Intel's Chairman is furious and fired the Vice President who led the team that day. The reason is that this incident will have a negative impact on the company.
What else can they do when they walk down the stairs?! Even if they did not step on the stairs, they should not kneel down to AMD. Many reporters will be able to take pictures of this incident. Intel had lost all its reputation!
Initially, Intel had said that it is fine to hold a technical competition, and they can showcase Intel's strength through more competitions.
But in the end, AMD is the one in the limelight, and Intel had become someone else's stepping stone!
If Intel had not agreed to this competition, things would not have turned out this way. They had thought of this stupid idea and lost the competition. If they don't fire Intel, who else can they fire?
This time, Intel is not only disgraced. More importantly, AMD's share prices had soared, and Intel's share prices had fallen by 5% on the same day.
For a listed company like Intel, a 5% drop in share prices means their market value will drop by a few billion USD! All of their shareholders had suffered heavy losses.
The impact wasn't limited to this. Some of the partners also reduced their orders with Intel, and some even canceled their orders.
AMD's performance is better, and it is cheaper. If they do not buy AMD, they will buy Intel's products. Intel was caught off guard when Chao Wei announced the price on that day.
After this technical competition, AMD's reputation soars. After that, Chao Wei's exposure in various professional media kept increasing. Even ordinary media kept mentioning Chao Wei.
AMD's brand awareness had increased rapidly, and every consumer knows about it.
Look at the PC advertisements of those manufacturers. Every product that uses AMD CPU will be highlighted in big words, as if AMD represents high quality-price ratio.
Before this, Intel is the one getting such treatment!
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"Luckily, the factory we invested in in Hua Xia had started operating. If not, we will not be able to handle so many orders." AMD's Asia Pacific Region President, Yi Tianming, said.
Yi Tianming is a Canadian Chinese. Although he received a North American education, he still studied in China before high school. His parents had gone overseas to work for a long time, and they brought him to Canada to study at a university.
After he graduated, he joined AMD and worked his way up from the bottom of the technical staff. Step by step, he became the President of the Asia Pacific Region. Furthermore, he was only in his thirties and could be considered young and promising.
However, he also knew that there was another important reason why he could come here, and that was because he was Chinese and knew Chinese. He had never thought that knowing Chinese would be an advantage for him.
"The increase in orders is a good thing. It means that AMD's brand has been recognized by the manufacturers and consumers. It also means that we have achieved great success in this competition. Although the publicity cost was hundreds of millions of US dollars, the effect was obvious. "Feng Yu nodded.
He didn't expect it to be so effective. It had to be said that the English representative's missed step gave the reporters a lot of room to express themselves.
Especially in the Hua Xia market, those consumers who want to assemble the computer will directly ask for the motherboard of Chao Wei, Intel? He didn't even consider it!
The reporters knew that Feng Yu had shares in AMD, and Feng Yu had been donating to the government every year. Many of them had benefited from Tai Hua Education Foundation. If any school does not have Tai Hua Building, they will be embarrassed to call themselves a top university!
If they don't support Feng Yu's company, they will support someone else's company. Did Intel donate money to your school? Did Intel set up scholarships for your school?
Furthermore, AMD's motherboard is more cost-effective.
AMD's orders skyrocketed. Not only Lenovo Group increased their orders, but many other manufacturers also placed large orders with AMD. They had even paid the deposits.
Even the Japanese PC manufacturers, who had been at odds with Feng Yu, had placed a large order with AMD. They will not say no to money.
Because of this, Intel urgently lowered their prices and managed to get back some orders. But this way, Intel's profit margin will decrease, and they might not even be as good as AMD. After all, AMD's production cost is lower than Intel.
But at this time, AMD made a shocking decision. AMD's motherboard will use Nvidia's graphics card slot. This card slot is different from ATI's and Intel's.
When Nvidia overtook ATI in terms of performance, they made some adjustments to the interface. Although Intel was very unhappy with this, Nvidia had a higher quality-price ratio and could lower the manufacturers' costs. Intel had no choice but to make motherboards that were more suitable for Nvidia.
Now, AMD had abandoned ATI's interface standards and fully implemented Nvidia's standards. This meant that the two companies had formed an alliance.
Of course, both companies had only changed the interface, and it still needs to be compatible with Microsoft's operating system. That's why Microsoft and other software companies did not participate in this.
No matter what hardware manufacturers do, they will still need to use our software. AMD, Nvidia, and the rest had also signed agreements with Microsoft.
Microsoft and other software companies might not care about this, but those PC manufacturers had to face it. After purchasing AMD's motherboards, those PC manufacturers can only use Nvidia's graphics cards unless ATI and the other companies change the interface.
ATI was furious when they heard this. AMD is trying to ostracize them. Although ATI's market share had been eroded by Nvidia for the past two years, both companies are still on par now.
But with AMD and Nvidia working together, ATI's graphics card sales will be affected.
ATI had a lot of orders, but now, their factories had to reduce production. If not, they will not be able to sell their graphics cards.
Luckily, AMD did not make any adjustments to the other hardware interfaces. If not, this will cause a huge commotion in the industry.
It's not a big deal to go against ATI. But if they go against all the other hardware manufacturers, they might join forces to exclude AMD and Nvidia.
AMD's estimates for this year's sales will be more than 8 billion USD compared to last year. AMD's profits will increase even more.
Nvidia's sales and profits will increase tremendously. This year, Nvidia's graphics card market share will be more than 50%, and they will become the industry leader!
Everyone did not expect the IT industry to undergo such drastic changes after a technical competition. Lenovo Group, which was the first to cooperate with AMD and Nvidia, was able to introduce their latest PC and catch up with the craze to increase their sales.
At this time, Intel used their old method and started to sue CHAO.
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