closes, the share price fell by 9.2%. How much are we going to lose? "A director questioned.
"You had been working in Sony for quite some time. When you were still the Vice-President of Sony, you sold Aiwa's shares to Hua Xia. After that, our company's Walkman business had been declining. Our market share had dropped from 60% to 20% now. Moreover, our CD player's market share has been declining. We can understand if Panasonic or JVC had taken away our market share. But why is Aiwa the one taking away our market share? Heitaro Nakajima? "One of the directors shouted.
"What did you do with the Columbia Pictures operation? The box office of the movies you've invested in has been dismal, and the peripheral products haven't been developed yet. Every year, we suffer huge losses. Is this your contribution? "
When someone said this, Norio Ohga finally found a chance to retort.
"I am not the one who made the decision to acquire Columbia Pictures. It is everyone's decision. It is also not my decision to sell Aiwa to Hua Xia. It is everyone's decision! I had allowed Columbia Pictures' rights to create profits for us. How many DVDs have we sold this year? Isn't this my contribution? "
"That is because the market is getting better. It is not because of you. Nintendo had betrayed Sony. How long have you been supporting Yoshiki to develop his own game console? We had invested so much money and manpower, and what happened in the end? A few days ago, we had introduced the PlayStation console. We believed you and thought it will bring in high profits for the company. But now, no one is willing to buy our products! "
"Director Watanabe, how can you say this? Our Sony had invested a lot in the video game industry. After Nintendo betrayed us, are we going to give up on our video game business? Also, we need new businesses to increase our profits. Is the development of the PlayStation console not successful? Our CD-ROM technology is one of the most advanced in the world. Isn't this what everyone wants? "Norio Ohga retorted.
“CD-ROM？ I admit that this technology is good, and it is creative to use it on our game console. But because of this, we are lagging behind in our DVD technology. We, Sony, have to follow Toshiba's standards! Also, after you decided to cooperate with Toshiba, Sony's brand image will be in danger! "
"Those are slander. We do not have any factories in Hua Xia. Toshiba had only produced a batch of products for us. This will lower our production cost and let us enter the Hua Xia market again. Isn't this everyone's dream? "
Norio Ohga was going crazy. How can I be blamed for all these mistakes? To be exact, Sony did not make any mistakes on environmental pollution! But the problem is that Sony is the one who got burned!
"But now, we need Toshiba to explain for us. Do you think Toshiba will do this?"
Norio Ohga kept quiet. If he is the President of Toshiba, he will also not take the blame for everything. After all, Norio Ohga had sent his men to stir up trouble in Hua Xia.
Now, this matter had blown up, and everyone will suffer losses. It is impossible for Sony to stay out of this! But if Sony starts to blame Toshiba now, then Sony will fall out with Toshiba. Toshiba will retaliate, and Sony will have more enemies. They will also lose the chance to get a share of the DVD market.
Sony's Deputy Chairman said. "Norio Ohga, you should resign from your position as the Acting President. You must bear this responsibility. Only then can you save Sony."
"That's right. Norio Ohga, after you became the Acting President, Sony's development had not improved. In fact, it is going downhill. We feel that you are not suitable to be the President anymore. We will elect a new President. Also, you should give up your position on the board of directors. "
Norio Ohga was shocked. He had tried his best to explain himself, but these people still want him to resign from his position as the President?! This is not the end. They even want to remove him from his position on the board of directors. This is equivalent to removing him from Sony's top management!
At this moment, Norio Ohga felt his life had turned dark. How did everything turn out like this?
No! I still have a chance!
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