In the blink of an eye, it was July.
On the 1st of July, Jingdong fired the first shot of the e-commerce war!
The warm-up had begun!
Jingdong's CEO had advertised on the media that he wanted to be the largest B2C shopping mall in the country and that Jingdong would implement a zero margin strategy for the next three years.
This was a sign of the start of a price war.
In the current e-commerce industry, a price war was the fastest and most effective way to fight.
According to the report, Jingdong would start a huge promotion on the 18th of July and would last for a month.
This was the longest promotion in the history of e-commerce platforms.
Liu Qiangdong claimed that he would invest 500 million RMB to subsidize Jingdong's users.
Jingdong wanted to achieve the lowest price for the same product in the industry.
The e-commerce market was shaken when the news came out.
Jingdong's goal to be the largest B2C shopping mall in the country was clear. Amazon and Dang Dang.
Taobao and Far Away Mall were different. Taobao was an authentic B2B business model. Far Away Mall was considered a B2C business in the past. But after other retail groups entered, it gradually changed to a B2B business model.
This was where Liu Qiangdong's brilliance lay.
He admitted that his current strength was not as good as Taobao and Distance Mall, even though he promoted himself as the number one e-commerce company within the company.
Although he advertised himself as the number one e-commerce platform in the company, he announced to the public that he would be the number one B2C shopping mall.
This way, he could avoid making too many enemies. At the same time, the slogan of being the number one B2C e-commerce platform could also increase the confidence of investors.
Not long after the news came out, Dang Dang was the first to accept the challenge.
Currently, Dang Dang was famous in the B2C industry.
In 2005, Dang Dang won the honor of being the number one B2C online shopping mall …
In 2006, Dang Dang received nearly 30 million USD in financing …
In April of 2007, more than 300 well-known brands officially entered Dang Dang. In May, a new logistics center of 40,000 square meters was put into operation in Beijing …
Dang Dang, which was at its peak, was filled with disdain and anger at Jingdong, a rising star, for challenging its position.
Dang Dang immediately responded to the provocation from Jingdong's CEO. Let's see what happens on the 18th of July!
Dang Dang chose to accept the challenge, but Amazon, which was also named, remained silent.
In fact, everyone in the e-commerce industry had already guessed this outcome. Amazon was still reorganizing internally, preparing to erase all traces of Outstanding Web.
At this time, Amazon does not care about the competition in the outside world. Maybe the management system in other countries is different from China, and Amazon is not interested in price wars and advertising.
Therefore, Amazon did not respond to Jingdong's provocation.
Amazon did not say anything, but it did not mean that other e-commerce platforms would not say anything.
After several years of development, the domestic B2C website had already shown the posture of a hundred flowers blooming.
Although Dang Dang, Amazon, and Jingdong were ranked at the top, it did not mean that no one could challenge them.
Moreover, Jingdong's launching of the e-commerce war had given many e-commerce platforms an opportunity to become famous!
This was the best marketing method this time. If there were only a few participating in the battle, it would not attract too much attention. However, if there were more e-commerce platforms participating in the battle, it would quickly become a wave.
Not long after Dang Dang accepted the challenge, Red Child followed closely behind and immediately issued a declaration of acceptance. See you on 7.18!
Immediately after, the newly established Fanke Chengpin, a new website set up by the core members of Outstanding Web, saw the heated atmosphere and did not have time to place any advertisements. It chose to go online immediately to face the 7.18 battle.
After that, other small websites such as McColin, Yi Xun … also took the initiative to join the battle.
Seeing that the battle was getting more and more intense, the silent Suning Mall could not bear the loneliness and chose to join the battle.
See you on 7.18. In an instant, it became the common slogan of all the major e-commerce platforms.
…
Far Away Mall.
In the conference room.
All the mid-level and above leaders of the mall were present. Everyone looked at Li Dong with anticipation.
This was the first large-scale e-commerce war in China. At this time, although Far Away was not named, everyone could not bear the loneliness and wanted to join.
Especially when their partner, Suning, chose to join the battle, everyone hoped that Li Dong would agree to Far Away Mall's participation in the 7.18 battle.
Although this matter was instigated by Jingdong, in fact, this was not only an opportunity for Jingdong, but also for all the e-commerce platforms.
Other than Taobao, who was high and mighty, the other websites were not too far behind.
This time, Jingdong's provocation gave everyone a chance to develop and grow.
No matter the outcome of this battle, B2C websites would definitely usher in an explosive period.
Seeing everyone looking at him, Li Dong said indifferently, "Since you want to participate, then participate.
It's just a promotion. Jingdong's slogan is very loud. What 500 million or 1 billion? Even if he subsidizes all of it by 10%, do you think Jingdong's monthly sales can reach 5 billion?
Who doesn't know how to brag? Based on Jingdong's scale, even if there is an event this time, it will be good if it can reach 200 to 300 million.
At most, it will be 20 to 30 million. Why did Liu Qiangdong dare to say such harsh words? Isn't it because we are at a disadvantage?
His sales are 200 to 300 million, and the subsidy is tens of millions.
If we do a promotion, our monthly sales will probably exceed 1 billion, and we will be losing more than him.
Also, if we join in, we will actually help the other party build their reputation, and even save on advertising fees. This guy is really good at this. "
Li Dong's tone was somewhat disdainful, but he had to admit that Liu Qiangdong's move was clever.
Everyone was walking into the trap, and he, Liu Qiangdong, was just bragging. If you don't care, he can only brag.
But if you can't help but accept the challenge, then this big promotion will give Jingdong a chance to promote.
Originally, if everyone ignored him and let him play by himself, no matter how good his promotion was, the effect would not be great. But some people couldn't sit still, and gave the other party a chance to develop.
Now that things had come to this, it was useless to say anything more.
After a few words of disdain, Li Dong continued, "Either we don't do it, or we do it to the best of our abilities! It's fine if we don't participate, but if we do, then we will suppress all B2C platforms with the momentum of Mount Tai!
Weren't they bragging about it?
Can a few companies supported by venture capital companies really compete with us?
The Mall will immediately come up with a plan. It's just a price war. If Jingdong gives a 10% discount, we will give a 15% discount.
If their logistics is in place in a week, we will be in place in three days.
If they arrive in three days, we will arrive in one day!
Far away Logistics has already set up more than half of Hua Xia. I don't believe we can't compete with these outsourced logistics companies.
The price is cheaper, the logistics is faster, and the quality is better than them. What do they have to compete with us?
Even if I sell 3 billion a month, after deducting the cost, I will not lose much with a 15% discount. I can still afford to lose tens of millions.
Can they afford to lose money?
Do they really think that money is not money? Once there are no results, investors are not philanthropists. Just wait and see.
After this e-commerce war, I am afraid half of the participating platforms will go bankrupt. "
After Li Dong finished, the others nodded.
In comparison, among the participating platforms, only they and Suning are rich and not afraid of losing money.
As a listed company, Suning does not have as much of an advantage as them.
If the performance is not ideal, the shareholders will not agree to it.
Far away, Li Dong said that they are not afraid of losing money. Even if they lose all their money, they will still continue.
This is also one of the advantages of Far Away not choosing to raise funds. Among the e-commerce platforms in China, everyone is after raising funds to get listed. Those platforms that do not have funds are either not powerful enough or are preparing to raise funds after they become bigger.
Comparing all the platforms, Far Away Mall is still the strongest.
Seeing everyone nodding, Li Dong changed the topic. "The e-commerce war now is just a small skirmish. Don't worry too much about it. If Taobao is not participating, we are invincible! Our real target is not these platforms. Our ultimate target is still Taobao. But since we are participating, we cannot lose. It's hard to be the leader, but we must snatch the second place first. Far Away had always felt that we are weaker than Dang Dang, Paipai, and Amazon. This time, we will show our strength and let everyone know that we are stronger than them! Do you understand? "
"Yes!"
Everyone cheered. They are full of morale.
Li Dong did not mention this again. This is the first e-commerce war, and it is also a PC war. Taobao is not participating, and he is not interested.
If not for everyone's interest, he will not even participate.
After that, Li Dong said to Wang Junyu, who was attending the meeting as a non-voting delegate, "Lil 'Wang, you don't have to participate in this matter. Your priority is to develop the distribution platform. Try to speed it up. No matter how many software companies you contact before the end of the year, the platform must be online! Manager Liu, it's the same for you. Leave the rest to your subordinates. Your task is still to test the operations of Weibo. Before October, Weibo must be online regardless of whether there is an opportunity. If there is no opportunity, we can use the National Day Celebration to launch it. If there is no news, we can create some ourselves. "
Wang Junyu and Liu Hong nodded.
After that, Li Dong asked. "How is the farm doing?"
Liu Hong immediately said. "Very good. Compared to the beginning, after two months of operation, the farm has become popular all over the country. In June, PP's daily active users have reached 8 million, and the registered users have reached 25 million. Among them, there are close to 20 million users who have opened the farm. Just the farm alone has a profit of more than 5 million in June. The proportion of profits in this area will increase in the future. I think 10 million before the end of the year should not be a problem. "
"10 million …"
Li Dong mumbled. He did not say that he was satisfied, but he did not say that he was not satisfied either.
Compared to Ren Ren in his previous life, this figure is much higher.
But compared to Tencent in his previous life, it is far from it.
Li Dong does not remember where he read the report from. Back then, the report showed that Tencent's monthly profit was more than 50 million in the farm alone.
Far away is only 1/10 of Tencent's profit. According to Liu Hong's estimation, when they are at their peak at the end of the year, they are only 1/5 of Tencent's profit.
And this is under the condition that there are no other platforms to split the revenue. If not, the revenue will be even lower.
Overall, it can only be said that Tencent's QQ has crushed Far away's PP.
The biggest difference is the user base. Tencent's user base is more than 10 times his. It is normal for there to be a difference in revenue.
As Li Dong was thinking about this, Liu Hong said, "Also, Tencent has contacted us. They hope that we can authorize them with a third party or buy out the copyright in one go. Tencent's offer is not low. If they want to buy out the copyright in one go, the other party offered 30 million … "
Li Dong rolled his eyes at him and snappily said, "Do you still need to ask me this question? Can't you see the farm situation? Don't talk about 30 million. Even if they offer 300 million, they can forget about buying the copyright! "
"But … but according to our judgment, even if we don't sell it, they will develop it themselves. By then, our losses will be even greater. We won't even get the copyright income that we deserve! "
Li Dong snorted. "As long as we don't authorize them, even if they develop it, it will be a pirated version! If they want to avoid being involved in lawsuits, they can only improve it greatly. By then, if they change it into something neither good nor bad, I want to see what they can do.
Without comparison, how can others feel that we are good?
Once Tencent's development fails, they will be helping us to divert traffic.
I don't need to say more about how many users they have. Even if they divert 1%, we will still make a profit.
Let them develop it themselves. You all keep a close eye on this. If they are too similar to us, sue them immediately.
If they are more famous than us, even if we can't win the lawsuit, it will increase our reputation. Remember to make the matter bigger.
Of course, if there is a huge gap between them … "
Li Dong thought for a while and said, "Sue them too! Anyway, we have made up our mind. We are not afraid of a lawsuit. We just want to publicize it. The bigger the commotion, the better! "
"Pfft!"
A few people in the meeting room could not hold back their laughter.
Although the others did not laugh, their expressions showed that they were holding back their laughter.
Their boss was really capable. He was unscrupulous in order to develop PP.
Not to mention how much PP had stolen QQ's ideas, now they wanted to borrow the chicken to lay eggs. Wasn't he afraid that Tencent would sue them instead?
But then again, maybe Li Dong was eager for that to happen.
If Tencent really sued Far away, no matter what the final outcome was, Far Away PP's reputation would be completely established.
If Tencent were to sue them, it would mean that they were a threat to them.
Far Away PP's position would be completely stable. Even if they lost the lawsuit in the end, it would not be a lot of money to compensate them.
This was also something that China was helpless about. The cost of committing a crime was too low.
Li Dong would not do this to normal people. But forget about Tencent. Let's not talk about Big Brother and Second Brother. If you play hooligan, I will play hooligan too. Let's see who is more shameless.
Li Dong was now waiting for them to pirate the farm. Of course, if they did not, then Li Dong would not say anything.
But was that possible?
After thinking about it, Li Dong felt that unless Brother Ma had a fever, it was necessary to steal the farm's ideas.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
