Guanhai Restaurant.
In the office on the third floor, Li Dong looked out the window.
Staring at the bustling Carrefour, Li Dong frowned. No one knew what he was thinking.
Cao Chun, who was standing behind Li Dong, looked dispirited and distracted.
Liu Qi looked at her watch and said softly, "General Manager Li, it's 12 o 'clock. It's time to eat."
Li Dong waved his hand and asked Cao Chun, "What's the sales now?"
Cao Chun quickly said, "Ten minutes ago, 970,000."
"970,000 …"
Li Dong murmured. The sales did not sound low.
In one morning, the sales for a single store was close to one million. If word got out, people would be envious.
However, to Li Dong and Far away, the sales were not good enough.
Located in the city center, 5,000 square meters of business space, 10% discount, lucky draw, and free cars …
Far away did not make any money after all these activities. Furthermore, it was the first day of business, and the sales for the morning were only about 900,000.
This was the provincial capital, the city center!
If they followed the standards of Guanhai Restaurant, the total sales for the ten stores would not exceed ten million.
When Mound City opened, the economy was not as good as Pingchuan, and the number of stores was not as good as Pingchuan, but it still broke ten million in one day.
Comparing the two, Pingchuan's opening was a huge failure!
Even though Li Dong had already prepared himself for this and knew that the competition this time would be too intense, the result still made Li Dong feel disappointed.
He said that it did not matter if they made money or not, but based on today's market, these stores would not be able to make much money in the next two to three months.
The total investment for these ten stores was close to 50 million. If they were in other places, they would be able to recoup their investment within three to five months.
But now, it seemed that recouping their investment of 50 million was still a long way off.
This was just the beginning. There were still more than twenty stores ready to open, and the total investment was more than 100 million. If they were all at this level, Li Dong would probably vomit blood.
He had invested more than 100 million, and if he could not recoup his investment in two to three years, he would die of depression.
The golden age of the supermarket industry was only in the next five to six years. How much could they earn in the next two to three years?
Perhaps to others, it would be worth it if they could double their investment in five to six years, but to Li Dong, it was a huge loss.
A series of thoughts popped up in his mind, but Li Dong quickly suppressed them.
At the end of the day, it was all because of competition. If they had gotten rid of the other supermarkets, Far away, the result would be different.
Although he did not make any money today, Li Dong believed that the other supermarkets did not have it easy either.
Now, it all depended on who could outlast who. If they could squeeze out the other families, the days of making money were still ahead.
Li Dong heaved a sigh of relief and said to Cao Chun, "Well done, keep it up."
"Thank you, General Manager Li," Cao Chun said in a low voice.
To be honest, today's performance made him lose a lot of face. He had boasted in the morning, but the result was not satisfactory.
To others, a 1 million sales in the morning would be at least 1.5 million in a day, and this was not bad.
But who was he? He was the champion manager of Far away's third-level store last month!
That third-level store was located in Mound City, and it was less than 2,000 square meters. It was also in a county town, and he had achieved 1.5 million in a day's sales.
But now, he had held numerous events, advertised all over the place, and the prices were not profitable. The location and area were far better than the previous store, but the sales on the first day were at this level!
Cao Chun was too ashamed to show his face.
Li Dong turned to look at him and saw his red face. He knew what Cao Chun was thinking and smiled.
He smiled and said, "You've done very well in this matter. It's mainly because of the competition. The two stores are too close to each other, and Carrefour had been open for more than a year. This result is not surprising. "
Carrefour was also holding events, and their customer base was diverted.
Moreover, they had a stable customer base. Far away had just set foot in Guanhai, and it was not realistic to snatch all their business in one go.
Cao Chun knew that Li Dong was giving him a way out. He took a deep breath and said, "Thank you, General Manager Li! But this is just the beginning, General Manager Li, don't worry, Guanhai First Store will not embarrass the company in my hands! "
Li Dong raised his eyebrows and said, "Take it slow, and don't feel too pressured. I'm prepared to not make a profit for a year."
Cao Chun did not say anything else. It was useless to say anything now.
If he wanted to save face, he could not just say it. Without results, it would be useless no matter how nice he said it.
Others would not care if he was pressured, or if his competitors were strong. They would only say that he was hot-headed and incompetent.
Originally, he was a newcomer, and when he became the manager of Guanhai First Store, many people were envious of him. Now that the results were not ideal, there would be no lack of gossip.
It was the same for Mound City's City Manager, Qi Yunna. However, she made a comeback on the opening day and slapped many people's faces before she finally secured her position as the City Manager.
Now that he had failed at the opening, if he did not have any results in the future, he would not have the face to stay in the company anymore, let alone if Li Dong fired him.
Li Dong saw his expression and did not say anything else.
Li Dong looked at Carrefour again and said, "This is not only a challenge, but also a training. Do your best."
After that, Li Dong walked out of the office. Cao Chun was stunned for a moment, then he chased after him and said, "General Manager Li, lunch …"
"I'll eat by myself. I'm already busy today, so I won't add to your troubles."
Seeing Li Dong and Liu Qi leaving without stopping, Cao Chun clenched his fist and felt a little upset.
…
After lunch, Li Dong went to a few other stores to take a look.
When he returned to the company, it was almost 8 pm.
The other employees were off work, but the lights in the finance department were still on. The lights in Sun Tao's office were not off either.
Li Dong knocked on Sun Tao's office door and only entered when he heard a response.
When he entered, Li Dong shook his head and said, "Brother Sun, you're not young anymore. Find yourself a wife as soon as possible. You're the General Manager of the company after all. Don't you think it's embarrassing to hide in the office and eat boxed lunches? "
Sun Tao smiled and wiped his mouth with a napkin. "It's to fill our stomachs anyway, so it's the same whatever we eat."
"According to what you said, there's no point in us earning money. We won't starve to death anyway, as long as we have food to eat. Why do we have to work so hard to earn money? "
"If I don't argue with you, I won't be able to argue with you."
"You don't have anything to say." Li Dong laughed and said, "Seriously, when are you going to find yourself a wife? I'll give you a big red packet and send you abroad for your honeymoon."
"No rush …"
"No rush. You're 35 this year, right?"
Sun Tao was speechless. "Can you not expose my age? I've always told others that I'm 30."
Li Dong laughed heartily. After laughing, he asked, "Seriously, have you never met someone suitable?"
"Why? Are you going to be my matchmaker?"
Sun Tao waved his hand and said, "Let's not talk about this first. How's the situation?"
Speaking of business, Li Dong did not make fun of Sun Tao. He shook his head slightly and said, "It's not good. The three stores are lowering their prices and offering discounts. It looks like they're going to fight us to the end. Ten stores today, and the sales might not exceed 10 million. "
Sun Tao furrowed his eyebrows. This was indeed not a good outcome.
With less than 10 million in sales, plus activities and expenses, the profit of ten stores opening today would not exceed 300,000.
In other words, the average profit of a single store was only 30,000. On the first day of opening, a store earning 30,000 was too little.
Last year, the Dongping store earned nearly 200,000 on the first day of opening.
The opening of the Longhua store was even more profitable, earning more than 500,000 on the first day.
With such a comparison, the gap was too big.
Sun Tao lightly knocked on the table. After a long time, he said, "The price war is too much of a loss. Should we talk to them?"
Li Dong frowned. "Are they willing?"
He also did not want to engage in a price war. It would be a lose-lose approach.
If everything was restored to the original price, when the new stores Far away had a firm foothold, it would be easier to deal with the supermarkets.
After all, in terms of the number of stores, one Far away store was almost equivalent to all the other supermarkets in Pingchuan combined.
As long as it accumulated some popularity, Far away's customer base would definitely increase. Seizing market share would not be a problem.
The key was that if Li Dong could think of it, the other supermarket managers could also think of it.
The reason why they initiated a price war was to make the branches Far away lose their foothold. The more branches there were, the more investments there would be. Far Away would suffer more than them if they did not make any profits in the long run.
"Let's try. How will we know if we don't try? Tomorrow, I will ask my old boss out for a cup of tea. "Sun Tao smiled.
Li Dong nodded and did not say anything. He naturally knew who the old boss Sun Tao was talking about was.
But Li Dong did not have high hopes. Carrefour's business was not bad today, and they had a strong capital. It would not be so easy for them to change sides.
Also, a price war was not something a branch manager could decide. It still depended on Carrefour's top management.
From Li Dong's point of view, the only way to make them give up was to show them the determination to leave Far Away.
The two of them chatted for a while. Suddenly, there was a knock on the door.
Liu Hongmei entered and saw Li Dong was also there. She greeted them and said, "General Manager Li, Director Sun, the sales figures of all the stores are out at 8 pm."
"How much?"
"A total of 10.25 million!"
"More than 10 million?"
Li Dong was a little surprised. Based on his previous estimation, it would not exceed 10 million by the end of the day.
But it was only 8 pm. How did the sales suddenly increase by a lot?
"It's mainly because of the Guanhai store. The sales increased by a lot in the afternoon. Now, it has exceeded 2 million," Liu Hongmei replied.
Li Dong was a little surprised this time. It was not a holiday now, and the sky turned dark early. The morning was the golden time.
The Guanhai store's sales in the morning was only around 900,000. It was a little unscientific that it was more in the afternoon than in the morning.
Liu Hongmei replied, "The Guanhai store sold a car in the afternoon, so the sales increased by a lot."
Li Dong suddenly understood. No wonder it was like this. Since there was a car, it was not surprising that the sales increased.
But it was only the first day, and another car went out. His luck was really bad.
It was the same in Qingyang last time. The car was gone on the first day.
It seemed that he had to lower the winning rate in the next event. Otherwise, these prizes would not last long.
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