Feng Yu's lazy personality had determined that he will not go up to speak. Although Wind and Rain Games had opened in a high-profile manner and had invited many tycoons, it is enough for them to know about Masao Kameda and Lin Tianming.
Most of the tycoons and representatives from major companies were congratulating Feng Yu. But there were also some who were looking down on Feng Yu and Norio Ohga.
Among those people, Sony's representative, Norio Ohga's assistant, Junichi Inoue, is their competitor.
In their eyes, Wind and Rain Games is their competitor in terms of game development and operations. As for Feng Yu, he is Sony's competitor in many industries.
After Sony's music player was defeated by Aiwa, Sony still has its PlayStation game console. This is Sony's new source of income.
But at this time, Microsoft is targeting the video game console industry and wants a slice of the pie. Microsoft felt that they should upgrade from office necessities to lifestyle necessities. Obviously, the market for lifestyle necessities is wider than office necessities.
Microsoft had decided to support Sega. But Sega's video game console is too rough, and there are not many games. They are not Sony's match.
The video game console cannot be sold, and Microsoft, who is developing the video game system, will not be able to make money.
So, Microsoft turned to Sony and asked them to use Microsoft's operating system. We promise to develop the best operating system for you and bring your products to the next level.
But Sony felt that Microsoft does not know about games and supported Sega to develop a video game console with a modem. They claimed that the video game console can be played online. But in the end? That video game console is a failure. The pre-sales had been going on for a long time, and not many people ordered. Even if the video game console is sold, it will be a failure and might not even make back the cost.
Sony will not do anything for others. They even felt that Sega's demise was due to Microsoft's blind command. If not, Sega would have merged with EMI and provide more games for users to choose from.
It's fine if Sony rejected Microsoft, but Sony chose to use Microsoft's biggest threat, Linux.
Linux is completely free, and many hardware and PC manufacturers are supporting it. Once Linux is as good as Microsoft's operating system, Microsoft will suffer a heavy blow, and their profits will drop.
Microsoft felt Sony's move was a provocation!
This infuriated the arrogant Bill Gates, and he decided to develop his own console to defeat Sony. He wanted to teach Sony a lesson!
The most direct way to enter a new industry is to acquire a strong company. Currently, the only company that can compete with Sony in the video game console market is Nintendo. Currently, Nintendo owns 40% of the market share, Sony owns more than 50%, and Sega owns a little more. As for the other video game console manufacturers, they are no longer competitive.
At this time, Bill Gates gave up on Sega and other companies. He felt Sega is not strong enough. He is more interested in Nintendo.
But Nintendo does not want to be acquired by Microsoft. They are still making profits and are at the peak of their career. They have 6 billion USD of liquid funds.
How could a company with good returns and sufficient cash be willing to be acquired, even if it was just a few shares!
Bill Gates is furious. Does Microsoft have no choice but to acquire Sega?
At this time, Feng Yu knew Microsoft has the intention to enter the video game console market. He approached Bill Gates and told him that he also wants to enter the video game console market. He asked Bill Gates if he is interested in working with him.
Feng Yu had asked Aiwa to develop video game consoles. But he had underestimated the technology and did not invest enough funds. As a result, Aiwa's technologies are about the same as Sega's Saturn.
Until now, Saturn's sales are less than 10 million units, and it is a loss to Sony and Nintendo. Even if Aiwa's Little Tyrant developed a video game console, it will not sell well. This was because the popularity of video game consoles in China was not as high as the western countries. It was even lower than Japan.
After all, Microsoft and Sega had worked together before, and they are more experienced than Aiwa in this area. Also, Microsoft can get the rights to operate more games. Sega's failure is due to their lack of games.
After Feng Yu contacted Aiwa, Bill Gates got interested. Feng Yu had sent Ballmer over to inspect Aiwa's Little Tyrant's technologies. Most importantly, home video game consoles require games to be stored on DVD or CD. That means DVD related technologies are very important to Aiwa.
In terms of DVD technology, Wind & Rain Electronics is more advanced than Sony. Microsoft felt Sega's failure is Sega's video game console is using CD-ROM technology, which is outdated!
Feng Yu is also Microsoft's shareholder, and it will be easier for them to work together.
Ballmer also found out that Sony and Feng Yu have a bad relationship. Feng Yu had bought the controlling stake of Aiwa from Sony, and in the end, Aiwa had replaced Sony as the music player market leader, causing Sony's profits to drop!
Sony sees Feng Yu as a thorn in their side, and they can't wait to get rid of him! Now, Bill Gates is also looking down on Sony. He can't wait to see Sony's video game industry fail.
The enemy of my enemy is my friend. Furthermore, Feng Yu is a tycoon who is on equal footing with Bill Gates.
Both parties have the upper hand in terms of funds, technologies, and other aspects. Once they work together, they will be able to introduce a best-selling game console and overtake Sony from its position as the industry leader!
Of course, Microsoft can also teach Nintendo a lesson at the same time. Nintendo had announced that they will be working with IBM. IBM had always been Microsoft's enemy because they are competing with Microsoft in terms of operating systems.
This way, both parties will have a better chance of working together. Today, Ballmer is representing Microsoft to congratulate Wind and Rain Games. More importantly, he is here to talk to Feng Yu about their cooperation.
Bill Gates had wanted to call it Microsoft Video Game Console, and Feng Yu wanted to call it Wind and Rain Video Game Console. But in the end, both parties took a step back and changed the name to Gbox.
But both parties had not decided on the proportion of investment and shares. This will not be an easy negotiation. Both parties do not lack money, and both want the controlling shares!
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