Chapter 1944
Words:1595Update:22/12/17 16:21:50
"Shimamura, how is our new PC sales?" Norio Ohga did not forget about his work during lunch.
Shimamura Yasushi hesitated. He was afraid that the President will be furious if he told him the truth. Norio Ohga had heard that when his predecessor was the President's assistant, he reported bad news to the President during lunch and was chased out.
Norio Ohga did not wait for his assistant's reply. He raised his head and saw the expression on his assistant's face. He knew it will not be good news.
"Tell me! How is it?!"
"It is much worse than our forecast. This month's sales will drop by more than 30% compared to last month."
Crash!
A plate smashed in front of Shimamura Yasushi, and the soup splashed on his pants. Even when the shards hit his leg, it was painful. But he did not dare to step back.
"30%? Are those people in the sales department idiots? What's the reason? Did you find out? "
Norio Ohga was furious. After Sony acquired IBM's PC business, their market share had increased, but their profits had not increased. The other shareholders were unhappy with this investment.
But since Sony had acquired IBM, they must manage it well. Sony Pictures was also making losses in the past, but they still made money in the future.
Norio Ohga felt that the low profits were because they did not manage the company well. If Sony worked hard to improve their technologies, their sales and profits will increase.
But the global consumer electronics market was affected by the economic crisis. Other than Wind and Rain and a few other brands, even Hui Pu and other established companies' sales had dropped. Thomson, which was once the top brand, was on the verge of bankruptcy.
It was not easy for Sony to maintain profits. But Norio Ohga was unhappy when he saw Wind and Rain brands were still making profits, and their sales and profits were still increasing.
Norio Ohga felt that Sony and Feng Yu will never be friends and will never cooperate with each other in the future.
Lenovo Kingsoft and Microsoft started to compete with each other. After both companies introduced the new generation of PC operating systems, they contacted all the major manufacturers to sign cooperation agreements.
But Sony rejected Lenovo Kingsoft's offer. They did not even install the XOS first generation operating system. They only worked with Microsoft and got the best conditions. Since it was an exclusive partnership, the conditions were naturally better.
Lenovo Kingsoft was in cahoots with Lenovo Group, and Sony was Lenovo Group's competitor. Why would Sony cooperate with Lenovo Kingsoft?
Microsoft needs a PC brand to counter Lenovo Group's influence on their operating system sales. That's why they agreed to cooperate with Sony. Both parties signed a long-term strategic cooperation agreement.
The terms of this agreement are better than what Microsoft offered to other PC manufacturers. Sony felt that this was a good deal. Their profits will increase by at least 3%, and their profits will increase by a lot.
But all these are based on the sales of Sony's products. If the sales drop by 30%, Sony's profits will increase by 3%, and it will be a huge loss!
Shimamura Yama Yasushi raised his head slightly. "The reason is clear. It's because many consumers want to experience it first before buying. They want to be able to make a direct comparison with the operation of the system."
"Other PC brands have two systems for the same configuration, and the price is the same. The consumers can choose for themselves after trying it out. We only have the Microsoft operating system, and the consumers have no choice. "
Norio Ohga frowned. How did this happen?
Lenovo Group also only has the XOS operating system and does not have the Microsoft operating system. Why did Lenovo Group's sales not drop?
Fruit also had their own operating system. Why did Fruit's PC sales not drop so much?
Now it's Sony's turn. Why did our sales drop so much just because we are only providing the Microsoft operating system?
"This is the only reason?" Norio Ohga does not believe Sony.
"Maybe it's because the other PC manufacturers are using this opportunity to promote their products. They had increased their promotional fees, and our marketing fees are on our newly introduced second-generation tablet."
Every PC manufacturer wants to have a tablet PC. Sony's first-generation tablet was not selling well, but because the production was not high, it was considered an experimental model. That's why they did not make any losses.
This time, they are introducing their second-generation tablet to increase their market share and use it as their main product.
Tablet PC is a product between smartphones and laptops. Many PC manufacturers had never produced smartphones before, but Sony is different. They had produced smartphones and laptops well.
Sony felt they have an advantage in this tablet PC. Even if they are not a match for Lenovo Group, they should be ahead of the other PC manufacturers.
That's why Norio Ohga changed the focus of their marketing and asked the marketing department to promote their second-generation tablet. As for their laptops, they did not promote much because they did not introduce a new model. They had only changed the operating system.
Can't they just hang banners or window advertisements outside their shops? With Microsoft's marketing, it is not enough.
Now, Norio Ohga knows that this will not work.
The other manufacturers are also promoting their products. Fine. Sony will also do promotions.
I don't believe I can't outsell you all!
Toshiba's President is also asking his subordinates about their PC sales. Toshiba is different from Sony. When Lenovo Kingsoft approached them, they agreed after some consideration.
It is a standard contract, and the conditions are the same as other PC manufacturers. They also know that Sony had chosen to cooperate with Microsoft, but Toshiba will not take the risk. No matter which side wins, Toshiba can adjust their production. This way, they can maintain profits.
This time, Toshiba had prepared extra funds for their promotions. They want to overtake Sony, their biggest competitor, in the Japanese market.
Although both parties had cooperated in other areas, when it is time to compete, they will not hold back.
Toshiba's President was overjoyed when he found out that there are queues outside Toshiba's shops, and Sony's shops are empty. Toshiba will be the market leader in Japan.
He ordered his subordinates to carry on with the promotions. Toshiba and Sony's shops are next to each other, and they must not let Sony snatch away their customers.
After Sony acquired IBM's PC business, they became the number one PC manufacturer in Japan. This time, Sony will let them know that expanding their business does not mean they will win. One wrong move, and they will lose.
Sony's choice this time was too extreme. Toshiba has no reason to miss this opportunity.
Sony, step aside!
… …
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
