The Fruit Company retaliated against Feng Yu on the media and even criticized the L-Pad for its shortcomings.
The Fruit Company wants to start a war of words with Lenovo Group. This way, the Fruit Company's iPad will attract more attention and increase their sales.
But Lenovo Group does not want to start a war of words with the Fruit Company. They want to use another method to suppress the Fruit Company. Even if they cannot destroy the Fruit Company, they must let the Fruit Company live in the shadow of Lenovo Group.
This method is to spend money.
Spend a lot of money to promote and make everyone think of a tablet computer. Their first reaction would be the L-Pad, and they would think that the Fruit Company's iPad was a knockoff product!
There are no competitors in the Hua Xia market. With a primetime advertisement on CCTV and Lenovo Group's sales outlets in every county, the L-Pad had become a household name.
In other Asian markets, there are lots of advertisements on TV, newspapers, railway stations, etc. Even South Korea and Taiwan cannot stop the sales of the L-Pad.
As for Japan, only one TV station is advertising the L-Pad, and the sales of the L-Pad are not satisfactory. That's why Aiwa is the distributor.
Lenovo Group has its own distribution channels in the European market, and with the help of Philips and other partners, the L-Pad is doing well. The only market that is affected is the North American market. This is also the Fruit Company's base.
That's why the North American market is the most expensive.
A Fruit Company's store manager had just opened for business in the morning, and he saw a famous host standing on a stage opposite him. He is holding a microphone and saying something.
He suddenly heard the word "L-Pad." Is this a promotion for the L-Pad?
Don't think the Americans do not like crowds. Look at those shopping malls and amusement parks in the US. It is also crowded, and it is more crowded than Hua Xia when there is a sale on Friday.
"Lenovo Group's L-Pad Prize-Giving Sale has officially started. Anyone who bought the L-Pad can use their receipt to draw a prize. The prizes include hard drives, USB drives, MP3 players, mobile phones, power banks, L-Pad case, Kingsoft software park top-up cards, Lenovo cartoon dolls, etc. "
"Everyone who enters the lucky draw will win 100% of the prizes! What are you all waiting for? There are only three days left! Only three days! "
The Fruit Company's manager was furious. This Lenovo Group was too much. Your promotional booth is right across from our store? There were so many salespeople dressed in cartoon dolls twisting and turning, and they kept pulling customers over. No wonder there was no one in the store today.
"Wow, sir, do you also want to buy our L-Pad? You have good taste. Even the richest man in the world, Mr. Feng, likes this epoch-making product very much. But if you want to queue up, please follow the rules and don't jump the queue. "
The store manager of the Fruit Company wanted to say that he wasn't there to buy the L-Pad, but he was quickly pushed to the back by the crowd. In the eyes of the people in the queue, this person was planning to cut the queue!
The store manager turned around and left. He wanted to report to the company that he had to apply for a sum of money and also do a promotion. If not, no one would buy their Fruit Company's products for the next few days!
Their sales had only started a few days ago, and if they can't even sell one unit now, their sales will be very low!
The store manager did not know that someone had used an L-Pad to record the scene and uploaded it to Youtubo. The video even stated that the Fruit Company's store manager was trying to jump the queue to buy the L-Pad!
When this topic appeared, many people were interested. Some people knew this store manager and immediately left comments to confirm that this was the Fruit Company's store manager.
Many people gasped. Even the Fruit Company's employees want to buy the L-Pad? This is enough to prove that the L-Pad is the best!
Every company will tell their employees that they can only buy their own company's products and not other companies' products, unless the company does not have this product.
Some of these rules are written in the employee's code of conduct, and some are not. But no one is stupid enough to violate these rules.
If you are working at Toyota, and you drive a Honda, will your superior find an excuse to fire you? If you are working at KFC and bought a hamburger from McDonald's, you still want to come back to work?
If you are working at the Fruit Company, how can you buy other electronic products? Especially this product, which is also produced by the Fruit Company!
If others see this, it will give the impression that even the company's employees are not satisfied with their products. How can the consumers buy it?
At noon, this store manager was about to go for lunch when he received a call from his superior.
"Is your brain full of sh * t? Why are you queuing at the L-Pad booth? Someone even recorded a video and uploaded it to Youtubo! "
This store manager was stunned. He thought his superior was telling him that the promotion plan had been approved and wanted him to start preparing. He did not expect to be scolded.
"I did not. I just don't know what the booth opposite is for, so I went to take a look. I realized it is selling the L-Pad. I just want to know more about it. "
"Shut up. If you are not my nephew, you would have been fired. Immediately send an email to my mailbox with an explanation! Also, you said their promotion period is three days, right? "
"Yes. That's what the host said."
"How many units can we sell in three days? After the promotion period is over, we will start our sales! Write a document about our promotion plan and send it over as soon as possible. I want it in my mailbox tonight! "
The Fruit Company's sales department was having a meeting. Today, they had received calls or emails from the representatives of the various provinces. All of them were telling them about the L-Pad booth in front of their Fruit Company's stores.
The Fruit Company thought Lenovo Group would not have any other tricks up their sleeves. But now, Lenovo Group has even started a prize-giving sale!
The reason was Lenovo Group had entered the North American market for xx days. How can this be a prize-giving promotion?
Luckily, the Fruit Company knew this prize-giving promotion will only last for three days. As long as they could survive these three days, the market would recover. There will surely be people who want to buy their iPad. Lenovo Group's sales outlets in North America cannot be compared to the Fruit Company.
If not for Amazon's online retail channels and Lenovo Group's own North American shopping mall, the Fruit Company will not even care about them.
It will be expensive to set up these temporary promotional booths, and Lenovo Group's advertising fees are so high. How can the Fruit Company make any profits from this product?
Three days of promotion means three days of losses. The Fruit Company decided to watch from the sidelines for now.
On the fourth day, the Fruit Company's Vice President, who is in charge of sales, received calls again. Those L-Pad promotional booths are still there, and the prize-giving sales did not stop!
The Fruit Company's Vice President was in a good mood and decided to extend the promotion period for another three days.
Three days later, the prize-giving sales continued. This time, it is because of the consumers' requests.
Job's face turned green when he heard his deputy's report. Lenovo Group is a scammer. What do they want? Don't they want profits?
… …
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