Just as Li Dong was preparing for the independent C2C platform, Taobao released a series of new regulations.
Clean up some of the small and medium-sized businesses that violated the rules, raise the entry threshold, increase the breach liability deposit, and deduct at least 10,000 yuan from the deposit …
This series of new regulations was to restrict the businesses and reduce the proportion of fake and inferior goods.
From Ma Yun's point of view, these regulations were released to better operate Taobao platform and to deal with the competition from Far away.
However, when giving advice, Ma Yun neglected the thoughts of the small and medium-sized businesses.
Since its establishment in 2003, Taobao had maintained a lax policy.
After almost six years, people had gotten used to the previous management.
Taobao was different from Far away. Far Away had raised the entry threshold from the beginning. When Far Away Mall entered the C2C market, Far Away's entry threshold was very high. Until now, there were not many C2C businesses.
One had strict entry threshold from the beginning, while the other maintained a lax management from the beginning. Naturally, the degree of acceptance was different.
Once Taobao's new regulations were announced, there was a lot of complaints!
The small and medium-sized businesses that were shut down were dissatisfied, the businesses that increased the breach liability deposit were dissatisfied, the internal Yahoo was also dissatisfied, and the other shareholders were dissatisfied with Ma Yun's forceful implementation of the new regulations.
In the blink of an eye, Ma Yun was condemned by thousands of people!
February 27th, the first riot in the history of e-commerce in Hua Xia!
More than 3,000 Taobao sellers gathered in secret and maliciously attacked Taobao stores by bidding, giving bad reviews, refusing to pay, requesting for refunds, etc.
That night, many branded stores had their products removed from their shelves, and Taobao's operations came to a halt.
On the night of the 27th, Taobao released an announcement. Ma Yun strongly stated that he would not compromise and would not tolerate such atrocities!
However, Ma Yun's strong stance did not stop the incident.
At 11 that night, the incident escalated.
More than 20,000 small and medium-sized sellers gathered again under the banner of the "Anti- Taobao Alliance" and launched six attacks on Taobao within an hour!
The Anti- Taobao Alliance released a slogan: "Reject the mob! We are defending our rights voluntarily! We are not attacking anyone! We love shopping! I'm just going shopping! "
Faced with repeated attacks, Taobao had no choice but to turn off the cash on delivery function in the wee hours of the morning.
The entire Taobao website had also fallen into a state of semi-stagnation.
A shop owner shouted again, "No Taobao, go Far away!"
"Taobao must die. Far away must win!"
"Far away, hopefully!"
"…"
All of a sudden, the media in the outside world also broadcasted the news. Some industry insiders and media figures analyzed that the Taobao's internal strife this time was probably secretly manipulated by someone Far away.
Far away Wan Jia Net was about to be officially launched. Far away might have secretly given the major merchants policies, which allowed them to be unscrupulous and cause large-scale internal strife!
As soon as the news came out, the smell of gunpowder in the business world instantly intensified.
That night, Ma Yun posted a message on Weibo. Two words — tired.
The Shang clan's attitude was not the cause of his despair, the key lay within.
Ali, there was internal strife!
Yahoo strongly objected and asked for the new regulations to be revoked. Major capital institutions also began to question his choice to forcibly implement the "new policy" at this time, expressing their extreme dissatisfaction.
SoftBank, which had always supported Ma Yun, Sun Zhenyi called from Japan and tactfully expressed that they could make appropriate concessions.
The new policy should be cancelled!
…
Lin 'an.
Ali headquarters.
Ma Yun rarely smoked, and the outside world did not even know that he smoked.
However, on this night, Ma Yun stood by the office window, smoking one cigarette after another.
Lu Zhaoxi, who was behind him, had a heavy expression. After a long time, he said, "Let's take a step back."
"Take a step back?"
Ma Yun turned his head and looked at him for a while. His eyes were sharp and said, "Why should we take a step back! If it weren't for the new regulations, I still wouldn't know what stage Taobao has reached! Tens of thousands of sellers gathered to oppose the policy of cracking down on fake goods! Tell me, how many third-party merchants are there in Taobao! "
Lu Zhaoxi said in a muffled voice, "About 1.2 million."
"What about active merchants?"
"About 100,000."
Less than 10% of the active merchants. This was the real truth.
Although Taobao advertised that there were millions of sellers and millions of shops, the survival rate was less than 10%.
However, this less than 10% of merchants had created more than 100 billion in revenue. After averaging, each shop's annual revenue exceeded one million!
With a revenue of one million, there was no need to pay rent, labor costs, or any other expenses. The profit was more than half!
Therefore, at this time, as long as the third-party merchants were still alive, they were making a lot of money.
But the money they made came from hurting the big brands and hurting the small and medium-sized private brands.
More than 20,000 merchants chose to oppose and chose not to accept the new regulations.
Even if some of them were just watching the show, there were tens of thousands of merchants who really opposed it.
Compared to the active merchants, more than 10% of the merchants chose to oppose Taobao's new regulations!
Why did they oppose it?
Because Taobao's new regulations would have a serious impact on them. Cracking down on fake goods was equivalent to cracking down on them!
More than 10% of the merchants thought that it would have a big impact on them. From this, it could be seen how serious the situation was.
Ma Yun knew about this a long time ago. But at that time, he always thought that it was a minority.
Even when Li Dong kept reporting him, he did not take it seriously.
But who would have thought that the implementation of the new regulations would cause such a huge impact?
Tens of thousands of merchants gathered and attacked the website at the same time, causing the website to be unable to operate!
Could it be that these tens of thousands of users started their business by selling fake goods?
Ma Yun's heart was shocked to the extreme!
So many?
So many of them stood up, but what about those who did not?
The entire Taobao, out of the 100 billion in revenue, how much of it came from fake goods?
This money did not come out of thin air. It was sucked from the big brands and private brands.
Their existence was, in fact, sucking blood.
The slogan of supporting small and medium-sized enterprises that he had been shouting was exposed at this moment!
He was not supporting, he was sucking blood. He was sucking the blood of those enterprises that were still moving forward on the path of private brands. He was sucking the blood of those small and medium-sized enterprises that still had potential. He was sucking the blood of those enterprises that were struggling but still maintained their original heart.
And in the end, he relied on this blood to feed the tens of thousands of merchants that came to oppose him today!
Ma Yun was really tired. His heart was tired. When he posted those two words on Weibo, it was exhaustion and despair that came from the bottom of his heart.
Seeing his pale face, Lu Zhaoxi explained, "Chairman, this is definitely not spontaneous this time. It is a premeditated attack! It is impossible for tens of thousands of people to gather so efficiently and have such a clear division of labor. Moreover, it happened at this time! The Wan Jia website is about to go online and needs a large number of sellers to fill the platform … "
Ma Yun suddenly roared, "Bullsh * t!"
Lu Zhaoxi's body stiffened.
Then he heard Ma Yun roar, "These are all excuses, all reasons! At this time, are you still trying to shirk responsibility? I don't believe it. I don't believe that Li Dong will choose to support these sellers! If it is really his support, then I, Ma Yun, have misjudged him. I can tolerate failure, but I will never tolerate such a failure! If Li Dong really wants to support these sellers, then I must be blind! "
Lu Zhaoxi frowned slightly and said in a low voice, "But this way, Far away will benefit the most.
Taobao is in a state of paralysis. If this continues, the system and influence we have built up in the early stage will disappear.
At this time, Far away will launch the Wan Jia website and reap the benefits from it.
In terms of benefits, Far away is the most suspicious.
I know that you don't want to suspect Li Dong, but I still think that Li Dong is the most suspicious.
As early as the beginning of 2008, he had already set his sights on us.
That time, he took the opportunity of the heavy snow to snatch more than 50% of our market share in East China.
Li Dong is the best at seizing the opportunity. No one can deny that he has a sharp eye.
At this time, encouraging small and medium businesses to oppose Taobao is a matter of great profit without any capital.
Why do these businesses dare to choose to riot at this time?
Because they have the confidence!
If we close down their shops, they still have another choice, the Wan Jia website!
Before this, they have no other choice.
Apart from us, Papa, Tom, and Yi Qu don't have the ability to bring them the benefits they want.
Only Far away can bring them benefits that are no less than ours.
Chairman … "
Ma Yun stared at him for a while, then showed a hint of exhaustion on his face. He waved his hand and said, "Go out."
"Chairman!"
"Go out!"
Ma Yun shouted angrily, then said dejectedly, "Let me be in peace for a while."
Seeing this, Lu Zhaoxi did not insist. But before leaving, he still said softly, "If Far away is really encouraging them, then we should cancel the new rules. In a situation where there are opponents, we have no other choice. "
Ma Yun did not say anything. He looked up at the ceiling motionlessly.
Lu Zhaoxi sighed softly, then opened the door and left.
…
At the same time.
Although it was already midnight, Li Dong still rushed to the Far away building.
Staring at the people in the meeting room, Li Dong said angrily, "Who ordered this!"
"Tell me, who arranged this!"
Li Dong's face was livid. He looked around and said angrily, "I can use schemes, I can use any plan that I think is right to defeat my opponents!
But I can't tolerate using such a shameless plan to win!
I lack merchants, I want to defeat Taobao, but I don't lack these merchants, and the way to win is not this!
Tens of thousands of merchants attacked Taobao, boycotting and suppressing fake goods, giving bad reviews, refusing to pay, returning goods …
This has gone against our professional ethics!
In any industry, there is a bottom line!
Whether it is a big merchant or a small merchant, if a business can even cross the bottom line, such a business does not deserve to be one of us!
This is illegal, this is a threat!
If they can do this to Taobao this time, will they do the same to Far away next time?
It is precisely because of the connivance of a group of people that they are unscrupulous, making them feel that if there is no place to keep them, there will be another place to keep them.
Tell me, who's the one behind this! "
The conference room continued to remain silent.
After a long time, Yuan Chengdao said softly, "General Manager Li, it may not be our people who ordered this. It could be another platform, or some opponents who want to see us and Taobao suffer losses in the dark. Or perhaps it was simply organized by these merchants themselves. There is still a possibility. "
Li Dong stared at him and said, "Do you think I'm an idiot?
Tens of thousands of merchants!
In two days, they gathered together, without anyone connecting them, without anyone commanding them, would this result in the current situation?
The division of labor in this attack on Taobao is clear, and there is a clear command. It is obvious that they have formed a fighting force.
You are telling me that a group of miscellaneous troops can form an effective management mechanism in two days?
If that is really the case, these miscellaneous troops are more reliable than your regular army! "
Tan Haiying heard this and said softly, "General Manager Li, it really wasn't us who ordered this.
Think about it, even if someone wanted to order this, it wouldn't be at this time. Our Wan Jia Web is not officially online yet.
The timing isn't right. If you want to maximize the benefits, at least when we go online is the best opportunity.
This will cause a large number of merchants to close their shops and choose to go Far Away, so that a large number of buyers will give up on Taobao and choose to go Far Away.
After careful analysis, it can be seen that there should be a third party involved this time.
They chose to attack at this time, on one hand, because Taobao gave them such an opportunity.
On the other hand, they don't want to see us maximize the benefits.
The Wan Jia Web is not officially online yet, and the resources have not been integrated. Once these merchants are kicked out of Taobao now, the ones who benefit the most will definitely not be us.
What's more, they made a slogan, implying that we are the ones controlling it. If it was really us, there is no need to do this at all.
So, it is definitely not us this time.
What's more, even if we really want to attack, we will definitely ask for your opinion, and not control all of this by ourselves. "
Li Dong glanced at her, then looked at the others. After a while, he said, "I hope so!"
After saying that, Li Dong continued, "Contact Taobao and get the information and name list of the merchants in the Anti- Taobao Alliance. If the information is incomplete, find a way to make it up! I only have one goal … "
Looking around at the crowd, Li Dong said slowly, "Far away blacklist all participating merchants and small sellers!
Far away, don't accept these people!
Far away, don't need them either!
Once the information is collected, make an announcement to the public. Far away, reject this kind of enterprise that destroys the business market and destroys small and medium-sized private brands to join Far Away!
Far Away is not a place to tolerate filth!
Far Away is not a refuge for them either!
Far away, I agree with Taobao's new rules, and Far away, Wan Jia Net's new rules will only be stricter than Taobao's, not looser! "
Tan Haiying immediately said anxiously, "General Manager Li, this is to help Taobao out of trouble! We didn't participate in the attack, and we're already doing them a favor. Is there a need to help them out? As long as the announcement has nothing to do with us, that's enough! If we make these announcements now, the Taobao will receive the greatest relief … "
Li Dong stared at her and said, "What I want is a clean market!
Not just defeating Taobao alone!
You have to understand what our ultimate goal is, and not just look at the benefits in front of us!
This was the difference between eBay and Far away!
Don't use Yi Qu's methods and place them in a faraway place!
Don't think that I, Li Dong, only care about profits. Even if I care about profits, what I'm after is the greater benefit, and not short-term prosperity!
Anti- Taobao Alliance is not anti- Taobao, they are a group of black-hearted merchants who are destroying the market. I don't need them, do you understand?
Purify the entire market, let the market see our determination, this time, we are on the same side as Ali.
Of course, it's not my style to help Ali out of trouble.
Although Taobao's policy is correct this time, the method of operation is too hasty, and Taobao's illness isn't formed overnight!
Now that Taobao's illness is beyond cure, suddenly using strong medicine can only treat the symptoms, not the root cause.
Ma Yun has already lost his sense of propriety, Ali has endless internal strife, this kind of enterprise is destined to have no future!
Add these words into the announcement, Far Away welcomes all enterprises and merchants who abide by the market rules to join Far Away's platform.
As for Taobao, if it doesn't die this time, it won't live for long the next time.
Same goes for Tmall!
Didn't Ali ask for some technology fees?
Tell Tmall merchants, Far Away will not accept!
For B2C, only Far Away Mall is the right path, there is no future following Ali.
While helping them, we can also smear them, they will have to thank us for not killing them, this is what we should do.
If we only know how to smear them, it will only ruin our reputation.
Smear them to make them happy, make them satisfied, make them vomit blood, and at the same time, make them not know if they should be angry, this is our style! "
Everyone's mouth twitched, as expected, this is the boss!
But in the end, this time, Li Dong really had a good conscience.
If Fang Yuan chose to kick them while they were down, then Taobao would definitely experience a huge upheaval. It was even possible for it to collapse overnight.
If Far Away opens their doors and announces that they will accept these merchants, then those who did not participate will definitely be shaken.
Now, it is 20,000, when the time comes, it might even reach 50,000!
But Far Away had cut off their path, and those shaken merchants will not dare to participate.
Now, those participating merchants will also hesitate.
After being rejected by the two e-commerce giants, even if they join other platforms, there will not be such a scene.
Far Away will share part of Taobao's pressure, and Ali will be able to get through this easily.
Just based on this point, it is not an exaggeration to say that Li Dong is an entrepreneur with a conscience.
But even if everyone wanted to, they did not dare to mention the recruitment at this time.
Li Dong was obviously furious, holding a meeting in the middle of the night, if it was really someone from Far Away who instructed this, this person will definitely not be able to bear the consequences.
When the enterprise grows, the one who benefits the most is still Li Dong.
Offending Li Dong for the sake of Li Dong is not worth it, and naturally, no one mentioned this matter again.
…
February 28th, 6am in the morning.
Far Away Mall, PP, Weibo, all of them made announcements.
The content of the announcement is what Li Dong said in the early hours of the morning.
Far Away supports Taobao's new regulations, and is committed to building a healthy and complete e-commerce system …
More than 10,000 merchants of the Anti- Taobao Alliance were blacklisted by Far Away, and these merchants will never be allowed to enter Far Away.
In addition, Far Away also criticized Taobao's management methods, and for indulging some merchants for the sake of the market, which resulted in the current situation.
According to Far Away's words, Taobao only has itself to blame, and does not deserve sympathy.
However, Hua Xia's e-commerce market, online shopping market, needs to be developed in a healthy manner.
Now that Taobao knows its mistakes, and is trying to correct them, fundamentally, it is still worth encouraging and supporting. The mistake is not the policy or the platform, but the management system and managers.
Li Dong Ma Yun on Weibo, telling the other party that being tired is not an excuse to escape, and that Ali still has a long way to go. When necessary, Li Dong will give Ma Yun a long time of guidance.
Once the news came out, the public was in an uproar!
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