"Manager Shi, do you have good news for me?" Feng Yu clicked on ESC. They are about to win this round of Warcraft.
"Of course, it's good news. The Chinese Web is going online. Schools, streets, and even some state-owned enterprises, government agencies, etc. are all included. This is enough to ensure the best personal information. "Shi Dazhu was overjoyed.
"Oh? This is good news. How about it? Are you confident that you can increase the number of users on the Chinese Web? Don't be like Old Ma. He said he wanted to surpass eBay Yi Qu in one month, but it took him one month and seven days. "
"Hahaha … one month and seven days is a miracle. After all, Taobao is starting from zero. The number of users in one month had exceeded three million, but eBay Yi Qu's number had increased by a lot. As for increasing the number of users on the Chinese Web, I have an idea. That is to promote it on university campuses. "
"University campuses? That means you are going to look for your high school and primary schoolmates? That was a good idea, but wouldn't that mean that the users would be young people? Back then, we had planned to include everyone. "
In Feng Yu's previous life, university campuses are the main way to promote the Chinese Web. Flyers, advertisements, etc., will make university students the first group of users.
But in Feng Yu's previous life, that website is called Campus Campus, and it is the same as Facebook in Feng Yu's previous life. However, Facebook's success was not limited to university campuses.
If it is only limited to university campuses, Facebook's share prices will not soar, and Zuckerberg Jr. will not become one of the world's top billionaires.
"But young people are the main users of computers now. Many of the older intellectuals are still using their computers and can't even chat on QQ. Mobile phones only know how to make calls, and many people don't even know how to send messages. "Shi Yuzhu frowned.
"Don't underestimate those people's learning ability, and it is getting easier to operate a computer now. Do you still remember how troublesome it was when you first used a computer? What about now? Many computer functions can be done with a mouse. As for those who don't know how to type, they can learn. Many people know how to use Pinyin, and Sohu and Tencent are developing good Pinyin input methods. I heard that Baidu has also developed it, and typing will be much easier. "
"That's still difficult. Many people know Pinyin, but many people speak in dialects. Their Pinyin is not what they want to say."
"Lenovo Group had introduced a gadget based on a drawing board. It's called the Handwriting Board. A writing board was a special pen used to write on a writing board. At the same time, the writing board was connected to the computer, and the words written by the user would appear. Currently, there were two modes. One was for the computer to recognize your strokes, and the other was for the computer to recognize whatever you wrote. I think there are many people who can write, right? "Feng Yu asked with a smile.
"Lenovo has developed such a good product? I've never really understood that. If that was the case, then it would be much easier. After all, most people who are illiterate cannot afford a computer. Even if they can afford a computer, they will not buy one. " Shi Yuzhu was pleasantly surprised. "Should we go to some office buildings and give out some flyers?"
Feng Yu shook his head. "It's fine to give out flyers in schools. But it's not good to do it in government agencies. There is another place that is more suitable for advertising. Internet cafes. "
Internet cafes? Shi Yuzhu thought for a while. Feng Yu's words make sense. Internet cafes are very popular now. They might not be everywhere, but there are internet cafes near schools and densely populated areas.
Many people cannot afford a computer at home, and if they want to play games, send emails, chat on QQ, etc., they will choose to go to internet cafes. Most of Hua Xia's internet users are gathered here!
"General Manager Feng, how are we going to attract the other users? Just internet cafes alone are not enough. I know Sina had also advertised for us. But these can only attract most of the users. There are still many users who do not use the internet. How are we going to attract them? "Shi Yuzhu asked.
He knows that Feng Yu is an expert in advertising and marketing.
"Manager Shi, have you forgotten how you market your product?" Feng Yu asked.
My product, Nao Can Jin? It's all kinds of newspaper, internet advertisements, and TV commercials. Wait, General Manager Feng is talking about TV commercials?
Website? Advertising on TV? No one had done this before!
Also, TV commercials were very expensive now. It was still fine for the local TV stations, but CCTV's advertising rates had increased a lot. Even the satellite channels in other provinces had increased their advertising rates. This website was not making any profits at the initial stage, and they had spent a lot to set up the website. If they were to spend so much on advertising, then the new company would be out of money.
"Manager Shi, do you think advertising on TV is child's play? You have never tried it, and how do you know it will not work? The advertising fees are high, but it is nothing compared to the number of users we can attract. Look at QQ. It is also free at the start. But now, through some value-added services, there will be income, and the income will be higher in the future. Why did Taobao allow merchants to enter their website for free? It is to attract customers. When there are more users, they can earn back their money. The services we provide will not be free forever. "
In Feng Yu's previous life, Shi Yuzhu's online gaming company had become popular because of TV commercials. At that time, many people complained about this lousy advertisement. A woman is sitting in front of a PC, and they don't even know what it is.
However, it was precisely this kind of confusing advertisement that had piqued the curiosity of many people. When they really memorized the website and opened it, they were slowly attracted to the game, which brought Shi Dazhu a lot of profits.
In Feng Yu's previous life, there are many internet companies advertising on TV. For example, Baidu, 68 City, Small Street Net, Rush Net, Perfect Future, etc., all of them had done a lot of advertising on TV. With the help of online advertisements, street advertisements, flyers, etc., these companies had attracted a large number of registered users, and their profits increased slowly.
After that, these companies started to use product placement in TV dramas and movies. This way, the company's brand will be implanted in the viewers' minds. This way, when the viewers think of these websites, they will think of their websites first!
Shi Yuzhu asked again. "How should we do this advertisement? What is the focus of our advertising? "
"I have thought of the idea for the advertisement. The focus of the advertisement is emotions!"
… …
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