November 2nd, Monday.
It had been snowing for most of the night in Beijing when it suddenly stopped.
The sky was no longer so gloomy.
Although there were still some areas in the North where it was still snowing lightly, and some places were even snowing heavily, this made many people heave a sigh of relief.
It was good that the snow had stopped. When the snow stopped, some things would not have too big of an impact.
Of course, this was the thought of some people in the business world. For ordinary people, it was a pity.
It had only been snowing for half a day. In their eyes, it was the first snow of 2009, and it was a good opportunity to enjoy the scenery and take photos.
Now, it had not reached the stage where the entire city was covered in snow. Such a snowy scene was a little less appealing.
…
Far away.
Li Dong's office.
It was not snowing in Pingchuan.
However, the weather was much colder than before. In the past, people still wore short-sleeved shirts in November. This year, in Pingchuan, some people who were afraid of the cold even pulled out their down jackets and wore them in November.
There was no snow, and naturally, there was no snowy scenery to enjoy. However, Li Dong still stood by the window and looked out at the park Far away.
Yuan Chengdao saw Li Dong looking out the window and thought for a while. "General Manager Li, are you still going to inspect the logistics system in the North?"
"Yes!"
Li Dong answered affirmatively and smiled. "I forgot about this previously. There might be a huge snowstorm during November 11th. If there is a huge snowstorm at that time and we let our guard down, we will be in big trouble. The snow had stopped, but the cold wave had not passed. In the next few days, there might be sudden changes in the weather. Don't let your guard down. Make all emergency plans. Even if there is a huge snowstorm during November 11th, we must do our best! "
"General Manager Li, don't worry …"
At that moment, the chairman of the logistics group, Kong Xiangyu, was also present. He quickly responded.
Li Dong turned around and said, "I'm not assured!
Don't think that our logistics system is very developed and that we are very experienced.
This is the first November 11th promotion, and some things will be beyond your imagination.
I'm afraid you think that achieving 20 to 30 billion this time will be the highest we can achieve?
Don't deny it. I know this in my heart!
All of your contingency plans are based on this result, am I right? "
Kong Xiangyu was a little embarrassed. After a long while, he nodded and said, "General Manager Li is right. We've made all the preparations. Even if it snows heavily, the efficiency of processing orders won't be reduced by much. Currently, we have more than 150 docking warehouses and storage centers all over the country. The daily order volume is expected to reach up to 12 million orders … In addition to our offline O2O joint system, according to our estimates, we can handle at least 8 million orders. So far away, at its limit, it can handle 20 million orders a day … "
In 2009, the number of orders handled in a single day reached 20 million. This was an extremely high, terrifyingly high number.
Of course, this was referring to the extreme state.
According to the current average order volume, 20 million orders could reach at least 5 billion worth of goods.
In fact, Double Eleven was definitely more than that.
During November 11th, everyone's average order volume would increase. This number might even double or more than double.
On Double Eleven, there were many orders in the tens of thousands.
According to Kong Xiangyu's estimate, Far away Logistics was at its limit every day. The total number of orders it could handle was more than 10 billion.
And the orders during Double Eleven did not have to be completed in one day. To complete it in three days was already extremely efficient.
As long as the order volume from the mall was about 30 billion, Far away Logistics was confident it could complete the task after three to five days of hard work.
Even if it snows!
As for the 100 billion orders Li Dong mentioned, most people, including the executives of Far away, did not really believe it.
This figure of 30 billion was also the conclusion Kong Xiangyu came up with after several discussions with the mall.
The difference between the upper and lower should not be too big.
Before he finished speaking, Li Dong interrupted, "If the total transaction volume exceeds 100 billion and the order volume exceeds 200 million, can the logistics group complete it in a week?"
A week, not a day.
Li Dong also did not think that they could really complete all the orders in a day. It was more like a fool's dream.
And according to market research, a week was the critical point that the public could accept.
Because it was during the promotion period, some orders could be delayed to a week at most. The public could also accept the handover within a week.
But once it exceeded a week, it would cause some customers who delayed it to be dissatisfied.
"200 million orders?"
Kong Xiangyu was stunned for a moment. Was the boss serious?
Li Dong said lightly, "It may not be that much. During the promotion period, the average order volume will rise a lot, but 100 million orders is still possible if we strive for the target of 100 billion."
"This … even if 100 million orders, I'm afraid it will be difficult to achieve in a week …"
Kong Xiangyu was slightly stunned for a moment, then hurriedly said, "After all, couriers are also human. Three days can be endured, but after a week, everyone will not be able to bear it."
"If there is another snowfall, how long will it take for you to complete the 100 million orders?"
"…"
Seeing that he was serious, Kong Xiangyu thought for a moment again, then said seriously, "At least half a month!"
"Half a month? Do you think the customers can wait for half a month? "
Li Dong shook his head and said, "Half a month, if it were me, I would definitely not be satisfied.
Of course, in the current environment, everyone's expectations are actually not too high.
But Far away's positioning has always been high efficiency. Other platforms can delay, but we can't. We have always been the industry benchmark.
So this time, I don't expect us to complete the task alone.
I have already discussed with Shunfeng, 30% of the shopping mall's orders, including the third-party orders, will be given to them.
Not this time, but in the future … "
"What!"
Kong Xiangyu was shocked, and Yuan Chengdao and the others frowned.
Shunfeng had actually participated in the logistics system operation of the Wan Jia Web before, but it had not yet set foot in the self-operated business Far away.
What was the purpose of setting up a self-operated logistics system Far away?
It was to be self-sufficient, so that Far away's competitiveness could be maintained.
Now, Li Dong had actually negotiated with Shunfeng, 30% of the shopping mall, including the Wan Jia Web, would be given to the other party. This ratio was a little difficult for everyone to accept.
The logistics side was even more upset.
Did the boss not trust them, or did he think that the current logistics system was really not enough to meet the needs of the shopping mall?
Li Dong pressed his hand and explained, "After this, the scale of the shopping mall, including the Wan Jia Web, will expand again. This is inevitable.
And once Taobao is defeated this time, the scale of our online business will expand again.
At that time, our self-operated logistics system will not be enough to meet the daily operation.
But the development of logistics needs time, and if we set up a large-scale distribution system now and recruit a large number of employees, there may be some trouble in the future.
Technology is constantly developing, unmanned logistics systems, unmanned warehouses, delivery drones, and all kinds of social infrastructure are developing.
Now, there are five distribution points in one area, and with the convenience of transportation and the development of the system in the future, three distribution points may be eliminated in the future.
In this way, a large amount of investment in the early stage will be wasted.
So, at present, I do not intend to expand the logistics system too much to avoid wasting resources.
Choosing to cooperate with Shunfeng, on one hand, is to meet our needs, and on the other hand, to weaken the competitiveness of other platforms.
At present, the self-operated logistics system of the major platforms is not too strong.
Including Jingdong and Ali, they are not too strong, and more rely on third-party delivery companies.
And among them, the best in the field of e-commerce, other than us, is Shunfeng.
Now, I have handed over 30% of the Far away system to them, in fact, I have completely tied Shunfeng to our chariot.
Once they accept our business, with Shunfeng's current scale, I am afraid that they will not be able to accept orders from other platforms.
Of course, even if Shunfeng understands this, they will not reject the bait I threw out. The other party agreed very happily.
Then, the major platforms can only rely on their own system and other delivery companies.
But can other delivery companies meet their needs? "
"No!"
Kong Xiangyu shook his head. He knew this the best.
The current development speed of Three Links and One Access, including other delivery companies, could not keep up with the pace.
The development of e-commerce delivery was too fast, so fast that the orders of e-commerce companies skyrocketed, their performance skyrocketed, but the other companies had not finished setting up their channels.
In 2009, the total number of orders handled by Three Links and One Access was not as much as the number handled by one company in the future.
The establishment of express delivery channels was actually much slower than online development.
Even Far away, regardless of the cost, could only meet their daily needs now, and did not accept many orders from the outside.
The other companies could not even compare to Far away.
And with the sales day, coupled with rain and snow, Kong Xiangyu thought about it. If Shunfeng really did not accept orders from the outside, with Ali's efficiency, they would probably need more than half a month to process orders worth billions.
This point could not be compared to Far away.
But Kong Xiangyu still said, "General Manager Li, if we look at the sales day alone, it is worth it to rope in Shunfeng. But after the sales day, our orders will drop sharply, and when that time comes … "
"Isn't Far away doing it now?"
Li Dong smiled. "Actually, this is nothing. Logistics will develop as usual, and we will just accept orders from the outside. Far away still has a reputation for express delivery. Entering the various large, medium, and small e-commerce platforms will help us control the entire field. As for whether the major platforms are willing or not, I believe that the small and medium platforms will not mind. Of course, if we want to be a big exception. As for these platforms, let them be. As long as our logistics efficiency is always better than theirs, and our reputation is better than theirs, sooner or later they will not be able to do it, and eliminate their own system. "
When all the platforms chose Far away's logistics system.
On Distance's side, they displayed the greatest efficiency and created the best reputation.
As long as other platforms could not keep up, they would also choose to bring in Far away.
Therefore, Li Dong did not think that it would cause a waste of resources in the end.
And bringing in Shunfeng was actually also restricting its development.
From the current situation, Shunfeng accepted 30% of the orders Far away accepted, which was much more than all their orders in the whole year.
But in fact, this kind of express delivery company, which was limited to one company and could not play a leading role, had been restricted Far away's development.
In the end, Shunfeng could not leave Far away.
Although Far away did not annex the other party, in fact, it was in fact controlling them.
Shunfeng's Sect Master should be able to see this clearly.
But the other party still chose to accept.
Not because of anything else, but because the bait was too tempting.
Far away's 30% orders exceeded their entire year's performance. Far away's reputation was also strong, and all kinds of payments would not be delayed.
In Wang Wei's view, they were currently restricted, but in the future, it was not impossible for Shunfeng to turn the tables.
Using Far away's system to help Shunfeng grow quickly was beneficial to Shunfeng.
As for in the end, whether Shunfeng would be restricted by Far away, or whether Far away would be controlled by Shunfeng, the key still depended on the means.
If a company wanted to enter the fast lane of development, it was not the style of an entrepreneur not to gamble when there was an opportunity.
Gambling was what almost all entrepreneurs were doing.
…
Li Dong explained for a while before finally saying, "After accepting Shunfeng, the number of orders we handle will be reduced by 30%. If we work overtime, it will be difficult to complete within a week, but the hope of completing it is still very high.
The premise is that the snow is not too heavy.
But now, according to the forecast of the meteorological department, the cold wave has not passed. In the next few days, rain and snow may sweep the entire North and part of the South.
At this time, it will depend on perseverance and equipment.
The employees have strong perseverance, and the rewards are high. Everyone is willing to work overtime. This is inevitable.
But the equipment is too poor. Riding bicycles and tricycles in the winter to deliver goods will cause them to be bruised and swollen. No matter how much money they earn, it will still be very tiring.
This time, I am going to the North for inspection, not just to inspect the preparation work. "
Li Dong paused for a moment. In 2009, many express delivery companies actually had to provide their own vehicles for deliveries.
They had tricycles, motorcycles, and even bicycles.
It was rare for companies to collectively purchase a large number of delivery vehicles. The main reason was that the cost was too high.
Currently, express delivery companies did not earn a lot from the e-commerce industry.
At this time, they did not have the capital to invest in a large number of vehicles. Even if they had the capital, they would not be willing.
In the later stages, when everyone saw the profits, some companies would purchase their own equipment and replace it on a large scale.
After pausing for a while, Li Dong continued, "Since there is still some time before Double 11, I am going to the North to replace everyone's equipment. Previously, we had purchased quite a number of fully enclosed electric tricycles. Currently, our electric tricycles are the best equipped to deliver parcels in the city. But because of the funding problem, we did not purchase too many. There are also some areas that have not been popularized. In addition to the recent expansion, I know that some areas are still adopting the model of other companies and letting their employees bring their own vehicles to work. Is there such a thing? "
Kong Xiangyu nodded and said, "There is indeed such a situation. After all, a fully enclosed electric tricycle is not cheap."
In the 2000s, fully enclosed electric tricycles had just been released. They were not as common as they were in the future.
At this time, compared to the previous open electric tricycles, even though they only had a roof, the cost was much higher.
Far away, even if they purchased it on a large scale, the average price was more than 3,000 yuan per unit.
At present, the number of express delivery employees in Distance had already reached more than 50,000.
If they really wanted one for each person, 50,000 fully enclosed electric tricycles would cost one to two hundred million yuan.
Currently, the logistics company did not have much profit. They were still in a state where their expenses were still greater than their income. Considering this, naturally, the company would not provide all of them.
Far away currently had less than 40% of fully enclosed electric tricycles.
Even so, it was the most well-equipped and advanced express delivery company in the industry.
Other companies like the Three Links and One Universal Express did not adopt the door-to-door delivery policy. Most of the other companies had their own vehicles. Any vehicle was fine. As long as they could deliver the goods, the delivery point would not care how they delivered the goods. It was not a problem even if they walked.
So far away, there were very few large scale purchases by the group.
Even Shunfeng was about the same. However, Shunfeng had a higher proportion of its own purchases than other companies.
After hearing what he said, Li Dong nodded and said, "I can understand that. But this time, I plan to purchase some on a large scale …"
"But the purchase now won't be in time for Double 11."
"It's okay. I've contacted a company in advance and ordered 8,000 vehicles in advance. It should be more or less ready by now …"
After Li Dong finished speaking, Kong Xiangyu did not say anything.
Yuan Chengdao, who was at the side, frowned slightly and thought for a while before saying, "General Manager Li, you placed the order in advance and did not do any inspection. Next time, will it be …"
He did not finish his sentence, but it was obvious that he felt that Li Dong was a little too overbearing.
In any case, he should at least say something about this matter.
Even Kong Xiangyu did not know. This was not a secret. What was wrong with mentioning it in advance?
Li Dong did not get angry when he heard that. He smiled and said, "If I said that I forgot, would you believe me?"
"In fact, if the other party did not call me, I would not even remember."
After hearing this, everyone was speechless.
You forgot!
Alright, everyone really believed this.
This was not a big deal. Even if it was 8,000 vehicles, the price was only about 20 million.
It was actually strange that such an order could go directly to Li Dong.
Now that Li Dong said that he had forgotten, it did not seem to be a big deal.
Li Dong was not as overbearing as they thought. After thinking for a while, he added, "When I was chatting with Old Wang from BYD, he said that he had a friend who specialized in this. I casually said a few words, but I did not expect him to take it seriously. Later, the other party took the initiative to call me. With Old Wang as a guarantor, I did not take it to heart and agreed. A few days ago, the other party called again. I just remembered and was about to tell you. Now it is a coincidence. "
It was rare for Li Dong to explain. In addition, with the boss of BYD as a guarantor, the others were speechless.
Li Dong did not continue this topic. He said, "So this time, take over these vehicles and arrange for them to be sent to the north.
In the south, temporarily slow down.
This time, there may be heavy snow in the north. Once there is heavy snow, it will be useful.
Far away will be much more efficient and safe than those couriers who ride motorcycles until their faces are swollen and their heads are bleeding.
This thing is easy to learn. In addition, we have pre-job training in advance. Even the employees who have their own vehicles should be able to drive.
One week is enough for them to be familiar with it.
This time, it can be used in time. It is a good opportunity.
After this, if the vehicles are useful, the employees who are not fully equipped in other areas will be provided with them.
Far away, no matter how stingy they are, they will not skimp on such a small amount of money. "
"Cough, cough …"
Kong Xiangyu was embarrassed. The boss was rich. What else could he say?
Spending hundreds of millions of yuan just to make it more convenient for the couriers in the city. Other companies could not afford to do this, and even if they could, they would not be willing to do it.
At least at this time, even the rich postal service would not do such a thing.
Far away was the first in the industry.
Delivery in the city was not the whole of the logistics.
Li Dong made some simple arrangements and finally said, "Make preparations tomorrow. Boss Kong will accompany me to the north for inspection.
Now, the online segment is almost ready.
There are not many problems in the supply chain. Logistics and warehousing are the key.
If there are no problems in this aspect, it is not impossible to achieve a performance of 100 billion yuan if they can withstand the pressure.
"At the same time, make a trip to the three eastern provinces and scare Great Shang so that they will obediently stay there and not move.
"Oh right, once I move, announce to the public that I am going to discuss the acquisition of Great Shang."
"Cough, cough, cough …"
There was another round of coughing in the office.
Everyone did not know whether to laugh or cry. However, they had to say that if they really publicized it like this, Great Shang would be so nervous that they would not be able to sleep.
Li Dong personally going to the north to discuss the acquisition was much more of a deterrent than Qi Yunna.
Niu Gang of Great Shang had originally felt that Li Dong had a backup plan. Now that Li Dong was going personally, it proved everything.
When the time came, it would be near November 11th. Would Great Shang still have the mood to think about online matters?
Thinking about it from another perspective, Yuan Chengdao felt that if he was Niu Gang, he probably would not have the mood to think about Ali.
If he had the time, he would probably be thinking about whether any of his shareholders had joined Li Dong's side.
Thinking about this, Yuan Chengdao looked at Li Dong and could not help but admire him.
Li Dong seemed to have said it casually as if it was not a big deal. However, the truth was that perhaps this slogan had completely caused Great Shang to withdraw from this online battle.
As for Li Dong, was it really just a verbal advertisement?
Did he really not have any other motives for going to the northeast?
Or was the inspection of logistics and warehousing a side goal?
Even the boss Far away, Yuan Chengdao did not know what Li Dong had planned.
He was extremely conflicted. He hoped that Li Dong had a trump card, but he also hoped that Li Dong was really just doing an inspection. He did not know why such a conflicted mentality would arise.
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