February 24th.
Just as the topic of Li Dong's personal interview had yet to pass.
On this day, Far Away announced to the public that it would acquire Tencent Paipai, integrate the C2C business of Far Away Mall, and establish a new C2C business platform for Far Away.
On the same day, Li Dong's personal Weibo released a message.
Welcome all third-party merchants, individual merchants, and private enterprises to enter the Far Away C2C platform.
Welcome all merchants from Tom, eBay, and Taobao to enter Far Away and open up another market.
Far Away C2C platform, welcome everyone to join.
At the same time, Far Away also announced that Far Away Mall's C2C business would be spun off, and the newly established C2C platform would reactivate the previously integrated Wan Jia Web. Far Away Wan Jia Web.
Far Away Mall would only operate B2C business in the future, and all of it would be self-operated.
Wan Jia Web, on the other hand, would specialize in the C2C field.
The expansion and cross-sectionalization of online shopping platforms was something that all large e-commerce platforms were doing.
Moreover, Far Away was not considered cross-sectional.
Far Away had started doing C2C a long time ago. In fact, its market share was not low, but it was not as famous as Far Away's B2C business.
Li Dong, who made a statement on Weibo, sent many messages in succession.
For new merchants, Far Away would use a series of preferential policies, including waiving management fees, express delivery discounts, and enjoying all the benefits of Far Away's self-operated business.
And for external users, Li Dong also gave a promise.
The management of the C2C platform would still adopt the B2C business management rules.
Big brands would only enter B2C. All the big brands on Wan Jia Web, whether real or fake, would be regarded as fake by default on Far Away.
For small and medium-sized brands, if they bought fake goods, they could still directly seek compensation from Far Away.
As for the after-sales service, Far Away would still bear all the costs.
As for the express delivery service, it might be freely chosen by third-party merchants in the early stages. After the integration was completed, Far Away would adopt the same self-operated logistics management for both platforms.
As soon as the news came out, the industry was shocked!
…
Ali.
Ma Yun, who had just finished a meeting yesterday, had a slightly ugly expression on his face. However, Ma Yun quickly regained his composure.
Getting angry won't solve anything.
As an outstanding entrepreneur, he had the ability to control his emotions.
After a moment of silence, Ma Yun said, "Start a promotion immediately. Give me as many discounts as you can!
Ali will bear the losses of the participating merchants!
The merchants did not have to fork out a single cent. Ali would pay for everything!
Also, tell all the merchants that Taobao's free service policy is permanent!
Since we have promised not to collect fees, then it is set in stone. There is no possibility of changing the policy and adopting a charging model.
Inform Tmall merchants that within the next three years, Tmall will not receive any commission.
Far away can give, we can give!
Also, increase the intensity of publicity. Online media, television media, outdoor advertising, all of them should be online. Invest in advertising regardless of the cost.
If you want to shop, come to Taobao!
Finally, Alipay would immediately launch the offline QR code scanning payment service. Also, the Newbie Alliance would speed up the process and negotiate with various express delivery companies for exclusive operations. Money was not a problem!
Even a slight increase in fees would not be a problem!
Don't give Li Dong a chance. I understand now. He wants to take drastic measures and directly attack the express delivery companies and merchants.
How can it be so simple!
If Li Dong thinks he can defeat Taobao this way, he is too naive! "
Cai Chongxin frowned and said, "He is not naive. Does he have other tricks up his sleeves?"
"Of course, but don't bother about him. We will do our own things. Also … "
Ma Yun paused and hesitated for a while before gritting his teeth and said, "From tomorrow onwards, carry out a major reorganization!
Shut down all the big-name counterfeit goods!
Implement a level one supervision. Everyone in the after-sales and customer service departments will stop their holidays.
All the customers' complaints will be handled by a third party. If they can't, we will bear the responsibility first.
Small and micro merchants will choose to close down the shops with serious complaints.
Once the credit system for the internal online shops is deducted, I don't care what the reason is. The shops will be closed down. The follow-up services will be borne by Ali!
Also, strengthen the inspection standards … "
Before Cai Chongxin could say anything, Taobao's CEO Lu Zhaoxi said anxiously, "If we implement a level one supervision at this time, won't we be pushing the merchants Far Away?"
Ma Yun said calmly, "We will be pushing him!
Didn't he keep saying that our Taobao is a gathering place for counterfeit goods?
He did not do a big C2C business, so of course he can't understand our difficulties.
I want to see how he will manage tens of thousands of third party merchants.
Where is the competitiveness of C2C?
Don't the buyers know that these cheap goods might be fake?
Don't we know?
Don't the merchants know?
We all know!
But why is it not stopped? It is because the market has the demand!
He made it sound simple, but I will let him know that things are not as simple as he thinks.
Fine, if he wants to poach our merchants, I will let him poach.
Accustomed to Taobao's supervision and customers paying, when these merchants enter Far Away, will Li Dong adopt a strict policy or a relaxed one?
If he is strict, they can't take it and run away.
If he is relaxed, they dare to sell counterfeit goods at Taobao, but when it comes to him, they become obedient?
I don't believe this!
This is decided by the market, not by Li Dong alone.
In the end, I will make him lose more than he gains. He will not be able to do a C2C platform, and even his B2C business will have a bad reputation. "
Lu Zhaoxi gritted his teeth and said after a while, "This is us cutting our own flesh. Even if the poison may spread Far Away, it is also a loss for us!"
Ma Yun said angrily, "Do you think I want these merchants to leave?
Or do you think I want to keep selling counterfeit goods?
This is not what I want!
I also want our platform to be full of genuine goods, and I don't want people to call me a fake horse behind my back!
I want to take it slow, to give us time to change.
But Far Away does not give us time, Li Dong does not give us time, and the same goes for all of you!
I am not blaming anyone, but your efficiency and execution have disappointed me time and time again!
I alone cannot support the entire company, and the company does not belong to me, Ma Yun. I need all of you to give me more support.
Even if you don't support me, I do not want anyone to drag me down.
I will say it again, within two months, I want to see a different Ali!
Now, carry out what I have just said!
You don't need to ask for instructions from anyone, and you don't need to inform the board of directors and shareholders meeting. I, Ma Yun, said it.
I said it, and you do it.
Whoever is not convinced, or disagrees, either I leave, or someone else leaves! "
"Old Ma …"
Cai Chongxin wanted to say something but stopped. Ma Yun's attitude will anger all the shareholders.
He is now forcefully seizing power, and is no longer plotting slowly like before.
Ma Yun glanced at him, and said after a while, "Old Cai, now that things have come to this, I can't wait any longer."
The words "can't wait" contained a lot of unwillingness.
After struggling for ten years, he was about to usher in a peak, but now, his dream was shattered.
Taobao is not the key.
But if Taobao is destroyed, Alipay will be finished too.
This is a chain!
Also, there will be signs of collapse, including the B2B business that they rely on for survival.
Ma Yun really can't afford to lose.
Forcefully seizing power is also a helpless move.
He also wants to talk to the investors slowly, and he does not want the investors to flinch at Ali.
Forcefully seizing power this time will cause a lot of trouble, and in the future, some investors will not dare to enter Ali.
But does Ma Yun have any other way?
Everything he said will cause the loss of Taobao merchants, increase the speed of burning money, and greatly reduce profits.
Will the investors agree?
It is possible to slowly grind it down, because the investors are not fools.
But Ma Yun does not have time to grind it down!
Now, this is the only way to let Ali regain a strong fighting power and competitiveness.
Otherwise, if Far away really becomes big, it will not be as simple as one Taobao!
…
Ma Yun is swift and decisive, and immediately started to deal with it.
Other C2C websites were full of complaints.
One Taobao is enough, and now Far away is coming. How can they live?
Li Dong's first target is the online market, which is out of their expectations.
You haven't even settled the offline market, why are you going online?
Also, you are doing well in B2C, why do you have to go into C2C? This thing is not very profitable, and it is just to earn some traffic. Why bother?
The CEOs and investors of various companies are all complaining.
After the complaints, there is nothing they can do.
Even Taobao can't stop it, and can only deal with it. What can they do?
…
Pingchuan.
In the conference room.
Tan Haiying said quickly, "General Manager Li, we will take care of the after-sales. The risk and investment is too big! Third-party merchants are not easy to manage, you should know that. Especially if you want to make the platform bigger, and C2C platform, to put it bluntly, is actually a flea market, the cheaper the better. Users do not choose B2C, but C2C, they are actually mentally prepared. "
Li Dong frowned, "Of course I know the meaning of C2C, cheap is the first standard!
But cheap and fake are two different concepts!
We can introduce some local specialties, some small brands, even if it is a no-name product, as long as they do not use the name of a big brand to swindle people, it is within my range!
Even if it was cheap, it could still be good.
Some small brands are not necessarily worse than the big brands, why must we use big brands to swindle people?
If we promote our own brand, there will always be a chance!
And Far away is giving them such a chance!
After the integration of the Wan family website is completed, when it is online, we will promote some small brands, help them open up the market, and establish a model.
As long as the goods are good, we can't sell them online, we will buy them offline!
Our annual offline sales will be hundreds of billions, or even 200 billion. I, Li Dong, will give them a chance!
As long as you do well, as long as your things are valuable, I, Li Dong, can help you realize your dreams.
Only such a virtuous cycle can let entrepreneurs regain their confidence, and let consumers regain their hope for small and medium-sized state-owned brands.
Is the purpose of our C2C platform really to run on Taobao?
If we don't do C2C, we can still make a lot of money by doing our B2C!
Why do I insist on doing it?
Why do I do it without considering the cost?
Yes, it is good to supplement the industry, and it is not wrong to expand the influence.
But the key is to raise Far Away's position by a level, a level!
We are the supporters of small and medium-sized enterprises, we are the promoters of Hua Xia's small and medium-sized brands.
Ali's B2B is actually doing this. Their Taobao's original goal might have been this, but now it has changed.
Third-party platforms are not purely to provide convenience for merchants and consumers, nor are they purely to earn money and traffic.
We have a bigger goal!
We can't do B2B business, and we don't have the energy to do it at the moment. Of course, B2B is currently targeting the overseas market.
We can also be like Ali, we focus on the domestic market. C2C is to open up the domestic market for small and medium-sized brands.
And overseas, we can cooperate.
At the peak, when the domestic market can't satisfy us, so what if we cooperate with Ali?
One focuses on the domestic market, and the other focuses on the overseas market. That is the achievement!
I don't want to know what Ma Yun's original intention is. I only know that his Taobao has changed. It is no longer for promotion and support, and it is no longer for convenience and low prices. Taobao's current goal is money!
I, Li Dong, also want money, but I only earn what I should earn. I don't want to become the world's richest man in a few years and still have to bear all kinds of curses.
After saying so much, you should understand what I mean.
The Wan Jia website is not only targeting consumers, but also merchants and the brand Far away! "
After Li Dong finished speaking, Tan Haiying was silent for a while, then suddenly applauded and said, "General Manager Li, well said. Really, I didn't expect you to do it because of this. Back when we were at Yi Qu, we also thought about this. But every time we had this thought, we would be afraid. This is a task and goal with a long deadline. It requires a lot of investment, and we might not be able to make a profit. We might even let the investors leave in disappointment. Perhaps, in the domestic market now, only you, General Manager Li, can do it. "
Because Far away belongs to Li Dong!
Because Li Dong already has the capital!
If he said these words when he was poor, Tan Haiying would not admire him, but would think that he was hypocritical.
Supporting the domestic small and medium-sized private brands?
Many people are saying these words, including Ma Yun!
But they can't do it!
Ma Yun's B2B has opened up a certain market for domestic small and medium-sized private brands abroad. But in China, small and medium-sized private brands are still in an awkward position. They are often synonymous with inferior products.
To change this impression, it is not something that can be done overnight, nor can it be done just by saying. It requires real investment and support.
If Li Dong wants to use the C2C platform to correct the name of small and medium-sized private brands, the price he needs to pay is too high.
This is a platform that directly targets consumers, and it is difficult to appeal to the public. Coupled with the large number of merchants, it is not surprising that tens of billions will be spent in the end.
Who would be willing to invest so much?
Would Ali be willing?
Of course not!
Ali's Taobao probably did not invest that much in total, let alone spend so much money in vain.
No one will complain about having more money!
Even 10 years later, no one will think that tens of billions is a small number, let alone now.
Of course, if it is really done, it will be amazing.
When Tan Haiying applauded, everyone in the meeting room applauded.
And Li Dong swept away the seriousness from just now, and said with a smile, "You're too kind. I'm just saying. We have to fight against fake goods, support small and medium-sized brands, but we also have to earn money. The more money we make, the more people we can help. In short, Far away, it is better to distinguish B2C and C2C than Taobao. The supervision will be stricter than Taobao's. We don't seek to be the best, just better than Taobao's. "
Everyone's applause stopped abruptly!
Tan Haiying's expression was awkward, and she mumbled after a while.
Yuan Chengdao, who came to the meeting, sighed. He was used to it.
It was like this every time. In front, he was a dragon, and in the back, he turned into a worm.
Just based on what Li Dong said earlier, if word got out, he would definitely gain a lot of fame and praise.
But if word got out about what he said later, everyone would feel like they were on a roller coaster, and it would be a good thing if they did not scold him.
Yuan Chengdao did not beat around the bush and said directly, "Have you done the meeting minutes? Summarize what General Manager Li said earlier and share it with the media. In addition, this is also the direction and goal of Wan Jia Web in the future. As for the rest, we will keep it to ourselves. "
Everyone nodded. Li Dong's words would work anywhere. As for the last part, it was better not to say it out and embarrass themselves.
Li Dong, on the other hand, did not care too much. I was cheering you on at the beginning, and I will talk about the practical part later.
Putting aside the practical part, if you guys foolishly went in, who will be responsible for the heavy losses later?
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