"Laodan, I'm Feng. Are you interested in some US automobile brands?"
Tata Motors had entered the passenger car industry in 1999 and had been focusing on commercial vehicles. But Tata Motors does not have any good brands in the passenger car industry. They are only doing well in India, but they are not doing well.
That's why Tata Motors wants to acquire one or two good passenger car brands to increase their brand awareness.
Laodan heard what Feng Yu said and got interested. "Feng, which company owns the US automobile brands? Tongyong, Ford, or Cressy? "
Apart from these three major automobile companies, there were no other automobile companies in the United States that were worth mentioning. Or rather, there were no automobile companies that Ratan Tata was interested in.
Rather than acquiring a small company, they might as well invest in their own factories. What they want now is a brand and some passenger car technologies.
"Forget about Cressy. We had received news that a US financial group wants to buy back Cressy and split with Daimler. They have sufficient funds and have good connections. If we want to acquire them, we will need to spend more money. It's not worth it. "
"But Tongyong and Ford are different. Both of them want to sell their brands, factories, retail stores, etc. and even some R&D centers. What do you think? Are you interested?"
"What brands are they selling?" Laodan did not ask about other companies. He does not care about those factories, retail stores, and R&D centers. He only cares about the brands.
Tata Motors can invest in the factories and retail stores themselves. Tata Motors had improved significantly in the past few years. But a brand, especially a brand that has been in business for decades, cannot be built overnight. To Laodan, this is the most important.
"Camry, Land Rover, Saab, Volvo, etc., some third-tier passenger car brands, including Ford's Mazda shares, etc."
As for Camry, Feng Yu did not mention about Feng Yu. This is because Feng Yu wants to acquire Camry.
As Camry's popularity declines in the US, Oriental Deer's low fuel consumption and high performance SUVs will increase. Feng Yu is still sticking to his Songjiang Motors brand. After years of marketing, Songjiang Motors can be considered a third-tier brand in the US and Europe.
Furthermore, as more fairies are exported, Songjiang Brand's reputation will increase.
But Bing City Machinery Manufacturing Group is still weak in sports cars. Even in China, Songjiang Motors' sports cars are not selling well. They are not making money, but they are not making money either.
Jie Bao has some foundation in sports cars, and with Songjiang Motors' technologies, they can introduce a new generation of sports cars, and it should be popular.
Feng Yu's plan was to turn Jiebao into a brand that focused on speed. Regardless of whether it was a sports car or a crossover, they all needed to focus on speed, wind resistance, and so on.
This way, Bing City Machinery Manufacturing Group can use Jiebao's sales channels to promote other brands of cars and increase their automobile sales.
As for Volvo, it was not bad either. It had always been the leader in safety. However, Volvo did not only have passenger cars, but also commercial vehicles.
Although Bing City Machinery Manufacturing Group is also developing commercial vehicles, they had given up on their own production. It was good to focus on passenger cars like BMW. It was easier to sell the results of the research and development of commercial vehicles.
Feng Yu was more interested in disassembling Wo Er Wo. But when he heard Guangzhou Automobile had set their sights on Wo Er Wo, Feng Yu did not want to compete with them.
Jiebao chose Land Rover without any hesitation. This company is based in the UK, and India is also part of the Commonwealth. Many things are convenient, and Land Rover is famous in India.
Also, Land Rover is Europe's most famous off-road vehicle brand. This will help Tata Motors enter the European passenger car market.
Of course, Tata Motors still needs a car brand, Volvo, and Saab. But Jiebao smiled. This is a collaboration with Feng Yu, and he cannot take all the benefits. Feng Yu still has not told him what he likes.
"Feng, I like Land Rover and still want a car brand. Oh, are you going to sell Daewoo's subsidiary in South Korea? "
South Korea's Daewoo is also South Korea's second largest automobile manufacturer. It had also started a joint venture, and after the joint venture ended, it expanded rapidly.
No matter who the joint venture partner is, it's Daewoo. This example had inspired Hua Xia's automobile manufacturers. They felt joint ventures are not a dead end, and they can improve their technologies and slowly make a name for themselves in the world.
But at the end of the last century, Daewoo went bankrupt, and Daewoo was acquired by Daewoo. Three years ago, Daewoo's commercial vehicles were sold to Tata Motors, and it became Tata Daewoo.
As a result, Tata Motors' commercial vehicles in South Korea are doing well, and their vehicles are exported to Hua Xia and Russia. If Tata Motors can acquire GE Daewoo, it'll be great. This will help Tata Motors' strategy in Southeast Asia.
Feng Yu also wants to buy Daewoo, but Daewoo had told him that they will only sell Shanghai Daewoo and Daewoo. Since that's the case, Feng Yu decided to take back the state-owned brand first.
Also, GE Daewoo's main products are Daewoo's brands. Their factories are good, but their branding technologies are outdated.
"They won't sell it to us if we take a single order. Daewoo and Ford had some problems in their operations, and they had approached my Wind and Rain Group. They want to sell it to me. My country also has state-owned assets, and I want to acquire some of them. "
"We are partners, and I will not let an outsider benefit from this. That's why I had informed you about this."
"Ford still has one brand they do not want to sell, and I had asked my men to negotiate with them. That's Jiebao. I must acquire this brand. Since you like Land Rovers, I suggest you acquire Hyundai. This way, you all will be the strongest in the off-road vehicle industry. "
"As for the sedans, you can take a look at the other brands under Daewoo. If you see anything you like, we can talk about it later."
"Feng, you are a good friend. Alright. I will give you a call after I am done with my research! "Ratan Tata replied.
"Oh, there is something I need to tell you in advance. I want to register a new company as a bridge and use this new company's name to acquire the assets. After that, we will restructure the assets and sell them to our respective companies. What do you think? "
"Sure. This will save us some trouble. But how are we going to register this new company, and how are we going to split the shares? "
"The initial plan is for your Tata, Wind and Rain Group to form a joint venture with one of our state-owned assets. We will discuss the restructuring of the assets and the final distribution of the assets. We will discuss the terms and conditions."
"Where are you? New York? Ok. I will bring my men to New York in two days' time, and we will meet there! "
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