Feng Yu had attended these gatherings several times, but he always left after going through the motions. This time, he wanted to see what the Hua Xia Chamber of Commerce would discuss.
"Everyone, please speak your mind. If there's anything you want to discuss with us, please do so," Wang Jianlin said to everyone.
Everyone looked at each other, but no one said anything. At this moment, a young board member said, "Since no one wants to say anything, let me talk about the difficulties of our dairy industry first."
Feng Yu turned to look at Wu Chih-gang, who was beside him. Wu Chih-gang leaned over and explained, "This is one of the seven board members, Pan Gang, the chairman and CEO of Hua Xia's leading dairy company, Ili. He's only a few years older than you."
Oh, it's him.
Pan Gang became the CEO of Ili when he was 32 years old. After three years, he became the chairman and CEO of Ili. He was the youngest CEO and chairman among the key industrial enterprises of Hua Xia. Well, excluding Feng Yu.
Ili's brand was second only to Wahaha's food brand in Hua Xia. Its brand value was even higher than Jianlibao's.
However, Feng Yu believed that this had something to do with Pan Gang's ability. But it was also because he was elected at the right time.
First of all, because of Feng Yu's appearance, the higher-ups did not attach much importance to seniority. Instead, they attached more importance to ability. Otherwise, Pan Gang, who was 32 years old, would at most be the secretary or assistant of the chairman. He would not even have a chance to be the deputy CEO.
Secondly, it had something to do with the policies of Hua Xia at that time. One was to support the western region and give them all kinds of preferential treatment, such as tax exemptions, all kinds of low-interest or even interest-free loans for cattle rearing, and the state helping to build grasslands.
How could the dairy industry not develop after receiving so many preferential treatments with the help of the state? If these preferential treatments were given to Feng Yu, Feng Yu could guarantee that Ili's sales would double, and Mengniu, Guangming, and Flourishing Essence would not have developed.
There was also a slogan put forward by the country, "A cup of milk strengthens a nation." It was said that in Japan, due to the frequent consumption of milk, the average height and physical fitness had increased.
He also said that milk contained many kinds of elements that were beneficial to the body and could promote the body's development. Westerners also liked to drink milk, so their physical fitness was generally better.
Feng Yu had asked Bing City Pharmaceutical Group to do some research, but the results were different from what Feng Yu had told him.
Milk was very nutritious, but the body of Hua Xia people did not absorb it well. Moreover, there were many nutritious foods. The most common ones were apples and potatoes. Hua Xia people could absorb the nutrients in these foods much better.
The Japanese were stronger than before, and it was not all due to milk. Better living conditions, better medical conditions, and rich seafood were the main reasons for the improvement of their physical fitness.
It could be said that the development of Hua Xia's dairy products came at a good time. That was the main reason. The government had helped to promote the dairy products for free every day and instilled in the parents the idea that drinking milk is good. This resulted in the dairy products' sales increasing year after year.
Last year, it should be a good opportunity for the dairy products' sales to increase. But the dairy products suffered a heavy blow.
During the Olympic Games, the dairy companies had done a lot of advertisements. Famous athletes from Hua Xia, such as Liu Xiang and Yao Ming, had endorsed their dairy products.
This was a good opportunity for the dairy companies to sell their products overseas. After the Olympic Games, the overseas market was opened up.
But at this time, a piece of news appeared. It was the tainted milk powder incident! In the end, most of Hua Xia's dairy companies suffered a heavy blow.
The root cause was the negligence of the dairy companies on the inspection of the raw materials. It was also related to Hua Xia's product that was exempted from inspection.
The exempted products can be exempted from inspection for a period of time. Other than the company's own inspection, there are no other important inspections. No one will know if there are any hidden dangers.
These dairy companies have several sources of milk. The first type is produced by their own pastures, but they felt it is too troublesome to raise their own cows. It is not easy to manage and requires a lot of investment. So, they developed a second model, which is to sign an agreement with the dairy farmers. We will book the dairy farmers in advance and even help the dairy farmers get a loan to buy the dairy cows. But the dairy farmers must guarantee that the dairy farmers can only sell their milk to our company.
The last type is not owned by the company and does not sign an exclusive cooperation agreement with the dairy farmers. They also include some local dairy farms.
Other than their own pastures, the other two types of milk sold to the dairy companies must be graded. The difference between high quality and low quality milk can be 50%.
Who doesn't want their milk to be rated as high quality? This way, they can make more money with the same quantity.
How to evaluate the quality of the milk? The amount of nutrients in the milk, especially the protein content, is the most important. One day, someone discovered that adding an additive to milk could increase the protein content.
This way, the low quality milk will become high quality milk and can be sold for a lot of money.
The dairy farmers do not know the dangers of this additive. They only felt it is like a food additive and there is nothing wrong with it. If this additive is not effective, the dairy companies would have found out about it a long time ago.
Then, one to ten, ten to a hundred. Many of the farmers were relatives and friends. Anyway, there was no competition between them. The milk they squeezed out could be sold, and the price kept rising. In private, they told each other, "Do you know why my milk is so expensive?"
It is because my milk has high protein content! It is not because I had fed my milk with expensive fodder. It is because I had added an additive in the milk. It is non-toxic! "
Most of the dairy farmers in the western region started to add additives to their milk. These dairy farmers are mainly from the western region.
That's why the milk powder produced from these problematic milk became problematic milk powder. Ordinary people are fine, but it is not the same for children.
Children do not exercise and eat milk powder as their staple food. It is easy for them to get kidney stones. Normally, children will not get kidney stones. If the parents are not careful, and the hospital does not know about it, it might even endanger their lives!
After last year's Olympic Games, this incident was reported and spread quickly on the internet. There is no way to hide it.
The government immediately carried out tests on all the dairy companies. Among them, Ili, Mengniu, Guangming, Shengyuan, etc. were found to be problematic. But Beidacang's Wandashan and Wahaha's milk products were not found to be problematic.
This is because Feng Yu had reminded them to stop those dairy farmers from adding additives to increase the protein content. Also, this additive had not spread to the Northeast and Southeast regions. It is mainly used in the western region.
Feng Yu had asked Zong Qingxian to inform the other CEOs of these dairy companies. But they did not think much of it. Luckily, in this life, no one died or got seriously ill. This is considered a blessing in disguise.
It is also because of this incident that the person in front of Master Lu stepped down and replaced him.
After this incident, Hua Xia's dairy companies had a crisis of trust. Their milk cannot be sold!
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