After the final exams, everyone returned to their hometown, but Feng Yu stayed in Beijing. The Tian Peng Pig incident was getting bigger and bigger. Zhang Ming's strategy was effective in the beginning, but as the local authorities ignored it, those fake pig farms became bigger.
Zhang Ming used Tian Peng Pig's brand to invest in various places, but things didn't go as smoothly as he had imagined. First of all, the local government is not willing to invest in the company's brand. You didn't even pay a single cent. What right do you have to own the shares? You want us to forcefully buy your pig feed? What's wrong with us feeding our locally produced pig feed?
Even if your feed is good and the pigs grow fast, the price is also expensive. Our local pig feed, or simply feed some coarse grains and swill, the pigs will not grow much slower. Also, our local businesses will develop better this way. Why should we let outsiders earn our money?
In the end, Zhang Ming's expansion strategy couldn't be implemented at all. He only succeeded in a few places, but the majority of the places were still selling fake Tian Peng pigs.
Zhang Ming did not expect the local government to be so protective, and it was against the law. He had said that those fake Tian Peng pigs were breaking the law, but the local government not only did not care about it, they even allowed it to happen.
Zhang Ming saw that all of you were not willing to invest in the company through branding. Then he will invest. Anyway, Tai Hua Processed Food Company still had a lot of money. After acquiring a few animal feed factories, there was still money left. He could even get loans.
However, the conditions set by the other party were also very harsh. Some local governments even directly rejected them. We don't need you to invest. We will sell our own Tian Peng Pigs and earn the money ourselves!
What? How can you prove that our Tian Peng Pigs are fake? You can call your pigs Tian Peng pigs, but we can't call our pigs Tian Peng?
You registered a brand? What is a brand? Zhu Bajie is Zhu Bajie. Are you saying that Zhu Bajie is yours?
Only then did Zhang Ming realize that once a person was shameless, there was no way to reason with them. The local government would not accept the case even if they went through the legal channels. The police and the Industrial and Commercial Bureau would not do anything about it. They all listened to their leaders. Why would they help outsiders?
Feng Yu felt that Zhang Ming's approach was right, but Zhang Ming might have been overseas for too long, and his thinking had not changed. Why do people say that barren mountains and unruly rivers produce unruly people? It was because the poorer a place was, the more backward it was, and the more unreasonable people there were. When they see money, they will pounce on you. If you look for the police, the police are also their relatives. What can you do?
You said that the government officials will protect them? You said that the government officials will also protect them? Then they had to think of a way to make the officials unable to protect them, to make them afraid to protect them!
… …
"Oh, Manager Feng, why are you here at CCTV? Didn't you sign the contract for our advertisement slots?" Cheng Baojun looked at Feng Yu.
Because of the preparation and recording of the New Year's Eve Gala, CCTV's advertisement slots auction was brought forward. The rates were much higher than the previous year, but Feng Yu still renewed all the contracts without hesitation. He also asked Lehaha to buy two more advertising slots for this year's new yogurt and tea beverages.
CCTV had also stated that from next year onwards, the advertising fees will not be fixed. They will be auctioned for advertising fees.
It was because Feng Yu did not hesitate to invest in advertising and Tai Hua Trading's products sales were increasing that CCTV made this decision earlier. If it was not for Feng Yu, the first auction would have to wait until 1994.
But Feng Yu was confident that he could get the slots he wanted. Other than CCTV 1 and 2, there were no other satellite TV stations in China. He will wait until the advertising slots at CCTV reach a sky-high price.
Feng Yu felt that it was a pity. Feng Yu wanted to let him win the slots, but he was rejected by CCTV. No matter how much money you offer, you can't win the slots. This was the rules!
If you can't win the slots, then I will still win the slots. I can still cheat you all!
"Section Chief Cheng. Oh, no. I should be calling you Section Chief Cheng now."
"Deputy." Although Cheng Baojun was calling him Deputy, he could not hide the smile on his face. The advertising division had brought in a lot of revenue for CCTV, and he was promoted. Although he was still in charge of the advertising division, he was promoted. His salary and benefits had increased. How could he not be happy?
"I am not here today because of the advertising slots. I am here because of this program."
In Feng Yu's previous life, the ratings of had fallen to rock bottom. But in this life, Feng Yu appeared. Not only he changed the stage and background, but he also gave some constructive suggestions. This made the program more energetic. The audience started to like this program again. Of course, Feng Yu's product placement in the program was more effective.
"At Your Service? What's wrong with this program? We had also followed your instructions and changed the product to a new Super Fan. Is there any problem? "Cheng Baojun was surprised.
"I want to invite you to do an episode of this program. Of course, I will pay for it."
. This program had combined the ideas and methods of Feng Yu's previous life. It had gone deep into the streets and into the lives of the people. This program was very popular among the audience. Also, this program had helped Feng Yu to advertise before. When this program was the title sponsor, Feng Yu had interviewed Li Shiyou.
"Do an episode of this program? General Manager Feng, this is not an easy task. Also, I am not in charge of this program." Cheng Baojun was in a difficult position.
Feng Yu glanced at Cheng Baojun: "Chief Cheng, what you said is not right. I remember that I am the one who suggested the title sponsorship for this program. In the end, you rejected it. You even said that the leaders had held a meeting and agreed that it was not possible. But last year, you all had launched "Zhengda Variety Show", right? That program was sponsored by Zhengda Corporation. What's wrong? Just because it is a foreign company and the boss is a foreigner, and I am from Hua Xia and a private company, you all are treating me differently? "
Feng Yu had not thought of "Zhengda Variety Show" at that time. If he had thought of it, he would have tried his best to persuade CCTV to sponsor this program. This program would be the most popular program in CCTV for the next few years. The audience was more than < Weather Forecast >!
But if others can do it, why can't I do it? If you can sponsor and title sponsor a variety show, I can also sponsor and title sponsor a variety show. For example, last year's "Variety Show", which was aired before "Zhengda Variety Show", was a good program. If it was changed to "Wind and rain – Variety Show", it would be much better!
But CCTV still did not agree.
Feng Yu made use of this point and insisted that CCTV had used Feng Yu's idea but did not give Feng Yu the chance to be the title sponsor. CCTV was not being fair. Because of this, Feng Yu had looked for Deputy Chief Jia several times!
Now, I want you all to sponsor an episode of this program. Why can't I do it? I am not going to pay you all? We have not even talked about the money. Why don't you agree?
Cheng Baojun said with a sad face: "General Manager Feng, I will help you to report to the leaders. Can you stop making things difficult for me? I am not the one who decided on this program. Why are you pestering me? "
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