Entrepreneurial Building.
As soon as Li Dong and Wu Yajun got off the car, seven or eight people surrounded them.
Yang Shaopeng, Chen Kaixuan, Wang Minghui, Qian Jinbo …
These people were the top batch of students in the second year. They either had their own companies or were well-known state-owned enterprises.
As soon as Li Dong arrived, Yang Shaopeng said with a smile, "Dongzi, we're counting on you today. Show us some prestige."
Li Dong laughed, "Big Brother Yang, you sound like we're fighting a war.
Isn't it just a class reunion?
Why do people like us come to the class reunion?
Helping each other, having more industry exchanges, and breaking the industry barriers is the goal.
Although there are some rivals in the class reunion, personal grudges are nothing.
Just like me, I don't like Er Ma, but they're all from the class reunion. Do you think I won't come just because of them? "
"Hahaha …"
Yang Shaopeng and the others burst into laughter. Wang Minghui teased, "Old Yang, I already said that you're too narrow-minded. Look, Dongzi is the one who sees things clearly. "
Yang Shaopeng wasn't angry. He laughed, "That's true. But then again, we're new here, so we can't be weak. We've been dealing with this group of people for several years. They're in the same circle. Moreover, the previous group of people is much bigger than our company. We've just arrived, so if we don't say anything, others will look down on us. "
Wu Yajun continued, "That's true. In short, we just need to be neither servile nor overbearing. To put it bluntly, we're not afraid of them.
Besides, Dongzi might not be familiar with them, but we are?
It's not the first time we've dealt with them. Many of them have suffered losses in our hands over the years.
Also, Old Yang, don't stir up trouble. Ignore him, Dongzi.
Old Yang is one of the directors of the Entrepreneur Club. He's more familiar with people like Feng Lun and Guo Guanglie than us.
He's definitely trying to sow discord between you and the others, Dongzi. "
Yang Shaopeng complained, "Little Wu, you're wrongly accusing me. It's true that I'm the director of the club, but there's still the chairman and deputy chairman above me. I'm just a small soldier. Those guys always bully me. I've long been unhappy with them. Now that we're on the same team, you can't kick me out … "
As he spoke, someone behind him burst into laughter. "Old Yang, aren't your words black-hearted? Who bullied you? Last time when we were drinking, you were the one who was useless. In the end, you and Old Yu actually jumped on the table and sang. Let me tell you, I took a picture of your ugly face. If you say we're bullying you again, I'll send it to everyone. "
Yang Shaopeng's expression immediately changed. He smiled bitterly and said, "Old Feng, is there a need to be so ruthless?"
Feng Lun burst into laughter again, and the others also burst into laughter.
It was just a joke before. Today was the day that Li Dong and the others officially joined the Hua Xia Alumni Association.
Of course, the rules of the Hua Xia Alumni Association were not strict.
Without the pressure and difficulties he had imagined, it was impossible for such a thing to happen.
Why does everyone want to set up a class reunion?
It's all for networking, to expand their social circle, and to increase their influence.
As long as you have the ability, you can join.
There was no audit system, and no one looked down on anyone. If you could join, it was because you had the confidence, and on the other hand, it was because you were recognized by others.
If Li Dong and the others could join, it meant that they had been recognized by everyone. They felt that Li Dong and the others could help them.
At this time, it was impossible for anyone to do anything to suppress them.
Everyone chatted and laughed for a while. Then, everyone got to know each other again.
On the Hua Xia Alumni Association's side, other than Feng Lun, there was also Huiyuan's Zhu Xinli, TCL's Li Dongsheng, and Wu Ying, whom they had met last night.
These four people were the founding members of the class reunion, and they were also the leaders of the industry giants.
Letting these four people come forward to receive Li Dong and the others was appropriate, and it also showed everyone the power of the class reunion.
After some small talk, Feng Lun said with a smile, "Come, let's go upstairs. It's freezing here, and everyone is waiting for us upstairs. "
Yang Shaopeng was closer to him. He smiled and said, "Who else is here?"
"They're all old acquaintances. Old Ma, Old Liu, and Little Pan and Wang Shi are here too. Wang Zhongnan also came to Capital City for business, so they came along."
Feng Lun introduced as they walked. Li Dong and the others could not help but be speechless.
It was indeed a gathering of powerful people. Old Ma was naturally Ma Yun.
Old Liu was the boss of the Association.
Little Pan was Pan Shiyi. He used to hang out with Feng Lun and was considered Feng Lun's subordinate. Feng Lun was used to calling him Little Pan.
Wang Shi was the boss of Vanke.
There was also Wang Zhongnan, who was even more impressive. At least to Li Dong, he was more important than the others.
Wang Zhongnan had been the CEO of Bailian since 2003. In 2006, he became the chairman of Guangming Group.
Whether it was Bailian or Guangming, they were both retail giants.
Of course, it was not appropriate to say that Guangming was a retail giant. It was a manufacturing giant with the food industry chain as its core.
For retail companies, this kind of manufacturing giant was more valuable.
Li Dong had always wanted to lay out the downstream industrial chain and control his own supply chain. If he could take over Guangming …
Of course, this could only be thought of for the time being.
Not to mention that Guangming was a state-owned enterprise, which was not easy to take over. Even if he could, Li Dong could not afford it.
Not to mention that the other party had several listed companies, the value of other unlisted companies was even higher.
All in all, the total assets were probably no less than 100 billion.
Far away wanted to take over the other party. It was a good thing that the other party did not take over.
…
A few minutes later, everyone arrived at the top floor of the entrepreneurial building.
As soon as Li Dong and the others entered the conference room, there was thunderous applause.
It was not appropriate to call it a conference room.
Here, it was not as formal as a formal meeting.
Everyone was sitting casually, and a few were eating melon seeds. When Li Dong and the others arrived, they quickly spat out the melon seeds and applauded.
Li Dong and the others felt a little strange, but Yang Shaopeng and the others were already used to it.
In front of outsiders, they were naturally serious and dignified.
But now, they were not outsiders. They were classmates, friends, and people on the same level.
It was just like when you chatted with your classmates. Except for a few extreme people, who would have nothing better to do and act cool all day long?
As soon as the applause ended, Feng Lun smiled and said, "Because it was a last-minute gathering today, many people did not come. But it's okay, we can meet again next time. Old Yang and the others were not unfamiliar to everyone. If we were unfamiliar with them, it would probably be Li Dong. Li Dong is young, different from us old guys. He has been rushing forward like a firecracker these few years and left us behind in the blink of an eye. In the future, we will be friends and comrades. Li Dong, come and say a few words. "
Li Dong smiled wryly. "Manager Feng …"
"Call me Old Feng! If you can't call me that, then call me Professor Feng. I like to be called Professor. It's so awkward. What's there to be afraid of? You are doing better than most of us now. Come and give us some pointers. "
Feng Lun laughed and said a few words. He was much more intimate than last night.
Last night was a social event, but today was different.
Although it was a social event, it was more of a relationship event.
In Hua Xia, there were all sorts of social circles, and most of the time, people had to rely on these circles to save their lives.
Here, it was easier to find like-minded friends.
Hua Xia Alumni Association was one of the top circles.
The rest, like the Mount Tai Club and the Entrepreneur's Club, were the top circles, and most of the people in these circles overlapped.
After so many years, there were not many new faces.
A few years ago, when the internet industry was rising, there were many internet giants. But now, as the internet industry stabilized, there were fewer new faces.
It was rare to see a top business magnate like Li Dong who had yet to enter the top circle.
After Feng Lun finished, Liu Chuanzhi laughed. "Li Dong, tell us a few words. Let us see the new ideas of the 80's generation. "
The rest also started to cheer. Li Dong replied helplessly. "The problem is I don't know about this and did not prepare …"
"What's the use of preparing? This is not a meeting. Let's just have a casual chat. You can say whatever you want. Old Yang, Yajun, sit down. Why are you all standing? Once you enter, you all will be on the same side. No one will entertain you all. Go and find a place to sit. Everyone, listen to what Li Dong has to say. These few years, it's us old men who have become inflexible. Now, let the young ones speak. Let's see what they can enlighten us. "
After Feng Lun finished, Wu Yajun and the rest did not stand on ceremony. They found a place to sit and started to cheer for Li Dong to say a few words.
Li Dong rolled his eyes. Previously, everyone was in the same group downstairs. How could they betray each other?
Since everyone was so enthusiastic, Li Dong did not continue to be pretentious.
It was just a casual chat. Li Dong had held countless meetings over the years. He was not afraid of this.
With a light cough, Li Dong said with a smile, "Then, I'll embarrass myself in front of all of you. Although I said it was a casual chat, I can't really be that casual. Because I started out as a retail supermarket, I'll focus on this today. "
When he said that, many people looked interested. Wang Zhongnan said with a smile, "Li Dong, tell us. Let's hear your opinion. To be honest, if I did not leave Bailian, I might not have come today. But since I left, I'm now a bystander. From a bystander's point of view, I want to hear what you think about the domestic retail industry. After all, the retail industry is closely related. Guangming is inseparable from the retail industry. "
"Brother Wang, I don't have much of an opinion. I'll simply talk about my opinion on domestic retail companies.
Speaking of retail, it has existed since ancient times.
In ancient times, the pickers could barely be considered as our retail industry. They sold some daily necessities …
I'm not saying this to prove anything. I just want to say that our country's retail industry started very early, not later than any other country.
But now, internationally, why is our Hua Xia's retail industry in an extremely awkward position?
We can't go out of the country, and we can't do well in the country. Instead, some outsiders and latecomers have taken over a large portion of the market. "
Wang Zhongnan could not help but ask, "Why?"
Li Dong said with a smile, "First of all, I want to say the first point. Overemphasis on national brands!"
Wang Zhongnan was stunned. Everyone else was also stunned.
What was this?
It would not be a problem if someone else said this, but it was Li Dong who said this. It was simply slapping his own mouth.
Among the domestic retail companies, who else but you can promote national brands?
Li Dong did not care what the others thought and continued, "Everyone, don't misunderstand. I'm talking about overemphasis on national brands. The emphasis is on the word 'overemphasis'.
Ever since Hua Xia joined the WTO, Hua Xia's market has been integrated with the international market.
In the era of global economic integration, any far-sighted entrepreneur should understand that this is a global strategy.
At this time, national brands are a little narrow-minded.
I'm not denying that national brands are bad. But ask yourself, are you really trying to defend national brands?
That's not necessarily true. It's precisely because of this atmosphere that national brands not only did not become our advantage, but also became a restriction.
Everyone is promoting national brands. In the end, in order to prove their determination and uniqueness, all kinds of promotions, all kinds of price wars, all kinds of internal friction …
In the end, it caused our products to become more and more crude.
Because the prices are too low, if we do not control the cost, we will lose money.
In the end, everyone lost confidence in national brands. Because of this, they have the mentality that foreign goods are good.
Foreigners' products are really better than ours?
Good my ass!
We are the ones who ruined this good card. I'm not just talking about retail, but all industries.
… "
"Secondly, everyone has been confused about a concept. Hua Xia's manufacturing does not equal Hua Xia's creation.
This is the problem with our positioning. It does not mean that Hua Xia's manufacturing is ours, and the money is earned by us.
'Creation' involves one thing, and that is the concept of a 'complete product'.
From Hua Xia's manufacturing to Hua Xia's creation cannot be simply understood as a technical problem, a scientific research problem, a problem of funds, or a problem of human resources.
This is actually a problem of corporate management philosophy, business model, and corporate culture.
Why can't we compete with those foreign retail companies?
Because they are creating. They made Hua Xia's manufacturing into their creation. As a result, we can only drink the soup at the back, while they eat the meat at the front … "
"Thirdly, our retail companies are small in scale, low in concentration, and extremely scattered in resources …"
"Fourthly …"
Li Dong spoke with fervor and assurance for almost half an hour.
Of course, there were more practical things.
After all, it was the first time he met everyone, and there was no preparation. He was just casually talking about the general direction.
As for how to implement it and how to change it, it involved the next step of the company's strategy. Not to mention that Li Dong did not have a clear plan, even if he did, he would not say it.
However, just these general questions were enough for many people to listen with great interest.
Li Dong talked about retail, but in fact, these theories worked in any industry.
When he finished speaking, there was another round of applause in the conference room.
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