Because Li Dong didn't understand, Hu Xiaorui explained for a while.
TV series profits, in addition to the TV broadcasting rights fees, there are also advertising placement fees, online broadcasting rights fees …
Hu Xiaorui spent more than 100 million yuan on a TV series. Li Dong didn't feel much except that he spent more money.
However, in the industry, "Frightening Step by Step" has long been hyped up.
Spending more than 100 million yuan on a TV series in 2007 is not to say that there are no, but at least there are very few.
A newly established film and television entertainment company dared to invest so much in a TV series. Some people in the industry are waiting to see a joke, and some people laugh at Hu Xiaorui for being stupid and rich …
Of course, it's not all contempt.
They are willing to invest, willing to publicize, and the quality is not bad. Although "Frightening Step by Step" has not yet been completed, many people feel that the film will definitely be popular.
Li Dong doesn't care about these things, so he doesn't know that many entertainment film and television channels and news newspapers have frequently reported and promoted "Frightening Step by Step".
After introducing these markets, Hu Xiaorui returned to the topic and said, "Because we are a costume drama, there are not many advertisements that can be implanted. However, because we have invested a lot, the manufacturers feel that we should be able to become popular, and the price they offered is not low.
In total, there are four or five products interspersed, and the advertising income is almost 10 million yuan.
In addition, there is the fee for the premiere broadcast rights. Jiangbei Satellite TV has offered a price of 1.2 million yuan per episode. Their sincerity is very high, and it is the top among the costume drama broadcasting fees in recent years.
However, there is another company that offered a higher price. Xiangnan Satellite TV has offered a price of 1.5 million yuan per episode.
They even promised to help us operate international copyright.
As long as our ratings can meet the requirements, they will fully operate and contact overseas. At that time, we are likely to have overseas copyright income.
In addition, Sohu Video has also contacted us once, hoping to win our exclusive network broadcasting rights … "
Li Dong heard this and hurriedly said, "Don't worry about the exclusive network broadcasting rights. This can wait. Anyway, it hasn't been released yet."
Far away, although there is no video website for the time being, Liu Hong is stepping up preparations.
By next year, it will almost be online.
Li Dong was worried about how to attract more users, and "Frightening Step by Step" came out at the right time.
As a TV series that could barely be considered as a phenomenon, "Frightening Step by Step" in his previous life had received quite a lot of hits on the internet, not to mention that there weren't any popular TV series in the area of historical dramas.
Hu Xiaorui was really rich. Even if Li Dong hadn't watched the TV series, he knew that it wouldn't be too bad.
Although the newly launched video website might lose some users.
However, what Li Dong needed was not only the popularity of the TV series. He was more concerned about the construction of the network channel.
As for East Star Entertainment, "Scary Step by Step" was just the beginning. Last time, Li Dong had asked Hu Xiaorui to shoot three TV series.
Be it "Empresses in the Palace" or "Lang Ya's List", they were both more popular than "Heart-Breaking Step by Step". Once these few TV series became popular, video websites were more or less accepted by the public.
At that time, he could plan a few more variety shows, and it would be impossible for them not to become popular.
Hu Xiaorui had no objections to Li Dong's words. She nodded and said: "Then I will reject Sohu's offer."
"Oh, by the way, how much is Sohu's offer?"
"Online video websites don't pay based on the number of episodes. They pay for the broadcasting rights of the entire TV series. It's not too high, but not too low either. 10 million."
At that time, video websites were not as popular as they would be in the future. 10 million was not a low offer.
But it was not even 300,000, which was not considered a lot.
Li Dong didn't remember anything else. He only remembered that there was a TV series called "Ruyi's Legend", and Tencent spent more than 800 million to get the broadcasting rights.
Whether there was something fishy or both parties were putting on a show, it was not a problem for now.
But in the next few years, it was common for video websites to buy the exclusive broadcasting rights of TV series.
It was still 2007, and the 300,000 offered by Sohu was not too low.
Li Dong calculated for a while and said: "In this case, the income from the first broadcast rights, exclusive online broadcasting rights, and advertising placement seems to be only about 70 million. Can the second broadcast recover the cost?"
Hu Xiaorui said confidently: "Definitely! Anyway, I think our TV series is very good. If it is very popular, the second broadcast fee will not be low. Sometimes, the second broadcast fee will even exceed the first … "
In the end, Hu Xiaorui said a little embarrassedly: "Even if it is a loss, it shouldn't be much. Now we can recover the 70 million cost, and my 120 million cost also includes the acting fees of our company's artists. They are all our contracted artists, and they are our resources. We will take half of the acting fees, and the actual cost is only about 110 million. If it is 40 million, we should be able to recover it later, right? "
Li Dong nodded when he heard this. Even if it could not be recovered, it should not be too far off.
After all, it was the first TV series to be shot entirely by themselves. It didn't matter even if they lost money, as long as they became famous.
Thinking of this, Li Dong said: "Then promise Xiangnan Satellite TV. Although Jiangbei Satellite TV is our local TV station, in business, we can't do a loss-making deal. If the international copyright is operated, it will be calculated in US dollars, and tens of millions of yuan is not a big deal. There is also the exclusive online broadcasting rights. Far away, we will buy it for 20 million yuan. You don't have to sell it. "
"How can we do that? Just take it if you want …"
Before Hu Xiaorui finished speaking, Li Dong frowned and interrupted: "I said that in business, the company is not playing house. Besides, I don't think 20 million yuan is too expensive. Far away is now building a video website. It is the time when we lack a phenomenal TV series to make a name for ourselves. At this time, 20 million yuan is nothing to us. "
Hu Xiaorui wanted to say something more, but Li Dong said with a smile: "Public is public, private is private. Otherwise, in the long run, we will lose money every day, and East Star Entertainment will not be able to continue. If the company wants to expand, the accounts must be calculated clearly. What's more, if East Star makes money, it is also me who makes money. It's just a matter of the left hand turning over to the right hand. That's settled. "
Hu Xiaorui pursed her lips and nodded after a while. "Alright then."
Li Dong smiled and said no more, but said: "I forgot to ask, who is the leading actor and actress of" Frightening Step by Step "?"
"Oh, it's Wu Qilong and Liu Sisi …"
"Cough, cough, cough …"
When Li Dong heard these two names, he suddenly coughed. The ability to correct history was really powerful!
He promised that he had never expressed any opinion on the issue of actors.
Today's "Frightening Step by Step" was filmed three or four years earlier than in his previous life, but in a different time and space, Li Dong did not expect that these two people would still play the leading actor and actress. This was too coincidental.
There was no need to mention Wu Qilong. After all, he was once popular, so it was not surprising that he could be found.
The key was Liu Sisi. At this time, she was still a nobody. Liu Sisi, who had not acted in the Legend of the Sword and Fairy, was still playing a small role in some corner.
How did Hu Xiaorui find her?
Seeing Li Dong's expression, Hu Xiaorui was a little confused. She rubbed her head and said: "What's wrong, is it not good?"
"No, no, it's just, it's just, how did you think of finding them?"
Hu Xiaorui smiled and said: "It's cheap!"
"Ah?"
Li Dong suspected that he heard wrong. Hu Xiaorui said matter-of-factly: "It's cheap. Wu Qilong's fame is much smaller than before, but he is handsome. It is very cost-effective to find him as the leading actor. As for Liu Sisi, you probably don't know her. She is a small actress. Also, the young lady is quite beautiful, and she is also a signed artist of our company. It saves money and helps us promote people … "
Li Dong was already numb to the latter part of the sentence. In this day and age, anything was possible.
Liu Sisi, who was playing a small role, actually signed with East Star. This was not the key point. The key point was that there were a lot of artists in the company, and there were even more newcomers.
Hu Xiaorui actually chose her out of so many newcomers to act as the female lead. Moreover, it was the female lead of a film with over 100 million investment. This was too much of a coincidence.
Shaking his head, Li Dong had nothing else to say other than sighing at the powerful correction ability of history.
Li Dong also did not mention to meet Liu Sisi. If it was in his previous life, meeting a celebrity and asking for an autograph would definitely make Li Dong very happy.
However, at this time, he had already passed the stage of chasing stars. In fact, he could be considered a star himself.
Even some of the second-tier celebrities in the country were not as famous as him. Moreover, with Li Dong's status, it was difficult to attract his attention because of the halo of a celebrity.
Without this halo, everyone was just an ordinary person. No one could be that much better than the other.
With all these factors, Li Dong did not think highly of celebrities.
After talking about 'Frightening Step by Step', Li Dong asked, "How is the filming of 'Empresses in the Palace' and 'Lang Ya List' going?"
Previously, Hu Xiaorui said that the three TV series would be filming at the same time. Now that 'Frightening Step by Step' was done, the other two should be done soon.
Just as Li Dong finished thinking, Hu Xiaorui said, "Empresses in the Palace is still filming because of the long plot. It will be finished at least next year. As for 'Lang Ya List', I asked the crew to stop filming first. "
"Stopped filming?"
Li Dong asked curiously, "Why did you stop filming? Is there not enough money? "
That was true. Hu Xiaorui had asked for 200 million from her parents. Now that 'Frightening Step by Step' had cost her more than 100 million, the remaining money might not even be enough to support the filming of the other two TV series.
Hu Xiaorui shook her head. "It's not about the money. These two TV series cost less than 'Frightening Step by Step'. The reason why 'Frightening Step by Step' cost so much is that I didn't understand the early stages and was tricked …
Anyway, it's just a bit more money. 'Empresses in the Palace' should be around 50 million after filming.
The reason why 'Lang Ya List' stopped filming is because the first version of the novel has just been published and there are not many readers yet. We are now urging the publishing company to publish the next version.
Usually, when a novel is remade into a TV series, the original audience and influence are quite important.
The other reason is the current director. I am very annoyed with him. He is so arrogant. When I went to watch the scene, he kept saying that we are messing around and that we don't understand anything. Then, he changed a lot of the original novel.
I said that I don't like it, but he changed it.
After that, I got angry and asked him to leave with the crew … "
As she said that, Hu Xiaorui looked at Li Dong timidly. "I was very angry at that time. You weren't angry, right?"
Li Dong laughed. "Why would I be angry? There are many people like him who think they are infallible. If you don't like him, you can just ask him to leave.
We have money, so why should we be afraid that we can't find a good director? Even if we can't find one, we can spend our own money to film for fun. Who can stop us?
When you started your film company, didn't you do it because you liked it?
It's fine as long as you like it. If anyone makes you unhappy, you can ask him to leave.
He is using the investors' money to film a TV series and build his reputation for free. How can he be so arrogant?
As for you asking him to leave, I can only say that you did a good job! "
Hu Xiaorui immediately smiled and looked at Li Dong sweetly. "Li Dong, you are the best."
Seeing that, Li Dong coughed dryly. He looked at her awkwardly.
Hu Xiaorui didn't notice the change in his mood. She said happily, "Then I will stop filming 'Lang Ya List' first. We can continue filming when I find a suitable director. Oh right, Li Dong, they all said that it's best to find a few investors for a TV series. They said that this way, we can share the risks. What do you think? "
"Do whatever you want. There are benefits to being a JV, and there are benefits to not being a JV."
"Mm, that's true. If we don't do a JV, I can ask whoever I want to leave. If we do a JV, the other investors will definitely not agree. But if we lose money this way, we won't be able to film many TV series with the money we have. It's so annoying! "
Li Dong chuckled and said, "Don't worry about it for now. I'll ask Distance to raise two hundred million in the post-production period and transfer it over here. Together with 'Scary Step by Step', we'll be able to recoup about a hundred million in capital. Take this money and use it first. When it's not enough, we can discuss what to do. "
Just as Li Dong finished speaking, Hu Xiaorui pouted. She said unhappily, "I already said that money isn't urgent …"
"It's not a matter of urgency. The key is that you have forgotten what I mentioned to you. Didn't I ask you to set up a cinema previously? Far away's plaza is still empty. Don't just think about filming TV series. Put more effort into this. The money I transferred to you this time, you should mainly use it to set up a cinema chain and buy a few small cinemas … "
When Li Dong told her about the cinema chain, Hu Xiaorui's face instantly turned red.
She had really forgotten about this. If Li Dong hadn't mentioned it, she wouldn't have any recollection of it.
Now that Li Dong said that he would transfer money to her, she didn't reject him.
Although Mr. and Mrs. Hu were rich, it didn't mean that they would let their daughter squander their money.
Two hundred million yuan was almost the limit of the couple's current support for their daughter.
If they could see results, they would be willing to continue spending. But if they didn't see results, Mr. Hu wouldn't let Hu Xiaorui continue to squander.
It was a good thing for his daughter to start her own business. But if she squandered all her money in the end, Mr. Hu would probably vomit blood.
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