After deciding to start a war, the next step was to prepare.
Far away had experience in this kind of war. Everyone had participated in the war with Su Guo.
After discussing for a while, Sun Tao said, "If we want to defeat Carrefour, we have to start from two aspects. First, a price war is the best weapon in a business war. Also, at this time, we have a greater advantage in a price war. After all, consumers are resistant. If we appear at this time, it will be easier for us to win the favor of consumers. Even if Carrefour is also fighting a price war, as long as the price is not too much lower than ours, consumers will not take the risk of public anger and choose Carrefour. "
Everyone nodded. A price war was the best way to fight a business war.
"Second, just like last time, cut off Carrefour's supply channels."
Chen Lang said, "I'm afraid this won't be easy. We only had a chance because of Secretary Qin's help last time. Also, many of Carrefour's channels are overseas … "
Sun Tao shook his head and said, "There are overseas channels, but they are not mainstream. The real channels are still domestic. As for cutting off their channels, it may seem difficult, but don't forget what time it is now. When the people are angry, as long as we use appropriate public opinion to guide them, those suppliers may not be able to withstand the pressure and choose to remove Carrefour from the shelves. "
The direction of public opinion was a great weapon, and it just so happened that Yuanfu possessed this great weapon.
Far away could not get involved in politics too much.
But when it came to business, everyone was naturally unscrupulous.
What Sun Tao said was very likely to happen. At this time, with a little public opinion, some domestic suppliers may give up.
Their channels were cut off, the public was resisting, and Far away was also trying to suppress them.
If all these aspects were carried out at the same time, the probability of Carrefour failing was very high.
Of course, this also depended on the other party's persistence. If the other party gritted their teeth and refused to give up, Far away might not only not gain an advantage, but also lose a lot of money.
But in business, there were not many business deals that were guaranteed to win.
Everything had to be risky, and no one discussed it too much.
…
After deciding on a strategy, the others went to mobilize.
Li Dong didn't stay in the company for long and went straight back to the Provincial Party Committee.
In the courtyard, Shen Qian was talking to Zhou Yawen.
Ever since Zhou Yawen came to train Little Shitou at the end of last year, Little Shitou's condition had improved over the past few months.
By now, Little Shitou's speech wasn't much different from that of a normal child.
Seeing Li Dong, Zhou Yawen hurriedly greeted him. Li Dong smiled and nodded.
Seeing this, Zhou Yawen didn't stay in the small courtyard for long. She carried Little Shitou, who was playing at the side, and walked out, saying that she was going for a walk.
After she left, Shen Qian asked, "Have you made up your mind?"
"Yes."
Li Dong had already told Shen Qian about the war with Carrefour.
Shen Qian didn't have any objections, but she reminded Li Dong that Carrefour was Carrefour, and other things were different.
It wasn't a problem to start a war with Carrefour, but it was best for Li Dong not to say too much about other things.
Otherwise, not only would he not be able to take advantage of the situation, it was very likely that he would also lose his original advantage.
Li Dong later thought about this point and felt that what Shen Qian said also made sense.
Although there was a tendency to add fuel to the fire by starting a war with Carrefour, it was a normal business competition, so no one could say anything.
However, once they used political bias to suppress Carrefour, it was very likely that it would cause unnecessary trouble.
Far away had a natural advantage at this time. After thinking for a long time, Li Dong finally decided not to do anything unnecessary.
As they talked, the two of them sat on the stone chairs.
In April, the weather turned hot, but the stone chairs weren't cold.
Shen Qian sat down and said, "Don't think about the supermarket all day long. Far away isn't the only supermarket now. You should pay more attention to the financing. In addition, there's also OPPO. Previously, you were so eager to buy the other party's shares. Now that OPPO has released its first mobile phone, you didn't even ask about it. Previously, you kept talking about the mobile strategy. Since you have an idea for this, you should also pay more attention … "
Li Dong didn't say anything. He directly leaned on her lap and closed his eyes to rest.
Shen Qian felt a little helpless, but she didn't say much. The small courtyard suddenly became quiet.
After some time, Li Dong said, "There are too many things recently. There's no rush for the mobile strategy. We still have time to prepare. Let's build the supermarket first. Previously at the annual meeting, I said that the supermarket must be the first, and that wasn't empty talk. This year's opportunity is rare. If the supermarket's position is stable, it will be much more convenient for us in the future. Whether it's the Internet or the mobile, these things aren't that solid. The supermarket is different. This is also our way out. "
As he said that, Li Dong said apologetically, "There are too many things this year. When I'm free, I will handle some things. Don't worry, it won't take too long."
Shen Qian understood what he was talking about and didn't reply.
She didn't speak, and Li Dong didn't say anything either.
The small courtyard continued to fall into silence.
…
On the 9th of April, Far away began to prepare for the promotional event.
Far away was more targeted this time. The area where the event was held was the area where Carrefour's stores were located.
Carrefour had a total of more than 40 stores in East China.
They were mainly concentrated in the areas of Jiangsu, Zhejiang, and Shanghai.
Far away in Shanghai wasn't strong, but in Jiangsu and Zhejiang, Far away was one of the best.
Li Dong planned to focus on breaking through their defense line in Jiangsu and Zhejiang first.
As long as they broke through a part of it, the rest would be easy.
…
Far away's big promotional event attracted many people's attention.
Coupled with the recent boycott on the Internet, many people instantly realized what Li Dong wanted to do.
Huarun Vanguard.
Hong Ji frowned and hesitated.
Seeing that he was hesitating, the middle-aged man who had just reported hurriedly said, "CEO Hong, this is a rare opportunity! Far away made their move first, and we followed suit. We have a high chance of defeating Carrefour and even the whole foreign companies. It's hard to say for the whole country, but at least in East China, if we join forces with Far away, the others will definitely be no match for us. As long as we win this time, we and Far away will share the entire East China market equally. Our market share may double, and China Resources Vanguard's position will also be more stable. "
Hong Ji interrupted, "But now is not the right time. If we make a move now, we will be easily criticized."
The middle-aged man was a little angry, but he suppressed his anger and said, "CEO Hong, let them say what they want. Besides, we are a company, not a government agency. Carrefour is the same. It's just a company, a company that is our competitor. At this time, I don't think it's too much for us to carry out a normal business competition. Also, we are not the initiator. Far away started the war first … "
"That's not the same. Far away is a private company, we are a state-owned company." Hong Ji shook his head, obviously not in favor of taking risks.
The middle-aged man was disappointed and helpless at the same time.
At this moment, he was thinking that if CEO Chen was still here, he would not let go of this opportunity.
If CEO Chen started the war first, he might not be willing to, and he might not succeed.
But with Far away leading the way, it would be much easier.
Looking at Hong Ji again, the middle-aged man was even more disappointed. CEO Hong was not incompetent, but he was not decisive and hesitant.
In the business world, this kind of thing was the most taboo.
Sometimes, opportunities were fleeting, and by the time you finished hesitating, the opportunity would have long been taken away.
The middle-aged man did not give up and said, "Even if we don't join forces with Far away, we can't let Far Away dominate. We can start preparing now. As long as Far Away and Carrefour are locked in a fierce battle, we will make a move. Who knows, we might be able to get rid of both companies in one fell swoop. "
Hong Ji frowned and said, "This is not appropriate. Far Away's current publicity is to defend their national brand, and the people's hearts are on Far Away's side. If we interfere at this time, the Wan family's reputation will be ruined. "
"CEO Hong, a bad reputation is only temporary. I can guarantee that as long as we become the final victors, everyone will forget about this matter after a long time!
If we can take over half of the Hua Dong market, our position as the number one will be secured. Far Away will not be able to turn the tables so easily.
Far Away has been very aggressive these few years. If we don't suppress them now, they might take the initiative to flip the table in a few years' time.
Su Guo's mistake was a warning. In less than half a year, Li Dong launched another attack. Was it really to defend their national brand?
No, he is accumulating strength and resources!
Once he feels that he has enough strength, even if we don't take the initiative to attack him, he will attack us.
Li Dong's ambition is to be number one in the industry, number one in the country, and even more!
From the fact that he monopolized the Jiangbei and Sunan markets, it can be seen that his ambition is even greater. He wants to be the one and only ruler.
We and Bailian are the obstacles in his way.
Once Li Dong is strong enough, he will definitely take the initiative to start a war with us, and it will be a fight to the death.
Far Away is the best time to take advantage of the fact that he is not strong enough now! "
Hong Ji felt a headache coming on. "I know what you are saying, but a full-scale war with Far Away will have too much impact. The head office will not agree. And we are not ready for this. Mr. Zhang, I will consider this matter. You can go back first. "
The middle-aged man frowned for a while and said in a muffled voice, "OK, then we will sit back and watch the show. When we defeat Carrefour Far Away, our influence will be further expanded, and our market share will be further increased. I think we can go home and retire! "
After saying this, the middle-aged man did not say goodbye and directly left the office.
Hong Ji stared at his back for a while and sighed slightly.
Sometimes, he felt that being a general manager was really difficult.
It was fine a few years ago. At that time, there were no rivals in the country. Even Bailian was not very aggressive.
But in recent years, there was a Li Dong in the supermarket chain industry.
This guy was very aggressive. Did Hong Ji not know about Li Dong's ambition? Did he not know that nurturing a tiger is a recipe for disaster?
But there was really nothing he could do. There were pros and cons to being a state-owned enterprise.
He was just a manager, not a shareholder, not a controller.
Above him, there were still many people watching and staring at him.
The price of starting a war with Far Away was too high.
The aggressive were afraid of the reckless, and the reckless were afraid of the reckless.
In the eyes of those higher-ups, Far Away Li Dong was a reckless guy. There was no need to start a war with him.
Anyway, the country was so big, and they did not believe that Far Away could monopolize the entire market.
They even thought that Far Away was so aggressive. Sooner or later, they would have to face off with Bailian or RT-Mart. When that time came, both sides would suffer losses, and they might be able to take advantage of the situation.
Everyone thought so. People from Huarun Resources thought so, people from Bailian thought so …
In the end, everyone was afraid to take action, and everyone was still hoping for a fluke. Instead, Far Away grew bigger and bigger.
…
Similar to Huarun's situation, other large supermarket chains are also waiting for the result with the mentality of sitting on the mountain and watching the tigers fight.
It was not that no one wanted to take advantage of the situation. The key was that in East China, other than Huarun Resources, other companies did not have the ability to take advantage of the situation.
Bailian had the ability, but it was more troublesome than Huarun Resources.
Huarun and Lianhua were enemies. It was almost impossible for them to work together, and the possibility of internal strife was higher.
In the end, everyone came to a consensus.
Let Far Away fight with Carrefour. No matter if they won or lost, they would still benefit.
Far Away won, and they would not be able to take over the entire market in a short period of time. They could still get a share of the pie.
It would be best if Carrefour won. Although the possibility was not high, it was still possible to drag it out for a period of time.
It would be best if they could exhaust Fang Yuan to the point of exhaustion.
…
Others were watching the show, but Carrefour was in a difficult position.
Originally, they did not care much about the comments on the Internet.
The power of an individual was always limited. It did not matter if an individual did not come to Carrefour to buy things.
After a long time, everyone forgot about this, and they still did business as usual.
But who knew that at this moment, Far Away suddenly hit them when they were down and hit them with a stick.
The person in charge of Carrefour in Hua Xia was extremely angry, but anger could not solve the problem.
Far Away was taking advantage of the situation to kill them. What could they do?
If it was in normal times, they would just fight it out.
Carrefour was able to become the second in the world not by luck, but by strength and determination.
However, at this moment, determination and strength were useless in Hua Xia.
In desperation, Carrefour had to accept the challenge, but the result made the hearts of Carrefour's executives cold.
On April 10th, Far Away began a promotion.
On the 10th, Carrefour's business plummeted.
Originally, they had more than 40 stores in East China, with daily sales of more than 30 million.
But due to the impact of the boycott and the start of the big promotion in Far Away, their daily sales fell below 20 million on the 10th.
This was because Far Away did not have a strong force in Shanghai, or else it would be lower.
The shop was deserted, and business plummeted. Carrefour's employees were in a panic.
Especially the employees of Carrefour, all of them did not have the energy of the past.
In the past, they were employees of foreign companies, and they felt superior when they said it.
But now, they were greeted with contempt and disdain.
Many people even advised them to leave as soon as possible to avoid being reviled.
But the employees of Carrefour felt wronged. They were just trying to make a living. How could they support such a big family if they left just like that?
At this time, many people complained Far Away.
You do your business, we do our work, but you just had to be a busybody. Now, the store is really going to close down. Who will be responsible for our unemployment!
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