Li Feng had wanted to invite Feng Yu to teach those entrepreneurs a lesson but was rejected by Feng Yu. Taihua Holdings's top management wanted Feng Yu to teach those entrepreneurs, but Feng Yu rejected.
At night, Zong Qingxian came back from overseas, and Feng Yu sat down with him to drink tea.
"Zong, Wahaha's growth is obvious. Even if you are not the CEO of Taihua Holdings, you are also one of the world's top food and beverage tycoons."
"It's alright in terms of beverages, but in terms of food, it's a bit embarrassing. Hu Jian has a lot of food factories, and they are very big now. "
In the past, Zong Qingxian wanted to suppress Kang Shifu and Tongyi, these two Taiwanese food giants. In the end, some local brands took the opportunity to grow.
For example, Hu Jian's Dali Yuan. They had created an egg pie pie, and their chips and biscuits are also very good.
Also, this Dali Yuan had acquired many small beverage factories and started to produce tea and fruit drinks. Although their profits and scale are not as good as Wahaha and Jianlibao, they are better than Kang Shifu and Tongyi.
There are a few other companies similar to Dali Yuan, and they are the opposite of Wahaha.
Wahaha had started from beverages to food, and they had started from food to beverages. With their brand and distribution channels, they had made a lot of money.
"Hahaha, Zong, there is no end to making money. Also, their main business is snacks, and beverages are only a sideline. Our main business is beverages, and snacks are just a sideline. "
"No company can defeat all the competitors in the industry. Also, there is motivation when there is competition. If not, it will breed arrogance and complacency. "
Zong Qingxian put down his teacup. "Arrogance? What is there to be arrogant about? Our beverages are selling well, but Jianlibao is still the best selling beverage for so many years. The most depressing thing is that we are no longer the second best-selling beverage. Our best-selling green tea beverage is only ranked third! "
Jianlibao did not experience the tragic decline of his previous life. In this life, it was still Hua Xia's most famous beverage brand. Its sales were also much better than in his previous life.
But Wahaha's green tea is also very popular. In Feng Yu's previous life, there were Kang Shifu, Tong Tong, and other companies competing with them. But in this life, they were all defeated. How come they are still pushed to third place?
"Is it that big corporation?" Feng Yu thought for a while. This corporation seems to be very powerful and is considered one of the top giants in the European beverage industry.
"No, it's a beverage from Guangdong. It's also part of our beverage alliance. His name is Wang Laoji. Their company's only product is herbal tea. "
At this point, Zong Qingxian was very depressed. They have so many products, and they can't even outsell this herbal tea. Feng Yu had tried this herbal tea before, and it does not taste good. Why are so many people like it?
When Feng Yu suggested to let this company join the beverage alliance, Feng Yu was the same as many people and felt this company was not worthy of the alliance. But now, it seems that Manager Feng had good foresight.
Wang Laoji?
If Zong Qingxian did not mention it, Feng Yu almost forgot about this company. Although Wang Laoji is selling well now, it is not as popular as in Feng Yu's previous life. In China, the two beverage companies were suppressed, and Kang Shifu, Tong Tong, and the rest could not make a comeback. But Wang Laoji still managed to make a comeback like in Feng Yu's previous life.
"Didn't I tell you all to invest in this company if possible? Wahaha and Jianlibao did not invest? "
Feng Yu had told Zong Qingxian and Li Jingwei to acquire this herbal tea company. Feng Yu and Li Jingwei did not take this matter seriously at that time, and Feng Yu had forgotten about it.
Zong Qingxian shook his head. The taste of this herbal tea was like medicine to them. At that time, only Nan Yue and Hu Jianren could accept this taste. No one in Hangzhou can drink this tea, and there are many limitations to this product. Now, this herbal tea is being sold all over the Northeast!
"Wahaha and Jianlibao did not invest in this company, but Bing City Pharmaceutical Group had acquired Wang Laoji Pharmaceutical." Zong Qingxian looked at Feng Yu. "Didn't I tell you about this?"
"What did you say? Wang Laoji Pharmaceutical includes the brand Wang Laoji? "Feng Yu was overjoyed. There are so many things to do in the company, and he remembers everything.
"Yes. That's it. We had wanted to invest in Wang Laoji Herbal Tea Company, but the controlling shareholder, Hongdao Group, refused. "
"Li Jingwei had thought of another way. He wants to hold the brand in his hands. In a few years, the lease on the brand will expire, and he wants to use the brand and funds to invest. But now, the brand is in the hands of Bing City Pharmaceutical Group. I am coordinating with Bing City Pharmaceutical Group and Jianlibao to invest in this company. "
This is a good idea. Taihua Holdings owns the distribution channels and brand, and Hongdao Group has no choice but to give in.
Jianlibao does not have many products, and Wahaha has too many things to do. They did not compete internally, and Zong Qingxian was given to Li Jingwei.
Now, Wang Laoji's products are selling well, and a second herbal tea brand appeared in the market. It is Daliyuan Group's He Zheng.
The taste is sweeter than Wang Laoji, and the effects are about the same. It is bottled and different from Wang Laoji's canned products.
Also, Daliyuan Group is good at using celebrities to endorse their products. This time, they had hired a superstar, Chen Daoming. This year, there are a lot of advertisements, and the effects are good.
But Zong Qingxian and the rest had analyzed the situation. Based on the advertisements, endorsement fees, and other costs, this brand will surely suffer losses.
This year, Daliyuan Group is trying to increase the brand's popularity. When the distributors order the products, they will be able to make high profits, and they do not need to advertise so much.
This is also the reason why Zong Qingxian can negotiate with Hongdao Group. If you are not willing to let us invest in you, then we will start our own Wang Laoji Herbal Tea.
Also, we will not share our sales channels with you, regardless of whether it is in China or overseas. You all will be kicked out of the beverage alliance, and you all will have to find new channels in the future.
Originally, the Hongdao Group had said that their products were irreplaceable, but now that the Harmony Gas had appeared, they were forced to recognize reality. Coca-Cola claims that their products are authentic, and the taste is irreplaceable. But other than Pepsi, there are more than a hundred types of colas in the world. There is no product that is irreplaceable.
Hongdao Group claims that the Wang Laoji brand is not worth much, and they can increase the rental to 10 million a year. But they still refuse to let Jianlibao and Bing City Pharmaceutical Group invest in them.
Currently, the negotiations are in a stalemate. But Zong Qingxian is a strong-willed person, and he gave Hongdao Group a final ultimatum.
If you agree, we will invest at the market value, and we can even use Jianlibao's shares to exchange. Anyway, Bing City Pharmaceutical and Jianlibao must own at least one-third of Wang Laoji's shares, and the majority shareholder can still be Hongdao Group.
If Chen Hongdao does not agree, then don't blame us for investing in Wang Laoji to compete with you. If Chen Hongdao is confident of winning against us, we can give it a try. When the trademark expires, we will start our own Wang Laoji.
Both parties will benefit if they cooperate, and they will suffer if they split up. Hongdao Group is also hesitating.
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