"General Manager Feng, are we going to increase our marketing efforts for XOS? But we are not making much profits now, and if we increase our investments, we might even suffer losses! "Qiu Bojun frowned and felt it is not necessary.
Currently, it seems that XOS is being suppressed by Microsoft Vista, but Lenovo's XOS is much better than Microsoft Vista. All they need to do is wait.
Feng Yu crossed his legs and smiled at Lei Dajun. "Manager Lei, what do you think?"
"I agree with General Manager Feng. We should continue to increase our marketing efforts. Microsoft is slacking now, and this is the best opportunity for us to expand our influence. "
"Lenovo Group's netbook had started the trend of low-cost laptops, and our XOS sales had increased. But we are losing to them in the sales of operating system disks and PCs with pre-installed operating systems."
"We launched our product a few months earlier than them, and we are losing within a month. We must retaliate. General Manager Feng is more experienced than us in the sales department. We can tell this from the hunger marketing plan. "
Lei Dajun is impressed with Feng Yu, and he is the CEO of Lenovo Kingsoft. That's why he is more familiar with sales management than Qiu Bojun, and Qiu Bojun is better than him in product design.
Feng Yu is satisfied with Lei Dajun's reply and explained to Qiu Bojun. "Old Qiu, we cannot only look at the profits now. We must look at the future. What is the future? Our users are our future. "
"As long as we have enough users, even if we are not making any profits now and are losing money every day, there will be many investors waving their cheques at us, wanting to invest in us. But even if we are making money every day, the number of users will decrease, and the tables will be turned. "
"I know you are worried about getting listed. But Hong Kong is different from China and Europe. Our Lenovo Kingsoft is definitely qualified to be listed. You don't need to worry about this. "
"Our most important task now is to get more users. Look at Microsoft. Each of their operating systems has more than 100 million sales, and this does not include those PC manufacturers' pre-installed operating systems. That's why they can earn tens of billions of dollars every time they launch a new system. "
"And if they only have one-tenth of the users, then it's impossible for them to make a billion US dollars. When the number of users increased, the profits would not simply increase, but would increase exponentially. This can be seen from Apple's sales in North America compared to Microsoft. "
"Of course, Fruit's system will perform best on Fruit's computer. You might think this example is special, but think about those small portals in China. If you compare their users with Sina, you will realize that their profits are not comparable to Sina. Many of them are even losing money."
"Even if they're losing money, they're still trying their best to promote it. Why? Think about QQ. How much did it cost to promote it? There was no profit at all. But now, just how much was the income from their membership alone? Not to mention, when they enter other businesses, they have an unparalleled marketing advantage. "
Now, QQ is not as powerful as before Feng Yu's rebirth. At that time, QQ's pop-up window charge is equivalent to a year's advertising revenue for many websites. This is because they have Hua Xia's largest user group.
The first thing that all internet companies had to do was to promote.
Ma Yun and his team had spent a lot of money on Alibaba. If Zong Qingxian had not invested in Ma Yun, his website would not have developed so well.
After Feng Yu invested in Alibaba, Alibaba easily overtook Yi Tuan and Yi Qu to become Hua Xia's number one online shopping mall brand.
"Let's talk about our XOS. Our market share in Hua Xia is not bad, and we are still leading in Eastern Europe. But are you all satisfied? Think about your original intention and dream. Is it to overtake Microsoft? "
Qiu Bojun and Lei Dajun looked at each other. They wanted to say that when they were in the software industry, Microsoft was not so powerful. At that time, they heard about IBM.
"General Manager Feng, but we will not have enough funds. The licensing fees we gave to the PC manufacturers are very low, and the profits are not high. Our CD sales had passed the initial period when consumers were curious. Now, our biggest advantage is our retail prices. Are we going to continue to do this? "
Microsoft's VISTA had reached the highest selling price in history. This is Microsoft's most expensive operating system in Hua Xia, Europe, and the US.
In Hua Xia, Microsoft had only introduced an ordinary version for families, and it is priced at 1,999 RMB. In other countries, this version is at least 50% more expensive than XP!
Lenovo Kingsoft had set the market price of the XOS based on XP. Now, the XOS is one-fifth of the market price of VISTA.
Microsoft's authorization to PC manufacturers is only 199 RMB for a PC pre-installed system. This is half of the retail price. Of course, Microsoft is also doing the same. They are also charging the PC manufacturers less than 1,000 RMB for the pre-installed system. But the gap is still huge.
Qiu Bojun felt that since the retail prices are so high, they should make use of this opportunity to market their products to the consumers who want to change their operating systems.
"Pricing is our advantage, but we cannot continue to lower it. If we lower it any further, there will not be any profits, and people will think we are dumping our products. We will increase our advertising on the internet. This is the most direct way. "
Very few people buy a PC and do not use the internet. That's why online advertising is the best.
"Also, let those cooperating software companies clearly mark their products to only support the XOS system. We paid them, but they also have to pay the corresponding obligations."
"We are already contacting them, but we must increase our investments."
"It's alright. The investments now are for the future. Microsoft is too arrogant. Their products are selling at such high prices, and compared to our products, it is not worth the price. Soon, the consumers will get more negative reviews, and we will get more positive reviews. When XP stops its maintenance, it will be time for them to pay the price! "
Feng Yu is confident of this!
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