On the evening of the 19th, Li Dong rushed back to Pingchuan overnight.
He came in the morning and returned at night. In just one day, a lot of things happened.
That night, Li Dong didn't sleep well. He took a nap in the first half of the night due to the alcohol. After he woke up in the second half of the night, he couldn't fall asleep.
Besides him, Yuan Xue also didn't sleep well that night.
When she woke up the next day, Yuan Xue realized that she wasn't the only one who didn't sleep well last night. Her parents also had dark circles under their eyes.
…
Relationships weren't everything in life.
Every time his relationship was thwarted, Li Dong liked to numb himself with busy work.
Back at the company, Li Dong started another busy day.
Not long after he entered the office, Wu Shengnan came looking for him.
This time, Wu Shengnan didn't come for money. She came to report good news. The pre-sale permit was obtained!
Far away started construction in the two communities at the end of September. Almost two months had passed. This speed wasn't fast, but it wasn't slow either.
Compared to those who got the permit before building, Li Dong's speed was naturally slow.
In terms of compliance, the residential areas under the name of Dongyu Real Estate had been able to withstand inspections. Compared to other real estate companies that had obtained permits in compliance, Distance's speed was not considered slow.
With the pre-sale permit, it meant that Dongyu Real Estate could now be officially pre-sold.
This was a happy event. Li Dong praised Wu Shengnan.
However, Wu Shengnan didn't come for this. After reporting the permit, Wu Shengnan said again, "General Manager Li, there is one more thing I want to report to you."
Li Dong smiled and said, "Go ahead."
"I want to change the name of a few communities."
"Change the name?"
Li Dong was a little surprised. "Why do you want to change the name? Isn't the current name good? "
Dongyu Real Estate had a total of three communities. One was Mingyuan, one was Crystal Garden, and one was called Wantai Hua Manor.
Although these names were a bit common, they sounded quite classy.
After hearing Li Dong's question, Wu Shengnan thought for a moment and said, "I want to do branding. I want to unify these community names with one brand. It will make people think of Dongyu Real Estate and Faraway Group when they think of this name. "
"Branding …"
Li Dong murmured to himself. He had neglected this point.
It wasn't neglect, but he didn't pay enough attention to the real estate company.
Previously, he was ready to leave after making a quick profit, so naturally, he did not care too much about the name of the community. Later, because the community had been taken away by Yao Hong and the others before it was completed, Li Dong did not care too much about the name of the community.
But when Wu Shengnan mentioned, Li Dong realized his mistake.
But when Wu Shengnan mentioned it, Li Dong realized his mistake.
Just like Wanda Plaza, Evergrande Oasis, Country Garden, Longhua Plaza … As soon as these places were mentioned, one could easily guess which company developed the real estate.
Of, Fang Dong. of Far, of Far, Fang of the Dong of the road. of the Fang.
Far away wanted to develop in the real estate industry, and this was the only way to go.
If they didn't do branding now, they might still make money, but what about three years later? What about five years later?
At that time, the streets would be full of real estate developers. Why would they want to buy a house in Far away?
Li Dong knocked on the table and nodded. "You reminded me well. I almost forgot about this. What name do you think we should change?"
Wu Shengnan's eyes lit up when she saw that Li Dong had agreed. She said, "I want to divide Dongyu's businesses into three grades: high, middle, and low. My goal for the first batch is to create a three-grade residential area brand. If we enter the commercial plaza later, we will follow the trend and create a series of plazas that belong to us. The plaza is simple. We can either call it Far away Plaza or Dongyu Plaza. However, regarding the residential area series, I would like to hear your opinion, Manager Li. Do you think you can provide me with a few high-class series names? "
As soon as he heard the names, Li Dong felt a headache coming on.
He was really weak in this area. Whether it was Far Away or Dongyu, he just used people's names.
Now that Wu Shengnan asked him to name the Far Away real estate brand series, it was not an easy task.
Once the name was chosen, it would be good for the expansion of the corporate brand, whether it was publicity or dissemination.
But if the name was bad, it would not be conducive to publicity or dissemination. It would have the opposite effect and even cause others to be wary of it.
Li Dong touched his chin and asked, "Your real estate company has no opinion?"
Wu Shengnan said with a smile, "How can we let others do this kind of thing for us? General Manager Li, you give us a plan first, and we will discuss it later."
"My opinion …"
Li Dong scratched his head. After a long while, he said, "Why don't we wait for a few more days? I have to think about it. I can't think of anything in a short time. Why don't we just ask the planning department to come up with a backup plan? I can choose from there. "
Wu Shengnan had no opinion on Li Dong's words.
Naming was not something that could be done on a whim. It was related to future brand promotion, so it had to be done carefully.
Many big companies spent a lot of money on a brand name. They even set up a special department and organization to explore it. It showed how important a name was to a company.
After talking about preparing to build a brand, Wu Shengnan's report was not over. She continued, "There is another thing I want to talk to General Manager Li about. On the 22nd, there will be a land auction in Pingchuan. Didn't you give Dongyu 100 million yuan before? I am going to take a look at the auction. Will General Manager Li be free?"
"Land auction …" Li Dong suddenly thought of Zhu Yicai and quickly said, "Will Yurun participate?"
Wu Shengnan nodded and said, "Yurun will go. Besides Yurun, many companies will go."
"What about Longhua?"
Wu Shengnan shook her head and said, "I don't think so. Longhua is focusing on the development of Su 'an New City this year. The proportion of land in Pingchuan is much smaller."
"100 million yuan seems a little less." Li Dong muttered.
For real estate developers, 100 million yuan was really too little. Even if they were to get land, they could only get some remote or small land.
If they wanted to get the same land as the two pieces of land that Li Dong got in the past, 100 million yuan was really a drop in the bucket.
Wu Shengnan, who was sitting opposite, was overjoyed and quickly said, "General Manager Li, 100 million yuan is indeed too little. How about this? We will start the pre-sale of real estate at the beginning of next month. Can the pre-sale funds be left for Dongyu this time? If the real estate industry can be developed, I think it will be more profitable than supermarkets. Moreover, the country has been vigorously promoting it in recent years, so the future of the real estate industry is still bright. "
Li Dong squinted his eyes and smiled, "Sure, no problem!"
Wu Shengnan was overjoyed and said, "Really?"
"Of course, but the premise is that the rest of the land price has to be paid first. Whatever is left will be transferred to Dongyu."
Li Dong said happily. Now there were not many houses left in the two districts of Dongyu.
Even if all of them were sold, the most they could get was 2 billion yuan.
After the 2 billion yuan land price was paid, there would be at most a few hundred million yuan left.
Li Dong still had some ideas on the real estate side. It was not impossible to leave the remaining few hundred million yuan to Wu Shengnan to develop Dongyu.
The supermarkets were not short of money now. They had only allocated a few billion yuan to them. No matter what, it could be used for a period of time.
Wu Shengnan also knew that it was impossible to get Li Dong to allocate a few billion yuan. In fact, she was thinking about the remaining few hundred million yuan.
Wu Shengnan was not disappointed by Li Dong's words. She smiled and said, "This is fine too. General Manager Li, you are the one who said this. Don't go back on your words, and you can't transfer money from Dongyu."
Wu Shengnan still had some opinions about Li Dong transferring a large amount of money from Dongyu to develop other subsidiaries.
In the end, Dongyu received the least amount of money from the real estate company. How could Wu Shengnan accept this?
Since she had joined Dongyu, she naturally had to think about Dongyu. Thinking about the group was Li Dong's business. It had nothing to do with her as the general manager of the subsidiary.
Li Dong also knew what Wu Shengnan was thinking, but he did not point it out. He discussed with Wu Shengnan about the presale, and Wu Shengnan left the office with a satisfied look.
After she left, Chen Ke came in and said, "General Manager Li, CEO Xu is here."
"Hsu Shengzhe?"
"Yes."
"This guy is well-informed!"
Li Dong snorted with a faint smile. He waved his hand and said, "Let him in."
… …
Hsu Shengzhe entered the office and said, "Did you get the presale permit?"
"What do you think?"
Hsu Shengzhe did not care about Li Dong's attitude and said seriously. "When do you plan to start presale?"
"Early December. This is what we are preparing now. It is much earlier than I expected. Why are you in such a hurry? "
"Nonsense. How can I not be in a hurry?"
Hsu Shengzhe snorted and said. "Give me an accurate time as soon as possible. Once you start presale, I will start preparing for the launch. The time cannot be wrong. Also, we should inform Beijing in advance. We need to seize the opportunity to defeat Yao Hong and his men! How much money do you have now? "
"Money?"
Hsu Shengzhe saw Li Dong shrugged and suddenly realized something. He scolded. "Don't tell me you have used up the few billion you just got? If we do not have enough money, how are we going to take over Yao Hong's real estate? At that time, it will be a battle of strength! Don't expect the bank to get a loan. It will be too late, and the bank will not approve it! If we can wait until the loan is approved, will Yao Hong and his men let us take over? "
Li Dong touched his chin and thought for a while. "How much money do we need?"
"We need to prepare at least five billion in cash flow that we can use! At least you understand! Boss Hu and I can raise two billion yuan each. This is our limit, so you have to prepare at least one billion yuan on your side. If we do not have this much money, we will be working for someone else. We don't want to end up working ourselves to the bone and not earning any money, and letting other people earn all our money. Also, the 100 million you owe me, the 500 million you owe CEO Hu, and the small district I transferred to you. You have to prepare to pay me back. So, all the money you get from the presale will be ours. Don't count on this money! "
Li Dong's face darkened as he said, "So you've planned this all along, huh? How can you be like this? How can I not give you this money? And now you want to collect the debt? "
Hsu Shengzhe frowned. "Business is business. Don't be like this. It's fine if you don't rush my 100 million. But you promised CEO Hu 500 million. Without this 500 million, CEO Hu can't take out 2 billion. Also, you have agreed to pay the money for the small district. Are you going to renege on your debt now? "
"Who is reneging on my debt?!"
Li Dong said indignantly. "The point is that presales don't need time! Do you think I can sell all the houses I have on hand as soon as I sell them? If they are sold out, how are we going to launch? We will launch halfway through the sale. At that time, your small district will not be sold yet! Are you trying to scam me? If the small district was not transferred to me, Longhua will not be able to pay me back? "
Xu Shengzhe had a helpless look on his face. He waved his hand and said, "Alright, we can delay this sum of money. But you have to prepare 1.5 billion cash for yourself. Are you okay with that? "
"1.5 billion …"
Li Dong knocked on the table. No problem. No problem my ass!
Where would he get 1.5 billion?!
When Hsu Shengzhe launched the sale, he was not sure how much his property could be sold. Even if he could sell half of it, it would be 1 billion at most.
But it was not that he could not afford it. After all, the supermarket expansion had just started.
The money that was previously allocated was still in the account and had not been used much.
If he used this money, 1.5 billion would not be a problem.
But Li Dong was worried that he would not be able to get back the money soon.
If 1.5 billion yuan was gone, and they couldn't come up with the money in a short time, the expansion of the supermarket would be delayed.
Thinking of this, Li Dong asked, "If we take over these properties, when can we get the money?"
"That is hard to say."
"Hard to say?"
"We have to take a look at Longhua first. After all, the market is getting better. We might stay for a while. Of course, that is our business. You can do whatever you want. Also, we do not want to open the market now. If the opening price is high, you will have to compete with us. "
"That's true."
Li Dong nodded and said, "That means I can do whatever I want on my side. You will not interfere?"
"Of course. Even if I do not agree, are you willing?"
"At least you know what's good for you."
Li Dong laughed and said, "1.5 billion is not a problem. But did Chief Hu tell you about the 500 million?"
Hsu Shengzhe said disdainfully, "What do you think? You promised to return the money in advance. In the end, Yao Hong paid you a few billion in advance, and you did not even mention it. Chief Hu was too embarrassed to tell you about this, so he came to me to complain. Also, I was the witness when he borrowed the money. Now that it is time for him to use the money, I have to speak up for him. Otherwise, you would have dragged it on. I know you. "
"Get lost. Am I that kind of person?!"
Li Dong scolded. But in his heart, he thought, You are such a busybody. If you did not bring it up, I would have talked about it later.
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