Zhang Ruiqiang knew that the inheritance of a consortium was much simpler than the inheritance of a holding company. The management would also be easier. Zhang Ruiqiang thought Feng Yu is doing this for his family, and this is normal.
But Feng Yu had never thought of this. His child can have many choices in the future, and his child will not be poor. It's not good to give his child too much money.
Feng Yu felt that this investment was more cost-effective, and the company will be more cohesive. This will increase the company's ability to withstand risks.
Since Zhang Ruiqiang does not object, things will be easier. Feng Yu can focus on developing the banking industry and other related businesses. He wants to be someone that all the consortiums can only look up to.
"Feng Yu, I need to ask you something. It's a small matter."
Feng Yu looked at Zhang Ruiqiang from the corner of his eyes. Do you think this is a small matter?
"Look at our country's major automobile manufacturers. They had been trying to revive their old brands, but the results are not what they want."
Feng Yu was curious. "That's not right. There are so many of our brands. I think their advertisements are quite good, and many of them can be seen on the streets. Why? Are they thinking of letting them overtake Songjiang Motors?"
Songjiang Motors is China's automobile market leader. Even the top overseas automobile manufacturers cannot challenge it, let alone China's automobile manufacturers.
Although the rest of the world's automobile manufacturers are affected by the financial crisis, Bing City Machinery's automobile business is still growing.
Although overseas automobile manufacturers are not selling well, Hua Xia's automobile sales are still growing. Not only the original brands, but the newly added Jaguar is also popular.
Other than Bing City Machinery, the rest of the world's major automobile manufacturers, regardless of Europe, North America, or Asia, had their sales declining, and many brands suffered losses.
But Bing City Machinery is an exception. Not only they did not suffer losses, they even made more profits.
The rest of China's automobile manufacturers are doing well these few years. They are supported by the government, protected by the local governments, and the Chinese market is booming. But Old Zhang does not seem to be doing well.
"Stop joking. If those people can make the company exceed Songjiang Motors, I will transfer them to the Organizing Committee. But they must have the capabilities first." Zhang Ruiqiang shook his head. It would be great if Feng Yu was willing to be a government official.
"I mean, they've spent a lot of money, whether it's on advertising or technology development. Why is their sales not improving?"
Feng Yu thought for a moment. "Can you give me an example?"
Feng Yu couldn't make a simple summary of how it affected the sales of the product in many ways. But under normal circumstances, if the technology was good and the publicity was good, the sales should have improved. Could it be that there was a problem with the service? Or was there a problem with the publicity?
"For example, this Hongqi car. It used to be the top car brand in our country. Our limousine is all Hongqi."
"Later on, you also know that the technology was not good, and the production was not good. Gradually, it declined. After that, First Automobile Works set up a revival plan and spent a lot of money on it. All the good technologies and advertising were used. Why is no one willing to buy it? "
Feng Yu had seen this question on the internet in his previous life. A new car model that cost more than 10 billion RMB was only sold in a year. There was also a concept car that cost more than 5 million RMB, but no one bought it.
Feng Yu thought for a while and said. "There is a strategy in advertising. It must highlight the features of the product. I don't watch much TV recently and did not notice the Hongqi car commercials. That's why I can't judge. "
"But I know if the commercials are not done well, even if we spend a lot of money on it, the effect will not be good. Most importantly, the commercials must be consistent with the actual product. "
Some product commercials can be exaggerated, but if the commercials are too exaggerated, it will be fake. If there are scenes of the car running in the desert, the consumers will think the car can run in the desert. If the car can't, the consumers will be disappointed and feel cheated.
"Also, new technologies are not necessarily good. Mature technologies are the most suitable for the market. If you use some gimmicky technologies, and the technology is not stable enough, the consumers will not buy it. "
"Also, the exterior and interior of a product are both very important. If the car looks like a cheap car from the outside, then even if the interior is luxurious and has outstanding performance, not many people will be willing to buy it. Many people buy cars for the sake of appearance."
Many people will consider the brand first when buying a car, followed by other aspects. A big brand will give them a good reputation!
"The after-sales service must also be good. Our Songjiang Motors has 4S shops in almost every county in China, and our after-sales service is very good. This is something other brands cannot imitate."
"My guess is the pricing. If the pricing is not done well, like the pricing is similar to our Songjiang Motors, then Hongqi will be the loser. Even Hongqi's new car technologies are on par with our cars."
Zhang Ruiqiang was curious. "Why? Their technologies are on par with yours, and they are also an old brand. They had done so many commercials. Why are they not selling? "
Feng Yu shook his head. Hongqi's pricing is the same as Songjiang Motors. That means Hongqi is on the same level as Olympic?
"Old brand? How many people will like old brands? How many people had sat in Hongqi cars before? In the past, they can only look up to Hongqi cars. But now, the leaders had relaxed their purchasing standards for public vehicles. You can even say that Songjiang Motors is the first choice, right? "
"The revival of a brand cannot be achieved with some commercials. You can send your men to visit the automobile factory in Kirilenko and see how they are reviving Volga Motors."
"You can make some retro designs on the exterior, but it must not look too ugly. Also, Hongqi's brand value is not high, and it is impossible to rely on the added value of the brand to increase the selling price. You should treat it as a new brand and use the nostalgia card at most. "
The current Hongqi brand is worthless to Feng Yu. Feng Yu does not even want to give it to Feng Yu. Only when the brand awareness is high enough can it have added value.
You are a declining brand, and you still want to talk about added value? Why don't you learn from SAIC? Go for the low-cost route and gradually increase the grade of its cars. You can even create a new mid-range brand.
Feng Yu reminded them that they must not let FAW imitate Bing City's Machinery Industry by developing concept cars and high-end cars. FAW cannot afford to do this.
Technology can only create value if it is used in the right place. If it is used in the wrong place, it will be a joke.
Every company must find their own way to develop. Copying others' experience will never be able to create your own path!
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