"General Manager Feng, are we really going to make money this time?" Station Chief Jia was still in disbelief.
"Don't worry. I had hired some of the best lawyers in the world. I don't dare to say that they can distort the truth, but as long as they are in the right, they will make it sound like the truth! But this time, the lawyers' fees are not a small amount. I had told them that half of the compensation will be given to them. If you don't mind, I can pay for it. "
"No need. How can I ask you to pay for it? I will deduct it from the compensation." Chief Jia is also very smart. This way, those lawyers will definitely try their best to increase the amount of compensation.
Also, there was no reason for Feng Yu to pay for the compensation. Furthermore, CCTV was the one benefiting from this. If it weren't for Feng Yu, they would not be able to get this amount.
"Station Chief Jia, to avoid arousing suspicion, you all had sold some of the advertising slots to others. You must give us a discount next year." Feng Yu looked at Station Chief Jia.
"Hahaha … … No problem. Other than those few primetime slots, you all can choose any other slots you want. I will give you a 5% discount!"
Feng Yu smirked. How dare you ask for a 5% discount? People might think you are offering a 50% discount. But thinking about it, this money doesn't belong to Chief Jia, and he probably only has this much authority. If not, he would definitely be investigated.
"Oh, you all must be more careful when you are reviewing the advertisements in the future. Also, you cannot just look at how much the other party is willing to pay for the advertisements. Didn't I tell you to protect our own brand? We must let them gain a foothold in China before they can go overseas. "
For example, China's daily chemical companies were suppressed by foreign companies. Foreign companies' advertising campaigns were fine, but they were implanting in the Chinese people that Hua Xia's products were better than foreign products. This made Feng Yu hate them.
Once this idea was deeply rooted in the hearts of the people, especially the next generation, it will be very serious. In his previous life, more than 60% of Hua Xia's daily chemical products market was controlled by foreign companies. As for Hua Xia's brands and products, they were gradually swallowed up and disappeared.
This kind of situation was already considered a kind of monopoly. Feng Yu did not wish for such a thing to happen again in this life. This kind of product was related to almost everyone's life, so it was better to keep it in the hands of their own people.
Chief Jia also knows that the higher-ups have started to support Hua Xia's own brand and enterprise. Although they did not explicitly say that they will boycott foreign products, it is obvious that they have this intention.
If Feng Yu cut off the channels for foreign products to advertise on CCTV, then he will be able to reduce the exposure of those foreign products. This will increase the competitiveness of his country's products.
"Station Chief Jia, let me put it this way. All the advertising fees will be paid by the consumers. That's why the money CCTV earns from those companies is actually from the consumers. A bottle of shampoo that costs 15 RMB will become 24 RMB after advertising. This increase in profits will not only cover the advertising fees, but it will also increase by several folds. "
Station Chief Jia finally understood that he had made a lot of money from those companies, but he had also made money from his own people. At the same time, he had also helped those foreigners to make more money from the Chinese.
But Chief Jia does not know that after advertising on CCTV, the prices of the products will increase by so much.
They will use the old brand's formula and repackage the products, and the selling price will be different. The so-called upgraded formula might just be more foam and more fragrant. Anyway, the consumers might not be able to feel it.
Many people buy the products advertised on TV because they want to increase the brand's reputation. They felt that the products from these big brands must be good. Those brands that advertise, how many problems do they have? Actually, many smaller brands' products are also good, but they do not have the money to advertise.
If those foreign brands' marketing channels are restricted, and these domestic brands are allowed to advertise, then the advantage will be reversed.
When the consumers get used to it and recognize the quality of the products, they will no longer think that "the moon is brighter in foreign countries."
"I will speak to my men. In the future, we must check the quality of the companies before we sell our advertisements. Although we cannot say that we will not advertise for them, it's still easy to prevent them from winning the bid. "
Station Chief Jia looked at Feng Yu proudly. Of course, he had learned this trick from Feng Yu. Hmmm … it's shameless, but the benefits are obvious.
Just look at those two cola companies, Tongyi, Kang Shifu, etc., they were growing rapidly in the past, but they suddenly lost the best marketing channels. Now, their development is getting worse. Although their sales are still increasing, they had lost the chance to become the market leader. They can't even become one of the top five brands in the Hua Xia market.
Just Wahaha alone is enough to suppress them. Even Kang Shifu and Tongyi's traditional advantage, instant noodles, are overtaken by Wahaha. In second place is Beidacang's instant noodles, and in third place is Hua Xia Food Corporation. Below them are two private companies that are selling their instant noodles at a low price. A packet of instant noodles is only 1 RMB.
In Feng Yu's previous life, Hua Xia's companies are suppressed in this life. Even good wine fears deep alleys, and the value of these few companies' brands is dropping.
How can a brand with the highest market share be the same as a brand with the seventh market share? Although their sales had increased, the increase is getting slower, and they are overtaken by other brands. Their brand's value had dropped.
The lower the brand's value, the lower the added value of the brand, and the profits will drop.
"Station Chief Jia, you all are the key to the revival of our national brands. The quality of the products must be improved, and with the marketing, the sales will be high. All of you had contributed a lot. "
"I still can't compare to you. That Tai Hua Supermarket had removed those products from the shelves. This incident had blown up, and it will affect your Tai Hua Supermarket, right?" Station Chief Jia laughed and asked.
"Of course. But this is also an opportunity for us. We can use this opportunity to establish our supermarket's values. We are also prepared to sue them for false marketing. Our Tai Hua Supermarket's market is very big, and the compensation will not be low. After the internet companies sue them, Tai Hua Supermarket will also sue them for compensation. "
Many people were unhappy with the forced removal of those products. But now, the netizens are all supporting Hua Xia and scolding those foreigners. Anyone who dared to speak up for those foreigners would be scolded as a traitor!
This way, Tai Hua Supermarket's reputation did not drop. Instead, it became the representative of a company with a conscience. Tai Hua Supermarket had rejected those companies' offers to increase Tai Hua Supermarket's fees. This was because Tai Hua Supermarket will not sell these scammers' products!
3 days later, the court hearing.
… …
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