Li Dong did not have the time to care about what Yao Hong and the rest were thinking.
His focus was on the mall. This was the mall's first large-scale event since it was launched in May.
Far away lacked experience in this area, and there were many problems during the planning process.
On the 29th, Li Dong held a team meeting at the mall.
The meeting had just started when Liu Hong, the person in charge of the technical department, said, "General Manager Li, CEO Shen, there is only one problem now. Should we cancel the regional restriction?"
Liu Hong coughed softly and continued, "The results of these two days' activities have exceeded our expectations. But when the regional restriction appeared, there was a lot of criticism on the internet. The customer forums and customer service hotlines were almost paralyzed, and many people even threatened to sue us for regional discrimination. The mainstream e-commerce market happens to be in first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen. Now that we have excluded them, the impact will be bad. Many people said that if this event does not cover them, they will boycott Far Away Mall in the future even if the mall enters these cities. "
After Liu Hong finished, someone immediately said, "The situation is similar to what Manager Liu said, or even more serious. Not only are the customers who are not covered dissatisfied, but even the customers in the East China region are also dissatisfied. "
Li Dong frowned. "I can understand the dissatisfaction in other regions, but why are the customers in the East China region unhappy?"
"The main problem is the housing problem. Many people said that it is unfair to limit the housing in Pingchuan. They suggested that if anyone can get a house, Far Away can provide them with a local property. "
Li Dong said angrily, "All of them are worrying about nothing! Whether they can get a house or not is a problem, and now they are thinking about this. Ignore them. Moreover, didn't I already give them a proposal? 300,000 is not a small amount, right? If they want to buy a house, they can buy it themselves! "
After that, Li Dong continued to ask Liu Hong, "Let's continue with the previous question. What are your considerations regarding the regional restriction?"
Liu Hong said awkwardly, "Of course we want to open a nationwide channel, but there are many problems. If we don't solve these problems, opening a national channel won't be of much use at all. It might even destroy our overall goal, and the gains will not make up for the losses. "
"Tell me about the difficulties first. We can discuss and see if we can overcome them."
If he could use this opportunity to open a nationwide mall channel, Li Dong would naturally be happy to see it.
But the problem was that things weren't that simple. If it was just a simple sentence, Li Dong wouldn't have to worry.
Liu Hong took a moment to organize his words before saying, "There are four main problems in opening the national channel. If we don't solve these four problems, we won't be able to achieve this goal in the short term."
"Simply put."
"Alright."
Liu Hong nodded and said, "First, the management team and the technical team. If we open a nationwide channel, we won't be able to handle it with our current technical staff and management staff. The shopping mall needed to be fully expanded, so there was a shortage of staff. Based on my estimation, we need to expand at least three times to barely have enough staff. "
Li Dong nodded slightly and asked Shen Qian, "If we recruit people now, how long will it take? How long will it take for the team to get on the right track? "
Shen Qian replied, "At least a month, and this is if everything goes smoothly. In fact, if we want to recruit so many professionals, a month is not enough. Even if we don't care about the cost, according to my estimation, it would be good if we can succeed in three months. "
"Three months …"
Li Dong frowned and didn't say anything else. He signaled for Liu Hong to continue.
Seeing this, Liu Hong said, "Second, the transportation problem.
Not just express delivery, but also storage. This isn't difficult, but it will require a large investment.
Third, the after-sales service.
The shopping mall doesn't just sell fast consumer goods, it also includes home appliances and furniture. It's normal for these things to have problems. This requires us to have a nationwide after-sales service network.
If the after-sales service isn't done well, the shopping mall's reputation will be tarnished.
Fourth, which is also the most important point, is the problem of profit and loss.
If we want to open a nationwide shopping mall system, the initial investment is definitely not small.
No one can guarantee how well the shopping mall will be accepted in other regions. If the performance isn't good, we will suffer a huge loss.
Maintaining express delivery and after-sales service is a long-term investment. If the performance isn't good, I'm afraid we won't be able to recoup the investment.
Far Away Mall doesn't have a big reputation in the country. In my opinion, the possibility of losing money in the early stage is as high as 90%. "
Li Dong gently knocked on the table and said, "For express delivery, we can cooperate with other express delivery companies in the early stage. It doesn't have to be Far Away Mall. As for storage, I'm not in a hurry. Without storage, it's just that the transportation costs will be higher. I can still bear it in the short term. The key is the after-sales service … "
Speaking of after-sales service, Li Dong frowned and thought for a while. Finally, he asked, "What about outsourcing the after-sales service? Outsource it to a local company? "
Shen Qian disagreed and said, "In my opinion, after-sales service is more important than front-end service. Can outsiders trust us? If something goes wrong, it will implicate the whole Far Away Mall. Manager Liu also said that if we have a bad reputation, we can't recover it no matter how much money we spend. "
"The possibility of something going wrong in the short term isn't high, right? As long as we do a good job with supervision, I don't think the possibility of something going wrong is high. Moreover, we are also setting up our own after-sales network, but this will take time. Before our after-sales network is set up, the cost of outsourcing is low, and it will save us a lot of time. What do you think? "
Shen Qian didn't say anything, but Liu Hong agreed. "I don't have any opinion on this. Actually, outsourcing after-sales service is also a common choice for most e-commerce companies. Not only e-commerce companies, but many physical businesses also choose to outsource after-sales service. If the supervision is in place, the possibility of something going wrong is not high. "
Li Dong smiled and said, "As for the last point about profit and loss, I don't think it's a problem. I have long expected that the mall will not be able to make ends meet in the early stage. Within three years, I don't even think about the mall making a profit. The investment in the early stage is all for the future. If we spend the money now, we will earn it back sooner or later, so we don't have to think about it. "
Shen Qian asked, "Then you mean to open a nationwide channel?"
Li Dong asked back, "What do you say?"
"Me?"
Shen Qian thought for a moment and said, "I don't object to it, but you have to be prepared for failure. There are a lot of things that we can't keep up with, and we have handed it over to outsiders. The probability of something going wrong is very high. Express delivery, warehousing, after-sales service, these are all handed over to outsiders. If there is a problem with the supervision of the mall, we can only bear the consequences. Others only see the brand 'Far Away Mall'. They won't care who is in charge of after-sales service and logistics. "
Li Dong took a breath and said, "I know, but we have to take this step. It's too slow to develop step by step! E-commerce is changing every day. If we don't keep up with it, it will be difficult to catch up in the future. Let's take this opportunity to promote the mall. Let's not talk about profits and losses, at least we have opened up the market. As long as we open up the market and occupy the market first, the rest will depend on how we promote it. "
Hearing Li Dong say this, everyone was silent for a moment.
After a while, Shen Qian said again, "What about the personnel?"
"Recruitment! Poaching people! Also, didn't Manager Liu and the rest train a batch of newcomers? Now it's time for them to train. It's not scary to make mistakes. As long as it's not a fatal mistake, I can bear the losses. Reserving talents without going to the battlefield is just a reserve. "
Liu Hong and the rest nodded slightly. After thinking for a while, Liu Hong said, "General Manager Li, should we open it now? We don't have enough preparation. If we open it now, there might be a lot of problems. "
"I know, but we can only open up part of the functions in the early stage. Now, the most important thing is to let potential customers from other places participate in our activities. To satisfy the needs of this activity, we can still invest some capital. As for the sales in the mall, we can do it step by step. As long as the mall remains in everyone's sight, it will be our victory. As for the investment, that's a small matter. "
Everyone smiled bitterly. Investment is a small matter?
They are not newcomers who don't know anything. If the mall wants to open up the nationwide distribution channels, everyone knows how much they need to invest.
Without an investment of 300 to 400 million, they will not be able to open up the distribution channels.
This is just the early stage. The later stages of the marketing might be more, and it might even exceed the initial investment. In total, to expand the mall, even 1 billion is not a small amount.
But the mall wants to earn back 1 billion? Everyone is scared just thinking about it.
Shen Qian saw that Li Dong had made up his mind, and everyone agreed. She thought for a while and asked, "Then should we cancel the regional restrictions for this activity?"
"Cancel it!"
Shen Qian nodded and said to the person next to her, "Manager Hu, please make some changes to the promotion. Tomorrow night will be the first instant kill. Tomorrow will be the last day. I hope that everyone who needs to know will know about this. Can you do that?"
Manager Hu hurriedly said, "Yes, but I'm afraid the budget will be exceeded."
Shen Qian said angrily, "Our General Manager Li is rich, and the budget is not a problem. Don't worry about the money. Just do what you need to do."
Li Dong did not know whether to laugh or cry. "Don't listen to CEO Shen's nonsense. You still need to save money. So far away is also having a hard time now. Save as much as you can. Do everyone understand what I mean?"
Everyone hurriedly nodded.
After saying this, Li Dong and everyone in the meeting room heaved a sigh of relief.
Shen Qian saw this and smiled. "Spending money is too heavy. Let's put this aside for now. Let me announce another piece of good news."
"What good news?"
"As of now, the total number of registered users in the mall has reached 800,000!"
"800,000!"
Li Dong's eyes flashed with joy. He smiled and said, "Not bad, it is indeed good news!"
Then Li Dong said, "Everyone, keep up the good work. When the number of registered users exceeds 1 million, I will hold a celebration for everyone!"
In 2006, there were not many e-malls with more than 1 million registered users.
Currently, there were only a few e-malls in the country that had such a scale. Taobao was one, Yi Qu was another. The others either had fake data or did not have such a scale at the moment.
As for the famous Jingdong and Suning e-malls in the future … they were currently trash.
Jingdong did not even handle 3,000 orders per day. Its scale was not as big as Far Away Mall. Far Away had already broken through 3,000 orders a few days ago.
As for Suning, it was needless to say. In 2006, Suning e-malls were not called this. They were called Suning e-malls.
They were still in the midst of a new phase, and their sales channels only covered Jinling. They did not even occupy Sunan, not to mention the domestic channels.
Far Away Mall did not have many competitors in the country at the moment. It was only Taobao and Yi Qu.
However, the e-commerce industry in the country was polarized. Far Away seemed to be in the first tier, but in reality, compared to the other side, it was a world of difference.
Taobao currently had more than 50 million registered users and more than 5 million daily active users.
Far Away Mall had 800,000 registered users and only about 100,000 daily active users. This was only because they had done more work in the past two days.
Far Away Mall had less than 50,000 daily active users. It was a hundredfold difference!
To catch up to Taobao was an extremely difficult task.
However, Li Dong was not anxious. Even Jingdong was able to compete with Taobao. Far Away Mall was still ahead of Jingdong.
As long as there were no strategic problems along the way, there was still hope for them to catch up to Taobao.
Hearing that Li Dong said that he would hold a celebration for everyone once the number of registered users exceeded a million, everyone was delighted.
According to the current market, as long as the region restrictions were lifted, a million registered users would be a piece of cake!
Just Huadong alone had 800,000 registered users. No matter how small the acceptance rate was in other regions, with the Instant Kill Event, there would be at least 200,000 registered users.
…
After the meeting, it was already 10 PM.
Although it was very late, everyone did not go back to rest. The marketing department had to change the marketing plan overnight, and the technical team had to open up the shopping mall.
They would not be able to rest for the next two days. It was normal for the technical team to stay up late.
Li Dong did not rush back. He walked around the shopping mall.
After walking around, Li Dong said to Shen Qian, "Go buy some supper for the employees. It's not easy to work overtime. Give them more overtime pay and bonuses this month."
Shen Qian laughed and said, "You always talk about the problem. The key is money! After the previous meeting, how much money was spent just like that? I say, do you have that much money now? I'm really panicking now. Our business is too big, and the cash flow can be broken at any time. If we are not careful … "
Li Dong interrupted, "Don't worry. It's just money. We will have it soon! Just you wait and see. It won't be long before we'll have to worry about how to spend the money we have. "
Shen Qian laughed and said, "I hope so. Far away Mall has been here for so long, and I have not tasted the feeling of spending freely."
"You will be able to taste it soon!"
Li Dong laughed and followed Shen Qian downstairs.
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