8th of December.
At 6: 30 am, Li Dong left for the bus station.
Sitting in the bus, Li Dong wondered if it was time for him to buy a car.
Whether it was from Pingchuan to Dongping or inspecting the branch, it was inconvenient to not have a car.
Just like now, he had to catch a bus to go to the Qingyang branch. He would be a laughing stock if he was seen by others.
…
It was Xie Hong who came to the bus station to pick up Li Dong.
Xie Hong had his own car. It was a Volkswagen. Although it was not expensive, he still owned a car.
Seeing Li Dong getting out of the bus, Xie Hong wanted to say something but hesitated.
Li Dong saw that Xie Hong was trying to hold back his laughter. He knew what Xie Hong was thinking and said, "I'm just being thrifty, understand? Far away needs money to develop. If I don't lead the way, who knows how much it will be wasted! "
Xie Hong nodded and said something against his will.
Because he was not familiar with Li Dong and he was his boss, Xie Hong did not dare to joke around.
Li Dong, on the other hand, was depressed. If he had known this would happen, he would have brought Sun Tao's Audi to support him. It was really embarrassing now.
…
Far away, Qingyang Bus Station was not far from the Qingyang branch. It was only a ten-minute drive.
Without a word on the way, the two soon arrived at the Qingyang branch.
The new branch was the largest among the four branches. It was even bigger than the Dongping branch. The two floors had an area of nearly 3,000 square meters.
Li Dong looked at the time when he got out of the bus. It was 7: 50 am. The opening time was 8: 08 am. There were only ten minutes left.
Xie Hong led Li Dong into the store. Since it was the opening day, Xie Hong had arranged for a few good-looking employees to welcome guests in red cheongsams.
Seeing the store manager accompanying Li Dong into the store, the employees were curious.
Xie Hong cursed in his heart and shouted, "General Manager Li is here to host the opening today. Greet him!"
The greeters immediately realized that the big boss had arrived. The manager had mentioned it during the meeting in the morning.
However, because Li Dong was too young, they couldn't react in time.
Now that they knew who Li Dong was, they quickly shouted, "Hello, General Manager Li!"
Li Dong nodded. He had never interfered with the recruitment of the branch stores. It was his first time meeting the store manager, let alone the employees.
A few employees were placing flower baskets in front of the store. Li Dong looked around and saw Wang Yunqing's name.
Li Dong was not surprised that Wang Yunqing had given him a flower basket. Wang Yunqing had just called him in the car.
Li Dong was surprised that Longhua Group had also sent a basket of flowers. That was strange.
His relationship with Longhua Group was only that of a tenant and a landlord. It was fine if Wang Yunqing sent him a flower basket under his personal name, but Longhua Group sent him a flower basket under their company's name. That was already giving him face.
After all, Far away was like a toddler compared to Longhua. A big corporation like Longhua would not take them seriously.
Xie Hong saw Li Dong staring at the super large flower basket from Longhua Group. He quickly said, "This was sent by Longhua's management office this morning. They left after they put down the flower basket."
Li Dong nodded and didn't say anything. He made a mental note of this.
After entering the store, Xie Hong asked, "General Manager Li, do you need to call for a meeting?"
Li Dong looked at his watch. It was almost 8 am. He said, "No need. I will walk around."
A girl in her mid-twenties ran towards him. She was wearing Far Away's staff uniform.
She didn't stop when she saw Li Dong. She said to Xie Hong, "Manager, sorry for the trouble!"
Xie Hong felt that his staff had lost face in front of his boss. He scolded, "What's the hurry? Don't you see that General Manager Li is in such a hurry? "
Then he explained to Li Dong, "This is Chen Jia, the assistant in the store. She is new and doesn't know the rules."
Li Dong laughed. The whole store was new, so the staff must be new.
But he didn't laugh at Xie Hong. Instead, he asked, "Assistant Chen, tell me. What's the trouble?"
Chen Jia knew that the young man in front of her was General Manager Li. She was afraid of her impulsiveness just now. But when she saw Li Dong's gentle tone, she was slightly relieved.
Chen Jia then remembered Li Dong's question. "I just passed by Yonghui and Century Lianhua. Both stores are having a big promotion today. If you buy more than 100 yuan, you will get 5% off. If you buy more than 1,000 yuan, you will get 8% off!"
Li Dong and Xie Hong's faces changed after Chen Jia finished her words.
Xie Hong was even more furious. "Shameless! It's obvious that they're targeting us by holding a promotion every year! "
Li Dong's face was a little pale, but he gradually calmed down. He said calmly, "It's their freedom to do promotions or not. But we can't let them ruin the opening day."
The opening day was the time for the store to make a name for itself. If the response was mediocre, it would be hard to turn the situation around.
"Don't we also have a discount at the opening? They don't have an advantage in terms of price … "Xie Hong stopped halfway through his sentence.
There was no difference in price, but the difference in reputation and popularity was huge.
Those two stores had been open for a year or two. Their customer base and reputation were already established.
So far away had just entered the market. Their only advantage in price was taken by the two stores. So far away was at a complete disadvantage.
At the same price, consumers would naturally choose the big brands. Just like how Li Dong easily defeated Longsheng in Dongping.
Li Dong thought for a moment. What could he do to regain his advantage?
There was no point in continuing the price war. 8% off was already his bottom line. If he lowered the price further, he would not win. Li Dong did not want to do business that was not profitable.
Moreover, a price war was too dangerous. Both sides might suffer. Li Dong did not want to go all out with those two stores.
It was almost time to open for business, but there were no crowds outside the store like when Dongping opened for business.
Li Dong frowned. Was he going to give up just like that?
No way!
Li Dong's heart skipped a beat as he asked Xie Hong, "Manager Xie, what's the prize for this supermarket event?"
Xie Hong thought Li Dong wanted to use the lucky draw to salvage the situation. He quickly replied. "Computers and mobile phones! This is our advantage. Computers are very easy to use. "
Li Dong shook his head. "No way! Most of the customers are housewives. How many people use computers these days? It sounds nice, but it is not practical. It can be used as a gimmick, but it cannot reverse the situation. "
Li Dong gritted his teeth. "We cannot back down now. If not, we will not be competitive in the future!"
"General Manager Li, then …"
"Go. Get someone to stand in front of the store and use the loudspeaker. Opening promotion, lucky draw, free cars!"
Xie Hong was stunned. "Free cars?"
"Yes! Cars. Nowadays, everyone wants something practical. Houses and cars are the most attractive. "Li Dong's thoughts were clear. Even a CEO like him wanted to buy a car, let alone the ordinary citizens.
Nowadays, cars are of different grades. The rich Chinese like to buy cars and houses.
There is no time to buy a house, but they can give a car.
Li Dong did not wait for Xie Hong to speak and said. "Go to Motor City and get a new car. Leave it at the entrance. Get someone to do it immediately!"
"Also, delay the opening by half an hour. Wait for the car to arrive!"
Xie Hong was stunned by Li Dong's series of orders. It was not a few years later, and cars were still a luxury. Manager Li was really going all out!
However, as the manager of the Qingyang branch, he was naturally not without merit. He immediately said, "I'll make a call right away. I know someone in Motor City. Ask them to drive it here directly, and then we'll do the formalities later."
"That's good. We have to be fast. We have to open for business before 9 o 'clock regardless of whether the car arrives or not. I want to see if they are willing to spend this capital!"
Li Dong gritted his teeth. Damn! I don't even have a car.
Xie Hong went to the side to make a call. After a while, Xie Hong suddenly asked. "General Manager Li, what kind of car do you want?"
"Anything less than 100,000 yuan. As long as there is a ready car, it will be fine."
Chen Jia, who had been silent, was speechless. The boss is indeed the boss. 100,000 yuan in one go.
But she did not know that Li Dong was cursing in his heart. 100,000 yuan is spent. How many goods do I have to sell to earn it back? At least today's Qingyang branch is working for nothing.
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