April 30th.
On the last day of April, Far away and Tencent made their moves at the same time!
On this day, all of Tencent's software and platforms, including Sina and other companies' platforms, started to advertise Tencent.
"Do you still remember this kind of company?
When you are lonely, she will not leave you.
When you are sad, she will protect you.
To accompany you through your ignorant days, to accompany you through your youthful years …
When you enter society and have a job, she will accompany you silently.
When you get married and have a lover, she will be the one giving you everything.
… …
She needs companionship and protection now.
Come back, my loved ones!
Little penguin misses you! "
Tencent was trying to be as sensational as they could be with words and videos.
Tencent's reputation was not as bad as it was in the future. Tencent still had a large user base.
When all sorts of sensational advertisements and benefits for returning old users were released, the internet was lit up!
… …
Weibo.
An Internet celebrity shouted. "I first came into contact with OICQ in 1999. That year, I went to the north alone, surrounded by strangers. They were all unfamiliar faces and accents that I could not understand. It was OICQ that accompanied me through the toughest times of my life when I was at my loneliest! Everyone has gratitude in their hearts! Now, QQ needs us. I am going back and giving up on Weibo and WeChat. My friends, where are you? I will wait for you in the chatroom! "
According to Far away's standards, Internet celebrities had at least 1 million fans!
Far away's Weibo had very few zombie fans. Weibo had tried to crack down on them several times, and there were many active users. It was very difficult to become an Internet celebrity.
Several Internet celebrities with many fans publicly announced that they were giving up on Weibo and WeChat and chose to return to QQ. They even used the term "chatroom". Instantly, many people recalled it!
All the major websites started to hype it up.
Far away's Internet celebrities had chosen to give up on Far away products and return to QQ. Furthermore, it was not just one person. To Li Dong, this was unbelievable!
At the same time, all the major PP groups started to publicize the return of QQ's old users.
Everyone was talking about returning to QQ on the forums and portals.
Little Penguin, who had accompanied her for so many years, missed them and needed them. In Little Penguin's most difficult time, QQ needed their return, needed their support, and needed them to accompany her through the most difficult times!
At the same time, a super famous celebrity began to promote the Tencent!
Successful people from all walks of life promoted QQ in the media and enterprises, and even forced their employees to uninstall PP and Wechat.
Ma Huateng and some of the Tencent's veterans personally appeared in the media and called out affectionately, "Comrades, come back!"
Tencent rewards were given to old users according to the number of years they had used QQ.
He even created a batch of exclusive titles for these old users.
Ma Huateng even personally sent out invitations to some of his old customers to participate in Tencent's anniversary celebration.
As for the new users, including PP users, Tencent did not forget about them. They also provided a lot of benefits.
…
Tencent Summons Old Users to Join Tencent, Naming Users Far Away!
All of a sudden, there was a huge uproar!
And at this moment, Far Away also made a counterattack.
At the same time that Tencent made its move, Far Away also launched various promotional methods. Compared to Tencent, Far Away had more platforms.
All PP's value-added services were free for three months!
Within three months, users could continue to renew for free if they reached the online time limit!
In addition, Far Away also used the resources of celebrities.
A large number of signed photos and albums of celebrities would be mailed to users for 30 consecutive days after PP signed in.
This even included the 7.18 Charity Banquet. Far Away and East Star jointly invited hundreds of big stars from home and abroad to attend.
Far Away would select a group of PP users to participate on the spot!
Nowadays, most of the people who used PC social media software were concentrated in the age group of 15-35 years old.
These people had not passed the age of idol-chasing.
Especially with the emergence of mobile IM software such as WeChat, the positioning of PC users was actually more concentrated in the teenage stage.
Nowadays, there were very few teenagers who did not chase stars.
Even if they did not chase stars, they still had to play the game. At the same time, Far Away launched a large number of gaming competitions and invited some users to participate in the competitions.
Far Away would hold the Pinnacle King Competition all over the world for those who entered the finals. Li Dong would personally appear and give some prizes to these kings!
And all kinds of prizes and gifts were dazzling!
The kings of the finals of the 12 major events could travel around the world with Li Dong in his private jet!
And every king's prize money was more than ten million!
Other than the kings of the gaming competitions, Far Away would also have some rewards in other aspects.
The users who had been online the longest, the users who invited the most new friends, the users who spent the most money …
These users were all qualified to attend the charity banquet and were all qualified to travel around the world on Li Dong's private jet.
Some of the users could even attend the private banquet organized by Li Dong.
Li Dong would invite some business giants, including himself, to give some answers and help to the users who attended the banquet, including starting a business.
…
All in all, Tencent was playing the emotional card, but Far Away was burning money!
Li Dong was bullying Tencent because they had no money!
Yes, no money!
Internet companies might have a high market value, but in fact, Tencent's total revenue in 2008 was less than 7 billion yuan. This was the total revenue, not the total profit.
In terms of profit, Tencent's profit was not low, about 2 billion yuan.
But since 2009, Tencent had used Pai Pai and 4 billion yuan in cash just to invest in Far Away Mall.
Currently, they had already paid 2 billion yuan in cash, plus Tencent. As a listed company, they still had to distribute profits to the investors and shareholders.
Now, Tencent did not have that much money to burn.
The early development of WeChat, promotion of WeChat, cooperation with Yi Fangda to launch a virtual currency fund, and now the return of old users and a large number of celebrities to work with them. Did they not need money?
After a few times, Tencent was already empty.
Tencent at this time was not the Tencent of the future. The cash-cow gaming industry was not only snatched away by Far Away, but even if it was not snatched away, Tencent's income would not be much in 2009.
Compared to Far Away, Far Away was the real cash-cow industry, and Far Away Retail!
Of course, after Far Away Retail paid off its debt, there was no surplus.
Even if there was, Far Away Retail had shares in other partners, and Li Dong could not use the funds to subsidize Far Away Technology.
Far Away Holdings still had 2.5 billion yuan in cash, and Tencent still had 2 billion yuan in cash. Li Dong was already prepared to burn money on this.
Compared to being rich, the two were not on the same level.
One had an annual revenue of 7 billion yuan, and the other had an annual revenue of hundreds of billions. Tencent would definitely not be able to burn as much money as Li Dong.
Hence, the emotional card was their best method at the moment.
Humans had emotions, and there would always be some who would choose to return to the chicken soup for the soul.
Similarly, humans were also realistic.
There would also be people who would choose to enter the embrace of Far Away because of the high bonuses, all kinds of high-class galas, banquets, and even the chance to get Li Dong's favor.
There would definitely be people like this!
…
Both parties used all kinds of methods.
Just as the netizens and media were still watching, Li Dong posted on Weibo, "Brother Ma, you owe me 2 billion yuan. It's time to pay it back!"
Ma Huateng did not log into Weibo, but chose to log into Tencent's Weibo, which did not have many users, and replied, "Act according to the contract. Also, I have the right to let you buy back the shares of Far Away Mall at any time. Tencent will not worry about money!"
Li Dong immediately replied on Weibo, "Looks like your only bargaining chip is Far Away Mall."
"Let's wait and see!" Ma Huateng did not continue to argue with him, but said "let's wait and see". This was a conclusion to the funding issue.
Far Away did not let go of the opportunity to attack Tencent's weakness.
News of Tencent's share price plummeted appeared on the internet!
In two days, Tencent's share price plummeted by 18%!
Some small and medium-sized investment institutions and a large number of shareholders chose to dump Tencent's shares.
Some experts also came out to analyze. Tencent's situation was worse than Ali.
At least Ali had other industries and could still raise funds to privatize it. At least the shareholders could get back part of their capital.
However, Tencent was now short of funds.
Once the share price fell below the bottom line, they would not even have the capital to privatize it.
Tencent was listed at 3.7 HKD, and the share price reached 82 HKD two days ago. Once Tencent chose to privatize Tencent at the issue price like Ali, countless shareholders would go bankrupt and jump off the building!
Some experts even pointed out that Tencent Ma Huateng had dumped a large number of Tencent's shares in the past two years and chose to cash out!
At this moment, once Tencent went bankrupt, only the shareholders would go bankrupt, not Ma Huateng and a group of Tencent's executives.
The funds they cashed out were enough for them to live comfortably for the rest of their lives.
When the news came out, Hong Kong shareholders suddenly panicked!
As the news spread, Tencent's share price fell again!
…
Shenzhen City.
In the conference room.
Ma Huateng's face was calm, but the others were a little worried and panicked.
Tencent's share price plummeted by 20% in two days!
Tencent's share price was originally 82 HKD, but now it seemed to fall below 60 HKD.
Hong Kong stocks did not have a limit.
Unlike A shares, there was a limit. No matter how much it fell, there was an upper and lower limit.
Tencent's share price fell by 20% in two days, and its market value was reduced by 4 billion USD. Even now, a large number of people wanted to jump off the building.
Because the economy was recovering, Tencent's share price was good, and some institutions offered a price of more than 100 HKD.
Many people bought Tencent's share price at the peak because the share price had risen fast this year.
But in just a few days, the share price had shrunk by 20%. How many people could still sit still?
Not only ordinary shareholders could not sit still, but some large institutions also lowered their target price for Tencent. For example, the internationally famous Citigroup had set a target price of 120 HKD for Tencent.
But as WeChat went online, Citigroup kept lowering its target price for Tencent.
On the 29th, the target price was even lowered to 50 HKD, which was a big drop.
On the afternoon of the 30th, Citigroup directly adjusted its rating from "buy" to "sell", which meant that it had given up Tencent.
The reason given by Citigroup's analysts was that Tencent had given up the mobile market!
On the 30th, Hua Xia's 3G users had exceeded 40 million!
WeChat had 24 million users in China, accounting for 60% of the total user base!
Don't forget, not all of these people know how to use instant messaging software. Currently, only WeChat and Wechat are available in the market.
WeChat has 24 million users, and Wechat has 3.5 million users.
Based on the market share, WeChat had more than 87% of the mobile IM software market.
And the size of this user group was still skyrocketing.
Once the 3G users exceeded 100 million, WeChat will still have more than 80% of the market share, and it will be invincible in the mobile market.
Tencent's PC market share was nothing but to Citigroup's analysts, this was nothing more than quenching their thirst with poison and delaying their demise.
What they should do now was to continue to use the mobile market.
Of course, Tencent had their own considerations, and their opponent was Li Dong Far away. This was understandable.
However, the outside world was not optimistic about Tencent's PC market share.
Playing the emotional card was only temporary.
People were realistic. Without money, Tencent's last bit of confidence would be used up sooner or later.
When emotions were no longer useful, what else could Tencent use to resist?
Companies and products could not be abandoned just because they had been used for a long time.
Didn't some of the former giants also disappear in the long river of time because of one reason or another?
Not only did Citigroup's analysts analyze, but some international investment banks also gave similar analyses.
Previously, more than 80% of the analysts gave a "buy" rating, but in the past few days, more than half of them gave a "sell" rating.
This also meant that, in their opinion, Tencent's shares were no longer worth holding.
This kind of impact was terrifying.
The ratings given by the analysts of these large institutions did not seem to be very useful, but when it came to adding insult to injury, it was definitely one of the triggers for the stock price to plummet!
When Baidu's bidding problems broke out at the 315 party, only some institutions lowered their ratings. Just like that, Baidu was almost in a desperate situation.
Now, on Tencent's side, more than half of the institutions lowered their ratings. This kind of impact was beyond everyone's imagination.
Looking at the serious expressions on everyone's faces in the conference room, Ma Huateng said slowly, "Why are you all looking like that?
Capital institutions, everything is based on profit. It's normal to adjust ratings.
The stock price doesn't affect us much at this time.
As long as we release good news, the stock price will still rise!
Today's return of old users has been very effective. So far, more than 2 million silent accounts have been reactivated.
It hasn't even been a day, and it's already very good to have such results.
There's no need to care about what the outside world thinks. We know our own success. "
After that, Ma Huateng said, "Continue to increase the hype and call back users.
In addition, other plans have also been implemented. The road has to be taken one step at a time. It's very difficult to defeat Far away in one day. I know this.
But how much money do you think Far away has to burn?
They're probably holding on now. Moreover, don't forget, Far away isn't the only one who is a rival!
Tomorrow, May 1st, Wan family online!
Yu 'e Bao is online!
With these two online, Li Dong will have a lot of strong opponents, and we won't have that much pressure. We only need to face Far away.
Contact Sina and promote Far away well tomorrow!
I'll let him reap what he sowed and keep an eye on Yu 'e Bao. Once he really uses this money, we won't move and immediately start attacking Far away. Users choose T + 0 to get their money back.
Perhaps, this time alone would cause the Faraway Lands to collapse!
Does he think I've exhausted my tricks?
We're suffering, but isn't he?
I'm looking forward to it. I hope he doesn't even have the mood to get married by June. That would be quite unfair to Mr. Shen. "
In the meeting room, many people suddenly laughed, and their expressions became much more relaxed.
These people were all Tencent's elders and direct subordinates. Ma Huateng was not afraid that they would leak the secret.
Now that everyone was in the same boat, if Tencent could really make Far away suffer a big loss, or even collapse, they would definitely release a super big satellite!
If they really wanted to achieve a market value of 20 billion USD, 50 billion USD, or even 100 billion USD, that would not be a big deal!
Thinking of this, many people's mood was not as heavy as before.
As for Ma Huateng, looking at this scene, his face was calm, but his heart still could not calm down.
This was also the reason why he did not want to be enemies with Li Dong. Tencent was still too weak now.
Li Dong had no qualms about burning money, but Tencent did not have the capital to do so.
In the end, even if Li Dong was dragged down, could Tencent really reap the fruits of victory?
Moreover, whether Li Dong could be dragged down, although he said he was confident, he did not have the slightest confidence in his heart.
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