Compared to other supermarkets, Far away had a huge advantage.
Just as Shen Qian said, Far away belonged to Li Dong alone. Whatever he said was the law, and there were no restrictions.
If Li Dong said to reduce the price, then the people below had to execute it to the letter.
On the second day after Li Dong made up his mind, a document called "Ten Stores Discount" was distributed to all the stores.
On the third day, ten stores put up posters saying "20% off."
This was extraordinarily efficient. Before the other supermarkets could react, they saw that the customer base, which had been dwindling by the day, had been reduced by almost half.
Although it was not a full house, compared to the past, the gap was too big.
The managers of the supermarkets could not accept it. It was too much of a scam. It made their hearts ache.
Far away was not around in the past, and they could earn at least a few million per store every month. But now, they were losing a few million!
This was before, and now Far away had reduced the price again!
20% off. Adding up the various costs, they would lose about 5%.
In other words, if they sold 100 yuan now, they would lose 5 yuan Far away.
Far away's ten stores had a daily turnover of at least 10 million. In one day, they would lose 500,000 yuan.
Of course, the effect was great.
Far Away Supermarket was right next to them. Far away's products were almost 10% cheaper than other supermarkets. Naturally, the customers did not mind walking a few steps to Far Away next door.
The more people there were, the more losses they would suffer. The supermarkets could not wait to lose money Far Away.
But they had no choice. Reduce the price!
They had to reduce the price. If Far Away continued like this, would there still be customers?
People had a habit. Once they cultivated the dependence of customers, in the future, under the same conditions, others would naturally choose Far Away first. How could they compete then?
But this time, the price was too much. It was a losing deal, and the branch managers had no right to decide.
Just as Shen Qian said, they had to report to their superiors and get approval before they could continue to reduce the price.
First and foremost, the higher-ups were the Sector Championship. If the Sector Championship still couldn't give a reply, then they would have to report it to the headquarters.
This set of procedures was originally meant to limit the authority of the regional managers and bosses, but now it had become a hindrance.
Time was needed to make reports, time was needed to get approval, and time was also needed to make posters and price tags. Without approval from the higher-ups, the branch managers did not dare to make arrangements in advance.
In this way, Fang Yuan had the upper hand.
For three consecutive days, the number of customers Far away increased by 50%, and the daily turnover reached about 15 million.
There were even people who purposely took a bus from other districts to buy things. It only cost a little money to take a bus, but two yuan for a round trip was enough.
But if he went to the city, he would get a 20% discount. If he bought something that cost more than 1,000 RMB, he would get 200 RMB cheaper.
Everyone knew how to calculate this. Far away, he had also suffered a lot, and the business in the Yaohai District was much worse.
Of course, the other supermarkets that didn't participate in the price war couldn't escape either. So far away, they were all in the same pot.
…
Carrefour.
Since getting the approval from the higher-ups, the branch manager began to instruct his subordinates to make promotional posters and change the price tags.
When the promotional posters were hung up, the Carrefour branch manager was still thinking that this time, he must fight to the death with Far away.
But before he could come back to his senses, his subordinates reported to him, "Far away put up a promotional poster. In order to celebrate the upcoming Christmas, Faraway Supermarket will reduce the price again. It's a 50% discount!"
"Pfft!"
The branch manager of Carrefour almost spat out a mouthful of blood. How could he still live?
A 50% discount? You might as well just give it away for free!
The fat manager's face was full of sadness. Carrefour had dominated the world, but it had never seen such a person. He really didn't care about money!
In the past, when other small and medium-sized supermarkets went shopping, it was always Carrefour who used prices to suppress others. Since when did others have the chance to deal with them like this?
Looking at the document in his hand that was not even warm, the fat manager sighed and said, "Make another report!"
Hearing the voice, the manager's assistant shook her head. This time, they had met their match. Who knew if Far away would reduce the price again.
Of course, this was the matter of the higher-ups, and it was not her place to worry.
But the young assistant still reminded him, "Manager, business has been getting worse recently. The daily turnover is less than 800,000. If this continues, we will really have to close down."
"800,000?"
The manager was stunned. A month ago, the daily turnover of his shop was close to 2 million.
It had only been a month, and there was only 40% of the turnover left?
Although the price was one aspect, Carrefour had many old customers and new customers. After all, the company's reputation was there. Far away did not have the ability to damage the company's reputation.
But the sales had fallen to this extent. This was too shocking.
The assistant said again, "Yes, it's less than 800,000. And the customers are getting less and less. Now, the customers are very picky. They complain about the high prices and the poor quality of the goods. Yesterday, there were at least seven or eight waves of people making a scene. Because of this, two cashiers stopped service for more than an hour. Many customers saw this situation and went to the other side. "
The manager said angrily, "Why didn't I know about this?"
The assistant said softly, "Didn't you go to the district to report yesterday?"
The manager was stunned for a while, and then he scolded, "You can't do anything right, but you only know how to spoil things! Business was not good to begin with, and now with this ruckus, business is even worse! "
The assistant did not dare to reply, but he was grumbling in his heart. How could he be blamed for this?
He thought about the last time Far away wanted to poach him to be the assistant manager. Although the position was not as good as now, the salary was higher than now. Should he be prepared?
At the same time, the same scene was happening in a few other supermarkets.
Their price reduction document had just been issued, and Far away had lowered their prices again. They really could not live on.
If they did not sell the goods, they would not lose money. But with such a big store, rent, wages, utilities, all of these would cost money!
Without business, the goods could not be sold. Once the expiration date was over, they would have to deal with a large batch of goods. That was also money!
Far away was different from gaining popularity at a loss. They were losing money, and even losing customers.
The managers of the other supermarkets faintly realized that they might really be in big trouble this time!
…
Let's not talk about how the other supermarkets would react. Li Dong was no longer in Pingchuan.
As for the price war, he would decide on his own strategy. As for the rest, there was no need for Li Dong to worry.
On the 24th of December, Li Dong caught a morning flight to Beijing.
This time, this was the first time Qin Yuhan had taken the initiative to call Li Dong to come to Beijing.
Qin Yuhan sounded depressed over the phone. She did not answer Li Dong's questions. She just kept asking Li Dong to accompany her.
Since his girlfriend had invited him, and there was nothing urgent in Pingchuan, Li Dong naturally rushed to Beijing.
Coming out of the airport, Li Dong shivered.
Winter in Beijing was too cold. When the stiff cold wind blew, Li Dong's body stiffened.
Pingchuan was in the south. Although the weather in the south was also cold, it was definitely not as cold as the north. Furthermore, it was dry and cold. Even the air seemed to have no moisture. Taking a breath, Li Dong's lungs felt a little uncomfortable.
Outside the airport, Li Dong saw Qin Yuhan.
She was wearing a white down jacket that wrapped her graceful figure tightly. She had a mask, a hat, and ears covered. If she had not come up to greet him, Li Dong would not have recognized her.
Looking at Qin Yuhan who looked like a silly bear, Li Dong suddenly smiled and said, "Didn't you say that women are not afraid of the cold? Why are you wrapped up like this? "
Qin Yuhan rolled her eyes at him and pouted. "Who told you that women are not afraid of the cold!"
Li Dong twitched his mouth and looked at a few women passing by. "Look at how they are dressed."
Qin Yuhan glanced and saw a few women in short skirts walking by. She immediately snorted and said, "Others are others. When they get old, they will get sick from the cold. I'm not that stupid."
Li Dong laughed and did not tease her anymore. Instead, he praised, "This white down jacket is good. You look more beautiful in it than before."
"So I was not beautiful before?"
The corner of Li Dong's mouth twitched. He laughed dryly and said, "Beautiful. You have always been beautiful."
Seeing this, Qin Yuhan laughed. Seeing that Li Dong was shivering, she complained, "I told you that Beijing is very cold. Why are you wearing so little? Are you freezing?"
As she spoke, she pulled Li Dong's hand and stuffed it into her pocket.
Li Dong did not resist. He held her hand and put it into his warm pocket.
After walking for a while, they stopped a taxi. Qin Yuhan told the driver the address. He did not say much and drove off.
In the car.
Qin Yuhan said, "I have booked a three-star hotel for you. Do you mind?"
"Why do I mind? I don't care where I live." Li Dong said with a smile.
"That's good. Four-star and five-star hotels are too expensive. I'm not willing to spend it." Qin Yuhan giggled.
Li Dong said with a smile, "Why not? Money is to be spent. Don't be frugal next time. If you don't have enough money, tell me."
Speaking of money, Qin Yuhan became silent.
Li Dong did not notice it at first. When Qin Yuhan kept silent, Li Dong felt something was wrong. He whispered, "What's wrong?"
Qin Yuhan's eyes suddenly turned red. She choked and said, "Li Dong, I'm sorry."
"What's wrong?"
Li Dong hurriedly hugged her and said softly, "If there's anything, tell me. Don't cry. It will be ugly if you cry in winter."
"Yes."
Qin Yuhan sniffled and said with some sadness, "Li Dong, I'm so useless. The money you gave me, I lost more than 100,000 yuan."
"Lost?"
Li Dong did not understand what was going on for a while. Seeing that Qin Yuhan was about to cry again, he hurriedly comforted her, "100,000 yuan is nothing. It's not enough for me to earn in minutes. I, your husband, have plenty of money. Let alone 100,000 yuan, millions and tens of millions are nothing. Don't be sad."
Qin Yuhan did not feel strange. She only felt that Li Dong was very good to her.
The driver in the front couldn't help but twist his body. F * ck, young people nowadays are bragging more and more!
A guy in a taxi, talking about millions and tens of millions. Isn't he afraid of twisting his waist?
Glancing at the girl in the back through the mirror, the driver curled his lips. This little girl is quite beautiful. It's a pity that she has such a boyfriend. I'm afraid she will suffer in the future.
Li Dong did not care about the driver's thoughts. He gently patted Qin Yuhan's back and comforted the little girl who was hit.
After all, the girl in front of him was only 20 years old.
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