On the street.
Li Dong was wearing sunglasses and said with a smile, "Tell me, if I shout right now, I'm Li Dong, will anyone believe me?"
Qin Yuhan said, "In a big city, everyone is very busy. No one really cares who you are. They worship Li Dong, not because of this person and this name, but because of the wealth and status you have. At this moment, if you throw away the halo, why would others look at you? Of course, if you let Old Tan and the others come out, I think there will still be people who will look at you. "
"You can only flaunt your power in front of me with that mouth of yours."
Li Dong shook his head and changed the topic. "I've taken a look at your ordering website. Your goal should be to create a C2C platform similar to Taobao.
Of course, if you say it's O2O, I have nothing to say.
The purpose of the ordering website's existence is actually to make group buying smaller and simpler.
You should know these positioning issues yourself, so I won't say more.
But since you're preparing to be a Taobao platform in the food and beverage industry, then you're not doing it for B2C, at least not at the beginning.
Today, I saw a lot of couriers shuttling through the streets and alleys. I think your investment in this area will not be too small.
However, a new industry is actually not to perfect the layout at the beginning, but to seize the market!
You're too slow and burning too much money like this.
The current goal of the ordering website should be to quickly lay out and seize the market.
A huge group of cooperative merchants and a huge group of users are your foundation.
As for the problem of service, you don't have to do it perfectly from the beginning.
In the early stages, your couriers can work part-time and can be contracted to a third party. There's no need to lay out your own layout.
In the later stages, when there are second and third platforms that start to compete with you for the market, and the market is facing saturation.
At this time, your mission is to improve the quality of service and core competitiveness.
Professional delivery teams, professional customer service teams, professional quality inspection teams, and even some tasting teams can be established.
There's no need for this in the early stages.
You're different from Far away. Why did we have to do express delivery at that time?
Because we're not the only one in the market, and we're not the first!
We don't have any advantages, so we can only work on this and win with service. "
Li Dong's words were exactly the same as Zhang Xuhao's.
It wasn't that Qin Yuhan and the others didn't understand this. Even Qin Hai and the others understood this.
Most importantly, the entire Qin family had been greatly influenced by Li Dong.
The Qin Family had experienced and participated in how Li Dong's Far Away Mall rose to prominence and how it completed its counterattack.
Therefore, when they created the ordering website, they subconsciously chose to follow Li Dong's path.
However, the reality was that the online ordering site was different from the Far Away Mall!
When Far Away Mall was established, its first goal was not to seize the market. At that time, there were similar websites in the market.
As for the F&B O2O platform, there was one now, but the scale was too small, and it was still in its infancy.
At this time, the market was vast, and customers had not yet reached the stage where they would fuss over the quality of service.
Therefore, the current main task was not to improve the quality of service, but to expand the scale.
Qin Yuhan frowned slightly when she heard that. "But the outsourcing team is not our own team after all. The efficiency is slow, the service is poor, and there is no sense of responsibility.
Just by expanding the scale, we have an advantage in the early stages, but in the later stages, we will be in a disadvantageous position.
In the early stages, it is actually the time to build our reputation. At that time, we are the only one in the market, and it doesn't matter if our service is poor.
But once a second platform appears, the other party's service may be better than ours, but in the later stages, the other party will slowly gain the trust of the users until they surpass us.
As for us, even if we want to change our image, we will lose a lot of credibility because of the previous stains.
Just like Taobao, no matter how well it did in the early stages, the market was taken.
But now?
Because of the proliferation of fake goods, the poor delivery efficiency, the bad service attitude of the merchants, and the difficulty of after-sales compensation …
These series of problems, because we only focused on expanding the scale in the early stages and ignored or indulged all of these, in the later stages, we can't do anything about it. "
Li Dong was speechless. "How can that be the same?
Furthermore, no matter how bad you say, Taobao is still the number one C2C platform. That is an indisputable fact.
Although it is difficult to correct it now, it is not that there is no chance. Instead, because they are stronger, they have more opportunities to correct it.
If they did not seize the market in the early stages, do you think there would still be Taobao?
If they did not snatch the market from Yi Qu, how would they have the chance to correct it now? They did not even have the chance, much less being asked to correct it.
Also, who said that the third party must be bad?
That is just what you think!
Every company has its own style. Not every company thinks that it is not their own business, so they do not care about it.
Furthermore, the delivery business is to deliver goods. Who said that they are delivering their own products?
Even Far Away Express does not only deliver their own products. How can our team not deliver the third party's goods?
As long as we have a good management system, all problems will not be a problem.
Let's talk about the problem of your delivery. You can totally be like Far Away Mall's platform and set up an evaluation system to evaluate the service of the delivery men. Is that difficult?
Those who receive more orders and get better evaluations will receive more rewards. Who would not be tempted?
People in the delivery business earn money through hard work. No one does not care about money. It is hard for them to earn money. If they can earn more, do you think they want to earn less?
Other than those who are just idling around, who doesn't want to do better and earn more?
Could it be that in your eyes, these people are just idling around and waiting to die? "
As Li Dong said that, he saw that Qin Yuhan was deep in thought. He continued, "Also, the PC market will gradually decline.
The future is mobile!
At that time, you can start to focus on the mobile market and not continue to promote the PC market.
It's just a meal. Why do people need to order takeout? The key is to save time!
If I order takeout, I will have to specially turn on my computer and order online. Isn't that annoying?
If I have the time, I might as well make a call to order takeout.
What you need to do is to make it more convenient for the users.
Holding the mobile phone, the user can click on it casually. OK, everything is settled. Simplicity is the first priority.
In the early stage, don't advertise or promote to the merchants just for a little money. The key is the taste and the quality.
Once the reputation is established, then think about making profits.
Also, cancel the phone order!
Although the cancellation of the phone order seems to cause some losses to your business, you must make a distinction. You are ordering food online and not traditional takeout!
Subtly, let the users realize that they are using a platform to order food and not a fast-food restaurant.
Have you seen users making a phone order before they buy things from Taobao or Far Away Mall?
They are all placing orders directly. At most, they will ask customer service for some questions. Who would deliberately make a phone call to say what they want to buy?
This is also to reduce your workload and cut down on your expenses.
The customer service team you have established now has almost become takeout order takers. What a joke.
Users call you to order food, and then you call the merchants. Isn't this an unnecessary move?
Let the users get used to placing orders directly. Moreover, you have to develop a new system to connect with merchants.
Not like now, when the customers place an order, they actually have to go through you to the merchants. This is very troublesome and impractical.
This kind of system is not difficult. If you need it, I will get someone to help you develop one.
Not only the merchants, but also the couriers can use this direct connection method.
After the user places the order, the merchants receive the message, and the nearest couriers can also receive the message.
At this time, they can choose whether to accept the order or not.
Maybe at this moment, a courier happens to be near the shop and is also very close to the user who placed the order. This can save a lot of time and increase efficiency.
It will not be like what you are doing now. You still have to arrange the task from the delivery point, and there is an additional process in the middle.
These small changes will reduce a lot of your workload, reduce your expenses, and increase your efficiency.
If you want to become big and strong, how can you rely on the old way … "
Li Dong continued to speak. Qin Yuhan could not help but ask, "Since you know all this, why didn't you do it yourself?"
According to some of Li Dong's words, if he did it himself, Qin Yuhan was sure that almost no one else would survive.
Professional couriers, professional technical teams, customer service, channels, and cooperating merchants. Far away could almost easily achieve this goal.
However, when she asked this, Li Dong sneered and said, "Do you think I will do everything?
Do you think that today, I will still care about the layout of these small businesses?
What I do is a whole, a single aspect, a certain direction. Unless it is of great significance, I will not deliberately do it.
Of course, this does not exclude the possibility that in the future, we will also do it to perfect the layout of the industry.
But at this time, there are many things Far away, and any one of them is more important than this.
Right now, I feel that there are not enough couriers, not enough customer service, not enough servers. How can I have the time to do these things?
If it is small, I don't like it.
If it is big, Far away does not have the energy at the moment.
At most, in the future, when there is a need, we can acquire, merge, invest, or finance whoever in the market becomes big. Isn't it just money? Don't you think so? "
Li Dong said it calmly, but Qin Yuhan gritted her teeth and said, "Why are you saying so much nonsense? Isn't it just three words? You don't like it, right?"
Li Dong shrugged and said, "You said it yourself. Anyway, that's more or less what you mean.
I will burn a lot of money in the early stages, and I don't know when I will be able to recoup my capital in the future. I don't lack projects now, but I lack money and time.
When you guys are done with your business, it will be time for us to reap the fruits of your labor.
This is how society is. The big fish eat the small fish, and the small fish eat the shrimps.
But don't be pessimistic. Everyone has experienced this before.
In the end, it is also uncertain whether you can swallow the big fish. In this day and age, anything is possible. "
Qin Yuhan sighed and said, "It is clearly a beautiful thing, but when it comes from your mouth, you have to expose the bloody truth. Why?"
To a small company, a large corporation financing a small company was a joyous occasion!
But through Li Dong's words, it was a large corporation reaping the benefits.
Spending a little money would make you feel grateful, and it would also save me a lot of time and energy. Why not?
Although it was the same logic, when he said it so directly, Qin Yuhan still could not feel happy.
Li Dong smiled faintly and said, "Capital is cruel. Since you want to continue in the business world, you have to recognize this fact.
I help you when you are in trouble, but it does not mean that I am really helping you.
Of course, I am not talking about me, but it is a reference.
This is also a kind of investment. Everyone is actually sowing seeds.
When a company is weak, it is itself sowing seeds, waiting for it to blossom and bear fruit before reaping the harvest. This requires careful nurturing by oneself, and it takes time and energy.
When the company becomes big, we are still sowing seeds.
But it is not the traditional sowing, but spreading seeds widely, waiting for you fruit farmers to cultivate them.
In the middle, we do not care.
When the seeds that you have cultivated are about to be harvested, we will harvest them. This is the reason why large companies become bigger and bigger.
You are at most a junior fruit farmer now. When you become a senior fruit farmer, you can do the same.
As for me, strictly speaking, I am also a fruit farmer at this time, cultivating seeds for others.
But as a fruit farmer, I can drag out those who snatch my fruits and beat them up at any time because I am strong, but you can't.
I can eat most of the fruits that I cultivate, and I share some with others because I am full. Also, I can appease others to prevent others from coveting my fruits.
As for you guys, it is different. As long as you don't starve to death, it is fine. You still have to give away the majority.
Also, I am starting to open an orchard now, and I am in the process of becoming a farmer. You are still far from this step. "
If Qin Yuhan was a little ignorant about business in the past, she understood a lot now.
As the number one person in Hua Xia's business world, Li Dong was even a world-famous entrepreneur. Many entrepreneurs hoped to receive guidance from Li Dong.
At this moment, given the relationship between the two of them, Li Dong explained some things very clearly. This was a rare opportunity.
Qin Yuhan did not refute Li Dong this time. She asked with a puzzled expression, "Then you were also a junior fruit farmer in the early stages. How did you survive this period without anyone harvesting your fruits?"
Li Dong smiled. "There are many reasons. First, the fruits that I plant are harvested very quickly. Many people do not realize that my fruits have ripened, and I eat them in one bite.
Second, there are people who realize that my fruits are ripened and want to take a bite.
At this time, it depends on whether my fists are strong or not. My fists are quite strong, and with some help from the outside world, I scare a group of people, while another group of people are forced to retreat by me.
Third, the fruits that I plant grow faster than I eat them.
Furthermore, they can grow indefinitely. This way, some people want to eat them, but they realize that they are too big. They will die if they eat them, so they don't dare to eat them.
Of course, I am me, and you are you. It's different.
If you are willing to let me be your orchard's guardian, you can actually grow very quickly. With a big guy like me around, ordinary people won't dare to eat your fruits. "
Qin Yuhan understood what he meant, but she snorted. "No! At least not now! I nurture them myself, harvest them myself, and eat more. Why should I share them with you? When the day comes that I can't eat anymore, or when someone snatches them from me, I will consider if I should look for you. "
Li Dong said in amusement, "Then I'll wait for that day. With your tiny arms and legs, you want to eat them yourself? You are dreaming.
Forget it, do whatever you want.
Your personality is a little similar to mine, but it's a result of my environment. You're different. You're born with it.
In short, since I've embarked on this path, I'll do it well.
When the fruits can't be planted, or if they are snatched by others, don't forget that we still have a huge orchard at home.
Even if the orchard closes down one day, it won't be to the extent of not having any fruits at all. It won't be a problem for us to fill our stomachs. "
Qin Yuhan snorted lightly. "But the orchard has a mistress now!"
Li Dong said with a smile, "Mistress, you can have more. If you really mind, I can open another orchard … "
"Scram!"
Li Dong said in embarrassment, "It's not a good habit to curse."
"I learned it from you."
"What are you saying? Do I have such a habit?"
"Do you know in your heart?"
"…"
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