"Feng, is there a need to discuss this? Microsoft wants to compete with us on funds, right? Let's see who will give in first!" Kirilenko replied after hearing what Lei Dajun said.
From Kirilenko's words, he did not take Microsoft seriously. When he waved his hand, the wire of the simultaneous translator in his ear swayed back and forth.
"Mr. Kirilenko, you cannot say this. Microsoft has a few billion USD, and all the profits from this office software are generated. If they can defeat us, they will still be able to make a few billion USD in the future. "
"What about us? Other than Hua Xia and Eastern Europe, our products are doing well in the rest of the markets and are not making any profits yet. Even if we had invested a large sum of money to stabilize the market, when can we make profits? The returns and investment are not proportional. "Qiu Bojun frowned.
Microsoft's products are selling at high prices, and the market is well established. Their users, especially in Europe and the US, are more familiar with their products.
Lenovo Kingsoft's office software had just entered the market in those countries, and its selling price is half of Microsoft's. They still have to cooperate with other software companies and let them take a portion of the profits. Also, Lenovo Kingsoft still needs to spend a large sum of money on marketing. If the sales volume does not reach their expectations, they will not make any profits.
Qiu Bojun also felt it is a loss to burn money as they might not be able to control the market share, and they will need to invest a lot of money. Even if Lenovo Kingsoft succeeds, there might not be any profits from their office software in the future.
Now, Microsoft's office software has an activation code generator, and it is hard to guarantee that Lenovo Kingsoft's security measures will not be compromised in the future. If Lenovo Kingsoft cannot make money from their office software, they will suffer a huge loss.
Of course, if they can attract more users and provide other value-added services, they will also be able to make profits.
"Did you all notice that Microsoft's product activation code generator is only available in China and Eastern Europe? Other markets do not have it. Since that's the case, why can't we let those markets have it too? "Feng Yu knocked on the table and asked.
"You are saying you want us to develop an activation code generator that is suitable for overseas versions?" Lei Dajun felt this is not right, and it is illegal.
"Why do we need to develop it? We only need to use this activation code generator created by Microsoft's own staff to distribute it on the internet overseas. As for whether it's suitable or how to upgrade it, we don't need to care. If they succeed, then Microsoft's office software will suffer significant losses. Their cost is not lower than us. "
Although Microsoft has branches in many countries, and almost all the versions in different languages are translated by their own companies, Microsoft does not have many companies. But don't forget that Microsoft's employees' salaries are very high, especially the US software engineers.
Although Lenovo Kingsoft's cost is very high because of their cooperation in other languages, their cost is much lower when they are developing their core programs. Although Lenovo Kingsoft's software engineers' salaries are top in Hua Xia's industry, it is still lower than Microsoft.
Hearing Feng Yu's words, Lei Jun and the others' eyes lit up.
That's right, this activation code generator was created by you guys. You guys dug a hole and buried yourselves.
But this will affect Lenovo Kingsoft's office software sales. Lenovo Kingsoft had just entered the Western and US market, and they might not be able to earn back the marketing fees.
Wouldn't that be harming each other?
"Microsoft had used their high selling prices to guarantee their high profits. If they lose their high profits, then their share prices will be affected. "
"Microsoft had been dominating the Western and US markets. We are the latecomers, and getting 10% of the market share is considered a success. But if they lose 10% of the market share, it will be considered a failure. Also, their profits will be affected, and Microsoft's shareholders will be unhappy. "
Although Bill Gates owns the most shares, and the shareholders are supportive of him, Microsoft's shareholders will abandon him. But if Microsoft loses money under Bill Gates, the shareholders will abandon him.
Even if Bill Gates cannot step down, they can still dump their Microsoft shares. If Microsoft starts to dump their shares, their share prices will plunge.
Microsoft had just started to recover, and their share prices are recovering. If this happens, it will be a heavy blow to them!
If Microsoft's share prices continue to fall, their share prices will fall even faster.
"What else should we do?" Qiu Bojun asked.
"I feel that since we had spent so much money on marketing, why don't we increase the amount? Even if we are not making money, we must get the market share. Under normal circumstances, Microsoft will surely introduce a new version within three years. They will not allow pirated versions to run rampant. "Liu Chuanzhi thought for a while and said.
"I also think that Director Liu's words make sense. Since it's no longer profitable and may even lose money, then we should seize the market first and cultivate the user's inertia. When we launch a new version next time, there will be more users buying and we can earn back the money." Lei Jun also agreed.
Feng Yu looks at the rest, and no one has any objections. Kirilenko even said that since they must increase their marketing, they must do it aggressively. They must suppress Microsoft completely and let everyone know that Lenovo Kingsoft's office software is the best in the world!
"Alright. Since no one has any objections, then we will start competing with Microsoft to get the market share. We had not done enough marketing in the past, and this time, we will increase our marketing expenses. We will increase it by 100 million RMB in China, and 100 million USD overseas. If it is not enough, we can increase it anytime! "Feng Yu decided.
Although Qiu Bojun is the Chairman of Lenovo Kingsoft, this is a shareholders meeting, and the major shareholder is Feng Yu, Lenovo Group, and Kirilenko.
No one will object to Feng Yu's decision. As long as Feng Yu is present, no one will ignore Feng Yu. The title of the World's Richest Man is too dazzling.
"General Manager Feng, we will have to slow down our R&D in other areas as we do not have enough funds." Lei Dajun reminded.
Feng Yu waved his hand. "No need. We will get loans from the banks. Minsheng Bank will surely lend us money."
"General Manager Feng, why don't we get listed to raise funds?" Qiu Bojun asked.
Feng Yu finally understood what Lei Dajun and the rest are thinking.
Going on the market seemed like a good choice.
… …
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