Feng Yu had expected Bloomberg's arrival because both parties will be discussing the future of the media industry.
What is the media? It's a tool and carrier used to transmit information.
Newspapers, magazines, TV, radio, and the internet are all media. As the number of media increases, the traditional media becomes less profitable, and it becomes a problem for them to survive.
For example, 20 years ago, newspapers were one of the most important media, second only to radio and higher than TV. But now, TV has become the leader, followed by the internet. Radio is still ahead of newspapers, and many newspapers are not as important as magazines.
Now, in the digital multimedia era, the media environment and structure have changed, and the audience's needs have become more diverse.
For example, 20 years ago, how many middle school students read newspapers? But now, many middle school students read online news, even if it's gaming news, sports news, or entertainment news.
However, when challenges appear, it also represents opportunities. Many industries can be effectively combined.
For example, the retail industry. When online shopping appeared, some people thought it will have a huge impact on the traditional retail industry. They will not need stores anymore, and it will also affect the commercial real estate industry.
But in the end, both sides coexisted and developed well. The traditional retail industry still far exceeded the online shopping industry, but the development of the online shopping industry was faster than the traditional retail industry.
There are also companies like the Polar Bear Supermarket Group. Not only do they have traditional supermarkets, but they also have online shopping malls. With the combination of these two, their development is even better.
There are also many traditional retail industries that have entered the e-commerce industry, and their development is quite good. They had a mature management model, a stable supply channel, and a better brand awareness. In the same competition, their starting point was higher.
Now, because of the rise of the internet and the increase in smartphone sales, people are paying more attention to electronic media, and traditional media are affected more.
During last year's Olympics, the world's media gathered at Hua Xia. Feng Yu told Hua Xia's publicity director to gather everyone and discuss how the media should develop in the future.
It will be like the Wind and rain forum, which provides a platform for everyone to communicate and brainstorm. Everyone will think of ways to revitalize the industry and make money together.
But at that time, China had suggested this, but the other countries' media refused. What right do you have to make the decision just because you suggested it? Is Hua Xia's media better than ours? Our influence is the greatest.
Therefore, this matter was temporarily put aside. Feng Yu did not believe that other countries could organize it, because the economic crisis was about to break out.
The financial crisis had turned into an economic crisis. The global economy had declined. The media seemed to have more news reports, but the number of people who bought their newspapers and watched their TV shows decreased. The number of companies who looked for them to advertise also decreased. Naturally, their income had also decreased.
While they were reporting on the bankruptcy of various enterprises and the inability of the government to rescue them, Hua Xia's side was thriving. This was true. Hua Xia was indeed not affected much. In comparison, Hua Xia's economic development was much faster, and the gap with other countries had become much smaller.
Even in the second half of last year, Hua Xia had shown a strong stance. If not for the slow development in the first half of last year, Hua Xia might have surpassed Japan to become the world's second largest GDP last year.
In the first half of this year, Hua Xia's lead in Japan was more than 300 billion USD. It looks like it will be even higher in the second half of the year. This is because Hua Xia's automobile, IT, electronics, food, retail, etc. had increased tremendously again. Correspondingly, the other countries' GDP had declined.
Last year, Hua Xia invited all the major media outlets to organize a World Media Summit. Hua Xia will provide most of the expenses, but the other media outlets did not agree.
But this year, those media outlets realized that Hua Xia's media industry is doing well, and they want to sit together and discuss. Hence, they started to contact Hua Xia, hoping to organize a World Media Summit like what they had said last year.
This time, Hua Xia refused. Last year, someone offered to sponsor the World Media Summit. This year, no one is sponsoring the World Media Summit. Also, this World Media Summit must be held in Hua Xia. Beijing or Shanghai, you all can choose one.
Another reason is that these top media organizations will form a board of directors, and Hua Xia, as the organizer, will be the first chairman. The other major media outlets did not agree.
Now, they had agreed to let Hua Xia's representative be the first chairman. But Hua Xia made a new request.
She will not be the first chairman. She will be the permanent chairman. Of course, this chairman can step down and be removed. Of course, she can step down voluntarily. If she wants to be removed, it will require more than half of the board of directors to vote.
Those media organizations felt that Hua Xia is going overboard. But for the sake of their own interests, they had to agree. This is because some major media outlets had already agreed to this condition and are willing to participate. If they don't participate, they will be excluded.
Actually, this World Media Summit was thought up by Hua Xia's leader. But some of the specific conditions were added by Feng Yu. Feng Yu is the one who started the process of organizing this World Media Summit.
For example, if they want to be the leader, they should be the leader since they are the organizer. Feng Yu had decided to pay for the sponsorship for the first World Media Summit. He can use this opportunity to promote himself.
Also, the first World Media Summit was held in Hua Xia, and Hua Xia's people had sponsored all the expenses. For the second World Media Summit, they will be held in Russia, and Kirilenko will surely sponsor the expenses. In the future, if the other board members want to hold the World Media Summit in their country, they will have to find a sponsor first.
The other media organizations did not spend any money for the first two World Media Summit. Why do they have to spend money when it is held in their country?
In the end, those major media organizations did not agree. The higher-ups felt that Feng Yu's request is too much. Why not keep a board of directors?
Feng Yu asked them to wait. Anyway, Hua Xia's media organizations are doing well now and are still expanding. They are the ones who are trying to encroach on their territory. They should be the ones who are anxious.
Later, Feng Yu asked his men to contact many major media organizations and get them to agree to participate in this World Media Summit. They are willing to support Hua Xia's representative to be the chairman.
After that, Feng Yu asked his men to change the conditions of the World Media Summit. Feng Yu and Zhang Ruiqiang analyzed the situation. They are the ones who are anxious now. From a business point of view, we should propose more favorable conditions.
If this is successful, everyone will benefit. But if not, we can still invite fewer media organizations to form a small circle. Those who are excluded will suffer losses.
That's why it doesn't matter if the conditions are harsh. We will do this, and they will surely agree in the end.
This time, Bloomberg had come to Feng Yu to ask Feng Yu to support the New York Times to be one of the board members.
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