November 2009, left countless traces in the history of Hua Xia's retail industry.
Traditional retail, online retail, new retail, these terms intertwined and brought Hua Xia's retail industry to an unknown future.
In mid-November, the giants in the traditional retail industry either lowered their heads or lay low.
For a moment, the entire Hua Xia seemed to be only left with Far Away.
As for the online overlord Taobao, ever since it surpassed Ebay in 2005, it had always been the largest online shopping platform in Hua Xia and even Asia.
However, not long after Taobao defeated Ebay, the inconspicuous Far Away Mall was established.
When Far Away Mall was established, Taobao was already the largest online shopping platform in Asia. Ma Yun even clamored to become the world's largest online shopping platform.
At that time, Old Ma's sights were no longer on domestic e-commerce platforms.
Whether it was the overtaken Ebay, Dang Dang, Joyo, or other established e-commerce platforms, Ma Yun didn't care about them at all.
As for Jingdong, what was Jingdong?
When Taobao became the overlord of Asia, Jingdong's daily transaction volume was less than 100,000!
Old Ma had never even heard of this platform. Jingdong, which had been established for many years, was not as famous as the newly established Far Away Mall.
Of course, at that time, Old Ma didn't care about Far Away either.
When Distance Shopping Mall went online, he participated in an insta-kill event with a novel attitude.
At that time, Li Dong seized the opportunity and made use of Old Ma's fame to create hype.
As for Ma Yun, he didn't care about it.
At that time, although he controlled the largest e-commerce platform in Hua Xia, his reputation wasn't that great and he wasn't that strong.
Li Dong made use of his fame to create hype, but in fact, he was helping him to become famous.
Both sides were mutually beneficial. Everyone understood that it was no longer the era where good wine feared no dark alleys. Since Li Dong took the initiative to help hype up, Ma Yun also tacitly agreed.
At that time, Ma Yun thought that the youngsters nowadays were quite amazing.
At that time, he looked at Li Dong from the perspective of a senior and a pioneer, looking down on him.
But in just a few years, especially after the heavy snowfall in 2008, everything changed!
After the heavy snowfall, the disadvantages of Taobao became apparent.
The disadvantages of C2C were also completely exposed. They lacked cohesion, were difficult to manage, lacked a complete system, and were too weak to resist risks …
With all these drawbacks, Ma Yun thought of a change.
Thus, Tmall came into being.
Not only Tmall, but rookie logistics had also appeared out of nowhere.
Ma Yun was actually more humble and cautious than others thought. He immediately chose to absorb his enemy's strengths to make up for his own shortcomings.
If it was another opponent, immersed in the thrill of defeating Taobao, they might very quickly be defeated by Taobao.
But Ma Yun's opponent was Li Dong!
Li Dong didn't stop at all, and he didn't regard defeating Taobao in 2008 as a great honor.
In the few years since the rise of e-commerce, in Li Dong's eyes, Hua Xia's e-commerce, including all the e-commerce platforms in the world, were all trash!
In Li Dong's heart, he had always compared Taobao many years later to Tmall and Jingdong many years later.
At that time, others could achieve hundreds of billions in a day.
At the beginning of 2008, Taobao couldn't even achieve hundreds of billions in a year.
Defeating the current Taobao, in Li Dong's eyes, was a matter of course. Naturally, there wasn't much excitement or honor to speak of.
Therefore, Li Dong moved forward and fought towards a goal that others didn't dare to think of.
In Li Dong's eyes, 100 billion a day was a must, because he knew it would happen.
But in everyone's eyes, such a goal didn't exist.
Even Ma Yun didn't expect Taobao to create such a miracle.
Different positions, different goals, and naturally, different pursuits.
Far away left Taobao behind, and didn't stop at all. Instead, they walked faster and faster.
In the end, Taobao's position as the overlord fell.
In just a few years, Far Away not only surpassed Tmall in B2C, but the Wan Jia Web that was established later also caught up.
On November 11th of 2009, the Wan Jia Web completely defeated Taobao with a transaction of more than 30 billion, and they were no longer able to turn the tables.
At this time, Ma Yun was completely awake.
He wasn't someone who easily admitted defeat. No matter how strong his opponent was, he wouldn't easily compromise.
There was still a bright future in the online shopping market!
Ma Yun saw this after the rise of the mobile internet.
But when there was a huge mountain in front of Taobao, and there was a monster on the mountain, Ma Yun felt that he could give up.
Unless, one day, this monster left.
Then, he could turn back and move the mountain away bit by bit. Ma Yun had the confidence to do so.
But as long as the monster didn't leave, Ma Yun felt that whatever he did would be futile.
After countless considerations, Ma Yun made the most beneficial choice for Ali.
Sell Taobao!
Not only did he want to sell Taobao, but he also wanted to let Li Dong understand that Ali and Far away no longer had any conflict of interest. So, almost all the industries related to Taobao were on his sale list.
Except for Alipay!
Selling it meant that Ma Yun admitted defeat and bowed to Li Dong.
…
When the news of Ali selling his online shopping business came out, the business world and ordinary people weren't too surprised. Instead, they felt that it was a matter of course.
In fact, many of them even felt as if a heavy burden had been lifted from their shoulders.
Da Shang surrendered, China Resources surrendered, Wumart, Wushang, Gaoxin, and other companies surrendered.
Now, even Ali had surrendered. Shouldn't the mountain that stood in front of everyone be put to rest?
Since 2006, the business world had never stopped.
After a few years, everyone was a little tired and even a little scared.
At this time, many people hoped that Li Dong would stop his attack.
…
Far away building.
Li Dong leaned back in his chair and smiled faintly. "When everyone wants you to calm down, it's not a bad choice to stop your fist.
But, the king of beasts, even if I stop fighting, others can only eat the leftovers!
I haven't eaten it yet. If someone wants to eat it, they have to ask for my permission!
Jingdong is ambitious. At this time, Ali surrendered Taobao not only for money, but also for recognition of Far away.
This is a recognition of status!
Jingdong actually wants to take in Taobao at this time. Liu Qiangdong wants to snatch food from the tiger's mouth. He's really bold! "
Yuan Chengdao, who was sitting opposite, smiled. "He's really bold!
Of course, there are many schemes.
If he succeeds, that's the best. After Jingdong digests Taobao and Tmall's resources, the second Far away prototype will soon appear.
And the original drawbacks of Taobao will be discarded in the digesting process. This is more cost-effective than Taobao's own transformation.
Even if it fails, it doesn't matter.
What is Jingdong? How many people know?
But this time, when Far away is at its peak, Jingdong dares to snatch food from the tiger's mouth. It will let everyone know what Jingdong is!
It will let all investors see clearly that in Hua Xia, there is still a capable person who has the guts to compete with you, General Manager Li!
Liu Qiangdong doesn't necessarily want Taobao to become Jingdong. The key is that this is self-marketing.
Any topic related to Far away will be the focus of Hua Xia and the whole world.
He opened his mouth and sold himself to the whole world. It's so simple.
If he relied on himself, even if everything went smoothly, to achieve such a goal, it would take at least five years, or even longer.
Now, with this opportunity, he can save five years. "
Li Dong heard this and smiled. "Indeed, I'm afraid this is his original intention. He probably thought that I wouldn't care. In fact, if it were any other entrepreneur, they wouldn't care either. "
When these words came out, Yuan Chengdao suddenly felt that something was wrong. This bad feeling didn't refer to him, but it felt bad for Liu Qiangdong.
Li Dong didn't let him down. He quickly said, "But the person he met is me!
Liu Qiangdong is a person with big ambitions.
He's the same as me, maybe even more insignificant than me. The desire for success at the grassroots level is stronger than anyone else.
Although Jingdong isn't famous now, Liu Qiangdong's setbacks are no less than anyone else's, and he can also lay low.
In the end, if you really let him grow, it's hard to say if you guys will be his opponent.
Far away's current path actually has something to do with him.
When I went to Beijing, he proposed the ten sugarcane theory, which can be considered to have perfected the foundation of Far away. Far away is actually perfecting and filling in this theory now.
Since we're walking on someone else's path, then let them have no path to walk.
Otherwise, once the other party makes a comeback, the ones with no path to walk will be us.
The current Jingdong is nothing to worry about, but we still have to suppress their arrogance.
Especially now that they're still working with Wal-Mart. The enemy's friend is our enemy!
It's not difficult to deal with Jingdong. We just have to start with the supply chain.
As for how to do it, you guys can decide for yourselves. In short, let everyone understand that I, Li Dong, am very stingy. Only I can eat my spoils of war. After I finish eating, others can get a sip of the soup.
Before I eat, whoever wants to snatch food from the tiger's mouth should be careful of becoming the tiger's food. "
To Li Dong's words, Yuan Chengdao didn't care about taking care of Jingdong.
Far away today, it was too easy to suppress a small online platform.
Yuan Chengdao was more concerned about Li Dong's evaluation of Liu Qiangdong. He didn't expect that Li Dong would actually think that after Liu Qiangdong grew big, they might not be his opponent!
Was it possible?
In Yuan Chengdao's opinion, the possibility wasn't high, or rather, they had never thought of this possibility.
But since Li Dong said it, Yuan Chengdao still paid a little more attention.
The two of them skimmed over the Jingdong incident and didn't continue to talk about it.
Liu Qiangdong's interference at this time was more to use the opportunity to promote himself and market himself. There was still a long way to go from being a threat to Far away.
It was fine if it didn't attract attention, but if it did, Yuan Chengdao felt that no matter how strong Liu Qiangdong was, he wouldn't have the chance.
Interfering with Taobao's affairs at this time was perhaps Liu Qiangdong's biggest mistake.
After saying this, Yuan Chengdao returned to the topic at hand. "Ali has made an offer, 10 billion USD. Word of mouth, Tmall, Express Express, Rookie, Xingchen Express … These businesses are packaged and sold. It looks like Ali isn't planning to continue doing online shopping … "
When he said this, Li Dong shook his head and said with a smile, "That's not necessarily true.
The current Taobao and Tmall actually have a lot of drawbacks.
Sometimes, overthrowing and rebuilding might be easier than sewing and patching.
Ali has experience, and with the lessons learned, it will only be more perfect and powerful when it enters the online shopping field again.
Now that these failed products are packaged and sold to Far away, it's not necessarily a good intention.
In fact, it's useless for us to have so many things.
Whether it's word of mouth or their logistics system, it's of no use to us, and it's the same for Tmall.
What I really want is the merchants and user resources that Taobao has accumulated over the years, as well as some channels in foreign countries.
Ma Yun knows what I want, but he still threw it all to me. In fact, it's not a good intention.
Of course, everyone knows that I still need Taobao at this time.
Although the other junk isn't very useful, it's not completely useless if we choose the essence.
10 billion USD, even Ma Yun himself knows that it's impossible.
Even if I really give him 10 billion USD, he might not be willing. "
Li Dong said with a smile, "If something that Taobao doesn't want is worth 10 billion USD, then how much is Ali worth?
Taobao is currently worth around 3 billion USD.
Of course, the rookie and Xingchen are anxious, but there are some things that we still need.
I continued to negotiate with Ali and lowered the price to around 4 billion USD, so that Old Ma won't ask for too much, or else we'll break up. Far away will need some time to expand, but by then, Taobao will be worthless.
Now, Old Ma probably can't wait to get a sum of money, and he'll have to grit his teeth and accept it.
Actually, the price I'm offering isn't low. The small companies in Jingdong are jumping around, but they're just saying it. Who would really be willing to take out a few billion USD to buy Taobao?
Even if they agree, it won't be in cash, it'll be shares plus some cash.
Old Ma doesn't want shares, what he needs the most is cash.
Far away is the only one that can give out cash, a large amount of cash.
So Taobao can only sell to us, and only to us. Not only do we want to buy them, but they also need to buy them from Far away. "
Yuan Chengdao pondered for a moment and understood what Li Dong meant. His eyes moved as he asked, "Boss Ma, are you going to chase them away?"
Nodding, Li Dong chuckled and said, "Old Ma has been impatient for a long time. Sometimes, shareholders are really annoying, especially those who have the right to speak. The company has always been smooth sailing, and these shareholders won't be an obstacle. But if there's any trouble, these shareholders will be the biggest source of trouble. If it's me, I'll also kick them out. "
Yuan Chengdao's gaze flickered again as he asked in a low voice, "Then, should we take this opportunity to take down Ali? This is the best time. General Manager Ma wants to chase us away, and I'm afraid Yahoo and Softbank won't want to stay either. If we don't buy over Taobao, Ali won't have the funds to complete the share buyback plan … "
Li Dong waved his hand and said, "Old Ma still has the confidence, and someone is supporting him.
Although I don't know who it is, I can roughly guess.
It's enough to be a giant in one field, but it's a taboo if you want to be a giant in multiple fields.
Just wait and see. After chasing away Yahoo and the other foreign investors, Ant Finance will soon return to Ali's embrace, and there will be many more national institutions entering.
Now, Ali was the only one in the IT industry that still had some constraints on Distance.
As for Baidu and the other companies, their businesses don't overlap much with ours, and they won't be able to replace us.
Ali has this ability, and if we don't do well, Ali can replace us, and it won't cause too much of a change.
Of course, it's fine as long as you know it, and there's no need to look into it.
So, we won't get involved in Ali's internal struggle this time. "
Yuan Chengdao understood, thought for a while, and asked, "What about us? Actually, Far away can also bring in some institutions … "
Li Dong shook his head and said, "For such a company, having Ali is enough. We don't need it, and it might not be a good thing for us to bring them in at this time, and it won't be beneficial for us to enter the international market. Far away and Ali's positions were similar in the past, but it's different now. We'll talk about it when we have a firm foothold in the international market. Of course, that's your business then. "
Yuan Chengdao was no longer surprised that Li Dong said such things.
Li Dong was going to step down from the front desk, and this was something that almost all the higher-ups knew.
It wouldn't be too long, and it wouldn't be too short either. Far away might be the time for Li Dong to leave after it was listed in the retail market.
Times were different now, and when Li Dong left, Far away actually didn't have much of an impact.
However, even if Li Dong left, Yuan Chengdao also understood that Far Away was actually still Li Dong's Far Away.
His personal imprint was too strong, so strong that even if he returned five or ten years later, people Far Away would still stand on his side with a wave of his arm, even if he didn't have the absolute controlling stake.
Usually, only the founders would have such prestige, and ordinary founders wouldn't be able to do so.
As for Li Dong, he obviously had enough prestige.
In the eyes of Far Away's people, Li Dong had already ascended to the top.
…
After coming out of Li Dong's office, Yuan Chengdao shook his head.
At this time, he was actually in a daze.
Perhaps it wasn't a good thing to take over Li Dong's position.
Li Dong's brilliance was too bright, and such brilliance wouldn't dissipate within three to five years. At this time, the successor to Li Dong would only face pressure and tests.
If it succeeded, it would be Li Dong's credit.
If it failed, it would be the successor's responsibility.
As he thought about it, Yuan Chengdao sighed. Not only them, but all the entrepreneurs of this era were suppressed by this young man.
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