The target is 10 billion Yen. Based on AIWA's current profits, AIWA's sales will reach 100 billion Yen next year. Also, the sales must be at least tens of millions of units.
"Oh? How are you going to reach this target? " Feng Yu was curious. Heitaro Nakajima was trying to say that he will sell as many Walkman units as he produced next year. Is this possible?
Under normal circumstances, the production volume should be higher than the sales volume. But it cannot be too much, or there will be a backlog. If the product is in short supply, that means they must increase their production. If not, their competitors will take over the market share. Output = sales, and there was no room in the market. That was a fantasy.
"I am going to advertise in the global market and get celebrities to endorse."
"Who are you going to get to endorse? Our product is targeting the youth market. Idols? "Feng Yu frowned. This is not a good sign. How can they compete with Sony in terms of singers?
Sony will get one of the most famous celebrities in history to endorse their product. That is Michael Jackson. Michael Jackson's record contract was with Columbia, and Columbia was acquired by Sony. In the future, Michael Jackson will be under Sony's management. Even after he passed away, he will still be a cash cow.
"Whitney Houston. I had gotten someone to talk to her, and she is interested. But her asking price is too high, and it will increase our cost by a lot. But the effect should be obvious. She is the most popular female singer now! "
Feng Yu shook his head. "Although I don't want to admit, she is black! She might be the most popular singer in the US and Africa. But in Asia and Europe, people might be willing to listen to her songs. But look at her face. Forget it. "
"What about Madonna? Her asking price will be higher. After all, her commercial activities are very expensive. "Heitaro Nakajima felt what Feng Yu said is right. He had forgotten to consider the color of Madonna's skin.
Feng Yu still shook his head. "We don't need to hire celebrities for our commercials. We only need to use their popular songs. We can also hire someone to write a new song. It doesn't need a lot of time. Just two sentences and 10 seconds will suffice. As for those who are really photogenic, they can be young and beautiful female models or handsome male models. "
"Models? That's fine too. As long as the image is good, it shouldn't be a problem. But you want to write a short part of the song? This is too difficult. How are we going to showcase our brand with just two lines? "Heitaro Nakajima frowned.
Brand. Feng Yu lowered his head and thought for a while. He used a popular advertising slogan from his previous life: "Why don't we use the slogan 'AIWA, Master of Core Technology'?"
Aiwa had mastered the core technologies!
Heitaro Nakajima's eyes lit up. This slogan is great!
This way, the consumers will think that AIWA is the world's best manufacturer of Walkman! At this time, AIWA's sound quality was better than Sony's, and the newly introduced Walkman had an industrial feel to it.
This way, Aiwa would be able to show off its strength and at the same time, belittle its competitors. The Boss was too awesome. With this advertising slogan, Aiwa's sales will increase again!
"Boss, I know what to do. This advertising slogan could be read by an announcer. The voice of an announcer would be more pleasant to listen to. As for the music you mentioned, we can also use a short part of the lyrics of a popular singer. This way, the cost will not be high, and the effects will be better. "
Heitaro Nakajima was at a dead end. With this advertising slogan, it doesn't matter what song they sing. Now, they just need to find two models with good looks. They can even wear headphones and wear AIWA's Walkman and dance to the music.
Feng Yu nodded: "Ok. You decide. This slogan is not only an advertising slogan. It is also my request to you. AIWA must master the core technologies. This will allow us to be the most advanced in terms of technology. Now, you are using all the latest technologies developed by the company. But how do you know that Sony is using all the latest technologies? "
In Feng Yu's previous life, Sony and other big companies will use their second-best technologies on their new products. This was because the second-best technologies were already ahead of the rest of the industry. This way, no matter how the rest of the industry introduce new products, Sony will be able to handle it. They will not come up with a new technology and beat the rest of the industry.
Monopolizing the market will result in heavy fines!
Unless they are desperate, they will not use their best technologies. Just like now!
"I understand. Our current R&D staff is not any weaker than Sony. Also, we are experimenting on a few new directions. If we succeed, the quality of our headphones, speakers, magnetic heads, etc., will be improved. We are also working on the smaller Walkman you mentioned. We should be able to complete most of the improvements within a year. Next year, our Walkman will be lighter and more portable. "
"It will be best to make it into a series. For example, if there is a model with the best sound quality, we will call it the Super Original Sound series. If there is a model with a beautiful exterior, we can add more colors and call it the Fantasy series. If we introduce smaller models in the future, we can call it the Ultra Thin series, etc. We must give our customers more choices and show off our capabilities."
Feng Yu was copying Sony's business model from his previous life. By the time Sony realized this, it would be too late. Currently, Walkman was competing with Sony. But AIWA's engineers were not only good at manufacturing Walkman.
Feng Yu wants AIWA to start developing CD players and continue to invade Sony's traditional market!
… …
"President Norio Ohga, AIWA's Boss Hua Xia had arrived in Tokyo. Are they plotting something again?"
Norio Ohga waved his hand: "Who cares? We are Sony. We are the world's best electronics company. As long as our products are better than them, with our marketing and sales channels, we will not be afraid of AIWA. I told you about improving our sound quality. How's it going? "
"We just need to introduce BEE technology, and we will be able to reach the same quality as AIWA."
"I do not want the same quality. I want the sound quality to be better than them! Also, we need to introduce our new headphones to the market. AIWA will be launching two new factories next year, and their production will increase by several times. We must not let them snatch the market leader position away from us. You must work harder in Asia! "
Asia was Sony's base, and Aiwa was the first to attack them. Sony was still the top seller in Europe and the US. But that was because they had more products and not because their products were more popular than the rest of the world. Japan, Hua Xia, Taiwan, Malaysia, Singapore, etc. were all overtaken by AIWA. This was a humiliation!
Humph! A small AIWA dares to make a comeback? That was Sony's negligence. As long as we are serious, there is nothing we cannot do! We can even defeat the Americans, let alone Hua Xia!
Humph! This time, we had invited Michael Jackson to be our spokesperson. We will see what happens next year!
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